We Are Social’s Monday Mashup #767

Mashup 30 Mar 2026

This week, TikTok and Snapchat add AI video updates while Reddit tries to combat AI bots in its platform. And, Instagram is finally letting users rearrange their carousel posts.

Meanwhile, Korn is getting a revival on TikTok and Barbie is getting the AI treatment. Read on for more social media news.

Instagram allows users to rearrange carousel posts

Instagram is finally updating carousel posts to allow users to be able to rearrange their posts within a carousel after publishing. Users will now be able to switch around the order of their images and/or videos in a carousel by a simple long-press and drag function. The move eradicates the need to delete and re-upload carousels, and will give creators more control over how they present their content.

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Bytedance rolls out AI video tool in CapCut

TikTok’s parent company Bytedance is rolling out its new AI-powered audio and video model, Dreamina Seedance 2.0, in its editing platform, CapCut. The model will allow creators to draft, edit, and sync video and audio content by using prompts, images, or reference videos. It will roll out first in Brazil, Indonesia, Malaysia, Mexico, the Philippines, Thailand, and Vietnam with more markets added over time.

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YouTube updates creator partnerships program

YouTube has announced updates to its creator partnerships program to help facilitate brand deals. The company is merging creator and advertiser tools into a single platform in order to make it easier to discover potential connections. It will bring together various creator partnership elements including BrandConnect and the Creator Partnerships Hub into the new platform which will be called YouTube Creator Partnerships.

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Snapchat launches AI image-to-video generation tool

Snapchat has introduced AI Clips in Lens Studio, a new AI-powered Lens format that allows users to turn a single image into a five-second video using a closed prompt system. The feature is native to the GenAI Suite in Lens Studio, allowing both experienced and new developers to turn a single prompt into a published Lens in minutes with no external tools or complex workflows required. AI Clips is available to Snapchat Lens+ subscribers.

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Reddit tackles the rise of AI bots

Reddit is the latest platform to tackle the rise of AI bots in its app. The platform is rolling out new in-stream tags for bot accounts, in order to increase transparency and limit the impact of bot activity on Reddit’s overall engagement. Accounts that use automation in allowed ways will be marked as [App] in their username. Developers will be able to register their apps to receive this label, and the signifier will ensure that these bots remain compliant with Reddit’s rules around automated profiles. Detected bot accounts without this designation will face restrictions and potential bans.

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🔥 Trending this week 🔥

🍌 Creators are editing their photos to look like items picked up in Resident Evil.

🤘 Korn’s Freak On A Leash is having a revival thanks to a new TikTok dance trend.

🍵 The “POV: I fell but saved my…” trend shows creators protecting what matters the most.

💁🏼‍♀️AI creators are reimagining Barbie as a real person on TikTok.

🕹️ Coinbase’s latest campaign looks like a video game, but it was actually filmed with real actors – and the BTS content is proving popular on social.

In other news

🔎 Meta updates Edits with new templates, fonts and search tools.

⏲️ LinkedIn removes real-time live streams.

↗️ Pinterest adds boosting option to amplify organic Pins.

🤖 Bluesky launches AI assistant to help users customise their feed.

🛒 Meta tests AI product summaries and reviews to improve shopping experience.

❌ X limits access to X Pro management app.

🤑 YouTube lowers follower requirement for its Shopping Affiliate program.

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We Are Social’s Monday Mashup #744

6 Oct 2025

This week, Meta announces it will use AI interactions to improve personalised ads, OpenAI’s Sora tops the app charts and Instagram tests reconfiguring the main feed to focus on Reels.

Meanwhile, TikTok goes all in for the launch of Taylor Swift’s new album and YouTube expands creator access to its livestream Gift Goals. Read on for more social media news.

Meta uses AI interactions to improve personalisation

Meta has announced it will use interactions with Meta AI to improve content and ad targeting to users across its platforms. Users will soon see personalised content and ads based on their interactions with Meta’s AI on Facebook, Instagram, Threads and WhatsApp. The update will take effect from 16 December 2025.

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OpenAI’s video app Sora tops app store charts

OpenAI’s AI video app Sora has soared to the top of Apple’s app store, despite being invite-only for now and limited to users in the U.S. and Canada at launch. On its first day, Sora saw 56,000 downloads, and is now ranked as the No. 3 Top Overall app on Apple’s U.S. App Store. On Friday, 3 October, it became the No. 1 app on the U.S. App Store.

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Instagram tests making Reels the main feed

Instagram is testing a new approach to its UI, with users in India now able to open the app directly to the Reels feed, as opposed to the traditional feed post display. The tests come after Meta reported that Reels now make up 50% of all time spent in the app. Instagram chief Adam Mosseri confirmed that with Reels and DMs driving most of the growth on the platform over the last few years, tests are being conducted to make these the first two tabs.

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TikTok celebrates Taylor Swift’s new album

TikTok turned the launch of Taylor Swift’s new album “The Life of a Showgirl” into a major event in the app. The platform announced a range of new activations including an IRL event in Los Angeles. In the app, there is a dedicated experience hub, which is designed to immerse fans in the album and drive fan engagement. There are also videos celebrating the new album, and other Swift-related features.

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YouTube expands access to livestream Gift Goals

YouTube is expanding its livestream Gift Goals to all creators in the U.S. Gift Goals enables creators to incentivise donations during a livestream by offering a reward at a certain donation threshold. The platform first announced that it was testing this with selected livestream creators last month before rolling it out to all eligible creators. The platform is also expanding access to its generative AI transformation and drawing tools to all creators with access to its Effects Maker platform. Effects Maker enables creators to create, publish, and manage effects for YouTube Shorts.

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🔥Trending this week 🔥

✂️ Football has another haircut challenge – @DanTalksFootball has vowed to not cut his hair until his girlfriend can do five keepy-ups. 

💧 Brita’s Shark has become the latest ‘brand mascot’ to trend on TikTok.

💘 TikTokers are revealing the unique nicknames their partners have given them.

📺 People are loving @em_clarkson’s ‘day in the life video’, edited like a Hulu trailer. 

💪 Haters will say it’s fake. But apparently we want to see your laptop abs in this latest fitness trend.

💁‍♀️@katfromfinance is taking the work-mirror selfie to a new level, with a series of high fashion poses in a corporate bathroom gaining her almost 50k followers in six months.

In other news

📹 X refreshes its video player UI to prioritise video consumption in the app.

📊 Instagram introduces shareable performance data for creators.

🫣 Threads makes it easier to hide unwanted post replies.

🛒 TikTok offers assistance for shopping ads in partner program.

📲 OpenAI announces opt-in copyright controls for new Sora app.

🗺️ Meta launches Instagram Maps in Europe.

🎥 TikTok adds ‘mask’ feature to its in-app editor on iOS.

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We Are Social’s Monday Mashup #726

Mashup 2 Jun 2025

In this week’s round up we cover X’s chat update and shifts in review approaches for Meta and YouTube. And, if you’re struggling with complex topics like money laundering and credit scores, TikTok has an AI cat who’s got your back. 

Meta’s shift to AI reviewers 

Meta is allegedly planning to swap out human risk reviewers for AI. Until recently, these “privacy and integrity reviews” were mostly handled by people. But now, internal documents suggest that up to 90% of those checks might soon be automated. This could mean a win for product teams who can roll out updates and new features faster. However, others are worried this shift could mean letting AI make important calls about potential real-world harm without enough human oversight. Meta said that “human expertise” is still being used for “novel and complex issues,” and that only “low-risk decisions” are being automated.

Read more 

X rolls out chat feature in beta 

XChat has begun rolling out to beta testers, with some of X’s subscribed users reporting that they can access it. XChat is intended to be a more robust version of X’s existing DM (direct messages) feature, with features that could include group messages, end-to-end encryption, vanishing mode, the ability to mark messages as unread, and file sharing. 

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YouTube helps creators with content review update 

YouTube has updated its content review system to maximise the ad opportunities for creators. Currently, videos uploaded to YouTube are reviewed and deemed worthy of ads (green), some ads (yellow) or no ads (red). Creators can appeal the decision, but YouTube is making that easier with an automatic review for those who don’t quite make the cut. In their words: “To improve the accuracy of our yellow icon decisions and get your videos monetising faster, we are experimenting with automatically sending videos that receive a ‘Limited or no ads’ rating for an additional review that may be completed by a human”. 

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🔥Trending this week 🔥

💃 DanceTok is back, and everyone is showing off their ballroom skills using this sound

🍎 People are using this sound to show off their tattoos they got in honor of their teachers

😻 Now’s your chance to have everything explained to you by an AI cat, from credit scores to money laundering

🛁 Sydney Sweeney has dropped a soap with Dr Sasquatch. The ingredients? Her bath water

✈️ Brand-baiting posts have been around for a while and the latest format is going off grid during a flight and seeing how many brands will post before they land

In other news 

👀 Google Lens is coming to YouTube shorts 

🙌 WhatsApp now has an iPad app and introduces creative tools for status updates 

🚀 Instagram is adding more trend-led messaging elements 

💡 TikTok has added a new editing option on iOS called ‘Layout’, allowing people to show a number of clips or images at the same time

💥 Instagram’s Edits app has rolled out a bunch of features, including better volume control, new visual effects and filters

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Sawasdee Krub, Thailand!

Our News 26 Mar 2025

This blog is brought to you by Patt Nitikarn, Managing Director of our newly opened Thailand office. Prior to this, he was SVP, Head of Brand & Strategy at Edelman Thailand, where he spearheaded award-winning brand purpose work for Dove with #LetHerGrow, Patt brings nearly two decades of expertise spanning across Japan, Singapore, and Thailand with global agencies such as Lowe, J. Walter Thompson, Cheil, and BBH.

Our Thailand operations are officially up and running. I couldn’t be more excited to bring together our team of pioneers and creative innovators with clients that share our ambition to evolve marketing for future generations.

Thailand has its own unique digital ecosystem, and is the biggest ad spending market in Southeast Asia, according to our Digital 2025 Report. Us Thais spend upwards of five hours per day online via our smartphones, higher than the global average.

But what’s driving online behaviour isn’t just platforms, it’s people and their passions. Thais are forming strong connections – on social and IRL – around shared hobbies and interests, such as music, gaming, travel, entertainment, fashion and beauty. These passion-seekers are platform agnostic, and will go to multiple channels to share experiences and recommendations.

What motivates us as a team is our ability to authentically engage with these passion-based communities – and the rich cultural diversity and vibrant local interests they represent. We are doing this in creative new ways, with innovation at the core.

Through our work for Warner Bros. Discovery’s Max, we’ve been able to bring creativity to social always-on through tapping into what matters to local communities. We sparked fandom around the recent Max launch by engaging with local cinephiles and DC fans, and for House of Dragon Season 2, we created an on-ground activation inspired by local gaming culture. To bring the show to life for local audiences, we pitted Team Green and Team Black against each other in a live game experience.

Innovation is not only helping us tell stories in new ways, but also push the boundaries of what is possible. In pioneering digital experiences for a number of the clients in metaverse communities, we’re able to not only connect brands with new audiences, but solve societal problems.

For example, we were able to expand the reach and impact of Warner Music’s social purpose program, WAVs, by taking it to the metaverse this year. The year-long program is designed to give aspiring musicians the resources they need to make it in the industry. Speaking to a young musician participating in the 2023 program, our team identified a gap that needed closing: this artist was spending nine hours every week traveling from his hometown to Bangkok for auditions. By building WAVs in the metaverse, we’ve been able to break down even more social barriers stopping aspiring artists pursuing their dream careers in music, by making it easy for Thais all over the country to participate.

It is through work like this that we’re attracting the best talent in Thailand. Already a team of 19 across creative, strategy, PR, influencer and client service, we have an incredible depth of experience and specialisms under our roof.

I’m humbled to have Nutchanun Chiaphanumas as my creative partner. As the recipient of multiple Cannes Lions and industry awards – his creative firepower is unmatched and the vision he brings to our creative team is nothing short of inspiring.

As Executive Creative Director, he is connecting our clients to his network of Thailand’s top film directors and creative talents. A world-class filmmaker in his own right, I can’t wait to see the stories and experiences the team will create together.

With our team’s collective strengths across creative, subculture, brand strategy and purpose campaigns, and the creative energy of Bangkok as our fuel, we are excited by the potential. 

And we’re only just getting started.

For more information on We Are Social Thailand, visit our website.

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LA SOBREMESA #1

🔥 De la gloria a la cancelación, virales que son CINE 🚬 y tendencias LOCALES Y MUSICALES que dominan las redes: todo lo que está marcando la conversación esta semana 🚀📲

De la gloria a la cancelación masiva: la polémica de Karla Sofía Gascón

Karla Sofía Gascón pasó de ser una de las grandes promesas rumbo al Oscar por Emilia Pérez a quedar envuelta en una polémica que llevó a su cancelación masiva en redes. La película ya enfrentaba críticas y fue mal recibida por el público mexicano quién criticó la forma en que fueron representados en el film y la liviandad con la que se abordaron temas sensibles para su cultura. Ahora, comentarios antisemitas y discriminatorios de la actriz en la plataforma X resurgieron tras la investigación de la periodista Sarah Hagi intensificaron la reacción negativa, provocando el distanciamiento de sus compañeros de elenco y la cancelación masiva en redes, convirtiendo su gran momento en Hollywood en una crisis que podría afectar su futuro en la industria.

Montoya corre por la playa… y directo al Olimpo de los mejores momentos de la TV.

La reciente emisión de ‘La Isla de las Tentaciones’ ha generado un fenómeno viral en redes, protagonizado por Montoya, quien, al descubrir la infidelidad de su pareja Anita con el tentador Manuel, reaccionó de manera dramática corriendo por la playa y exclamando frases como “¡Me has destrozado!”. Esta escena, de 1,44 minutos, ha sido vista millones de veces en plataformas como X y TikTok, y ha inspirado una avalancha de memes y comentarios irónicos sobre su naturaleza casi cinematográfica.

¿Moda o sumisión? Bianca Censori y Kanye West en los Grammy

La aparición de Kanye West y su esposa Bianca Censori en los Grammy desató un intenso debate sobre el papel de la moda en la sumisión femenina. Mientras algunos ven en los looks de Censori una expresión artística, otros señalan cómo su vestimenta mínima y su actitud reservada refuerzan dinámicas de control y objetificación. La polémica reabre la discusión sobre el cuerpo de la mujer como territorio de protesta y la delgada línea entre la moda como empoderamiento y como herramienta de dominación.

Ver esta publicación en Instagram

Una publicación compartida de La curva de la moda ® (@lacurvadelamoda)

Faltan menos de 90 días para la Feria de Abril y tú todavía no sabes bailar sevillanas…

Se acerca la celebración de la Feria de Abril y las redes sociales se han llenado de cuentas regresivas y preparaciones de outfits característicos. Pero lo que se está haciendo viral en esta oportunidad es la cantidad de jóvenes aprendiendo a bailar sevillanas, ya sea para que sus parejas estén orgullosas o para impresionar a alguien especial durante la celebración. Y es que algunos comenzaron con sus clases a tiempo, mientras que otros es probable que no logren lucirse ni con un intensivo.

Hazte a un lado DtMf porque la rapera Doechii inunda las redes con un nuevo trend “Breathing Exercises”.

Acabamos de comenzar el 2025, y mientras el éxito de Bad Bunny con DtMf sigue resonando, ahora es otra artista la que está marcando el ritmo en las redes. Doechii brilló en los Grammy con una actuación destacada y se llevó su primera estatuilla, convirtiéndose en la tercera mujer en ganar el premio a Mejor Álbum de #Rap en la historia de estos premios. Además, cautivó a todos con su Tiny Desk Concert y ahora consolida su impacto con un trend viral. El “breathing exercise” de su canción Denial is a River se ha convertido en un fenómeno en Tiktok, con otras celebridades como J-Hope de BTS o  reafirmando su ascenso en la industria.

Las tendencias no esperan, y nosotros tampoco. 📲 Síguenos en LinkedIn e Instagram para estar siempre un paso adelante en el mundo digital. 🚀

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