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	<title>Webalue.com Communications</title>
	
	<link>http://communications.webalue.com</link>
	<description>.... your Brand Management Guide</description>
	<lastBuildDate>Thu, 14 Apr 2011 11:26:53 +0000</lastBuildDate>
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		<title>Audience Measurement Cocktails: Which one gets you the… HIGH??</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/DouYUoGkbyE/</link>
		<comments>http://communications.webalue.com/2011/04/14/audience-measurement-cocktails-which-one-gets-you-the%e2%80%a6-high/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 11:26:53 +0000</pubDate>
		<dc:creator>Meheer Thakare</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Analytics]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/?p=2078</guid>
		
			<content:encoded><![CDATA[Audience Measurement Cocktails The other day I was talking to a client about different measurements in the digital audience measurement space. Invariable to several such other discussions that I (and...<br/>
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<a href="http://feeds.feedburner.com/~ff/webalue_communications?a=DouYUoGkbyE:BI2YdMRc_0o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/webalue_communications?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/webalue_communications?a=DouYUoGkbyE:BI2YdMRc_0o:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/webalue_communications?i=DouYUoGkbyE:BI2YdMRc_0o:D7DqB2pKExk" border="0"></img></a>
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		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://communications.webalue.com/2011/04/14/audience-measurement-cocktails-which-one-gets-you-the%e2%80%a6-high/</feedburner:origLink></item>
		<item>
		<title>Drew Gerber Speaks on PR and your Brand</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/kb2cjNWqitc/</link>
		<comments>http://communications.webalue.com/2010/06/01/drew-gerber-speaks-on-pr-and-your-brand/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 02:52:43 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Internal Branding]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brand consultants]]></category>
		<category><![CDATA[branding companies]]></category>
		<category><![CDATA[branding experts]]></category>
		<category><![CDATA[business coach]]></category>
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		<category><![CDATA[company advertising]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[corporate identity branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[marketing advertising agency]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[personal consultant]]></category>
		<category><![CDATA[start business]]></category>
		<category><![CDATA[starting business]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/?p=2066</guid>
		
			<content:encoded><![CDATA[As part of my interview series with "Thought Leaders," PR guru and  author, Drew Gerber from "Pitchrate.com" shares his wisdom with us. I've been following Drew online for some time, so I was pleased...<br/>
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		<feedburner:origLink>http://communications.webalue.com/2010/06/01/drew-gerber-speaks-on-pr-and-your-brand/</feedburner:origLink></item>
		<item>
		<title>How To Discover The Social Media Fit!</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/a4yFylNRg9c/</link>
		<comments>http://communications.webalue.com/2010/05/26/how-to-discover-the-social-media-fit/#comments</comments>
		<pubDate>Wed, 26 May 2010 20:31:44 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brand consultants]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[branding companies]]></category>
		<category><![CDATA[business coach]]></category>
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		<category><![CDATA[coaching executive]]></category>
		<category><![CDATA[company advertising]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[corporate identity branding]]></category>
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		<category><![CDATA[ed roach]]></category>
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		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[personal consultant]]></category>
		<category><![CDATA[start business]]></category>
		<category><![CDATA[starting business]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/2010/05/26/how-to-discover-the-social-media-fit/</guid>
		
			<content:encoded><![CDATA[Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out...<br/>
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<a href="http://feeds.feedburner.com/~ff/webalue_communications?a=a4yFylNRg9c:Gc9c5sUyxAQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/webalue_communications?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/webalue_communications?a=a4yFylNRg9c:Gc9c5sUyxAQ:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/webalue_communications?i=a4yFylNRg9c:Gc9c5sUyxAQ:D7DqB2pKExk" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/webalue_communications/~4/a4yFylNRg9c" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://communications.webalue.com/2010/05/26/how-to-discover-the-social-media-fit/</feedburner:origLink></item>
		<item>
		<title>Try This Team Building Outline!</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/V8rD0Yy90ak/</link>
		<comments>http://communications.webalue.com/2010/05/18/try-this-team-building-outline/#comments</comments>
		<pubDate>Tue, 18 May 2010 14:54:45 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Brand Popularity]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brand consultants]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[branding companies]]></category>
		<category><![CDATA[business coach]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[business directory]]></category>
		<category><![CDATA[coaching executive]]></category>
		<category><![CDATA[company advertising]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[corporate identity branding]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[marketing advertising agency]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[personal consultant]]></category>
		<category><![CDATA[start business]]></category>
		<category><![CDATA[starting business]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/2010/05/18/try-this-team-building-outline/</guid>
		
			<content:encoded><![CDATA[Opportunities come to you in a variety of ways: Referrals. These are by far the most desirable. These come from people who generally have a great deal of respect for you, and they feel that they can...<br/>
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<a href="http://feeds.feedburner.com/~ff/webalue_communications?a=V8rD0Yy90ak:uvCeR8mYWuk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/webalue_communications?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/webalue_communications?a=V8rD0Yy90ak:uvCeR8mYWuk:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/webalue_communications?i=V8rD0Yy90ak:uvCeR8mYWuk:D7DqB2pKExk" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/webalue_communications/~4/V8rD0Yy90ak" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://communications.webalue.com/2010/05/18/try-this-team-building-outline/</feedburner:origLink></item>
		<item>
		<title>B2B Brand Building Tip..</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/5NXgprhsL0E/</link>
		<comments>http://communications.webalue.com/2010/05/04/b2b-brand-building-tip/#comments</comments>
		<pubDate>Tue, 04 May 2010 07:49:41 +0000</pubDate>
		<dc:creator>Meheer Thakare</dc:creator>
				<category><![CDATA[Branding Advisory]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/?p=1843</guid>
		
			<content:encoded><![CDATA[Off late I have been receiving quite a lot of emails from Marketing Managers, asking me to post some tips on quick, cheap and effective Online Branding. Here’s a quote from one of the emails,...<br/>
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<a href="http://feeds.feedburner.com/~ff/webalue_communications?a=5NXgprhsL0E:Nc0-CdN9TJ8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/webalue_communications?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/webalue_communications?a=5NXgprhsL0E:Nc0-CdN9TJ8:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/webalue_communications?i=5NXgprhsL0E:Nc0-CdN9TJ8:D7DqB2pKExk" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/webalue_communications/~4/5NXgprhsL0E" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://communications.webalue.com/2010/05/04/b2b-brand-building-tip/</feedburner:origLink></item>
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		<title>Pinch! For those who dont believe in ‘YOU’ empowerment campaigns</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/9uxxilmLECE/</link>
		<comments>http://communications.webalue.com/2010/03/31/pinch-for-those-who-dont-believe-in-you-empowerment-campaings/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 12:36:06 +0000</pubDate>
		<dc:creator>Meheer Thakare</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[branding advice]]></category>
		<category><![CDATA[Branding Strategy Builder]]></category>
		<category><![CDATA[Branding Strategy Insider]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[market-segmentation]]></category>
		<category><![CDATA[T-mobile]]></category>
		<category><![CDATA[target-market]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[YOU Campaigns]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/?p=1699</guid>
		
			<content:encoded><![CDATA[When it comes to Branding, whom do trust more? Your consumer’s interests? Or some supposedly (grey-haired blabbering) self-proclaimed brand expert who has probably always been focussed at criticizing...<br/>
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...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/webalue_communications/~4/9uxxilmLECE" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://communications.webalue.com/2010/03/31/pinch-for-those-who-dont-believe-in-you-empowerment-campaings/</feedburner:origLink></item>
		<item>
		<title>5 Tell-Tale Signs That You’re A Bookshelf Brand.</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/GAZsfs5SRBw/</link>
		<comments>http://communications.webalue.com/2010/03/24/5-tell-tale-signs-that-youre-a-bookshelf-brand/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 13:30:40 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding experts]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[mentor]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/2010/03/24/5-tell-tale-signs-that-youre-a-bookshelf-brand/</guid>
		
			<content:encoded><![CDATA[&#8220;A Bookshelf Brand&#8221; &#8211; it sounds like it might be a compliment doesn&#8217;t it? We might think that our bookshelf is where we keep our important stories and reference resources. I...<br/>
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</div><img src="http://feeds.feedburner.com/~r/webalue_communications/~4/GAZsfs5SRBw" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://communications.webalue.com/2010/03/24/5-tell-tale-signs-that-youre-a-bookshelf-brand/</feedburner:origLink></item>
		<item>
		<title>Brand As Second Skin</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/xp63Zs_Pwvc/</link>
		<comments>http://communications.webalue.com/2010/03/09/brand-as-second-skin/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:54:02 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/2010/03/09/brand-as-second-skin/</guid>
		
			<content:encoded><![CDATA[One ROI for a strong consumer brand is the fact that many people purchase products based on their perceived self-image. Some brands are so strong that individuals identify with them. They believe...<br/>
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		<feedburner:origLink>http://communications.webalue.com/2010/03/09/brand-as-second-skin/</feedburner:origLink></item>
		<item>
		<title>Don’t Obsess Over Size.</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/o1rl0tqTeyg/</link>
		<comments>http://communications.webalue.com/2010/03/07/dont-obsess-over-size/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 15:39:40 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Branding Advisory]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding experts]]></category>
		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[oprah effect]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/2010/03/07/dont-obsess-over-size/</guid>
		
			<content:encoded><![CDATA[In our society there is an urge to be the biggest and the best. Both are good things (don&#8217;t get me wrong). Being the best is a powerful goal and we should all strive to achieve our best effort....<br/>
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...<div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/webalue_communications/~4/o1rl0tqTeyg" height="1" width="1"/>]]></content:encoded>
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		<title>Jaimy Weiler Speaks From The Heart On Her Brand</title>
		<link>http://feedproxy.google.com/~r/webalue_communications/~3/f477Tdginh0/</link>
		<comments>http://communications.webalue.com/2010/03/07/jaimy-weiler-speaks-from-the-heart-on-her-brand/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 15:31:00 +0000</pubDate>
		<dc:creator>Ed Roach</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding experts]]></category>
		<category><![CDATA[ed roach]]></category>
		<category><![CDATA[Jaimy Weiler]]></category>
		<category><![CDATA[One Heart Waking]]></category>

		<guid isPermaLink="false">http://communications.webalue.com/2010/03/07/jaimy-weiler-speaks-from-the-heart-on-her-brand/</guid>
		
			<content:encoded><![CDATA[As part of my interview series with &#8220;Thought Leaders,&#8221; consultant , speaker and author, Jaimy Weiler from &#8220;One Heart Waking &#8211; Business and Executive Consulting&#8221; shares...<br/>
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