Web AnalyTips.com

Google Analytics Illegal In Germany

Guillaume Tessier — Tue, 01 Dec 2009 15:37:41 +0000

Data protection officers in federal and state governments want the operators of Internet sites to renounce the use of Google Analytics.

Penalties could go up to €50,000 (about $75,000) which is far more expansive than most paid web analytics tools licences.

Reason for that: “Internet surfers have no way to opt-out from Google Analytics’ monitoring”. But neither they have so far with other web analytics tools!

What about rejecting cookies?

Isn’t it a war against Google more than Google Analytics itself?

Web analytics wednesday – Paris – december 2th

Guillaume Tessier — Fri, 27 Nov 2009 16:15:37 +0000

Next Web analytics wednesday in Paris

Web Analytics Association introduction - Julien Coquet, WAA France
Nicolas Babin, AT Internet, introducing the brand new AT Internet NX suite
‘Web Analytics : mesurer le succès et maximiser les profits de votre site Web’ book introduction – written by Jacques Warren and Nicolas Malo.

Registration: www.analyseweb.fr

Translation issue

Guillaume Tessier — Wed, 25 Nov 2009 12:41:32 +0000

I was looking at the Manufacturers Report this morning and set the Omniture user interface to French.

I found a very funny thing: “Apple” device is translated into “Pomme” (means apple in french)!

Google to acquire Admob

Guillaume Tessier — Mon, 09 Nov 2009 18:49:36 +0000

After Google has launched its news mobile analytics tracking code, Google is to acquire Admob, a Mobile Advertising Platform.

Bango fixes Google Analytics mobile code

Guillaume Tessier — Mon, 02 Nov 2009 08:24:46 +0000

Bango, a mobile analytics solution vendor, has tested the brand new Google Analytics mobile code.

Bango reports that Google Analytics mobile generates an error when it tried "to detect iphone and send separate Javascript tracking code".

Bango provides us with an apparently debbuged GA mobile code version.

Using free tools to do free real time Behavioral targeting

Guillaume Tessier — Tue, 27 Oct 2009 19:55:28 +0000

Sarah Deatley posted an interesting article that explains how to use free tools (Click Tale, Woopra, BT Buckets) to put in place real time behavioral targeting rules.

Click on the image bellow to read the original article.

Whitepaper: Increase your campaign ROI with mobile analytics

Guillaume Tessier — Tue, 27 Oct 2009 08:22:43 +0000

New Moble analytics free whitepaper from Bango: Increase your campaign ROI with mobile analytics

Google Analytics: Sharing Segments and Custom Report Templates

Guillaume Tessier — Fri, 23 Oct 2009 15:21:56 +0000

When Google announced the lauch of segments and custom reports functionalities, that was an awesome news. But the problem was that we could’nt share segments and custom reports over different users. Now we can share them with our clients or collegues. Advanced segments sharing When creating a segment, you have a ist at the bottom of the page letting you make the segment available on the profile of you choice. And when you’re viewing the segments management page, you can withdraw a segment from the profile you’re in. Custom reports sharing This is the same as advanced segments management. Appliying the custom report to a profile or another. And when you’re viewing the custom reports management page, you can withdraw a custom report from the profile you’re in. Conclusion Sharing enterprise specific reports and segments was key for any user deeply involved into analysis. But you should think at the start of you web analytics project who will need what reports as as this is the user rights for one or another profile that will give access or not to segments and custom reports. And as you know, a new profile will only provide data starting the day of its creation. Please have a look at this new web analytics book (written in french). Jacques Warren and Nicolas Malo says that you should start defining your business objectives, your KPI’s and the reports each people involved will need. This will be key to set up Google analytics accordingly from the start of your web analytics strategy.

Google analytics: Advanced table filters

Guillaume Tessier — Fri, 23 Oct 2009 15:21:02 +0000

Advanced table filters enhancement is part of the last Google analytics update.

This allows you to filter the rows (only table based reports) on different metric conditions (as you would create a segment).

The pivoting and secondary dimensions functionality and this new advanced table filters functionality let you perform in-depth, on the fly analysis without having to export your data to spreadsheet tools.

Please watch the video that illustrate how to use Google analytics reports advanced filters (i.e. filter thousands of keywords to identify just the keywords with a bounce rate less than 30% and that referred at least 25 visits.).

First Web analytics book in french

Guillaume Tessier — Fri, 23 Oct 2009 08:20:21 +0000

The first web analytics book in french.

Written by Jacques Warren and Nicolas Malo, 2 web analytics pcrofessionals.

This book is well written. There is a good methodology given here. There are a lot of actionable insights.

And the good thing is that authors don’t put at first place web analytics tools choice. And I agree with this, as there are several very important steps to go thourgh before thinking about one or another tool.
If you haven’t defined what your KPI’s are and what dashboard you need, then it is no use thinking about a tool in particular.
The other good thing about the methodoly they are giving is that dashboards (final results) have to be defined as much as possible with advertisers at the start of a project to prevent from any disappointment.

Click the link to get more information about this web analytics book.