Congrats Avinash. Will definitely be in my bookshelf! You can pre-order it here!

Here one of the interesting results”

Found via Gruenderszene

Here a few highlights about the new functionalities:

RSS Overlays: The graph overlays data from any RSS Feeds on top of trending metrics.

Story View: Data that will automatically be transferred into Narratives

Webtrends on Demand: Ulimited dimensions and measures based on any attribute.

I installed the widget about 1.5 years ago since it was recommended by Techcrunch, Gigaom and a few other high-profile bloggers. The installation worked great and I started earning a few hundred USD, which was great and unexpected, but after not getting paid (you have to claim your money, no automation!), Job-o-matic looked a little suspicious to me. However…it’s the internet

A few months back,  I suddenly noticed that the job widget displayed 3 related jobs in my blog sidebar. These links all linked to the subdomain as I agreed on when I signed up for the widget. In my case:  http://jobs.webanalyticsbook.com.

So far so good. But that’s not all. Simplyhired got a little greedy and started to show their logo with a clean backlink to their own site (giving them the power of a few thousand blogs). Fair enough! Building backlinks is essential to survive in today’s market.

But it gets better….the latest attempt to pull traffic away from my blog is re-directing the job links to third party sites such as Jobfox.com, a cheaply made job board, and to third party Simplyhired (Job-o-matic) boards…such as the one from Eric Perterson.

I certainly don’t have a problem sending traffic to Eric’s webanalytics demystified job board, but it’s a cheap attempt from Job-o-matic to cross-sell traffic within their network (without disclosure). In Eric’s case I really don’t care since I am not really competing with Eric (and I am 100% sure that he’s unaware of Simply Hired’s tricks), but what leaves a sour taste in my mouth is that the re-directed link will be called out as malware by the Antivir antivirus software (see below).

That said…not sure if simplyhired will answer to this, but re-directing traffic to competitive job boards or re-directing to malware sites is something nobody should accept.

But that’s nothing new. What’s way more interesting to me is Media Management Analytics. How do we measure influence, engagement, sentiment and reach in a Web 2.0 world?
It has been tried by several industry legends, but even with great approaches and  tools, we just got a small grasp, but are far from getting the full picture.
An Alexa number, the Google Pagerank, Google trends, Comscore, Hitwise… and tons of social media measuring tools such as Twitterfeel, Repdefense, Social mention….are so far just not good enough.

The entire Media economics field and the interrelationship between media, law and ethics are something that’s just fascinating since it’s so powerful and barely measurable.

Well..enough philosophy……..it’s really an amazing time we are living in. How boring must the communications experts industry be 20 years ago…at a time when they had nothing to fear, but a few journalists.

Webanalyticsbook: Since we already spoke a few times, let’s start the interesting stuff right away. Why another SEO Tool?

Gretus: In Germany there are only a few tools, which offer all the relevant information for webmasters. There are a bunch of great tools, but most are quite expensive. We want to offer simple tools, which can be used by everyone and most probably will be free.

Webanalyticsbook: What functionalities do you want to include in your tool?

Gretus: As already said, our tool will only deliver the basic information, e.g. keyword positions, number and quality of backlinks, PageRank, TrafficRank and so on.

Webanalyticsbook: How does this differ from tools such as Sistrix, Searchmetrics or SEOlytics, which are the three big one’s in Germany?

Gretus: You can´t compare our tool to them. The named tools are more or less huge instruments, specially made for companies and SEOs. If you´re a webmaster who only earns a few dollars with a site, you can´t affort a tool which costs hundreds of dollars a month.

Webanalyticsbook: The tool will be completely free?

Gretus: It will be completely free!

Webanalyticsbook: Do you plan to offer an API for more advanced clients or will you offer a closed system like the most vendors?

Gretus: First we will start out with a closed system, too. We are planning a kind of networking component, by which all the users can change the tool and build it out.

Webanalyticsbook: How much further do you want to develop the tool? Will it be a fully-equipped tool like Searchmetrics or rather stand in the middle?

Gretus: As you know from our SEO-united.de project, everything is possible. If the users like our tool, we’ll build it out

Webanalyticsbook: Thanks for the interview! I’ll follow you on Twitter and good luck with your soon-to-be launched SEO tool.

- Engagement Report
- Low/High Click Report
- Sites w. most Javascript errrors
- Pages, which take the longest to load