tag:typepad.com,2003:weblog-1392731 2010-07-15T23:03:07-07:00 Quick news, ideas and insight from the thought leaders at the Web Analytics Association. TypePad tag:typepad.com,2003:post-6a00e54ee20fbc8834013485775084970c 2010-07-15T23:03:07-07:00 2010-07-15T23:03:34-07:00

With the recent acquisition of Coremetrics by IBM, last year’s acquisition of Omniture by Adobe, and the upcoming acquisition of X by X, you have to ask yourself, where is the web analytics industry headed anyway? Well, let me introduce...

Web Manager tag:typepad.com,2003:post-6a00e54ee20fbc88340133f14d7272970b 2010-06-16T14:07:08-07:00 2010-06-16T14:05:26-07:00

The Web Analytics Association (WAA) congratulates the entire team at Coremetrics on the acquisition by IBM. The commitment shown by IBM reflects Coremetrics’ accomplishments in marketing optimization and building a very successful company. Coremetrics is a tremendous supporter of the...

Web Manager tag:typepad.com,2003:post-6a00e54ee20fbc88340134836b2e07970c 2010-06-07T13:31:09-07:00 2010-06-07T13:31:09-07:00

My employer, Microsoft, is a company of 90,000 employees, $60 Billion in revenue, we have 3 of the Top 10 most trafficked web sites in the world, and yet, there is not an official career track, much less job title,...

Web Manager tag:typepad.com,2003:post-6a00e54ee20fbc88340134809b88aa970c 2010-05-08T11:47:13-07:00 2010-05-08T11:45:34-07:00

My personal experience of the WAA Certification test, by Vicky Brock Earlier this week I was among the first brave bunch of people to take the WAA Certified Web Analyst test, when it ran for the first time at eMetrics...

Vicky Brock tag:typepad.com,2003:post-6a00e54ee20fbc88340134800190a2970c 2010-04-20T10:35:04-07:00 2010-04-20T21:24:46-07:00

Dear WAA Members and Potential Certified Web Analysts™ Social media means we all get to have our say and express our opinions. That's great but it is important for everyone to know the facts. So, on behalf of the WAA...

Web Manager