We’re building websites with the prospect to provide essential information to visitor inform of a content i.e. videos, facts, statics and many more etc with intention converting that visitor either to buy something from of the website or to subscribe the news letter.

Some time what happens that we aren’t aware about content consumption capacity of visitor. Regardless we provide all the avail content to visitor on single page then It becomes too long page with 3 -4 scroll.

Now here problem arises that either how to get information about visitor’s content engagement or how does visitor engage with the page that has 2 -3 scroll long content? This analysis is mandatory to get insight about content engagement of visitors or how does visitor look at the content in 2^nd or 3^rd fold the page?

With the help of scroll tracking implementation for google analytics, based on that analysis website owners can re-organize content placement to increase content engagement of the website.

Scroll Tracking Implementation for Google Analytics

I have developed a jquery based script which would help to identify % page viewed, % page scroll and the page fold user is in.

Instructions to use:

1. Please download scrolltracking.js
2. Include the code block as shown below.

   <!-- your default google analytics tracking code -->
   <script type="text/javascript">
   var _gaq = _gaq || [];
   _gaq.push(['_setAccount', 'UA-XXXXXXX-X']); //replace your profile id
   _gaq.push(['_trackPageview']);
   (function() {
   var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
   ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
   var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
   })();
   </script>
   
   <!-- include the jquery library reference -->
   <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js"></script>
   
   <!-- include scrollscript.js reference -->
   <script type="text/javascript" language="javascript" src="scrolltracking.js" ></script>

See it in action:

1. Scrolltracking as Event Category

   

2. pv|ps|pf as Event Action

   

3. Event Values

   

Scrolltracking.js would attach a function to scroll change on document. So when ever user scrolls down it’ll collect following values as “pv|ps|pf” with non-interactive flag.

• pv – maximum % page viewed by user.
• ps – maximum % page scrolled by user.
• pf - maximum page fold user viewed.

Here all the values measured and tracked in GA would be the maximum value of %page viewed, %page scrolled and page fold user was in. So we can identify how much content is viewed by user on a given page. If user lands to page and goes to another page without scrolling. It’ll track default values “X|0|1″ in GA where “X” is % page viewed (user viewed some portion) and 0% page scroll and 1 as page fold.

Note:

• This script works with jQuery versions greater than 1.3.2 and tested with chrome, firefox, internet explorer 8
• You can exclude information if you don’t want to track any of the values pv (% page viewed), ps (% page scrolled) or pf (page fold) – You’ll need to update the script.

What’s this 3 seconds rule for web?

Just Google it and you’ll get plenty of blog posts about it.

Basically, it matches with the 5 seconds rule for food. The way a dropped food is considered stale after 5 seconds, it happens for a new user on any website. Studies say that a user spends only 3 seconds on a site to find what he wants, and hops on to another. Obviously no site wants to be the one. You can achieve this by improving usability of your page/website.

From Google, you’ll get a lot of tips for achieving this. But it’s important to know the methodology to get the page ready for 3 seconds rule. I will get in to why these tips are important and good practices for them.

Speed, the first and the best

There’s no reason why a new user will stay on a page if it takes beyond 3 seconds to load. You’ve got just 3, the more you save, the more convincing you can do. Improving usability is not limited to changing the design. While designing or re-designing, make sure that your page is on diet!

Focus on the first fold, it can make it, or break it!

The user will make his first decision to stay on the site by seeing whatever he can on his screen without scrolling down. The first fold is the only place to justify those 3 seconds. Other things work to keep the user on the page for more time towards the sale or conversion.

In the first fold:

Now, let’s talk about things to take care of in the first fold.

 
1. Pleasant design

After landing on the page, looks is the first thing to create interest. Visuals talk better than words. A cool looking and (especially) working design builds a trust in user’s mind that there’s a good company behind this website. Would you buy a Rolex watch from a hawker? Vibrant colors, big fonts, neat & clean layout, and optimum usage of white space are things to take care of while designing. Here’s a design I liked while surfing randomly today:



What’s in it for me factor

This question is there in every user’s mind from the moment he gets on a page. This question can be answered via many elements. e.g., tagline, headline, main communication, an enticing banner or just a logo, or by all of them. The list is below:

2. Clear messaging

● Prominent logo - The company logo is the identity. It has to be the first thing to be seen on the page. A well-designed and prominent logo tells a story.

●  Simple and crisp tagline – Sometimes, an intuitive tagline is enough to keep the user glued for more stuff. Check this tagline from Zendesk. The moment you land on the page and locate the logo, you see the purpose of the website right there.



● Easy to understand headline - Headlines are great things to extend the tagline. Sometimes, it does the job of tagline as well. It can be a one-liner, or max. 2. 37signals does this job perfectly. It doesn’t need the tagline with this communication:



3. Main communication

This element communicates website’s business. This can either be the headline itself, or a good looking banner with 2-3 lines.

Checkout a clear headline which works as tagline/headline/what’s in it for me factor.



4. What does it offer

You can either talk about the benefits first as the what’s in it for me factor, then explain product features, or directly explain the product as what’s in it for me factor.

The page for iPhone communicates both points 4 & 5 above together, smartly with big product images. The product has such strong features, that it’s enough to get clicks.



5. Call to action

A great call-to-action does the job of extending those 3 seconds directly towards sale/conversion. If your call-to-action on the page is something like “Go” or “Submit”, then it’s better to have no call-to-action. An abstract call-to-action is a strict no. It’s not just a button; it should be used to explain what’s inside.



See the above design. Call-to-action is the brightest thing on the page, with “Free Download” message and OS requirements.

Just take care of these tips to make the user stay for more or perform an action. Yes, it’s important to follow other tips but the thing above should be on priority to beat the 3 seconds rule.

Beyond 3 seconds

After those 3 seconds, these are the things to take care of to get the user to start the shopping process, know more about the service, or at least stick for more time and come back again.

• Building trust – After earning some trust in 3 seconds, it’s time to build it by these elements:
  • Testimonials
  • Product features
  • Celeb quotes
  • Social proof
• Next steps – Now get the user to do more by serving more material to perform next actions towards the sale:
  • How it works
  • Why…
  • Pricing plans

Improving usability should be a primary thing for all website owners before spending in ad campaigns to get more visits. It’s great to generate thousands of ad clicks to the page/website, but even 1% improvement in conversion rate or bounce rate can save a lot of money to buy more visits!

Few days ago I’ve started writing blog post series for tracking mobile applications through google analytics. To start with i’ve written blog post on Android Application Tracking through Google Analytics. Now i’m going to explain iPhone application tracking through google analytics in simple steps.

iPhone Application Tracking through Google Analytics in just 3 Steps

Step 1 - First you’ll have to download Google Analytics SDK for iPhone, you can download it from here, then extract files and drag all the files from the library folder into your applications XCODE Project.

These files are GANTracker.h, libGoogleAnalytics.a and libGoogleAnalytics_NoThumb.a and also include CFNetwork framework in your project and link against libsqlite3.0.dylib.

Step 2 - You’ll have to setup new web property in google analytics, most likely fake profile but with full URL like http://myapp.mywebsite.com, then note down UA number of your tracking code and looks like UA-xxxxx-yy.

Step 3 - Implementing google analytics in iPhone application, you can track below activities as per your iPhone application,

• Page View Level
• Event Level
• Custom Variable
• Ecommerce Tracking

For Instance, We’ve implemented page view level and event tracking of google analytics for Fondly Yours iPhone app. It has 2 different categories i.e. Camera and Photo Library. We’ve implemented page view level tracking for different ca as with reference to below image.

Let’s get started with Google Analytics iPhone Apps Tracking

Before starting implementing google analytics code, you’ll have to add below code to import the Google Analytics framework.

               #import "GANTracker.h"

Now you’ll have to initialize the tracker and make sure that you have the UA number handy. Add the following code into applicationDidFinishLaunching method.

[[GANTracker sharedTracker] startTrackerWithAccountID:@"UA-xxxxx-yy"
                dispatchPeriod:kGANDispatchPeriodSec//10
               delegate:nil];

Make sure that you replace sample UA number with your UA Number that you got while signing up for google analytics. The dispatchPeriod variable tells the tracker how often to report back to Google. Google suggests using 10 seconds in their example so we’ll also use the same.

Page view level implementation

With the help of page view level implementation for an application, you can have idea about unique page views / visitors of your application’s pages for setting section or help section.

For page view level information you’ll have to implement below standard code to across all the tabs or classes or pages of your application, as like we implement google analytics for website.

NSError *error;
if (![[GANTracker sharedTracker] trackPageview:@"/app_launched"
withError:&error]) {
// Handle error here
}

Make sure that you’ve include above code anywhere in your app where you want to track page view.

Note that the “app_launched” is essentially our page name similar to index.html or aboutus.php. Include the GANTrack.h file and change the page name for each new location.

Event tracking implementation

Through event tracking implementation helps you to get idea about which actions i.e. play, pause or stop taken in iphone application.

For Instance, we’ve implemented event tracking to track details of which color theme chosen in Fondly Yours App i.e. red color or white color or blue color or share greetings or application via Facebook or Twitter with reference to below image.

For event tracking implementation, you’ll have to add below code across the classes or functions of buttons.

NSError *error;
	if (![[GANTracker sharedTracker]
                  trackEvent:@"my_category"
                  action:@"my_action"
                  label:@"my_label"
                  value:-1
         withError:&error]) {
	// Handle error here
}

Tracking Tabs / Pages / Classes of Application

If you want to track different sections / tabs of your application, then you should use trackPageview function over the sections. You can see the below example,

NSError *error;
if (![[GANTracker sharedTracker] trackPageview:@"/help" 

// for tracking help section
       withError:&error]) {

 // Handle error here
}

Google Analytics Reports for iPhone Applications

After google analytics implementation for iPhone application successfully, you can view the analytics report for your application in your google analytics account. You can see the Top content Section report that includes bounce rate and unique page views for the iPhone application in below image.

You can view page level performance of your iphone application in google analytics with detailed information like bounce rate, unique page views, avg. time on site etc in below image.

You can view click event data of buttons in top event section, which shows number of unique events and total events in below image.

In next series of mobile apps tracking blog post, I’ll be covering Blackberry Application Tracking through Google Analytics. Stay tuned here for more updates on Google Analytics Implementation for mobile applications.

Feel free to share your suggestion and feedback in comment section.

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[Image Courtesy by SilverTouch Technologies]

You all are aware of “Update to Brian Clifton’s Outbound Link Tracking Code” post

I would like to update that script for Asynchronous Google Analytics Implementation, which is available here

It will serve four purposes:

1. External Link Tracking: To track all links on your webpage which are external links i.e. sub-domain or 3rd party domain links.
2. Email Link Tracking: To track all links which are “mailto” links.
3. Document Download Tracking: Track all documents which ending with .jpg, .doc, .docx, .xls, .zip, .pdf etc. (you can change according to your need in the code).
4. Time Tracking: It will also track how much time later user clicked on the link.

All you have to include the code just before the </head> tag in your website.

<script language="javascript" type="text/javascript" src="/external_link_tracking.js" ></script>

Note: This script requires JQuery library to work. Please comment if you need such library for any other JavaScript framework like Mootools or Prototype.

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<div><a href=”http://www.tatvic.com/blog/quick-landing-page-optimization-tips-606-check/” _mce_href=”http://www.tatvic.com/blog/quick-landing-page-optimization-tips-606-check/” mce_href=”http://www.tatvic.com/blog/quick-landing-page-optimization-tips-606-check/”>Infographic – Quick Landing Page Optimization Tips – 60/6 Check</a></div> <p><a href=”http://www.tatvic.com/blog/quick-landing-page-optimization-tips-606-check/” _mce_href=”http://www.tatvic.com/blog/quick-landing-page-optimization-tips-606-check/”><img src=”http://www.tatvic.com/blog/wp-content/uploads/2011/12/landingpage_60_6_infographic.jpg” _mce_src=”http://www.tatvic.com/blog/wp-content/uploads/2011/12/landingpage_60_6_infographic.jpg” mce_src=”http://www.tatvic.com/blog/wp-content/uploads/2011/12/landingpage_60_6_infographic.jpg” width=”720″ border=”0″ alt=”Infographic – Quick Landing Page Optimization Tips – 60/6 Check” /></a>

There are different reasons why enterprises select paid medium to target their audience. At times they only use this medium for shorter duration say for example creating awareness of a brand and launching campaign for one month or small businesses targeting specific group of buyers for holiday season. In all these cases since purpose is to get maximum benefit in shorter duration; finding low hanging fruit opportunity is the way to be capitalized since it can give you results quickly without much efforts.

In this blog post I’m going to cover 5 quick PPC optimization tips that help you in getting faster turnaround on your PPC campaign.

1. Tweak AD Copy Text
   • Make sure that you’re using keywords in your ad title or text. For Instance, Buy Tennis Shoes
   • Use Proper Capitalization in your ad title or description, or display URL to differentiate your ad from other ads
   • Use clear points to be offered in ad copy. For instance, 30 Days Money back, Free Shipping
   • Use Strong Call to action. For Instance, Buy Now, Shop Now.
   • Try at least 2 -3 ad variations per ad group to get best performing ad.

- When you’re optimizing ppc campaigns for quicker results then tweaking ad copy text is very vital factor, first identify the unique offering of your service or product and make a list of it. Based on that tweak your ad copies with below pointers keep in consideration

2. Keywords
   • Choose Keywords that are best to your services or product. Don’t use too much generic terms.  For instance, men’s tennis shoes, women’s tennis shoes
   • Use proper keyword match type of combination with your keywords whether it is broad match, phrase match or exact match or broad match modifier.  For best result use proper combination of phrase match, exact match and broad match modifier. Don’t use too much broad keywords as it increase the cost.
   • Run search terms report every week, if you’re using google adwords. Based on that you can get two kind of valuable insights

- Keyword selection plays major role in success of any adwords campaign.  When you choose keyword for getting faster result then keep below points in mind.

1) You can get the details on which keywords your ads are being displayed and users converted, with the help of this kind of data you can add keywords that are not in your keyword list.

2) You can also get data of wrong keywords  your ads are being displayed on. So you can eliminate those keywords using negative keywords from your keyword list.

3. Dynamic Keyword Insertion
   • {keyword=” tennis shoes”}- It shows your keyword in lower case.
   • {Keyword=” Tennis shoes”}- It shows only first letter of your keyword in upper case.
   • {KeyWord=” Tennis Shoes”} – It shows sentence case of your keyword.
   • {KEYWORD=” TENNIS SHOES”} – It shows each letter of your keyword in upper case.

Dynamic Keyword Insertion allows you to insert keywords dynamically from your Ad Group into your ad copy, if it triggers an ad for a searcher’s query. It helps in increasing relevancy of your ads, it shows users search query by replacing your keyword in your ad copy.  It can help in increasing quality score of keywords, helps in boosting ctr of your ad copy.

You can use dynamic keyword insertion with the help of this syntax {Keyword:”Buy Tennis Shoes”}, while using dynamic keyword insertion for your ads, keep using below syntax for your desired result of dki.

For best result, always use {KeyWord=” Tennis Shoes”} dki combination in your ads for gaining higher ctr.

4. Landing Page Combination & Quality
   • Page loading speed of landing page should be around 10 sec; if page loading speed of landing is more than 10 sec then visitor will go away.
   • Always use short forms instead of long sign up or registration forms.
   • Provide all necessary information above the fold.
   • Don’t confuse visitors with providing too much links or information, if visitor will confuses then visitor will go away.
   • Provide information or offering on landing page that you’ve shown in your ad copy.
   • Landing page with client testimonial increase the trust factor of visitor.
   • Use 100% secure payment, verified by visa, master card authentication signs on you’re landing page if you’re dealing with ecommerce store. It wins the trust factor of visitor.

- Success of any PPC campaign depends on landing page combination and quality.  Both are like two sides of a coin, without proper combination of landing page with keyword user won’t convert and same case applies for landing page quality.

Landing Page Combination - Choose best landing page that goes with your ad copy or keywords whether you target home page or service page or product category page. We’ve observed combination of product page and category page works well for ecommerce stores.

Landing Page Quality - Quality of landing page matters when visitor landed on the landing page through your PPC ads whether user will does any purchase or not it’s game of few seconds.  For Landing page quality consider below points for

5. AD Extensions

- If you’re using google adwords for your PPC campaign then use ad extensions for boosting result. It helps users easily find out more about your business and its offerings. There are 5 types of ad extensions available.

1. Location Extensions - With the help of location extension you can show your local business address and phone number in your ppc ads. It can include multiple locations within a single campaign.

2. Sitelink Extensions - Sitelink allows including up to 10 additional page links on qualifying text ads. You can show additional links of your any promotional scheme or brand new collection of your product, or about your company and many more.

3. Call Extensions – It gives option to click and call your business from your text ads when it shows to customer on their high end mobile devices.  Customer can quickly reach to you within a call.

4. Product Extensions –Product extensions are enhances your ads with showing product listing in your ppc ads. It fetches data from existing Google Merchant Center account to highlight your products.

5. Social Extensions – It helps you in enhancing your social marketing efforts by showing +1’s among your AdWords campaigns and your Google+ Page.

Feel free to share your suggestion and feedback.

A website always has different problems to solve. E.g. higher bounce rate, lower conversion rate, users dropping out during shopping and checkout process etc. One would carry out A/B tests to solve these problems on juicy sections (Checkout, home page, product page etc.) of the site, which would directly or indirectly impact conversion rates. This blog post gets in to details of how to find hypothesis for A/B test experiments on these juicy sections, which would impact the most on conversion rates.

Before you get to generate hypothesis, it’s important know all the problem areas, to make sure that you are not leaving the most important loophole before you start testing.

Gather Insights
This can be derived from analytics and shopping trends observed by you or your marketing person. These insights should be in brief and should highlight problem areas. E.g., “The drop out rate on product details page is way too high”, “90% people are exiting from checkout page, this should be improved” etc.

Run usability Audit
You can even find problems and loopholes by running a usability audit on your website.There are some problems, which you can’t derive from analytics numbers. E.g., “The call-to-action merges with the background and isn’t easily locatable”. You can find out these usability issues by surfing the website like a layman and identify problems on home page, product page, check out process etc. You can even hire usability specialists to do an audit of your website.

Ideally, these are main areas you should run your usability audit on,

1. Home page
2. Product category page
3. Product details page
4. Shopping cart page
5. Checkout process
6. Other sections/elements which apply to entire website

6 DIY Hypothesis for A/B Tests

After this audit, you have problems ready. Suggestions for these become hypothesis.Generate hypothesis for all main sections mentioned above plus sections you think are important part of the shopping process and can impact highly on conversions.

Keeping above sections in mind, here are some common hypotheses from the A/B tests we’ve run for our clients.These apply to almost all sites, especially e-commerce.

1. Home page
   1. The main communication/banner that explains products/services in brief increases curiosity in users’ mind and increases time spent
   2. A prominent call-to-action in first fold increases chances of getting clicked
   3. What’s in it for me factor wins user’s mind to browse the site further
   4. A prominent “About us” link builds trust in user’s mind
2. Product category page
   1. Filters save people’s time. They can quickly find what they are looking for
   2. Showcase of main products from top categories is a good start point towards the sale
   3. A “know more” button/link for each product increases curiosity in user’s mind to know more
3. Product details page
   1. Product recommendations give a personalized experience plus help in increasing order value
   2. If “Add to cart button” is the most attractive element on the page, it hits in the eye and increases chances of getting clicked
   3. “Add and checkout” button saves customer’s time. Mostly people buy 1 product per transaction
   4. Social sharing buttons are good to make the product page viral
4. Shopping cart page
   1. Trust builders like “verified by visa” in first fold increase trust
   2. “Proceed to checkout” as a prominent button/link entice customers to click now
5. Checkout process
   1. One page checkout decreases dropout and time wasted between loading of two pages
   2. Guest checkout is something that a new customers always prefer. They are not comfortable giving their personal info to a website, especially for the first time
   3. If steps of checkout are visible throughout the entire checkout process, the customer will know what ‘s going to happen next. It increases chances of completion of the process
6. Other sections/elements which apply to entire website
   1. Easy navigation and simple to understand links in main menu earn user’s trust and attract her to know more about the product/service by clicking them.
   2. If Social buttons (facebook, twitter, rss etc.) are kept at same position on all pages, they increase chances to be located. Normally, these buttons are kept in the footer.

From above, you might be having some elements already on your website. These hypotheses can be applied to almost all e-commerce sites. But apart from that, there are some important hypotheses that you can only generate after a Usability audit. E.g., from audit, you might fin d out that you are not promoting that on home page. It’s a good feature to push for sale.

Generate A/B test ideas from hypothesis

After these hypotheses are generated, they should be transformed in to A/B test ideas.

e.g., in point 5 above for Checkout process, if you want to test hypothesis no. 3, the idea for A/B test should be: testing the current checkout page vs the new one with steps highlighted.

After you are done testing big things, go for tweaks. Test button colors, menu names etc. But keep testing. It’s a good way to increase conversion rates with low efforts.

Prioritize
From these ideas, plan A/B tests for low hanging fruits first. First go for things, which are low effort (less design changes) and high impact. E.g. testing checkout process will directly impact revenue. Many think that the checkout should be the first section to improve. But, there are a lot of websites, which struggle to get people to make a purchase or hold them through entire shopping process.

This is an ideal list of priorities that can be followed to schedule A/B tests towards increasing conversions:

1. Get users to start the shopping process asap
   • This may include improving the product page, category page and home page.
2. Improve checkout process
   • It’s good to spend energies on tweaking the checkout process with more people entering.
3. Navigation
   • Take up the navigation now. Have fewer people getting lost.
4. Value proposition
   • This should include improving home page. This can even be on first priority if the home page has a very high bounce rate. Try product videos, testimonial, features, more clear communication etc. (if not having already)

After improving conversion rates by applying all crucial and once-in-a-while tests, it’s now good to go for small tweaks. Test current call-to-action vs a new one, test tagline, button colors etc.

P.S.: If you want to get your website’s usability audit done or have any queries about conversion rate optimization, you can contact us here.

We’re in the era of mobile, where there are 5.3 billion mobile subscribers worldwide and these numbers are increasing very rapidly. Most of the mobile subscribers are using  mobile apps for either shopping or for accessing social networking sites or playing games or listening online songs and etc.

There were 300,000+ applications downloaded 10.9 billion times in 2010 [December 2010] only as per research by IDC. There are so many mobile apps in the market whether it’s for iPhone or Android or Blackberry or Symbian based mobile phones and Windows OS based smart phones.

There are so many mobile development companies or mobile developers who build mobile applications but after wards they don’t know the effectiveness of their application in terms of how many persons actually using it after downloading, what’s bounce rate, from which mobile handset your application is being accessed and so many factors. For that you should start tracking application using web analytics tool i.e. Google Analytics. Here I’m going to explain google analytics implementation for following mobile applications.

1. Android
2. iPhone
3. Blackberry

Android Application Tracking through Google Analytics in just 3 Steps

Step 1 - Firstly you’ll have to download Google Analytics SDK for Android, You can download it from here, then extract file and add libGoogleAnalytics.jar to your application’s /libs directory. And add the below  permissions to your application’s AndroidManifest.xml manifest file:

• <uses-permission android:name=”android.permission.INTERNET” />
• <uses-permission android:name=”android.permission.ACCESS_NETWORK_STATE” />

Step 2 - You’ll have to setup new web property in google analytics, most likely fake profile but with full URL  like http://myapp.mywebsite.com, then note down UA number of your tracking code and looks like UA-xxxxx-yy.

Step 3 – Implementing google analytics in android application, you can track below activities as per your android application,

• Page View Level
• Event Level
• Custom Variable
• Ecommerce Tracking

For Instance, We’ve implemented page view level and event tracking of google analytics for My Music Player android app. It has 3 to 4 different tabs i.e. Albums, Artists, Songs and Playlist. We’ve implemented page view level implementation for tracking page view details of different tabs / pages as with reference to below image.

Let’s start Google Analytics Tracking for Android Application

Page view level implementation

Through page view level implementation of application, you can get idea about unique page views of your application’s pages as like traditional website, like unique page view for setting section or help section.

For getting page view level information you’ll have to implement below standard code to across all the tabs or classes or pages of your application, as like we implement google analytics for website.

   tracker = GoogleAnalyticsTracker.getInstance();
    // Start the tracker in manual dispatch mode...
    tracker.startNewSession("UA-YOUR-ACCOUNT-HERE", this);
Replace your UA account number with “UA-YOUR-ACCOUNT-HERE” in above code.

// ...alternatively, the tracker can be started with a dispatch interval (in seconds).
//tracker.startNewSession("UA-YOUR-ACCOUNT-HERE", 20, this);

You can also set tracker for dispatching interval by adding seconds in above code.

Event tracking implementation

Through event tracking implementation, you can get idea about which actions i.e. play, pause or stop has been taken in your android application through applying event tracking in google analytics.

For Instance, we’ve implemented event tracking for tracking which action has been taken in My Music Player App i.e. play or pause or stop or share it with Facebook or Twitter with reference to below image.

For event tracking implementation, you’ll have to add below code across the classes or functions of where buttons are called

          tracker.trackEvent(
            "Clicks",  // Category, i.e. Player Buttons
            "Button",  // Action, i.e.  Play
            "clicked", // Label    i.e. Play
            77);       // Value,

Tracking Tabs / Pages / Classes of Application

If you want to track different sections / tabs of your application, then you should tracker.trackpaview function over the sections. You can see the below example,

// tracker.trackPageView("/help"); to track someone looking at the help screen.
// tracker.trackPageView("/setting"); to track someone looking at the settings screen.
// tracker.trackPageView("/Now Playing"); to track someone using a now playing screen.
<h3>Dispatching Interval</h3> 

if you haven’t called automatically dispatch event tracker then you should implement below manually dispatch tracker at the end of the event tracking code. You can see the below example of it.

// manually start a dispatch, not needed if the tracker was started with a dispatch interval.
        tracker.dispatch(); 

Implementation of Stop Session

You can terminate the session if you don’t need it longer. It’s necessary to add below code on destroy class for terminating the session.

// Stop the tracker when it is no longer needed.
tracker.stopSession();

Google Analytics Reports for Android Applications

After google analytics implementation for android application successfully, you can view the analytics report for your application in your google analytics account. You can see the Top content Section report that includes bounce rate and unique page views for the android application in below image.

You can view page level performance of your android application in google analytics with detailed information like bounce rate, unique page views, avg. time on site etc in below image.

In next series of mobile apps tracking blog post, I’ll be covering iPhone Application Tracking through Google Analytics. Stay tuned here for more updates on Google Analytics Implementation.

Feel free to share your suggestion and feedback.

Setting up Google Analytics is very easy. But it can generate ton of problems if not configured well or not mainted well e.g., Visits from your subdomain might appear under “referrals” or your Google Analytics might be showing you misleading e-commerce data.

Hence, we found that if there is one place or a checklist that we can make that people can print & put it up on their desk which can help just to check or Uncheck problems when you are Auditing Google Analytics Implementation different problems.  We paste this on our desk and when a new client calls up, we keep talking about it and wow , it helps so much !

To help us and others , we’ve created this infographic that takes you through some of the checks. The graphic also shows some tracking opportunities which are generally missed while setting up Google Analytics.

Use this code to embed this Infographic in your Blog/Website.

<div><a href=”http://www.tatvic.com/blog/infographic-improving-your-google-analytics-set-up/” _mce_href=”http://www.tatvic.com/blog/infographic-improving-your-google-analytics-set-up/” mce_href=”http://www.tatvic.com/blog/infographic-improving-your-google-analytics-set-up/”>Infographic – Improving your Google Analytics set-up</a></div> <p><a href=”http://www.tatvic.com/blog/infographic-improving-your-google-analytics-set-up/” _mce_href=”http://www.tatvic.com/blog/infographic-improving-your-google-analytics-set-up/”><img src=”http://www.tatvic.com/blog/wp-content/uploads/2011/11/Analytics-Infographic1.jpg” _mce_src=”http://www.tatvic.com/blog/wp-content/uploads/2011/11/Analytics-Infographic1.jpg” mce_src=”http://www.tatvic.com/blog/wp-content/uploads/2011/11/Analytics-Infographic1.jpg” width=”720″ border=”0″ alt=”Infographic – Improving your Google Analytics set-up” /></a>