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	<title>Webanalyticsbook - Web Analytics</title>
	
	<link>http://www.webanalyticsbook.com</link>
	<description>Daily webanalytics news</description>
	<pubDate>Fri, 25 Jul 2008 01:49:30 +0000</pubDate>
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		<title>Sometimes the neighbor picks up the package</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/344863905/</link>
		<comments>http://www.webanalyticsbook.com/usability/sometimes-the-neighbor-picks-up-the-package/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 18:28:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/usability/sometimes-the-neighbor-picks-up-the-package/</guid>
		<description><![CDATA[If there is one web company that gets their clients, it is Amazon. I ordered a book yesterday and the email confirmation includes the following hint:
&#8220;Sometimes the neighbor picks up the package&#8221;
What a great way to tell your clients to check with the neighbors before annoying the customer support.Amazon really gets it: Starting with great [...]]]></description>
			<content:encoded><![CDATA[<p>If there is one web company that gets their clients, it is Amazon. I ordered a book yesterday and the email confirmation includes the following hint:</p>
<p><b>&#8220;Sometimes the neighbor picks up the package&#8221;</b></p>
<p>What a great way to tell your clients to check with the neighbors before annoying the customer support.<br />Amazon really gets it: Starting with great usability and ending with a little verbiage in the emails.</p>
<p>What&#8217;s also great: Since I ordered at Amazon.de, and asked for the delivery to the US, my order went out within the matter of a few hours. Amazing!</p>

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		<item>
		<title>Storm Blogging</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/344153098/</link>
		<comments>http://www.webanalyticsbook.com/offtopic/storm-blogging/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 02:32:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Offtopic]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/?p=1404</guid>
		<description><![CDATA[Sometimes a computer and Inet become very trivial. Especially when you live in a &#8220;weather station&#8221; (=my new apartment). Here a pic of the New York skyline got rocked during tonight&#8217;s storm:

(Picture taken without flash)
]]></description>
			<content:encoded><![CDATA[<p>Sometimes a computer and Inet become very trivial. Especially when you live in a &#8220;weather station&#8221; (=my new apartment). Here a pic of the New York skyline got rocked during tonight&#8217;s storm:</p>
<p><a href="http://www.webanalyticsbook.com/wp-content/uploads/2008/07/newyorkstorm.gif"><img class="alignnone size-full wp-image-1405" title="New York Storm" src="http://www.webanalyticsbook.com/wp-content/uploads/2008/07/newyorkstorm.gif" alt="Skyline storm NYC" height="374" width="499" /></a></p>
<p>(Picture taken without flash)</p>

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		<item>
		<title>Speaking at 19th Annual PMA Marketing Law Conference</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/343123103/</link>
		<comments>http://www.webanalyticsbook.com/conferences/speaking-at-19th-annual-pma-marketing-law-conference/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 02:39:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/conferences/speaking-at-19th-annual-pma-marketing-law-conference/</guid>
		<description><![CDATA[Heads up for the PMS Marketing Law Conference in New York. I&#8217;ll be part of the session &#8220;A New Generation of Bloggers: Are They Part of Your Plan?&#8221; Sept. 8th 2-2.45pm.
The conference takes place at the Museum Room at Bridgewaters - South Street Seaport. It should be a fun event since my background is law [...]]]></description>
			<content:encoded><![CDATA[<p>Heads up for the <a href="http://www.pmalink.org/">PMS Marketing Law Conference in New York</a>. I&#8217;ll be part of the session<b> &#8220;A New Generation of Bloggers: Are They Part of Your Plan?&#8221;</b> Sept. 8th 2-2.45pm.</p>
<p>The conference takes place at the Museum Room at Bridgewaters - South Street Seaport. <br />It should be a fun event since my background is law (studied it back in the day in Germany) and marketing and I am certainly trying not to repeat what others have been writing about and give it a little bit of legal touch (since a lot of lawyers will be at this conference). </p>
<p>My goal is to come up with something new and exciting, not the usual boring stuff that makes you want to leave a conference within a second. </p>
<p>So if you are visiting the conference, don&#8217;t hesitate to stop by and talk to me. Also don&#8217;t hesitate to shoot me ideas about what you would love to hear. All ideas and comments welcome!</p>

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		<item>
		<title>Bango Analytics v3.0 released</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/342893955/</link>
		<comments>http://www.webanalyticsbook.com/mobile-analytics/bango-analytics-v30-released/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 20:45:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[mobile analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/mobile-analytics/bango-analytics-v30-released/</guid>
		<description><![CDATA[Bango today unveiled new technology designed to help website ownersmeasure the value of their mobile sites by accurately counting unique visitors. This new site analysis capability in the latest release of Bango Analytics, v3.0.
With site analysis added to its mobile analytics service, Bango now provides the twometrics most sought after by website owners: the number [...]]]></description>
			<content:encoded><![CDATA[<p><a href="www.bango.com?PHPSESSID=132a9fa8c4a9b8d08b36c209d1727f27">Bango</a> today unveiled new technology designed to help website owners<br />measure the value of their mobile sites by accurately counting unique visitors. <br />This new site analysis capability in the latest release of <b>Bango Analytics, v3.0</b>.</p>
<p>With site analysis added to its mobile analytics service, Bango now provides the two<br />metrics most sought after by website owners: the number of unique visitors browsing<br />the site and conversion rates from mobile marketing campaigns.</p>
<p>Bango Analytics is free of charge for up to 100,000 page visits per month.</p>

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		<item>
		<title>Omniture SiteCatalyst version 14.1 Adds Mobile Analytics</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/342881957/</link>
		<comments>http://www.webanalyticsbook.com/mobile-analytics/omniture-sitecatalyst-version-141-adds-mobile-analytics/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 20:32:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[mobile analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/mobile-analytics/omniture-sitecatalyst-version-141-adds-mobile-analytics/</guid>
		<description><![CDATA[Ok..the first big web analytics vendor noticed that up to 20-30% of the web traffic is generated by a mobile device: Omniture&#8217;s Sitecatalyst 14.1 will support Mobile Analytics.
Here the key features:
&#8220;- In a partnership with mobile Internet advocate group dotMobi andits DeviceAtlas database, SiteCatalyst communicates with an extensivelibrary of device profiles to accurately identify the [...]]]></description>
			<content:encoded><![CDATA[<p>Ok..the first big web analytics vendor noticed that up to 20-30% of the web traffic is generated by a mobile device: Omniture&#8217;s Sitecatalyst 14.1 will support Mobile Analytics.</p>
<p>Here the key features:</p>
<p>&#8220;- In a partnership with mobile Internet advocate group dotMobi and<br />its DeviceAtlas database, SiteCatalyst communicates with an extensive<br /><b>library of device profiles </b>to accurately identify the mobile device<br />accessing a Web page. This determines what video, audio, and text can<br />be displayed, thereby giving marketers insight into what customers are<br />using most frequently. Moreover, carrier identification gives marketers<br />the ability to partner with carriers to set up other campaigns.Through<br />the use of visitor identification technology such as cookies,<br />subscriber identification, or header information, SiteCatalyst can<br />identify a new visitor or a repeat visitor to deliver an experience<br />akin to the traditional Internet.</p>
<p>- The solution aims to capture the right data from a variety of devices to garner insight about thepage. Omniture&#8217;s server places on each Web page a <b>very small file</b> that occupies a single pixel, allowing marketers to track the activity of the mobile device: where the user is clicking, what content is beingdownloaded, what video is being watched, etc.</p>
<p>- A <b>geolocation component</b> that recognizes where the site is being accessed from,thereby enabling Web publishers to deliver advertisements applicable to that location.&#8221;</p>

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		<item>
		<title>Microsoft Analytics Upgrade</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/341897089/</link>
		<comments>http://www.webanalyticsbook.com/microsoft-analytics/microsoft-analytics-upgrade/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 21:10:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[microsoft analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/microsoft-analytics/microsoft-analytics-upgrade/</guid>
		<description><![CDATA[Just got notice that Microsoft Analytics Beta is currently being upgraded. Here the new features:


A centralized, customizable dashboard where you can see key
 campaign performance indicators at a glance.

New visitor Path reports, plus Top Entry and Exit Pages reports, to
 help you gain insights about visitor behavior.

Age and gender clusters that help you understand the [...]]]></description>
			<content:encoded><![CDATA[<p>Just got notice that Microsoft Analytics Beta is currently being upgraded. Here the new features:</p>
<p><font color="#000000" face="Verdana, Tahoma, Arial, Helvetica, sans-serif"><font style="font-size: 10pt;">
<ul type="square">
<li>A centralized, customizable dashboard where you can see key<br />
 campaign performance indicators at a glance.
</li>
<li>New visitor Path reports, plus Top Entry and Exit Pages reports, to<br />
 help you gain insights about visitor behavior.
</li>
<li>Age and gender clusters that help you understand the demographic<br />
 breakdown of your audience.
</li>
<li>A holistic view of campaign performance across all search engines<br />
 to help manage your return on investment (ROI) on all your<br />
 pay-per-click (PPC) campaigns.</li>
</ul>
<p></font></font></p>
<p></p>

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		<item>
		<title>Time Warner Cable Moved Me To Canada</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/340929798/</link>
		<comments>http://www.webanalyticsbook.com/offtopic/time-warner-cable-moved-me-to-canada/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 21:08:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Offtopic]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/offtopic/time-warner-cable-moved-me-to-canada/</guid>
		<description><![CDATA[Sometimes it&#8217;s tough to be dependant on all these monopoly companies: Last Tuesday I finally got a new Inet access, a boring Cable TV box and some phone modem, that I don&#8217;t need.
Anyways&#8230;it seems like Time Warner&#8217;s triple play is not only a total waste of my time, but also the Inet seems to hooked [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes it&#8217;s tough to be dependant on all these monopoly companies: Last Tuesday I finally got a new Inet access, a boring Cable TV box and some phone modem, that I don&#8217;t need.</p>
<p>Anyways&#8230;it seems like Time Warner&#8217;s triple play is not only a total waste of my time, but also the Inet seems to hooked up with an Canadian IP. Google, Ebay and Amazon kick me to their Canadian site, instead leaving me in New York (where I belong).</p>
<p>Quite funny to see who has Geo recognition setup and I haven&#8217;t checked it yet, but I believe this blogs web analytics data has an increase in Canadian traffic (I currently don&#8217;t block my IPs for private sites)</p>
<p>Anyways&#8230;I certainly can work around this, but did anybody experienced the same issue?</p>

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		<item>
		<title>Sometrics Social Analytics Partnering With Appssavvy</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/338551794/</link>
		<comments>http://www.webanalyticsbook.com/social-analytics/sometrics-social-analytics-partnering-with-appssavvy/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 01:04:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/social-analytics/sometrics-social-analytics-parneting-with-appssavvy/</guid>
		<description><![CDATA[Sometrics, a new social and facebook apps analytics solution announced
today,that starting today, developers working with Sometrics can choose
to share with appssavvy basic analytic information about who&#8217;s using
their apps and how - including audience demographics, traffic,
interests and actions within the social web.  appssavvy proactively
seeks out advertisers who want to reach those audiences,
significantly increasing a developer&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Sometrics, a new social and facebook apps analytics solution announced<br />
today,that starting today, developers working with Sometrics can choose<br />
to share with appssavvy basic analytic information about who&#8217;s using<br />
their apps and how - including audience demographics, traffic,<br />
interests and actions within the social web.  appssavvy proactively<br />
seeks out advertisers who want to reach those audiences,<br />
significantly increasing a developer&#8217;s advertising.<br />
The process is entirely opt-in for Sometrics developers - each developer decides whether<br />
or not to share its demographic data with appssavvy.Interesting approach.<br />
 Would be great if Web analytics vendors would use the collected data to help data to help<br />
out websites finding good advertisers. I guess especially big companies like Omniture<br />
 could open a totally new revenue stream.</p>

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		<item>
		<title>Microsoft Is Back In The Game</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/338538118/</link>
		<comments>http://www.webanalyticsbook.com/adcenter-analytics/microsoft-is-back-in-the-game/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 00:49:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Adcenter Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/adcenter-analytics/microsoft-is-back-in-the-game/</guid>
		<description><![CDATA[Oh my god: I have waited for this news for decades years and blogged about it before: Microsoft is testing a serious Adsense competitor. Here the email that Techcrunch published:
&#8220;Dear xxxxxx:
Thank you for your recent completion of the self-submission form onthe Microsoft adCenter site for this program. Below is more informationfor you about the pilot. [...]]]></description>
			<content:encoded><![CDATA[<p>Oh my god: I have waited for this news for <strong></strong><strike>decades</strike> years and blogged about it before: Microsoft is testing a serious Adsense competitor. Here the email that <a href="http://www.techcrunch.com/2008/07/17/microsoft-testing-new-self-serve-publisher-advertising-product/">Techcrunch</a> published:</p>
<p>&#8220;Dear xxxxxx:
<p>Thank you for your recent completion of the self-submission form on<br />the Microsoft adCenter site for this program. Below is more information<br />for you about the pilot. I can answer general questions you may have<br />about participation. Please let me know if you would like to proceed<br />and I can invite you formally on Monday July 21st to begin&#8230;.&#8221;</p>
<p>Really great news. I&#8217;ve talked to an Microsoft Adcernter person at the Palms lounge one and a half years ago about the syndication network and I thought it never happened. I am convinced now that Microsoft will give Google a run for their money.</p>

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		<item>
		<title>Bango Mobile Analytics - New Sponsor</title>
		<link>http://feeds.feedburner.com/~r/webanalyticsbook/~3/337684157/</link>
		<comments>http://www.webanalyticsbook.com/mobile-analytics/bango-mobile-analytics-new-sponsor/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 03:36:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[mobile analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticsbook.com/mobile-analytics/bango-mobile-analytics-new-sponsor/</guid>
		<description><![CDATA[Since today Bango Mobile Analytics is a new sponsor of our Webanalyticsbook blog.Bango has won the ‘Best Mobile Internet Use’ Award presented by the Mobile Data Association (MDA) and is highly recognized in the industry.
It&#8217;s late in New York and I save my words for now, but I am looking forward to post an ultimate [...]]]></description>
			<content:encoded><![CDATA[<p>Since today <b><a href="http://www.bango.com">Bango Mobile Analytics</a></b> is a new sponsor of our Webanalyticsbook blog.<br />Bango has won the ‘Best Mobile Internet Use’ Award presented by the Mobile Data Association (MDA) and is highly recognized in the industry.</p>
<p>It&#8217;s late in New York and I save my words for now, but I am looking forward to post an ultimate Mobile Analytics throwdown. <strike>Kind of like Bobbi Flay on the Food network.</p>
<p></strike><strong></strong></p>

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