Wax Blog

How to pitch the foodies

bonnie — Thu, 02 Sep 2010 11:30:04 +0000

Pitching food writers and bloggers can be complicated!

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Will social media change the training landscape?

bonnie — Thu, 02 Sep 2010 00:19:14 +0000

Social media is not just changing how companies are marketing to their customers - it's changing how they train their workers as well.

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When companies had a REAL sense of humor

bonnie — Wed, 01 Sep 2010 15:31:19 +0000

Funny vintage TV commercials

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Does Your Blog Speak the Language of Your Target Audience?

bonnie — Tue, 31 Aug 2010 11:55:16 +0000

Here’s the thing – the language you use, specifically when incorporating your keywords can make a big difference on the type of traffic your draw to your blog. While all traffic is good traffic, you...

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What a quick dose of Kaizen can do

bonnie — Mon, 30 Aug 2010 19:00:55 +0000

I may not be where I want to be right now, but I'm better than I was yesterday and I should still be better tomorrow...if I work on improving my skills on a continuous basis.

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Choosing the right tools for your social media campaign

bonnie — Mon, 30 Aug 2010 11:29:54 +0000

Great success in one social media network may not translate to more business for you. And that's why it's so important to find the right social media tools to work your campaign, not necessarily the...

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Learn how to be a good nag when it comes to media

bonnie — Thu, 26 Aug 2010 12:25:32 +0000

So how do we make sure the journalist or producer got what we sent without appearing like a needy, nagging spouse?

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Promoting your on the ground stunts online – a marriage made in marketing heaven

bonnie — Wed, 25 Aug 2010 12:00:00 +0000

I may get called a Luddite for this, but there simply isn't a better public relations tactic than the good old-fashioned STUNT.

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Are new college grads ready for the ‘real world’?

bonnie — Tue, 24 Aug 2010 11:00:43 +0000

There was something going on with the education system and with parents that had changed in the last ten years. I found Dr. Jean Twenge's book Generation Me and others like it that explained our...

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Identifying goals for your social media plan

bonnie — Mon, 23 Aug 2010 12:50:25 +0000

You might be the most educated, the most experienced 'expert' but there's no way to predict the exact combination of competitive, online, media, and economic environments facing a particular brand,...

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