Rich Instinct Podcast Tue, 16 Dec 2025 15:13:52 +0000 Tue, 16 Dec 2025 15:13:52 +0000 Libsyn RSSgen 1.0 http://alexcpds.libsyn.com/site en 2020 Aktiv Innovations LLC http://alexcpds.libsyn.com/site How to start and grow your own business, on YOUR terms. Each week, entrepreneurs will share their stories on how they built a business using THEIR OWN unique approach, so you can be inspired to do YOUR OWN THING. You'll hear advice on things like: how to identify your best idea, when to launch your marketing campaign, building powerful connections, and how to make more sales. Hosted by Alex Cespedes, a consultant on web strategy to small businesses in New York City. https://static.libsyn.com/p/assets/f/e/b/c/febc26f794413ffc5f2e77a3093c12a1/Rich_Instinct_Podcast_artwork_v1.jpg Rich Instinct Podcast Alex Cespedes yes episodic business,entrepreneurship,career,money no Build your business with lessons from the best entrepreneurial mindsalex@alexcespedes.comAlex Cespedes Money and Attention Money and Attention Mon, 06 Nov 2023 01:58:00 +0000 Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.

]]> Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.

]]> 11:05 false 209 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision. How You Test Ideas Determines Your Success How You Test Ideas Determines Your Success Mon, 23 Oct 2023 01:51:00 +0000 We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it.

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]]> We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it.

Sign up for the newsletter at RichInstinct.com

]]> 11:06 false 208 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it. Sign up for the newsletter at RichInstinct.comWe don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it. Sign up for the newsletter at RichInstinct.com Why the Powerful Work Like Lions Why the Powerful Work Like Lions Tue, 17 Oct 2023 00:01:00 +0000 The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow.

Sign up for the newsletter at RichInstinct.com

]]> The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow.

Sign up for the newsletter at RichInstinct.com

]]> 11:27 false 207 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow. Sign up for the newsletter at RichInstinct.comThe work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow. Sign up for the newsletter at RichInstinct.com Why Good Ideas Need Great Names Why Good Ideas Need Great Names Sat, 07 Oct 2023 19:09:00 +0000 Austin Kleon said "an idea is gold only if you name it." I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it. 

Sign up for my weekly newsletter at RichInstinct.com

]]> Austin Kleon said "an idea is gold only if you name it." I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it.

Sign up for my weekly newsletter at RichInstinct.com

]]> 18:34 true 206 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Austin Kleon said "an idea is gold only if you name it." I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it.  Sign up for my weekly newsletter at RichInstinct.comAustin Kleon said "an idea is gold only if you name it." I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it.  Sign up for my weekly newsletter at RichInstinct.com Your Price Is Never High, Just Misdirected Your Price Is Never High, Just Misdirected Sun, 24 Sep 2023 21:55:00 +0000 The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment.

Sign up to the weekly newsletter at RichInstinct.com

]]> The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment.

Sign up to the weekly newsletter at RichInstinct.com

]]> 12:13 true 205 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment. Sign up to the weekly newsletter at RichInstinct.comThe key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment. Sign up to the weekly newsletter at RichInstinct.com A Normal Life Is Far From Normal A Normal Life Is Far From Normal Mon, 18 Sep 2023 00:54:00 +0000 Most people want a "normal" life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices.  The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends.

Sign up for the newsletter to receiver alerts on all new episodes and blog posts https://alexcespedes.com/newsletter/

 

]]> Most people want a "normal" life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices. The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends.

Sign up for the newsletter to receiver alerts on all new episodes and blog posts https://alexcespedes.com/newsletter/

]]> 11:08 true 204 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Most people want a "normal" life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices.  The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends. Sign up for the newsletter to receiver alerts on all new episodes and blog posts https://alexcespedes.com/newsletter/  Most people want a "normal" life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices.  The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends. Sign up for the newsletter to receiver alerts on all new episodes and blog posts https://alexcespedes.com/newsletter/   Everyone Should Be a Business Everyone Should Be a Business Mon, 11 Sep 2023 01:11:00 +0000 Since we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun.

Remember, the best way to keep up with all new episodes and everything that I do is by signing up to my newsletter at RichInstinct.com

]]> Since we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun.

Remember, the best way to keep up with all new episodes and everything that I do is by signing up to my newsletter at RichInstinct.com

]]> 11:11 false 203 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Since we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun. Remember, the best way to keep up with all new episodes and everything that I do is by signing up to my newsletter at RichInstinct.comSince we live in an idea economy, only people who claim an idea ever get rich. When you start your own business, you claim your idea island in the sun. Remember, the best way to keep up with all new episodes and everything that I do is by signing up to my newsletter at RichInstinct.com Money Is Not Material, It Is Spiritual Money Is Not Material, It Is Spiritual Tue, 05 Sep 2023 00:25:00 +0000 A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots.

Read the book that this podcast is based on, it's called Rich Instinct.  It's available in paperback, eBook, and audiobook at all major retailers: Amazon, Apple Books, Barnes & Noble, Google Play Store, Spotify, and many more. For more info go to RichInstinct.com

 

]]> A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots.

Read the book that this podcast is based on, it's called Rich Instinct. It's available in paperback, eBook, and audiobook at all major retailers: Amazon, Apple Books, Barnes & Noble, Google Play Store, Spotify, and many more. For more info go to RichInstinct.com

]]> 10:45 false 202 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots. Read the book that this podcast is based on, it's called Rich Instinct.  It's available in paperback, eBook, and audiobook at all major retailers: Amazon, Apple Books, Barnes & Noble, Google Play Store, Spotify, and many more. For more info go to RichInstinct.com  A broken philosophy will keep you broke. Because money is NOT material, it is spiritual. This week we explore the one word difference between the haves and have nots. Read the book that this podcast is based on, it's called Rich Instinct.  It's available in paperback, eBook, and audiobook at all major retailers: Amazon, Apple Books, Barnes & Noble, Google Play Store, Spotify, and many more. For more info go to RichInstinct.com   One Big Score Covers All Small Losses One Big Score Covers All Small Losses Mon, 28 Aug 2023 12:10:00 +0000 George Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses.

Gary Vee knew this too. This week we dive into this topic of lining up one big score. My new book Rich Instinct is now available on all major platforms. get it at http://RichInstinct.com

]]> George Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses.

Gary Vee knew this too. This week we dive into this topic of lining up one big score. My new book Rich Instinct is now available on all major platforms. get it at http://RichInstinct.com

]]> 12:27 true 201 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)George Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses. Gary Vee knew this too. This week we dive into this topic of lining up one big score. My new book Rich Instinct is now available on all major platforms. get it at http://RichInstinct.comGeorge Soros understood how to make money. He knew that life is not about the small losses, but about the big scores. One big score takes care of many small losses. Gary Vee knew this too. This week we dive into this topic of lining up one big score. My new book Rich Instinct is now available on all major platforms. get it at http://RichInstinct.com Rich Instinct: The World Is Yours if You Can Spot Its Lies Rich Instinct: The World Is Yours if You Can Spot Its Lies Tue, 15 Aug 2023 04:11:00 +0000 This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception.

The rich take in the world differently than the masses do, and it gives them an edge. Since they gather better information, they're able to make better decisions.

This episode is the trailer to the book Rich Instinct: And the book is the great equalizer.

If you currently don't have as much money, freedom, or health as you'd like it's because you've been a victim of the systemic deception all around you. It's in the TV you watch, the conversations you have, the food you eat, and the things you buy.

But here's the good news: there is a simple framework for spotting trickery. Firstly, it requires you unfollow the crowd, because the masses make choices based on what they see and hear, so they're easily fooled. But the powerful hone their ability to feel their way through tough terrain, thus avoiding traps.

In Rich Instinct, Alex Cespedes helps us sharpen our awareness so we can attain the wealth, health, and freedom we deserve. Because prosperity is everyone's deepest instinct.

]]> This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception. The rich take in the world differently than the masses do, and it gives them an edge. Since they gather better information, they're able to make better decisions. This episode is the trailer to the book Rich Instinct: And the book is the great equalizer. If you currently don't have as much money, freedom, or health as you'd like it's because you've been a victim of the systemic deception all around you. It's in the TV you watch, the conversations you have, the food you eat, and the things you buy. But here's the good news: there is a simple framework for spotting trickery. Firstly, it requires you unfollow the crowd, because the masses make choices based on what they see and hear, so they're easily fooled. But the powerful hone their ability to feel their way through tough terrain, thus avoiding traps. In Rich Instinct, Alex Cespedes helps us sharpen our awareness so we can attain the wealth, health, and freedom we deserve. Because prosperity is everyone's deepest instinct.

]]> 08:04 false 200 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception. The rich take in the world differently than the masses do, and it gives them an edge. Since they gather better information, they're able to make better decisions. This episode is the trailer to the book Rich Instinct: And the book is the great equalizer. If you currently don't have as much money, freedom, or health as you'd like it's because you've been a victim of the systemic deception all around you. It's in the TV you watch, the conversations you have, the food you eat, and the things you buy. But here's the good news: there is a simple framework for spotting trickery. Firstly, it requires you unfollow the crowd, because the masses make choices based on what they see and hear, so they're easily fooled. But the powerful hone their ability to feel their way through tough terrain, thus avoiding traps. In Rich Instinct, Alex Cespedes helps us sharpen our awareness so we can attain the wealth, health, and freedom we deserve. Because prosperity is everyone's deepest instinct.This world is built on lies. Cunning lies can start wars, swindle fortunes, or sway elections. So your status in life depends on how well you maneuver around deception. The rich take in the world differently than the masses do, and it gives them an edge. Since they gather better information, they're able to make better decisions. This episode is the trailer to the book Rich Instinct: And the book is the great equalizer. If you currently don't have as much money, freedom, or health as you'd like it's because you've been a victim of the systemic deception all around you. It's in the TV you watch, the conversations you have, the food you eat, and the things you buy. But here's the good news: there is a simple framework for spotting trickery. Firstly, it requires you unfollow the crowd, because the masses make choices based on what they see and hear, so they're easily fooled. But the powerful hone their ability to feel their way through tough terrain, thus avoiding traps. In Rich Instinct, Alex Cespedes helps us sharpen our awareness so we can attain the wealth, health, and freedom we deserve. Because prosperity is everyone's deepest instinct. How to build a brand that sells at Sephora and QVC with Angelique Velez How to build a brand that sells at Sephora and QVC with Angelique Velez Wed, 23 Sep 2020 04:26:48 +0000 Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC. 

Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. In this episode she shares her business' story and lessons learned. Lessons you can also use to find success and get noticed by the major players in your industry. 

Find out more about Breakups to Makeup at https://breakupstomakeup.com and follow Angelique on Instagram at https://www.instagram.com/theangeliquetechnique/ 

]]> Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC. Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. In this episode she shares her business' story and lessons learned. Lessons you can also use to find success and get noticed by the major players in your industry.

Find out more about Breakups to Makeup at https://breakupstomakeup.com and follow Angelique on Instagram at https://www.instagram.com/theangeliquetechnique/

]]> 36:18 false 104 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC.  Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. In this episode she shares her business' story and lessons learned. Lessons you can also use to find success and get noticed by the major players in your industry.  Find out more about Breakups to Makeup at https://breakupstomakeup.com and follow Angelique on Instagram at https://www.instagram.com/theangeliquetechnique/ Angelique Velez woke up one night with an idea for an accessories line of products. This was the genesis of Breakups To Makeup, a brand that now has nationwide distribution through Sephora, Walmart, and QVC.  Angelique didn't know it at the time, but she took some important steps to make her brand a strong candidate for major partnerships. In this episode she shares her business' story and lessons learned. Lessons you can also use to find success and get noticed by the major players in your industry.  Find out more about Breakups to Makeup at https://breakupstomakeup.com and follow Angelique on Instagram at https://www.instagram.com/theangeliquetechnique/  Find Your Special Thing Or Fail - with Steve Lucin Find Your Special Thing Or Fail - with Steve Lucin Mon, 14 Sep 2020 07:30:00 +0000 Steve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a successful client roster.

His secret is to stop the vicious cycle of "compare and despair" that plagues us all, and focus on finding your "Special Thing."  In business, this is our only hope for finding an edge. We dive deep into how to find your thing, and how to apply it.

Find out more about Steve's marketing agency at https://www.stevelucin.com/  

Steve also runs a spectacular non-profit giving out scholarships to art students, learn more or donate at https://www.wesupportcreativity.org/ 

]]> Steve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a successful client roster. His secret is to stop the vicious cycle of "compare and despair" that plagues us all, and focus on finding your "Special Thing." In business, this is our only hope for finding an edge. We dive deep into how to find your thing, and how to apply it.

Find out more about Steve's marketing agency at https://www.stevelucin.com/

Steve also runs a spectacular non-profit giving out scholarships to art students, learn more or donate at https://www.wesupportcreativity.org/

]]> 27:46 false 103 full alex@alexcespedes.com (Alex Cespedes)Steve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a successful client roster. His secret is to stop the vicious cycle of "compare and despair" that plagues us all, and focus on finding your "Special Thing."  In business, this is our only hope for finding an edge. We dive deep into how to find your thing, and how to apply it. Find out more about Steve's marketing agency at https://www.stevelucin.com/   Steve also runs a spectacular non-profit giving out scholarships to art students, learn more or donate at https://www.wesupportcreativity.org/ Alex CespedesSteve Lucin is a creative entrepreneur in NYC who transitioned from freelance graphic designer to agency owner, philanthropist, and VJ. In this episode he shares with us his story and advice on how to build a successful client roster. His secret is to stop the vicious cycle of "compare and despair" that plagues us all, and focus on finding your "Special Thing."  In business, this is our only hope for finding an edge. We dive deep into how to find your thing, and how to apply it. Find out more about Steve's marketing agency at https://www.stevelucin.com/   Steve also runs a spectacular non-profit giving out scholarships to art students, learn more or donate at https://www.wesupportcreativity.org/  How To Profit From Your Problems How To Profit From Your Problems Wed, 29 May 2019 13:07:03 +0000 In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that have laid out the formula of how we too can profit from our pain.  

]]> In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that have laid out the formula of how we too can profit from our pain.

]]> 21:24 true 102 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that have laid out the formula of how we too can profit from our pain.  In magazines and TV we constantly see stories of individuals going from rags to riches. Regardless of whether you want to get rich or not, there is a lesson hidden inside these stories of triumph. Today we look at artists and entrepreneurs that have laid out the formula of how we too can profit from our pain.   Theory of 2+2 Theory of 2+2 Tue, 25 Jul 2017 16:00:00 +0000 Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention... 

]]> Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention...

]]> 17:03 true 57 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention... Maybe you've heard this one before, but I hadn't. It's a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention...  Lil Wayne & Stephen King on Work Ethic Lil Wayne & Stephen King on Work Ethic Thu, 29 Jun 2017 05:25:38 +0000 Stephen King knows a thing or two about writing. And about discipline. And about pretty much anything that has to do with being successful with your art. Well guess what, Lil Wayne knows a thing or two as well.  These are the reasons why he can serve as a role model for any artist, creator, or entrepreneur.  

Music by Ben Murray-Smith

 

]]> Stephen King knows a thing or two about writing. And about discipline. And about pretty much anything that has to do with being successful with your art. Well guess what, Lil Wayne knows a thing or two as well. These are the reasons why he can serve as a role model for any artist, creator, or entrepreneur.

Music by Ben Murray-Smith

]]> 12:36 false 47 full alex@alexcespedes.com (Alex Cespedes)Stephen King knows a thing or two about writing. And about discipline. And about pretty much anything that has to do with being successful with your art. Well guess what, Lil Wayne knows a thing or two as well.  These are the reasons why he can serve as a role model for any artist, creator, or entrepreneur.   Music by Ben Murray-Smith  Alex CespedesStephen King knows a thing or two about writing. And about discipline. And about pretty much anything that has to do with being successful with your art. Well guess what, Lil Wayne knows a thing or two as well.  These are the reasons why he can serve as a role model for any artist, creator, or entrepreneur.   Music by Ben Murray-Smith   The Lives Of Men: A Modern Startup The Lives Of Men: A Modern Startup Tue, 20 Jun 2017 04:39:08 +0000 Jason Rosario and Claudio Cabrera have accomplished a lot in their young lives, but this endeavor they've just leapt into is not about accomplishment, it's about honoring their worldview. In this episode I speak to Jason, founder of The Lives of Men--and Claudio, its lead content specialist--who through their stories show us that it's possible to DO GOOD, and LOOK GOOD in the process. 

Music Written and Produced by Ben Murray-Smith

]]> Jason Rosario and Claudio Cabrera have accomplished a lot in their young lives, but this endeavor they've just leapt into is not about accomplishment, it's about honoring their worldview. In this episode I speak to Jason, founder of The Lives of Men--and Claudio, its lead content specialist--who through their stories show us that it's possible to DO GOOD, and LOOK GOOD in the process.

Music Written and Produced by Ben Murray-Smith

]]> 23:25 false 45 full Alex Cespedes alex@alexcespedes.com (Alex Cespedes)Jason Rosario and Claudio Cabrera have accomplished a lot in their young lives, but this endeavor they've just leapt into is not about accomplishment, it's about honoring their worldview. In this episode I speak to Jason, founder of The Lives of Men--and Claudio, its lead content specialist--who through their stories show us that it's possible to DO GOOD, and LOOK GOOD in the process.  Music Written and Produced by Ben Murray-SmithJason Rosario and Claudio Cabrera have accomplished a lot in their young lives, but this endeavor they've just leapt into is not about accomplishment, it's about honoring their worldview. In this episode I speak to Jason, founder of The Lives of Men--and Claudio, its lead content specialist--who through their stories show us that it's possible to DO GOOD, and LOOK GOOD in the process.  Music Written and Produced by Ben Murray-Smith Master Your Writing with Ed Sheeran's FAUCET Approach Master Your Writing with Ed Sheeran's FAUCET Approach Mon, 05 Jun 2017 02:01:33 +0000 Ed Sheeran is one of the most successful songwriters over the past five years. While I was listening to an interview Ed gave in front of young musicians, there was a one minute portion where he revealed his mental process for mastering his craft. In this episode we discuss this approach which we'll call "FAUCET," along with other methods described by Ira Glass, and Reid Hoffman of LinkedIn. 

Music Written and Produced by Ben Murray-Smith

]]> Ed Sheeran is one of the most successful songwriters over the past five years. While I was listening to an interview Ed gave in front of young musicians, there was a one minute portion where he revealed his mental process for mastering his craft. In this episode we discuss this approach which we'll call "FAUCET," along with other methods described by Ira Glass, and Reid Hoffman of LinkedIn.

Music Written and Produced by Ben Murray-Smith

]]> 13:24 false 40 full alex@alexcespedes.com (Alex Cespedes)Ed Sheeran is one of the most successful songwriters over the past five years. While I was listening to an interview Ed gave in front of young musicians, there was a one minute portion where he revealed his mental process for mastering his craft. In this episode we discuss this approach which we'll call "FAUCET," along with other methods described by Ira Glass, and Reid Hoffman of LinkedIn.  Music Written and Produced by Ben Murray-SmithAlex CespedesEd Sheeran is one of the most successful songwriters over the past five years. While I was listening to an interview Ed gave in front of young musicians, there was a one minute portion where he revealed his mental process for mastering his craft. In this episode we discuss this approach which we'll call "FAUCET," along with other methods described by Ira Glass, and Reid Hoffman of LinkedIn.  Music Written and Produced by Ben Murray-Smith Quality and Popularity Are Not Connected w Adam Westbrook Quality and Popularity Are Not Connected w Adam Westbrook Mon, 01 May 2017 02:01:52 +0000 A must listen for Vloggers and Youtubers! Adam was living the dream: He was making a good living as a freelance video journalist, something he had been working towards since childhood. But then his view of the world got flipped upside down. He learned that quality and popularity aren't directly related. This is depressing, but there is a silver lining. 

In this episode we talk to Adam Westbrook, creator behind the exceptional The Long Game 3-part video essay. He shares all he's learned, and where he sees the industry of video creation going. 

]]> A must listen for Vloggers and Youtubers! Adam was living the dream: He was making a good living as a freelance video journalist, something he had been working towards since childhood. But then his view of the world got flipped upside down. He learned that quality and popularity aren't directly related. This is depressing, but there is a silver lining.

In this episode we talk to Adam Westbrook, creator behind the exceptional The Long Game 3-part video essay. He shares all he's learned, and where he sees the industry of video creation going.

]]> 31:32 false 38 full alex@alexcespedes.com (Alex Cespedes)A must listen for Vloggers and Youtubers! Adam was living the dream: He was making a good living as a freelance video journalist, something he had been working towards since childhood. But then his view of the world got flipped upside down. He learned that quality and popularity aren't directly related. This is depressing, but there is a silver lining.  In this episode we talk to Adam Westbrook, creator behind the exceptional The Long Game 3-part video essay. He shares all he's learned, and where he sees the industry of video creation going. Alex CespedesA must listen for Vloggers and Youtubers! Adam was living the dream: He was making a good living as a freelance video journalist, something he had been working towards since childhood. But then his view of the world got flipped upside down. He learned that quality and popularity aren't directly related. This is depressing, but there is a silver lining.  In this episode we talk to Adam Westbrook, creator behind the exceptional The Long Game 3-part video essay. He shares all he's learned, and where he sees the industry of video creation going.  Your Ideal Self Is Closer Than You Think w Miss Nu Your Ideal Self Is Closer Than You Think w Miss Nu Mon, 17 Apr 2017 16:00:00 +0000 People are always staring at her. "Can I touch your stomach?" is the question that they always ask first. Miss Nu is someone who's gone from the lowest of lows to the highest of highs when it comes to personal acceptance, you'll see what I mean. She currently competes in national bodybuilding competitions, coaches others, inspires 10 thousand fans over Instagram, and does all this while maintaining a position as Director at a major Pharma corporation. In this episode we go deep, I mean DEEEEP, on what she has done to climb out of depression and into her best self. These are things we should all implement into our lives IMMEDIATELY. 

Music Written and Produced by Ben Murray-Smith www.benmurraysmith.co.uk

]]> People are always staring at her. "Can I touch your stomach?" is the question that they always ask first. Miss Nu is someone who's gone from the lowest of lows to the highest of highs when it comes to personal acceptance, you'll see what I mean. She currently competes in national bodybuilding competitions, coaches others, inspires 10 thousand fans over Instagram, and does all this while maintaining a position as Director at a major Pharma corporation. In this episode we go deep, I mean DEEEEP, on what she has done to climb out of depression and into her best self. These are things we should all implement into our lives IMMEDIATELY.

Music Written and Produced by Ben Murray-Smith www.benmurraysmith.co.uk

]]> 24:35 false 37 full alex@alexcespedes.com (Alex Cespedes)People are always staring at her. "Can I touch your stomach?" is the question that they always ask first. Miss Nu is someone who's gone from the lowest of lows to the highest of highs when it comes to personal acceptance, you'll see what I mean. She currently competes in national bodybuilding competitions, coaches others, inspires 10 thousand fans over Instagram, and does all this while maintaining a position as Director at a major Pharma corporation. In this episode we go deep, I mean DEEEEP, on what she has done to climb out of depression and into her best self. These are things we should all implement into our lives IMMEDIATELY.  Music Written and Produced by Ben Murray-Smith www.benmurraysmith.co.ukAlex CespedesPeople are always staring at her. "Can I touch your stomach?" is the question that they always ask first. Miss Nu is someone who's gone from the lowest of lows to the highest of highs when it comes to personal acceptance, you'll see what I mean. She currently competes in national bodybuilding competitions, coaches others, inspires 10 thousand fans over Instagram, and does all this while maintaining a position as Director at a major Pharma corporation. In this episode we go deep, I mean DEEEEP, on what she has done to climb out of depression and into her best self. These are things we should all implement into our lives IMMEDIATELY.  Music Written and Produced by Ben Murray-Smith www.benmurraysmith.co.uk Adam Gilbert on the Magic of Starting Small Adam Gilbert on the Magic of Starting Small Thu, 12 Jan 2017 05:55:08 +0000 Adam Gilbert is a tech entrepreneur who started a business from his passion. His company is called My Body Tutor, where he and his staff help folks nationwide reach their health goals.  He is the perfect person to share some wisdom with us on what he's learned about the two areas we quit at most often: fitness and business. He shares some findings on how social media has more of an impact on our goal-setting than we think--or dare to admit.

Adam also has great advice on how to pick what to start on, and how to get ready for action. Let's go! Or should I say "Let's grow!"

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

]]> Adam Gilbert is a tech entrepreneur who started a business from his passion. His company is called My Body Tutor, where he and his staff help folks nationwide reach their health goals. He is the perfect person to share some wisdom with us on what he's learned about the two areas we quit at most often: fitness and business. He shares some findings on how social media has more of an impact on our goal-setting than we think--or dare to admit.

Adam also has great advice on how to pick what to start on, and how to get ready for action. Let's go! Or should I say "Let's grow!"

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

]]> 24:10 false 34 full alex@alexcespedes.com (Alex Cespedes)Adam Gilbert is a tech entrepreneur who started a business from his passion. His company is called My Body Tutor, where he and his staff help folks nationwide reach their health goals.  He is the perfect person to share some wisdom with us on what he's learned about the two areas we quit at most often: fitness and business. He shares some findings on how social media has more of an impact on our goal-setting than we think--or dare to admit. Adam also has great advice on how to pick what to start on, and how to get ready for action. Let's go! Or should I say "Let's grow!" Music written and produced by Ben Murray-Smith www.benmurraysmith.co.ukAlex CespedesAdam Gilbert is a tech entrepreneur who started a business from his passion. His company is called My Body Tutor, where he and his staff help folks nationwide reach their health goals.  He is the perfect person to share some wisdom with us on what he's learned about the two areas we quit at most often: fitness and business. He shares some findings on how social media has more of an impact on our goal-setting than we think--or dare to admit. Adam also has great advice on how to pick what to start on, and how to get ready for action. Let's go! Or should I say "Let's grow!" Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk Emotional Stages of a Project: Pain, Flow, and Bliss Emotional Stages of a Project: Pain, Flow, and Bliss Tue, 27 Sep 2016 15:51:54 +0000 Every project, every activity, has its own unique set of challenges.  A challenge that is universal to ALL projects, however, is the emotional seesaw it puts us through.  In this episode we bring in a couple real-life stories that illustrate the three emotional stages we must go through to complete a project. Casey Neistat goes through this, as well as all Uber drivers during a daily shift. Those are Pain, Flow, and finally-- Bliss.

This episode is generously sponsored by Freshbooks, easy cloud accountant for the non-accountant.

Music written and produced by Ben Murray-Smith.

]]> Every project, every activity, has its own unique set of challenges. A challenge that is universal to ALL projects, however, is the emotional seesaw it puts us through. In this episode we bring in a couple real-life stories that illustrate the three emotional stages we must go through to complete a project. Casey Neistat goes through this, as well as all Uber drivers during a daily shift. Those are Pain, Flow, and finally-- Bliss.

This episode is generously sponsored by Freshbooks, easy cloud accountant for the non-accountant.

Music written and produced by Ben Murray-Smith.

]]> 10:52 false 29 full alex@alexcespedes.com (Alex Cespedes)Every project, every activity, has its own unique set of challenges.  A challenge that is universal to ALL projects, however, is the emotional seesaw it puts us through.  In this episode we bring in a couple real-life stories that illustrate the three emotional stages we must go through to complete a project. Casey Neistat goes through this, as well as all Uber drivers during a daily shift. Those are Pain, Flow, and finally-- Bliss. This episode is generously sponsored by Freshbooks, easy cloud accountant for the non-accountant. Music written and produced by Ben Murray-Smith.Alex CespedesEvery project, every activity, has its own unique set of challenges.  A challenge that is universal to ALL projects, however, is the emotional seesaw it puts us through.  In this episode we bring in a couple real-life stories that illustrate the three emotional stages we must go through to complete a project. Casey Neistat goes through this, as well as all Uber drivers during a daily shift. Those are Pain, Flow, and finally-- Bliss. This episode is generously sponsored by Freshbooks, easy cloud accountant for the non-accountant. Music written and produced by Ben Murray-Smith. How a Side Project Turns into a Career - with Kirby Ferguson How a Side Project Turns into a Career - with Kirby Ferguson Thu, 11 Aug 2016 00:33:48 +0000 Kirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer. 

In this episode we'll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we'll see how the success of that project turned into its own business, and then we'll use his story to extract tips on how one should balance the work once we've turned a passion into an occupation.

Kirby's new project is called This is Not a Conspiracy Theory, and it's superb! Check it out.

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> Kirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer.

In this episode we'll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we'll see how the success of that project turned into its own business, and then we'll use his story to extract tips on how one should balance the work once we've turned a passion into an occupation.

Kirby's new project is called This is Not a Conspiracy Theory, and it's superb! Check it out.

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> 22:58 false 25 full alex@alexcespedes.com (Alex Cespedes)Kirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer.  In this episode we'll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we'll see how the success of that project turned into its own business, and then we'll use his story to extract tips on how one should balance the work once we've turned a passion into an occupation. Kirby's new project is called This is Not a Conspiracy Theory, and it's superb! Check it out. Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.Alex CespedesKirby Ferguson created the viral documentary Everything is a Remix in his spare time, just as a little side project outside of his day job. After the instant buzz it received, Kirby was able to leverage his side project into a full-fledged career as a film-maker and video producer.  In this episode we'll hear from Kirby on how the idea for Everything is a Remix first surfaced, then we'll see how the success of that project turned into its own business, and then we'll use his story to extract tips on how one should balance the work once we've turned a passion into an occupation. Kirby's new project is called This is Not a Conspiracy Theory, and it's superb! Check it out. Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. Are You Too Nice to be Successful? Are You Too Nice to be Successful? Fri, 15 Jul 2016 21:01:29 +0000 Sarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time?  Are we just mislabeling what it means to be nice?  And, what happens when we stop giving a you-know-what?...

These questions are musts to ask for our career, business, and relationships. 

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. 

]]> Sarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time? Are we just mislabeling what it means to be nice? And, what happens when we stop giving a you-know-what?...

These questions are musts to ask for our career, business, and relationships.

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> 21:11 false 24 full alex@alexcespedes.com (Alex Cespedes)Sarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time?  Are we just mislabeling what it means to be nice?  And, what happens when we stop giving a you-know-what?... These questions are musts to ask for our career, business, and relationships.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. Alex CespedesSarah Knight is the author of The Life-Changing Magic of Not Giving a F*ck. She joins us and helps us talk through some important questions like: Is being nice gonna have us finishing last all the time?  Are we just mislabeling what it means to be nice?  And, what happens when we stop giving a you-know-what?... These questions are musts to ask for our career, business, and relationships.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.  Sarah Knight on The Life-Changing Process of Writing Your First Book Sarah Knight on The Life-Changing Process of Writing Your First Book Fri, 08 Jul 2016 16:02:25 +0000 Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author.  She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry. 

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author. She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> 22:24 false 23 full alex@alexcespedes.com (Alex Cespedes)Sarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author.  She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.Alex CespedesSarah Knight has been in the publishing world for 15 years. First, selling books, then working for a literary agent, then as an editor at a major book publishing firm, and finally as an author.  She walks us through the process of writing her first book, how it impacted her, and what aspiring authors should know about the industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. How To Make It In Tech: A Founder's Story w David Cancel How To Make It In Tech: A Founder's Story w David Cancel Fri, 17 Jun 2016 19:05:12 +0000 Everyone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry.

In this episode we dissect David's story and try to figure out what we can bring back into our own careers, whether in tech, arts, entertainment, or any other modern industry. 

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> Everyone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry.

In this episode we dissect David's story and try to figure out what we can bring back into our own careers, whether in tech, arts, entertainment, or any other modern industry.

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> 23:24 false 21 full alex@alexcespedes.com (Alex Cespedes)Everyone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry. In this episode we dissect David's story and try to figure out what we can bring back into our own careers, whether in tech, arts, entertainment, or any other modern industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.Alex CespedesEveryone knows the tech titans like Mark Zuckerberg and Jeff Bezos, they've become household names. Most don't know that all success stories in the Tech world have some milestones in common. David Cancel is a serial startup founder, his latest venture is Drift and his story is a great case study into what makes for an accomplished career in the industry. In this episode we dissect David's story and try to figure out what we can bring back into our own careers, whether in tech, arts, entertainment, or any other modern industry.  Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. Tucker Max on Accepting the Role of Luck and Timing in Our Career Tucker Max on Accepting the Role of Luck and Timing in Our Career Thu, 02 Jun 2016 23:46:40 +0000 Tucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers.  

In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur.

Music written and produced by Ben Murray-Smith  www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. 

]]> Tucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers.

In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur.

Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk

This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.

]]> 16:21 false 19 full alex@alexcespedes.com (Alex Cespedes)Tucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers.   In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur. Music written and produced by Ben Murray-Smith  www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant. Alex CespedesTucker Max sold millions of books, but being a writer wasn't even a goal of his originally. His career arc is very interesting, because it allows us to see how big a role luck and timing have on our careers.   In this episode, we talk to Tucker and try to piece together the factors that made him a hero to 20-year-olds everywhere, as well as the turn of events that have turned him into an entrepreneur. Music written and produced by Ben Murray-Smith  www.benmurraysmith.co.uk This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.  A Healthy Perspective on Stress with Liz Josefsberg A Healthy Perspective on Stress with Liz Josefsberg Fri, 27 May 2016 00:13:22 +0000 Liz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work. 

 

]]> Liz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work.

]]> 14:07 false 18 full alex@alexcespedes.com (Alex Cespedes)Liz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work.   Alex CespedesLiz Josefsberg, a top-notch wellness expert to celebrities like Jennifer Hudson, also consults with corporations to help their employees get their health back on track. This week she helps us gain a healthy perspective on stress. In this episode we find that not all stress is built the same, and then we learn ways to eliminate the toxic stress that hinders our work.    You Have A Good Idea, But Will It Spread? with Jonah Berger You Have A Good Idea, But Will It Spread? with Jonah Berger Fri, 13 May 2016 00:34:56 +0000 Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common.

In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with outlandishly priced comfort foods, a shareable idea possesses certain things. These are things that we can leverage to help our businesses, art, or messages gain a large following. 

Music written and produced by Ben Murray-Smith benmurraysmith.co.uk

]]> Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common.

In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with outlandishly priced comfort foods, a shareable idea possesses certain things. These are things that we can leverage to help our businesses, art, or messages gain a large following.

Music written and produced by Ben Murray-Smith benmurraysmith.co.uk

]]> 14:38 false 16 full alex@alexcespedes.com (Alex Cespedes)Why do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common. In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with outlandishly priced comfort foods, a shareable idea possesses certain things. These are things that we can leverage to help our businesses, art, or messages gain a large following.  Music written and produced by Ben Murray-Smith benmurraysmith.co.ukAlex CespedesWhy do some unremarkable videos go viral while many great ones go unnoticed? What factors help an idea catch on? Whether by accident or by design, the products and messages that spread all have some things in common. In this episode we bring in Jonah Berger, Professor at Wharton Business School and author of the book Contagious. He shares some stories of ideas that have become popular, and deconstructs what they had going for themselves. From Car Insurance commercials, to restaurants with outlandishly priced comfort foods, a shareable idea possesses certain things. These are things that we can leverage to help our businesses, art, or messages gain a large following.  Music written and produced by Ben Murray-Smith benmurraysmith.co.uk Seth Godin on the Advantages of Non-Traditional Learning Seth Godin on the Advantages of Non-Traditional Learning Thu, 14 Apr 2016 21:13:00 +0000 Seth Godin joins us in this episode, and we learn from him why the current model of education is broken, and actionable steps to taking charge of our own learning as adults. Along the way we discover why we should be approaching our career as a series of projects, and what skills hold the most value in today's world.  He also tells us some stories of his clashes with the educational system, and why Zig Ziglar impacted his life immensely.

You can read full shownotes and find out more about the show at https://AlexCespedes.com.

]]> Seth Godin joins us in this episode, and we learn from him why the current model of education is broken, and actionable steps to taking charge of our own learning as adults. Along the way we discover why we should be approaching our career as a series of projects, and what skills hold the most value in today's world. He also tells us some stories of his clashes with the educational system, and why Zig Ziglar impacted his life immensely.

You can read full shownotes and find out more about the show at https://AlexCespedes.com.

]]> 25:35 false 12 full alex@alexcespedes.com (Alex Cespedes)Seth Godin joins us in this episode, and we learn from him why the current model of education is broken, and actionable steps to taking charge of our own learning as adults. Along the way we discover why we should be approaching our career as a series of projects, and what skills hold the most value in today's world.  He also tells us some stories of his clashes with the educational system, and why Zig Ziglar impacted his life immensely. You can read full shownotes and find out more about the show at https://AlexCespedes.com.Alex CespedesSeth Godin joins us in this episode, and we learn from him why the current model of education is broken, and actionable steps to taking charge of our own learning as adults. Along the way we discover why we should be approaching our career as a series of projects, and what skills hold the most value in today's world.  He also tells us some stories of his clashes with the educational system, and why Zig Ziglar impacted his life immensely. You can read full shownotes and find out more about the show at https://AlexCespedes.com. Jessica Hagy - Find Your Tribe To Find Success Jessica Hagy - Find Your Tribe To Find Success Sat, 27 Feb 2016 05:09:26 +0000 Illustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

]]> Illustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

]]> 15:46 false 7 full alex@alexcespedes.com (Alex Cespedes)Illustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.Alex CespedesIllustrator and Writer Jessica Hagy helps us decode the process of finding our tribe. Because if you're an entrepreneur, or an artist, or simply a professional trying to leave your mark--your tribe is the canvas on which your paint your masterpiece. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday. Jay Heinrichs - Speak Like A King And Craft Your Sound Bites Jay Heinrichs - Speak Like A King And Craft Your Sound Bites Fri, 19 Feb 2016 20:51:07 +0000 The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

]]> The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.

]]> 13:27 false 6 full alex@alexcespedes.com (Alex Cespedes)The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday.Alex CespedesThe world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks learned about speaking, and how to boil down our message into the perfect set of sound bites. Subscribe on iTunes or at WitsAboutYou.com. New episodes every Tuesday. Handling Rejection and its surprising benefits Handling Rejection and its surprising benefits Wed, 10 Feb 2016 18:45:39 +0000 This week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game.

]]> This week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game.

]]> 10:52 false 5 full alex@alexcespedes.com (Alex Cespedes)This week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game.Alex CespedesThis week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game.