This comes especially important in a time where social, search, web analytics and other online and offline harvested  data is available.  Here a few interesting concepts and benefits of integration your enterprise data:

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Social engagement or whatever you want to call it is still in the early days and until Facebook, Google Plus and Co. are gamed like below…I just don’t see a chance that the simplicity of the “link system” will be taken over by a social graph.

Nowadays it is way easier and especially much cheaper to acquire social likes, shares, tweets from real users than getting  a valuable link from an authoritative website! The example  below is just one sample of how you can game the social graph. There are plenty of other “tricks”, such as contests or third party software products like Tweetthis.com, Buytweets.com, Fiverr.com or Tweetfordownload.com.

Long story short (No…I don’t write a 20 page post to pretent thought leadership): We are far far away from having the social graph taking over the SERPs in Google & Co.. Social is an imoportant part of  marketing, but it is not a replacement and rather a supplement to SEO.  Especially at a time where Google Plus, Twitter and Facebook accounts can be sold, traded and gamed way worse than anyone ever could imagined.

updated:  2/6/2012 19:38

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Today I noticed another fun little feature, that should make the Groupons of this world a bit upset:

Google started pushing the Google Offers product into the SERPS (top right above all Adwords). The banner and ad appears not only when you are logged in, but also at times when you are logged out of Google.

In other words: Google is giving their own deal products a premier paid spot with image in the SERPs. Now did they ask all the 2000 Groupon clones and all e-commerce sites with deals  to get the same treatment? Or are we back to the old transparency tactics?

Logged in view:

Logged out view:

No wonder the NYC subways are plastered with Google banners promoting the new Google good to know campaign. Personally I am just glad to see that we are back to the 2004  paid inclusion days

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The project management field is one of the hardest things to pack into software sind needs are different and can be quite complex while users are used to very simple UIs.

A new approach apparently  was launched by  the company 6 Wunderkinder: Wunderkit, a software that tries to be Google Wave on steroids. A project management software that not only solves work projects, but also helps solve real life problems:

Using FB or Twitter to sign into Wunderkit is something that’s really awesome. It’s not only going to help people to use it, but also makes it usable across someone’s entire life. An approach a lot of enterprise solutions should take.

Tenrox enterprise software is another company, who is however more focused on enterprise project management software. Tenrox provides a set of tools to handle the workflow that comes with planning out a product and launching it. In the same breath, the software allows organizations to handle the eventual distribution of the product.

That being said, it can essentially be run anywhere. The workflow management suite is web-based, so that any computer with an Internet connection and a modern browser can interface with the software. While this certainly cuts down on installation time, it also means that the software can be extremely portable. Members of the development team could theoretically check the project from home, or perform work from a remote location. This is also a positive boon for those that contract out with other organizations. In a pinch, other computers could be used if machines assigned to a project end up going down.

That being said, the Tenrox solutions can do plenty for those that do all of their work in house as well. Many organizations act as though they are made up of many smaller groups that aren’t related to one another. The management software can help each of these teams work together. Risk and issue tracking keeps everyone updated on what problems might arise, but no one should think that project teams should always have to focus on the negative aspects of development. Project tracking software helps to keep everyone on task, and project dashboards clearly spell out everything that still needs to be done. With scheduling and skill availability resource software, capacity planning can even be accomplished without any tears.

Accountants will be pleased with the earned value tools. These can work to calculate how much work is actually being done, and how long a project will genuinely take. Anyone that finds that the teams are often going over budget will be amazed at how useful this sort of solution really is. Since it may also be used to estimate the project’s completion date, it might also serve those that have trouble budgeting time more than financial resources.

When it comes time for someone to take a vacation, the web based project time tracking software can take the pain out of travel. It can also be used to make notes of overtime and leave time. Whenever the time data is validated it is sent to a compatible payroll system that easily processes the payroll data.

Human capital management involves not only strategic capacity planning, but also a strict adherence to quality practices and government labor laws. The enterprise project management software offered by Tenrox combines the aspects of project and resource management. In addition, project accounting and resource management solutions are also included. This streamlines the process while making sure that the organization always sticks with quality standards, and does not violate any government legislation.

Naturally, collaboration between team members and the project heads are of paramount importance. With this sort of a system in place, problems can be brought out into the open before they explode. This means that a respectful discussion can begin before a project gets stuck in the mire. Tenrox enterprise project management software is the perfect package to get any development organized.

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Facebook Likes
When Facebook Likes came on the scene in 2010, few could anticipate their search significance. The fact is obtaining likes is a necessary component of any SEO strategy. Though integrating a Facebook social plugin or comment feature is the standard method of attracting likes, there are many approaches to increasing this metric. White hats swear that great content will attract more likes. SEOs employing more grayish practices buy likes via Fiverr.com, Ebay or other services. The really dark forces goes as far as faking like buttons. Marketers with deep pockets will create contests, full-fledged Facebook campaigns or run traditional advertisting campaigns to build a great like-base. The value of a like is as dependent on the competitive landscape as it is the number of accumulated thumbs-up. Take the like temperature of brands in your industry to determine how aggressive you want to become. Same rules and assumptions apply for Facebook shares, which should carry more influence on search since they are harder to get.

Tweets and Re-tweets
Generating an impressive amount of natural looking, quality tweets and re-tweets is something that only larger Twitter accounts can accomplish. Utilizing paid tweet services is certainly an option, but efficiency might be limited due to the fact that most of them are marked as disclosed ads. A more interesting option is Paywithatweet.com or Tweetfordownload.com These services allow users to generate Tweet plugins, which then enable users to download a file for a tweet or share. This could obviously be used for any downloads or for simply replacing long form fields, which usually come with a high drop-off rate.

Another important part of building followership and increasing re-tweets is keeping an informative and constantly updating Twitter news stream. Bufferapp.com is great for developing steady tweet velocity. Sharing content by scheduling relevant tweets helps keep your followers engaged. It also allows an easy way of collecting quality tweets while surfing the web.

Google +1

With Google’s recent move into the social space Google+1 is shaping up to be the equivalent of a Facebook Like. The average user tends to share a link only once or twice, mostly via Facebook and Twitter). The +1 browser extension , developed by Ashkan Soltani and Brian Kennish, allows users to do both with one click.

If you plan to increase your social backlinks with Google+1, share the browser plugin on your site. This step is similar to the one you took to share the Alexa toolbar way back when to boost your Alexa ranking.

Google + 1 can also be leveraged to drive paid search traffic via sites like Stumbleupon or Plentyoffish.com.  But in order to truly gage your social traffic performance, you need the tools. When it comes to Google, it’s best to keep tracking in the family. Google Analytics, as do a host of other web analytics vendors, now supports social plugin tracking. Before setting up your campaign, be sure to measure the best converting Google+ page on your website and track accordingly.

For Social Backlinks, it’s Value over Volume

Just as there is a right way and a wrong way to drive SEO results, there are definite social metrics building strategies to follow; use creative approaches to attract new social mentions ; utilize new software to support and track your social efforts just like you track your backlinks.  Understanding SMO best practices and the constantly changing search engine guidelines  ranking factors can give your campaign a competitive edge.  Simply stated, it’s not a matter of how many social mentions you have. It’s about maximizing and recognizing their value.

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Companies such as Demand Media have been literally trashed across the web for polluting the web with low quality content.

Influential bloggers and even main stream media called “Panda” the end of content farms like Howstuffworks.com, the of price comparison portals such as Pronto, the death of review sites such as Ciao.com and ultimately a great thing for the internet.

This data was all backed up by SEO Visibility scores from various vendors across the globe. But what did really happen:

The Panda update hit only a tiny fraction of the search queries that are daily going on. This has to do with the fact that up to 25% of the daily searches are complete new queries. This could be new words, trends, inventions, brands or other stuff that just nobody typed in before.

That’s why everyone in the industry needs to make sure to remember that visibility scoring is based on a limited amount of data. It’s a great indicator about where the wind might be blowing at that particular moment in time, but it’s far from being accurate.

The issues with accuracies just has to do with the fact that the SEO Software market is very fragmented and larger companies, which would allow significant infrastructure investment, do not exist in the SEO industry. Even the leaders in SEO enterprise software have active revenues under $15 million / year.

If you take all this in consideration it is not surprising why companies like
Demand Media still print a good junk of money despite their visibility score being down.

Even certain industries such as e-commerce shops with lots of products such as Custom Printing by Print Lion or massive content download sites such as Tradebit are still doing very well b/c their super long-tail traffic hasn’t been affected.

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The price tag is approx $150k/year, which is pretty much all the clients that Adobe’s Sitecatalyst is going after. Here are the features:

• Dedicated Customer Support
• 4hrs Data Freshness
• Custom reports in a few clicks
• Segmentation on the fly
• Attribution modelling
• Conversion values for all channels
• Live technical support

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This book isn’t specifically written for small business, but many of the ideas and tools covered can be adapted to business ventures of any size. The book explains how marketers and business owners need to understand what kind of information is available and how it can best help their business. Emphasis is placed on deciding what information you want to gain from data before committing to a platform or vendor.

The Social Media Analytics Book does a fantastic job of examining the dozens of social media analytic platforms out there and discussing why some of them are more useful than others. Sponder is able to clearly and concisely cover platforms and tools from the perspective of a business owner instead of a computer wonk, saving you hours of frustration and possibly thousands of dollars from poor vendor choices.

Chock full of interviews and fascinating case studies, Sponder’s book provides a clear roadmap for small business owners, executives and everyone in between. He takes the time to interview the developers of various analytic platforms about what their products are designed to do, and then breaks down those interviews into language that the average business person can understand. All of Sponder’s interviews, case studies and arguments are backed up by links to companies and articles that are easily accessed through the book’s digital version.

Throughout this easy-to-read book, the author comes back again and again to how important it is to craft a personal approach to social media for your business. So many vendors make “false claims” and try to lure in the unsuspecting with outlandish sales pitches and unattainable promises, but Sponder gives his readers a guide for separating the quality vendors from the “others”.

Anyone looking to up their digital strategy and get the most out of their investments in social media can benefit from this book. With its unblinking look at the state of social media monitoring today, Social Media Analytics is a strong tool for understanding the changing media around us and developing ideas for how to best utilize it going forward.

The book can be found at Amazon (print & digital), Barnes&Noble and most other (online) book shops.

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