Wave Marketing

Internet marketing

2010-06-30T09:14:00.000-07:00

Here is another great article on Internet marketing.

How to Market Your Website

from wikiHow - The How to Manual That You Can Edit

An overview of internet marketing and what every business should know about effective web promotion.

Steps

Hundreds of thousands of writing opportunities exist. The trick is to find the ones that pay. Start by writing for smaller, possibly non-paying publications. By writing articles for smaller publications, you will establish your credentials and build a portfolio. You need that portfolio for established publications to take you seriously and hire you. If you plan to write magazine and newspaper articles, don't quit your day job until you are making enough money to sustain your lifestyle. This means that you will do your writing in the early morning or in the evening or whenever you have a spare moment. Benefits of e- marketing
E-marketing enables contact with consumers. The cost of such interaction is low. And unlike TV and Print media, it is really “personal” marketing. Benefits of e- marketing.
Global scale- website is available to anyone connected to internet user. What gives to opportunity to enter new markets, including on the world. In this case your investment is not significant.
Cheaper- well planned and effective focus can attract the right customers for far less money than in useful I traditional advertising. Predictable and easily measurable results- just learn how effective marketing through electronic mail or banner ads. Detailed information about the actions of clients in response to your advertising massage. 24- hour marketing- on your website customer will find the necessary information even if your office is closed Personalization, if the customer database connected to your site then no matter what time you went to a client you can show him focused for his information, offer a greeting
One to one marketing: e- mail marketing on those customers who would like to know about your products or services immediately. For example, many people, whether they are, are at a mobile phone and PDA. Add more personalization, and you get a powerful, focused impact on the audience. Creatively- e-marketing allows the creation of interactive advertising campaigns using music, videos and graphics. You can send your customers a game or quiz- whatever you think will interest him. Rapid turnover- if you have a website, then your customers enough to click multiple times to complete the purchase. Unlike other media, which require additional action- call, go to the store e-mail marketing is more convenient for the customer and allows you to profit quickly. All the benefits of e- marketing contributes to sales growth. Article By: [1][1]

Tips

Make it easy for people to contact you from your site by adding a Contact Us form, not just listing your email address.

Warnings

Listing Email with 'mailto' tag can create problem of SPAM flood. Try to convert your email address in 'Human Readable' format.

Related wikiHows

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Market Your Website. All content on wikiHow can be shared under a Creative Commons license.

Evaluate a Website from Marketing Point of View - wikiHow

2010-06-19T06:49:00.000-07:00

A great article of website marketing evaluation.

How to Evaluate a Website from Marketing Point of View

from wikiHow - The How to Manual That You Can Edit

If you are hosting a website, have you been wondering whether your website have met the customers’ needs? Or just want to learn what makes a good website? These instructions below are the elements you need to know to evaluate a website from Marketing point of view.

Steps

Prepare a pen and paper. Write numbers from 1 to 12, because there will be 12 elements that will be evaluated. Every element will have different percentage; write down the percentage if the website has the element.
Open a Google page. Write a keyword that has connection with the products/services (it can also be the company’s name). Check whether the website is on the top list. (20%)
Change the keywords several times, even with misspelled company’s name to make sure the customers can find the website with only a few information. (5%)
Click the link to the website from Google’s list, or type the URL if you can’t find the link on Google. The landing page appears. (3%)
Check whether it has a flash application. Flash application is a kind of animation where you can mouse over on each navigation. If there is a Flash, click any links and check whether it works without long loadings. Long loadings will carry away the customers. (8%)
Look at the navigations (on the left side or top) on the landing page, roll over your mouse. A good website gives highlight to the navigation when you roll over it. (7%)
Click on one of the navigations, it should open a new page without going to a new tab or new window on your browser. (10%)
Go around the other pages; see what always appear in every page. Navigations, the company’s contact, and legal copyrights (on the bottom page) should always appear in every page so the users don’t loose track. (10%)
To look professional the website should have the same colors as the corporate colors. These colors should be applied to every page. (8%)
Move on to the contents, click one of the navigations and read the content. The language should be straight to the point and informative. Avoid jargons. (8%)
Look at the chunk of information, the headings should have different font format (bold, italic, size, color, and highlight) than the general content. (5%)
Go to the contact and company information, check if they have a section for the customers or users to give opinions. It can be a blog, a form that the users can fill in, or simply their email or phone number. (11%)
Go around the pages one more time and make sure all the links work. Broken links show that you don’t maintain your website regularly. (5%)

Tips

If you are hosting a website, to get an exact outcome of your Marketing budget, you can use web traffic software to track your website’s visitors. There are some free software that can maintain daily traffic of your website and give full reports. (this element is an extra 20% point if you know whether the website uses web traffic software or not)
If the website you evaluate has at least 80% of the elements, it can be considered as a successful website from marketing point of view.

Related wikiHows

Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Evaluate a Website from Marketing Point of View. All content on wikiHow can be shared under a Creative Commons license.

Welcome

2010-06-09T06:44:00.000-07:00

Welcome to the new blog. I hope you find some interesting info.