WavyBrainy

New Blog Brings Social Media to Ophthalmology Community

Weblog Admin — Thu, 12 Nov 2009 21:20:57 +0000

Cincinnati, OH, November 12, 2009 —At first glance, the gathering at Eyechat seems like an awkward cocktail party. Its followers include renowned ophthalmologists, medical students, an outreach program seeking volunteers to provide eye exams to the homeless and a persistent salesperson pushing glasses frames. “Eyechat is like an online version of the bar Cheers,” says its [...]

Blogging – Should Your Business Drink the Koolaid?

Bill Abramovitz — Wed, 21 Oct 2009 23:36:58 +0000

One of our motto’s at Ideopia is “just because you can do something doesn’t mean you should.” Perhaps nothing fits this category better than blogs on corporate web sites. They can be hideous, pumped full of hype and hard sell, or they can be funny, chock full of useful content and make you love a [...]

Marketing Kung Fu: Co-branding for Greater Clout

Weblog Admin — Wed, 21 Oct 2009 23:34:42 +0000

We’re declaring August National Co-branding month, because we think it’s a great antidote for marketing budgets stretched to the breaking point. Co-branding, which, in English, means getting together with other companies to create awesome promotions you couldn’t pull off individually. By pooling internal marketing resources, visibility on existing advertising, blogs and web sites, you and [...]

Top 9 Dirt Cheap Ways to Improve Your Web Site

Weblog Admin — Wed, 21 Oct 2009 23:33:24 +0000

The remodeling tips below require almost no knowledge of code, but they can have a big impact when you get them right. 1. Proof all copy for typos and grammar. 2. Read your copy. Cut jargon and long-winded phrases. 3. Break long paragraphs of copy into bullet points. Web visitors scan, they don’t read. 4. [...]

If you think you know who’s on Twitter, you’re probably wrong.

Bill Abramovitz — Tue, 20 Oct 2009 18:17:51 +0000

I stumbled on this conversation today. Social media and Twitter in particular is chock full of surprises. Social media relationships are driven by the types of relationships people want to have with brands, not simplistic demographics. Don’t assume your customers aren’t using social media until you look for them!

Harvesting Sales Hot Buttons from Search Ads

Weblog Admin — Tue, 25 Aug 2009 19:38:10 +0000

Search ads on the web give you a rare opportunity to learn what copy your prospects are responding to in real time. This knowledge is hard won through continual experimentation, trial and error, and occasional thumb sucking. We say share the wealth. For example, we recently learned in our eVitalize web campaign that “Fix [...]

Head Banging: Deviation from the Mean

Weblog Admin — Sun, 23 Aug 2009 19:33:52 +0000

The Bell curve provides an excellent metaphor for why unusual ideas make us uncomfortable…and why they work. That big meaty section at the top of the curve is where all the C ads are clumped. Deviate to the left, and you’ll find the screamers, the juicers and pocket anglers, and to the extreme right are [...]

Head Banging: The Availability Bias and Creativity

Bill Abramovitz — Fri, 17 Jul 2009 11:30:34 +0000

Back in the good old T-Rex days, our reptilian brains were trained to react to the biggest boom. After all, thumping away from the most vivid threat, say an erupting volcano, was just good survival sense. Millions of years later, our brains still have this cognitive programming. It causes us to remember and react to [...]

Dear Twitter Foggies – Back Off!

Bill Abramovitz — Wed, 15 Jul 2009 11:30:38 +0000

Now that Twitter has 15 gazillion users and the major news magazines have deemed to cover it in a major way, every Andy Rooney style crank is criticizing it. Listen, pals, it’s a new way of communicating. You may not like it. You may not use it. But it’s here to stay. Yes, there are certainly [...]

Pimping Our New Web Marketing Service

Bill Abramovitz — Tue, 14 Jul 2009 18:30:27 +0000

Think we’re pandering? Think we’ll sell our souls for a few clicks? Think we made the intern do it? Think you want some? Learn about Ideopia’s eVitalize web marketing.