Web 2.0 Blog

How to Sniff Out a Bad Sales Manager

Amanda Fischer — Wed, 05 Oct 2011 07:00:00 +0000

The success of a sales team is linked to the team’s management strategies. Sales managers tend to be vocal when talking about underperformance, but they don’t always reflect on their own contribution to their team’s shortcomings. As a manager, you have the power to influence your team’s performance through compensation, and tools and practices. [...]

Leading Organizations into the Present

Ken Fischer — Fri, 30 Sep 2011 08:00:16 +0000

Last week’s OpenText’s Purpose-Driven Speakers Series event in DC featured Michael Edson, Director of Web and New Media Strategy at the Smithsonian Institution. Michael is always enthusiastic and thought-provoking, and in this talk, he summarized takeaways from 5 of the top Web 2.0 thought leaders. He also provided a set of simple guidelines for leaders [...]

Flash on My iPad and iPhone? Don’t Mind if I Do!

Borzou Azabdaftari — Sat, 17 Sep 2011 08:00:06 +0000

I’m a firm believer that Apple is winning the 21st century’s smart phone wars. There’s no question that the iPad is dominating the tablet market by what is actually a completely embarrassing margin. I’ve owned recent Blackberry, Android and iPhone models, and can honestly say that iOS is best operating system out there. Android sells [...]

9 Social Media Crimes to Avoid

Monika Jansen — Fri, 09 Sep 2011 08:00:33 +0000

Given the prevalent use of social media among professionals, small businesses, huge corporations, and everyone in between, it still surprises me that the following 9 social media crimes are continually being committed, and it’s driving me nuts. The funny part is that all of these crimes totally ignore the fact that social networking is SOCIAL. [...]

Social Media Vending Machine

Borzou Azabdaftari — Tue, 31 May 2011 11:15:54 +0000

A few months ago, my three year old cousin was over, and he was dissatisfied that I was watching the news on TV. He walked up to my 50″ plasma and started swiping his hand against the screen to change the channel something else. When nothing happened, he looked back at me, shrugged his shoulders, [...]

First Things First: Starting with “Why” in Website Content Development

Ken Fischer — Sun, 15 May 2011 08:00:11 +0000

I have often railed about how web content should connect with your target audience and not simply broadcast what you do. The audience is in charge online and, therefore, you need to speak directly to their needs and what they look for during a search. Then you bridge from those needs to how your services or product [...]

We’re Not Talking Mobile Anymore – We’re Living It

Deb Lavoy — Thu, 12 May 2011 07:00:38 +0000

This is blog post has been adapted from its original version, which was published on CMSWire and written by Debra Lavoy. Mobile used to be about “mobile access” but that’s not all it is anymore. Our portable devices are now access, participation, and creation devices. The rise of the integrated camera function and the ease with which pictures [...]

Website Content 101: 9 Tips for Writing Great Website Content

Monika Jansen — Thu, 05 May 2011 07:00:32 +0000

Writing website content for your first website—or fifth version of your website—is really hard. Even though you know your business better than anyone else, taking an objective look at it, pinpointing everything your customers and potential customers care about, and then writing it all down is a ginormous challenge. And don’t think that because I’m [...]

5 Ways to Promote Your Business for Free

Amanda Fischer — Sun, 01 May 2011 07:00:27 +0000

Favorable PR is always helpful to the bottom line of a small business. There are many paths leading to business exposure that come with a price tag, but many people don’t know about all the ways you can gain exposure with little or no monetary investment. Here are five you should try: 1. List Your [...]

PHAAT – Five Essential Presentation Components

Khris — Thu, 21 Apr 2011 07:00:49 +0000

I’ve been a screenwriter for almost 20 years and have taught screenwriting for half that long. The elements of dramatic storytelling that all screenwriters learn from day one are equally important and relevant to entrepreneurs. When I coach entrepreneurs and executives preparing for high-stakes presentations, this is where we start. The five essential presentation components [...]