For example, if most links to your site are created this way
<a href=”http://www.yoursite.com”>My Site</a> then you will not get high search engine rankings for your most important keyword unless your keywords are “My” or “Site”.

If your most important keyword or key phrase is “Automobile Repair”, then other sites should link to you this way:
<a href=”http://www.yoursite.com”>Automobile Repair</a>

Ask everyone to link to the same URL
It’s important that you tell people to use the same variation of your web site URL.

For example, search engines see URLs such as

* http://www.your-site.com
* http://your-site.com
* http://www.your-site.com/index.htm

as different URLs although they all lead to the same page. If you want to get high link popularity for a specific keyword, then pick one of those URLs and stay with it.

It makes sense to give others detailed instructions of how to link to your site. In your link request email message, you could write:
Please use the following HTML snippet to link to my site:
<a href=”http://www.yoursite.com/autoparts.htm”>Automobile Parts</a>

But, for a site with huge number of pages, its literally not possible to get backlinks for each of them. So, you have to use a sitemap for submitting all your pages to Search Engines. If you don’t know what a sitemap is, Sitemap.org will give you some idea. Its besically a xml file contains the link of all your website’s pages placed at the root directory of your site.
To make this whole process simpler, theres some free plugin available for Wordpress, Joomla and other CMS. If you have a normal static html site, you can also use Online Sitemap Generator services. These plugins/tools autometically generates the sitemap as soon as you update the site and notify the search engines like Google, Yahoo, MSN or ASK about it and put the sitemap is queue for the spiders to crawl.

When you have the sitemap ready, go to Google Webmaster Tools and submit your site there (Every major Search Engines, like Yahoo or MAS, has their own Wenmaster Tools). You need to verify your ownership first. Don’t worry, it takes about 2-3 minutes to do so.

Remember, frequent updated sites gets crawled frequently by Google so the chances of your new page getting indexed quickly is high.

You can also use meta tags to tell the spiders when they should comeback and check for the update in sitemap, but this method is now almost obsulate.
<meta name=”sitemap” location=”sitemap.xml”>
<meta name=”revisit-after” content=”15 days”>

Theres a myth that getting strong backlink to the sitemap xml file will force spiders to crawl it. But, the fact is, it will just help Search Engines to index the sitemap, not to crawl it.

Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google’s first result page:

1. Don’t try to fool Google
Google wants to return the most relevant web pages for a search query. They want to provide the best answer to a search query.
If you try to get a high ranking for a keyword for which your web page isn’t really relevant then you won’t get good results. Actually, you might be accused of spamming. If your website consists just of ads and affiliate links then it will be extremely difficult to get good rankings.
Make sure that your web pages will answer the questions of people who search for your keyword. The better your web pages match the interest of the web searchers the better rankings you will get. It takes some time to create good content but it will pay off in the long run.

2. Your web pages must show Google that they are relevant
A website about used car parts cannot get high rankings for a keyword such as “brain surgery”. A high ranking for the keyword “used car parts” would be very beneficial to that site.
The problem is that Google must be able to find out that your web page is relevant for the keyword “used car parts”. For that reason, you have to optimize your web pages. Optimizing your web pages simply means that you make it easy for Google to find out what your website is about.
When Google visits your web pages, it will analyze the following elements of your web pages:

• The URL structure
• The title tag and the meta tags
• The body text
• Headline tags
• Image alt attributes
• Your site architecture and the internal linking structure of your site
• The outbound links
• Many other factors in the HTML code of your web pages

Each element can contain your keyword and show Google that your website is relevant for that keyword. This doesn’t mean that you can simply insert your keyword in these tags and that’s it.
You can also over-optimize a website and that can get your website banned from Google’s search results. It’s important that you optimize the right elements and that you insert your keywords in the right frequency. Analyzing dozens of web page elements can be very time consuming.

3. Other websites must confirm that your web pages are relevant
In addition to optimized web page content, Google heavily relies on the links from other websites to your site. Basically, the other websites have to confirm that your website is relevant for a special keyword.
The more websites link to your website, the more visible it will be to Google. The more other websites use a special keyword as the linked text in the links to your website, the more important is your website for that keyword.
A web page that has been optimized for the keyword “used cars” can also get high rankings for the keyword “pre-owned cars” if enough websites link with that text to the page.
It is also important that the other web pages are related your site. If a website that is about vintage cars links to your “used car parts” website then this will have a bigger effect on your search engine rankings than a link from a candy shop website.
A link from a web page that only links to car related web pages is also more valuable than a link from a web page that links to all kind of pages. Getting the right links is crucial if you want to get on Google’s first result page.

4. Your website must have a clean history
The age of your domain and its history will also be considered by Google. A domain name that has been around for a long time will get high rankings more easily.
However, if your domain name has been used by spammers before, you might still suffer from the ranking penalties that have been applied to the previous content.

If you follow the rules above and change your web pages accordingly, your website will get top rankings on Google. It cannot be done over night but it’s definitely something that can be done within a few weeks if you do the right things.

• Overture
  Overture is the biggest and most important PPC search engine worldwide. Overture listings appear on Yahoo, Lycos, AltaVista, InfoSpace, MSN Search and on many smaller sites.
  Overture has recently introduced it’s “Content Match” program. When someone visits a site like MSN and views content pages (such as articles), Overture will provide relevant listings on the same page.
• Espotting/FindWhat
  Espotting is the biggest European pay per click search engine provider. They have local search engines in all important European countries. Espotting listings appear on the European versions of Yahoo, Lycos, AskJeeves, AllTheWeb and many other major European search engines.
  Espotting is going to merge with the US search engine FindWhat later this year.
• Kanoodle
  Kanoodle is smaller than Overture or Espotting, but with 14,000 customers, it’s still larger than most other pay per click search engines. Kanoodle listings appear on CNet, HotBar, Galaxy and many other smaller sites.
  The bids on Kanoodle are not as expensive as on the other two PPC search engines. In addition, Kanoodle doesn’t require an initial deposit but they give you US$5 for free so that you can test their search engine risk-free.

But does it make sense to advertise on these search engines?

It all comes down to your visitor/sales conversion rate and the price of your products. To determine the usefulness of bidding on pay per click search engines, you must constantly monitor your bids. Only then you can know if PPC advertising works for your site.
Pay per click advertising can quickly become very expensive, for example the current top bid for the search term “data recovery” on Overture is US$5.15. That means that the advertiser pays US5.15 every time a web surfer clicks on his listing. For 100 visitors, that advertiser pays US$515.00. If these visitors don’t become customers, it’s wasted money.
Advertising your web site on PPC search engines can contribute to your web site promotion campaign. However, you should take care that you don’t pay too much per click and that you get a positive return on investment.

A recent study from Consumer WebWatch showed that web surfers prefer non-paid listings. For this reason, high rankings in search engines still matter and they cost less, too.

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