Podcasting offers a unique opportunity to connect with your audience on a personal level. It’s not just about broadcasting your voice; it’s about building relationships. As we discuss in Podcasting for Small Business (out in September 2025), fostering a strong community is essential for podcast success. This post will dive into practical strategies to help you cultivate a deeper connection with your listeners and transform them into an engaged community.

Why Build a Podcast Community?

Think of your podcast listeners as more than just an audience—they’re a potential community. A thriving community can provide invaluable benefits:

• Increased Engagement: Engaged listeners are more likely to tune in regularly, interact with your content, and become loyal fans.
• Valuable Feedback: Your community can offer insights, suggestions, and constructive criticism that helps you improve your podcast.
• Word-of-Mouth Marketing: Passionate community members become your best advocates, spreading the word about your podcast to others.
• Content Ideas: Interacting with your community can spark new ideas for episodes and content.
• Deeper Connection: Building a community creates a sense of belonging and strengthens the bond between you and your listeners.

Strategies for Building Your Podcast Community

Here are several effective strategies to foster a deeper connection with your podcast listeners:

1. Leveraging Social Media for Community Building

Social media platforms are powerful tools for connecting with your audience and building a community around your podcast.

• Choose the Right Platforms: Select the social media platforms where your target audience is most active. This might include Facebook, Instagram, LinkedIn, Bluesky or niche platforms relevant to your podcast’s topic. If you have enough sway with your audience, you might want to consider encouraging them to join and engage on Podchaser, a social network designed for podcasts. (Find me on Podchaser!)
• Create Dedicated Spaces: Consider creating dedicated social media groups or pages specifically for your podcast community. This provides a central hub for discussions, announcements, and interactions. For example, on LinkedIn, you can create a LinkedIn Group specifically for your podcast listeners to join and engage with you and each other.
• Consistent Engagement: Post engaging content related to your podcast episodes, such as behind-the-scenes glimpses, episode highlights, and questions for your listeners.
• Interact with Your Audience: Respond to comments, messages, and mentions promptly. Show your listeners that you value their input and appreciate their engagement.
• Use Relevant Hashtags: Utilize relevant hashtags to increase the visibility of your podcast and attract new listeners who share similar interests.
• Run Polls and Quizzes: These interactive features can spark discussions and encourage participation from your community.
• Go Live: Live Q&A sessions, interviews, or discussions can create a sense of real-time connection and engagement with your listeners.

2. Creating Private Online Communities or Forums

While social media is excellent for broad reach, private online communities or forums offer a more focused and intimate space for your listeners.

• Platform Options: There are various platforms available for creating private communities, such as:

• LinkedIn Groups: Easy to set up and widely used, but you don’t own the platform.
• Discord: Popular for real-time chat and community building, especially for more technical audiences.
• Mighty Networks: Offers more advanced features for creating and monetizing online communities. (I use Mighty Networks for my community, Personal Productivity Club, for personal productivity / time management enthusiasts.)

• Establish Community Guidelines: Set clear rules and guidelines for your community to ensure a positive and respectful environment.
• Encourage Member Interaction: Facilitate discussions, ask questions, and create prompts to encourage members to connect with each other.
• Offer Exclusive Content: Provide community members with exclusive content, such as bonus episodes, early access, or behind-the-scenes information, to incentivize participation.
• Recognize and Reward Active Members: Acknowledge and appreciate active community members to make them feel valued and encourage continued engagement.

3. Hosting Listener Q&A Sessions

Q&A sessions are a fantastic way to directly engage with your listeners, answer their questions, and show that you care about their input.

• Promote the Q&A: Announce the Q&A session in advance through your podcast, social media, and email list.
• Collect Questions: Gather questions from your listeners through various channels, such as social media, email, or a dedicated form.
• Choose a Format: You can host Q&A sessions live (e.g., on social media or through a webinar platform) or record a special podcast episode answering listener questions.
• Be Prepared: Review the questions beforehand and prepare thoughtful and engaging answers.
• Follow Up: After the Q&A, continue the conversation by responding to comments and messages from listeners.

4. Encouraging User-Generated Content Related to Your Podcast

User-generated content (UGC) is any content created by your listeners that relates to your podcast. This can be a powerful way to build community and generate excitement.

• Run Contests or Challenges: Encourage listeners to create and share content related to your podcast for a chance to win prizes or recognition.
• Feature Listener Stories or Experiences: Invite listeners to share their stories or experiences related to your podcast’s topic and feature them in an episode or on your website.
• Create a Theme Song or Jingle Challenge: Ask listeners to create their own theme song or jingle for your podcast.
• Encourage Fan Art or Creative Submissions: If your podcast lends itself to creative expression, encourage listeners to submit fan art, illustrations, or other creative works.
• Share and Celebrate UGC: Showcase and celebrate user-generated content on your podcast, website, and social media platforms.

Moderating Your Podcast Community Effectively

Moderating your podcast community is crucial for maintaining a positive and productive environment.

• Establish Clear Guidelines: As mentioned earlier, set clear rules and guidelines for community behavior.
• Be Present and Active: Regularly monitor your community, engage in discussions, and address any issues that arise.
• Be Fair and Consistent: Enforce community guidelines fairly and consistently to avoid perceptions of favoritism or bias.
• Address Conflict Constructively: If conflicts occur, address them promptly and professionally. Mediate disputes and guide the conversation toward a resolution.
• Empower Community Members: Consider appointing trusted community members as moderators to assist with community management. You will find members who will want to help for just the recognition as a moderator!

Turning Listeners into Brand Advocates

A thriving podcast community can become a powerful force for promoting your podcast and your brand. Here’s how to turn listeners into brand advocates:

• Provide Exceptional Value: Consistently deliver high-quality content that resonates with your audience and provides value.
• Foster a Sense of Belonging: Create a welcoming and inclusive community where listeners feel connected and valued.
• Encourage Interaction and Engagement: Promptly respond to comments, messages, and feedback. Create opportunities for listeners to interact with you and each other.
• Recognize and Appreciate Your Community: Publicly acknowledge and thank your community for their support and contributions.
• Empower Listeners to Share Their Passion: Encourage listeners to share your podcast with their friends, family, and social networks.

The Importance of Discoverability

Remember, building a podcast community isn’t just about engaging the listeners you already have; it’s also about attracting new ones. Getting found via search engines like Google is crucial for driving exponential traffic to your podcast.

• SEO Optimization: Optimize your podcast website, episode titles, and descriptions with relevant keywords to improve search engine rankings.
• Engaging Content: Create valuable and shareable content that encourages community engagement and attracts organic links.
• Community Interaction: Encourage community members to share your podcast and its content on their own websites and social media platforms.

By focusing on both community engagement and discoverability, you can create a virtuous cycle where a thriving community fuels podcast growth, and increased visibility attracts even more passionate listeners.

Building a thriving and engaged podcast community takes time, effort, and dedication. However, the rewards are well worth it. By implementing these strategies, you can cultivate a loyal following, enhance your podcast’s impact, and create a powerful platform for connecting with your audience.

In Brief: To develop a detailed audience persona for your podcast, start with basic demographics like age, gender, and location, then delve into psychographics, motivations, and needs to create rich, semi-fictional listener profiles.

Developing Your Audience Persona for Your Podcast

In today’s digital age, podcasts have emerged as a powerful medium for content creators to connect with their audience on a more personal and engaging level. Whether you’re a small business owner looking to expand your brand’s reach, an expert in your field wanting to share your knowledge, or simply someone with a passion to express, podcasting offers a unique platform to do so. However, creating a successful podcast goes beyond just having interesting content. It requires a deep understanding of who your target audience is, what their needs and interests are, and how you can tailor your content to resonate with them effectively. This is where the concept of audience personas comes into play.

What is an Audience Persona?

An audience persona is a semi-fictional representation of your ideal listener. It’s based on market research and data about your existing or potential audience. Personas help you understand your audience better and make it easier to tailor your content to their specific needs, behaviors, and concerns. By creating detailed audience personas, you can gain valuable insights into your listeners’ demographics, psychographics, motivations, and goals, which will ultimately guide your podcast’s content creation, marketing strategies, and overall direction.

Why are Audience Personas Important for Podcasts?

Developing audience personas is crucial for the success of your podcast for several reasons:

1. Content Relevance:

• Understanding your audience’s needs, interests, and pain points allows you to create content that is highly relevant and valuable to them.
• By knowing what your listeners are looking for, you can tailor your topics, discussions, and formats to address their specific questions and challenges, making your podcast a go-to resource for them.
  2. Targeted Marketing:
• Audience personas help you identify the most effective channels and strategies for reaching your target audience.
• By knowing where your ideal listeners spend their time online, what social media platforms they use, and what other podcasts they listen to, you can focus your marketing efforts on the most promising avenues, maximizing your reach and impact.
  3. Listener Engagement:
• When you understand your audience deeply, you can create content that fosters a sense of connection and community.
• By using language, tone, and examples that resonate with your listeners, you can make them feel understood and valued, increasing their engagement with your podcast and encouraging them to become loyal fans.
  4. Sponsorship Opportunities:
• For podcasters looking to monetize their content through sponsorships or advertising, audience personas are essential for attracting potential partners.
• Advertisers want to know who your audience is and whether they align with their target market.
• Detailed audience personas provide valuable insights into your listeners’ demographics, interests, and purchasing behavior, making your podcast more attractive to potential sponsors.

How to Develop Audience Personas for Your Podcast

Developing audience personas for your podcast involves a systematic approach that combines research, analysis, and creative thinking. Here’s a breakdown of how to develop audience personas for your podcast, moving from basic to advanced:

1. Basic Demographics:

Demographics are the statistical characteristics of a population. While they provide a basic understanding of who your audience is, they are just the starting point.

• Age:

• Consider age ranges rather than specific ages, as this can help avoid excluding potential listeners.
• Think about the typical age range of people who would be interested in your podcast’s topic.
• How does age influence their interests, needs, and challenges?
• Gender:

• While not always the most important factor, understanding gender can help tailor content and messaging.
• Is your podcast’s topic more appealing to a specific gender?
• How can you ensure your content is inclusive and resonates with all genders?
• Location:

• Consider geographic location, as it can influence interests, cultural references, and needs.
• Are there specific regional interests or challenges that your podcast addresses?
• Does your podcast have a local, national, or international focus?
• Occupation:

• Knowing your listeners’ professions can help you understand their challenges, goals, and interests.
• What are the typical professions of people interested in your podcast’s topic?
• How can your podcast provide value to them in their professional lives?
• Education:

• Understanding their educational background can help you tailor the language and complexity of your content.
• What is the typical educational level of your target audience?
• How can you ensure your content is accessible and engaging to listeners with different educational backgrounds?
• Income Level:

• Consider their socioeconomic status to understand their purchasing power and interests.
• How does income level influence their interests, needs, and purchasing behavior?
• If your podcast promotes products or services, how can you ensure they are relevant and affordable to your target audience?
• Family Status:

• Knowing whether they are single, married, or have children can help you understand their priorities and needs.
• How does family status influence their priorities, time constraints, and interests?
• If your podcast addresses lifestyle topics, how can you tailor your content to be relevant to listeners with different family structures?

2. Psychographics (Interests, Values, and Behaviors):

Psychographics delve into the psychological attributes of your audience, such as their interests, values, lifestyle, and motivations. Understanding psychographics is crucial for creating content that truly resonates with your listeners.

• Interests: What are their hobbies, passions, and areas of interest?

• What are the specific topics and subtopics that your target audience is passionate about?
• What other podcasts, websites, or media do they consume?
• How can you incorporate their interests into your podcast’s content and discussions?
• Values: What principles and beliefs are important to them?

• What are the core values that drive your target audience’s decisions and behaviors?
• Are they passionate about social issues, environmentalism, or personal development?
• How can you align your podcast’s message and values with those of your listeners?
• Lifestyle: How do they spend their free time? What are their daily routines?

• What are the typical daily routines and lifestyles of your target audience?
• What are their hobbies, leisure activities, and entertainment preferences?
• How can you tailor your podcast’s format and length to fit into their daily lives?
• Pain Points: What challenges or problems do they face in their daily lives?

• What are the specific challenges, problems, or frustrations that your target audience experiences?
• How can your podcast provide solutions, advice, or support to help them overcome these challenges?
• By addressing their pain points, you can position your podcast as a valuable resource and build a loyal following.
• Goals: What are their aspirations and what are they trying to achieve?

• What are the aspirations, goals, and dreams of your target audience?
• Are they seeking personal growth, professional development, or entertainment?
• How can your podcast inspire, motivate, or support them in achieving their goals?
• Motivations: What drives them to listen to podcasts, and what are they looking for in content?

• What are the primary motivations that drive your target audience to listen to podcasts?
• Are they seeking education, entertainment, inspiration, or a sense of community?
• How can you tailor your podcast’s content and format to align with their motivations and expectations?
• Habits: How do they consume media, and what platforms do they use?

• What are the media consumption habits of your target audience?
• What platforms do they use to listen to podcasts?
• Are they active on social media, and if so, which platforms do they prefer?
• Understanding their media habits will help you optimize your podcast’s distribution and promotion strategies.

3. Advanced Persona Development:

Once you have a solid understanding of your audience’s demographics and psychographics, you can move on to advanced persona development techniques to create even more detailed and nuanced listener profiles.

• Create Detailed Profiles:

• Develop semi-fictional profiles for your ideal listeners, giving them names, backgrounds, and stories.
• This involves creating a narrative around each persona, describing their typical day, their challenges and goals, and how your podcast fits into their lives.
• By humanizing your personas, you can gain a deeper understanding of their needs and motivations, which will inform your content creation and marketing efforts.
• Use Data:

• Leverage podcast analytics, surveys, and social media listening tools to gather data about your audience.
• Podcast analytics platforms provide valuable data on listener demographics, location, and listening habits.
• Surveys can help you gather feedback on your content and learn more about your listeners’ preferences.
• Social media listening tools allow you to monitor conversations and trends related to your podcast’s topic and your target audience.
• By analyzing this data, you can refine your personas and ensure they accurately represent your audience.
• Conduct Interviews:

• Talk to potential listeners to gain deeper insights into their needs and motivations.
• This can involve reaching out to people who fit your target audience profile and conducting informal interviews or focus groups.
• By having direct conversations with potential listeners, you can gain firsthand insights into their thoughts, feelings, and behaviors, which can be invaluable for developing accurate and detailed personas.
• Refine and Iterate:

• Regularly review and update your personas as you learn more about your audience.
• As your podcast grows and evolves, your audience may also change.
• It’s important to continuously monitor your audience’s demographics, psychographics, and behaviors, and update your personas accordingly.
• This iterative process will ensure that your personas remain relevant and continue to guide your podcast’s success.
• Segment Your Audience:

• Create multiple personas to represent different segments of your audience.
• Depending on your podcast’s topic and scope, you may have different types of listeners with varying needs and interests.
• By creating multiple personas, you can tailor your content and marketing efforts to each specific segment, increasing your podcast’s relevance and impact.
• Tailor Content and Marketing:

• Use your personas to inform your content creation, marketing strategies, and promotional efforts.
• Once you have developed detailed audience personas, you can use them to guide every aspect of your podcast.
• From choosing topics and guests to crafting your messaging and promoting your podcast, your personas should be your guiding light.
• By keeping your ideal listeners in mind, you can create a podcast that truly resonates with them and helps you achieve your goals.

Example:

Instead of targeting “women aged 25-34,” narrow it down to “women aged 28-32, urban professionals, interested in sustainable living”.

To illustrate the process of developing audience personas, let’s consider an example of a podcast focused on sustainable living:

• Persona 1: Eco-Conscious Emily

• Demographics: Female, age 28-32, urban professional, college-educated, middle-income, single.
• Psychographics:

• Interests: Sustainable living, environmentalism, organic food, ethical fashion, zero-waste lifestyle.
• Values: Environmental stewardship, social responsibility, health and wellness, conscious consumerism.
• Lifestyle: Lives in a city apartment, commutes by public transportation or bike, shops at farmers’ markets and eco-friendly stores, enjoys hiking and yoga.
• Pain Points: Feeling overwhelmed by the complexity of sustainable living, struggling to find affordable eco-friendly products, feeling guilty about her environmental impact.
• Goals: Reduce her environmental footprint, live a more sustainable lifestyle, make informed purchasing decisions, inspire others to adopt sustainable practices.
• Motivations: Passion for environmentalism, desire to make a positive impact, concern for the future of the planet.
• Habits: Listens to podcasts during her commute or while doing chores, follows environmental influencers on social media, reads blogs and articles about sustainability.
• Detailed Profile:
• Emily is a young professional living in a bustling city. She’s passionate about environmentalism and wants to live a sustainable lifestyle, but she often feels overwhelmed by the challenges and complexities of doing so. She’s looking for practical tips, advice, and inspiration to help her reduce her environmental footprint and make a positive impact. She enjoys listening to podcasts during her commute or while doing chores, and she’s drawn to content that is informative, engaging, and inspiring.
• Persona 2: Sustainable Steve

• Demographics: Male, age 35-45, suburban resident, married with children, college-educated, upper-middle-income.
• Psychographics:

• Interests: Home sustainability, renewable energy, green technology, eco-friendly products for families, sustainable investing.
• Values: Family, environmental conservation, financial responsibility, community involvement.
• Lifestyle: Owns a home in the suburbs, drives an electric car, enjoys spending time outdoors with his family, involved in local community initiatives.
• Pain Points: Balancing sustainability with family needs and budget constraints, finding reliable information on home sustainability solutions, feeling overwhelmed by the upfront costs of green technology.
• Goals: Make his home more energy-efficient, reduce his family’s environmental impact, teach his children about sustainability, invest in green technologies.
• Motivations: Desire to create a healthy and sustainable future for his family, concern for climate change, belief in the power of individual action.
• Habits: Listens to podcasts during his commute or while working on home projects, researches sustainable products online, participates in online forums and communities related to sustainability.
• Detailed Profile:
• Steve is a suburban dad who is committed to creating a sustainable future for his family. He’s interested in home sustainability solutions, renewable energy, and green technology, but he often struggles to balance his environmental goals with his family’s needs and budget constraints. He’s looking for practical advice, reliable information, and cost-effective solutions to help him make his home more energy-efficient and reduce his family’s environmental impact.

By creating these detailed personas, the podcast creators can tailor their content, messaging, and marketing efforts to resonate with each specific segment of their audience. For example, they might create episodes focused on practical tips for reducing waste in city apartments for Eco-Conscious Emily, while also producing episodes on home sustainability solutions for families for Sustainable Steve.

Tools and Resources

To gather the data and insights needed to develop accurate audience personas, you can utilize a variety of tools and resources:

• Surveys: Use online survey tools to gather data from your audience.

• Platforms like SurveyMonkey, Google Forms, or Typeform allow you to create and distribute surveys to your existing or potential listeners.
• You can ask questions about their demographics, interests, values, behaviors, and motivations.
• Offer incentives, such as a giveaway or a discount, to encourage participation.
• Social Media Listening: Monitor social media for mentions of your podcast and your target audience.

• Tools like Brand24, Mention, or Hootsuite allow you to track social media conversations related to your podcast’s topic and your target audience.
• You can gain insights into their interests, opinions, and pain points by analyzing their posts, comments, and discussions.
• Podcast Analytics: Use podcast hosting platforms to track listener demographics and engagement.

• Most podcast hosting platforms provide analytics dashboards that offer data on listener demographics, location, listening habits, and more.
• This data can help you understand who is listening to your podcast and how they are engaging with your content.
• Industry Reports: Study industry reports and studies on podcasting trends.

• Reports from Edison Research, Nielsen, and other industry research firms provide valuable insights into podcasting trends, listener demographics, and audience behavior.
• These reports can help you understand the broader podcasting landscape and identify opportunities to reach your target audience.
• Podcasting Platforms: Blubrry, Libsyn and CoHost offer resources and tools for understanding your audience.
• These platforms provide resources and tools to help podcasters understand their audience, including audience demographics, listening behavior, and engagement metrics.

By utilizing these tools and resources, you can gather the data and insights needed to develop accurate and detailed audience personas for your podcast.

Conclusion

Developing audience personas is a crucial step in creating a successful podcast. By understanding your audience’s demographics, psychographics, motivations, and needs, you can create a podcast that resonates with them, provides value, and fosters a strong sense of community. Remember to continuously refine and update your personas as you learn more about your audience, and use them to guide every aspect of your podcast’s content creation, marketing strategies, and overall direction. With a clear understanding of your ideal listener, you can create a podcast that not only achieves your goals but also makes a meaningful impact on your audience’s lives.

Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Commentary on Bynder State of Content Report 2023, and More Small Business Digital Marketing News This Week,

• State-of-Content-Report_2023_EN_Awareness.pdf
• Growth Story: Global mobile AR user devices 2019-2024
• Apple VR Headset to Run iPad, Sports Apps and Eye Scanning Feature at WWDC 2023
• Deloitte Insights predicts the metaverse will be an $80B market

To see the prior weeks’ videos, visit Web and Beyond Live.

For future Web and Beyond Live streams, https://webandbeyondlive.com to find the latest, upcoming event by clicking on the “Watch Live on YouTube” button!

Subscribe to W3 Consulting to get notified of new videos and livestreams

For more content from W3 Consulting, check out our podcast

For more content from W3 Consulting, check out our podcast

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Happy Pi (3.14) Day! Pi (π) is a mathematical constant that represents the ratio of the circumference of a circle to its diameter. It is an irrational number that has been used by mathematicians, scientists, and engineers for centuries to calculate the properties of circles and other geometric shapes. However, the importance of π goes beyond just the world of mathematics and science. In fact, it has a crucial relationship with small business digital marketing.

In honor of the day, we will explore the significance of π and its role in helping small businesses create effective digital marketing strategies. We will discuss how understanding the concept of π can lead to a better understanding of data and analytics, which are essential for making informed marketing decisions. We will also look at some examples of how small businesses can use π to enhance their digital marketing efforts.

Understanding the Concept of Pi

Before we delve into how π relates to digital marketing, it is essential to understand what π is and why it is important. Pi is a mathematical constant that represents the ratio of a circle’s circumference to its diameter. It is an irrational number, meaning that it cannot be expressed as a fraction of two integers. The value of π is approximately 3.14159, but it goes on infinitely without repeating.

Pi has many applications in mathematics, physics, and engineering. It is used to calculate the area and circumference of circles, the volume and surface area of spheres, and the length of curves. In addition, pi is also used in trigonometry, calculus, and statistics.

The Importance of Data and Analytics in Digital Marketing

Data and analytics are essential components of digital marketing. They allow businesses to measure the success of their marketing efforts, understand their target audience, and make informed decisions about future marketing strategies. Data and analytics provide insights into customer behavior, website traffic, social media engagement, and other metrics that help businesses improve their online presence.

However, data and analytics can be overwhelming and confusing for small business owners who are not familiar with them. This is where the concept of π comes in. Understanding the concept of π can help business owners make sense of data and analytics by providing a framework for interpreting and analyzing information.

For example, pi is used in statistics to calculate the standard deviation of a data set. Standard deviation measures how much the data in a set varies from the average. This is important because it helps businesses understand how much variation there is in their data and whether their marketing efforts are consistent or fluctuating. By understanding the concept of pi and standard deviation, businesses can identify trends and patterns in their data, which can inform their marketing decisions.

Using Pi in Digital Marketing

Now that we understand the importance of π and data analytics in digital marketing, let’s look at some examples of how small businesses can use π to enhance their marketing efforts.

1. Understanding Customer Behavior

Pi can be used to analyze customer behavior and identify trends in sales data. By calculating the standard deviation of sales data, businesses can determine whether their sales are consistent or fluctuating over time. This can help businesses identify which products or services are most popular with their customers and adjust their marketing strategies accordingly.

2. Creating Effective Marketing Campaigns

Pi can also be used to create effective marketing campaigns by analyzing website traffic and social media engagement. By calculating the standard deviation of website traffic and engagement metrics, businesses can identify which marketing campaigns are most effective and which ones need to be adjusted. This can help businesses save time and money by focusing their marketing efforts on the strategies that are most likely to generate results.

3. Improving Search Engine Optimization (SEO)

Pi can also be used to improve search engine optimization (SEO) by analyzing keyword data. By calculating the standard deviation of keyword rankings, businesses can identify which keywords are most effective in driving traffic to their website. This can help businesses optimize their website and content for those keywords.

4. Calculating ROI

Return on investment (ROI) is a critical metric in digital marketing. It measures the profitability of a marketing campaign by comparing the amount of money spent on marketing to the revenue generated. Pi can be used to calculate ROI by analyzing the standard deviation of marketing expenses and revenue. This can help businesses determine which marketing channels are most profitable and adjust their spending accordingly.

5. Making Informed Decisions

Ultimately, the most significant benefit of understanding the concept of pi in digital marketing is that it allows businesses to make informed decisions. By analyzing data and calculating standard deviation, businesses can identify trends, patterns, and opportunities that would otherwise go unnoticed. This can lead to more effective marketing strategies, better customer engagement, and increased profitability.

Pi is a mathematical constant that has been used for centuries to calculate the properties of circles and other geometric shapes. However, its importance goes beyond just mathematics and science. Understanding the concept of pi is essential for small businesses to create effective digital marketing strategies. It provides a framework for analyzing data and making informed decisions about marketing campaigns, website traffic, social media engagement, SEO, and ROI.

By incorporating pi into their digital marketing efforts, small businesses can improve their online presence, increase customer engagement, and generate more revenue. In today’s digital age, understanding the concept of pi is not just a matter of academic curiosity – it is a crucial tool for success in the world of small business digital marketing.

Each week, CEO of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Preparing for Marketing During a Recession, and More Small Business Digital Marketing News This Week- July 19, 2022,

• Here are all the new emoji that could come to your iPhone later this year
• How Connection and Community Are Changing Online Learning
• The Subscription Economy Is Growing. Can Your Company Adapt?
• Automating Your Webinars The Engaging And Delightful Way
• 6 Recession-Proof Business Marketing Strategies

To see the prior weeks’ videos, visit Web and Beyond Live.

For future Web and Beyond Live streams, https://webandbeyondlive.com to find the latest, upcoming event by clicking on the “Watch Live on YouTube” button!

Subscribe to W3 Consulting to get notified of new videos and livestreams

For more content from W3 Consulting, check out our podcast

Follow us on your favorite social network:

• Follow W3 Consulting on LinkedIn
• Follow W3 Consulting on Twitter
• Like W3 Consulting on Facebook
• Follow W3 Consulting on Instagram

Each week, CEO of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Happy National Independent Retailer Month, and Amazon Prime Day Begins Soon-July 11, 2022,

• July is National Independent Retailer Month – Small Business Trends
• Increase Revenue With Digital Ads in Your Retail Space
• Cabinets.com Shoppers Can Remodel Kitchens Online | PYMNTS.com
• Follow These 7 Paid Marketing Steps to Fuel Your Startup’s Growth
• Premarket stocks: This is what doomed Elon Musk’s Twitter deal – CNN
• 5 More Deals You Need To See Before Prime Day 2022 Starts Tomorrow – IGN
• Walmart’s epic Prime Day 2022 rival sale just dropped: Shop the 50+ best deals

To see the prior weeks’ videos, visit Web and Beyond Live.

For future Web and Beyond Live streams, https://webandbeyondlive.com to find the latest, upcoming event by clicking on the “Watch Live on YouTube” button!

Subscribe to W3 Consulting to get notified of new videos and livestreams

For more content from W3 Consulting, check out our podcast

Follow us on your favorite social network:

• Follow W3 Consulting on LinkedIn
• Follow W3 Consulting on Twitter
• Like W3 Consulting on Facebook
• Follow W3 Consulting on Instagram

Each week, CEO of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, What’s New at Google, June 2022 Edition

• Google Workspace Updates: Set up SSO profiles for multiple third-party identity providers with the Multi-IdP SSO beta launch 
• Google Workspace Updates: Send group membership information in outbound SAML responses
• New delegated VirusTotal privilege in the Alert Center 
• New and updated third-party DevOps integrations for Google Chat, including PagerDuty 
• New delegated VirusTotal privilege in the Alert Center 
• Export log data in near-real time to BigQuery
• Share your video feed when using Companion mode in Google Meet 
• Easily search for Google Meet content in Google Drive
• Google Workspace Updates Weekly Recap – May 13, 2022  
• Bringing Google Meet features to Google Duo for a single, integrated video solution 
• Google Workspace Updates Weekly Recap – May 6, 2022
• Space managers can now delete messages in Google Chat 
• Create Spaces and Add Members with the Google Chat API, available in Developer Preview
• Google Workspace Updates Weekly Recap – May 13, 2022  
• New and updated third-party DevOps integrations for Google Chat, including PagerDuty
• New banners in Google Chat protect against malicious links  
• Add personal tasks from Google Chat 
• Use new table templates and dropdown chips in Google Docs to create highly collaborative documents 
• Take action on multiple text selections in Google Docs 
• Use Connected Sheets with VPC-SC protected data, improved Cloud Audit Logs for Connected Sheets events 
• Changes to Google Workspace storage policies timeline 
• Easily search for Google Meet content in Google Drive 
• Google Workspace Updates: Add shared drives to specific organizational units 
• Set recurring task end options directly in Google Tasks 
• Add personal tasks from Google Chat 
• Improved user interface for sharing your working location in Google Calendar
• Require email verification to book appointments in Google Calendar 
• Migrate your classic Google Sites before December 1, 2022 Import existing custom themes to new Google Sites

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Each week, CEO of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Are You Listening (on Social Media)? and More Digital Marketing New This Week – June 6, 2022,

• Blue Apron Launches Walmart eCommerce Offering
• eCommerce Chatbot Maker Zowie Raises $14M
• Sheryl Sandberg will step down from her role as COO of Meta this fall
• How YouTube built a better way to connect your TV and phone
• The Future of the Virtual Assistant
• Better Customer Experiences Through The Use of Journey Mapping
• Send to Kindle EPUB, Old Kindles drop support for buying books, new e-reader
• The State of Social Listening in 2022 – Improving Your Listening Process

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, What’s New in Social Media – May 2022 Edition,

Facebook, Instagram, Messenger, Meta, WhatsApp

• Meta launches new Privacy Center, leaving Facebook users the unenviable task of learning about privacy and security | BetaNews
• Facebook Pixel: A Complete Guide for Digital Marketers | Sprout Social
• Meta Updates Privacy Policy with New, More Illustrative Examples and Language | Social Media Today
• Facebook is shutting down its podcast platform after less than a year – The Verge
• Instagram Video Ad Changes Marketers Need to Know
• The Best Instagram Reel Length for Max Engagement
• @shop Turns 3 With a Pop-up Boutique in NYC
• Advancing Accessibility on Instagram
• Here’s what’s new in Instagram’s visual refresh | Digital Trends
• BeReal strips away Instagram’s fakery. But I wanted it back | Digital Trends

LinkedIn

• How to Create an Automated Sales Funnel on LinkedIn : Social Media Examiner
• New LinkedIn Creator Mode Features for Marketers
• LinkedIn Provides Insight into How its Feed Algorithm Works in New Video Series | Social Media Today
• LinkedIn Shares New Insights into Maximize Response to Your InMail Messages | Social Media Today
• LinkedIn Publishes New Pocket Guide to Effective Employer Branding | Social Media Today
• LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles | Social Media Today
• LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release | Social Media Today
• Introducing: In the Loop
• LinkedIn just received a small but very useful upgrade | TechRadar
• LinkedIn Changes How It Ranks Content

Snapchat

• Snapchat rolls out new ‘Shared Stories’ feature to make it easier to share memories | TechCrunch
• Snapchat will let users share their real-time location with friends – The Verge
• Snapchat Publishes Third Annual ‘CitizenSnap’ Report, Highlighting Progress Towards Social Good Goals

TikTok

• TikTok is diving into games | Digital Trends
• What is TikTok Live Subscription: Everything we know so far | Digital Trends
• TikTok Announces New WooCommerce Plugin to Power More Shopping Options | Social Media Today
• Game On: Measurement on TikTok | TikTok For Business Blog
• TikTok reimagines entertainment through discovery, community and culture | TikTok For Business Blog
• TikTok Will Be The 2022 Presenting Sponsor Of LA Pride Parade
• TikTok Makes It Easy To Credit Creators
• How Brands Are Capitalizing TikTok to Win New Audiences
• TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning | Social Media Today
• TikTok Launches New ‘Branded Mission’ Creator Monetization and UGC Promotion Process | Social Media Today
• TikTok Will Launch the First Stage of its LIVE Subscriptions Program This Week | Social Media Today
• Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened
• Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools | Social Media Today

Twitter

• Testing, testing: Piloting new formats for Twitter’s ad suite
• Twitter Introduces Super Follows Exclusive Spaces
• Twitter’s latest update will make third-party apps better – The Verge
• Twitter Launches New ‘Twitter Create’ Mini-Site to Highlight Monetization Opportunities for Creators | Social Media Today

YouTube

• 5 Ways YouTube Shorts Can Help Superpower Your Channel
• YouTube Video Success Recipe Revealed
• YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts | Social Media Today
• YouTube’s Moving the Placement of Video Comments on Desktop | Social Media Today

Other Networks

• 7 AI-Powered Content Creation Tools for Social Media Managers
• Google Announces New Ad Tools at Marketing Live, Including New Options for YouTube Shorts Promotions | Social Media Today
• New Survey Looks at the Top Tools and Apps Used by Digital Marketing Professionals [Infographic] | Social Media Today
• The State of Social Listening in 2022 – Improving Your Listening Process | Social Media Today
• Nextdoor will remind users to keep conversations ‘constructive’ and ’empathetic’ | Engadget
• WhatsApp adds Communities feature for connecting multiple group chats – The Verge
• EU Takes Aim at Social Media’s Harms With Landmark New Law – The New York Times
• Reddit Launches New Program to Nurture Audio Talent in the App | Social Media Today
• 81 Different Types of Social Media Post to Amaze Your Followers [Infographic]
• The Top 10 Social Media Sites & Platforms 2022

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Each week, CEO of W3 Consulting and Managing Director of W3C Web Services (https://store.w3cwebservices.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Consumer Trends & the Future of Commerce 2022 Criteo Report Commentary, and More Digital Marketing News This Week,

• Google launches My Ad Center for user ad personalization
• YouTube timed emoji reactions spreading more widely
• The 5 Essential Marketing Lessons From The Sharing Economy
• A Guide to Accepting and Managing Recurring Payments
• Current Market Trends For The Fastest-Growing SMB Industries
• Criteo Shopper Story 2022: Consumer Trends & the Future of Commerce

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Google Hardware, New Google Ads Format, and More Digital Marketing New This Week – May 16, 2022

• Google Testing New Ad Format With Swipeable Images In A Carousel
• Everything Google announced at I/O 2022 | Mashable
• YouTube’s memberships gifting feature launches Wednesday, but in beta to start – The Verge
• Biden announces new partnership to expand broadband access – The Verge
• Here is the new and improved Google Wallet
• 6 Ways to Boost Customer Satisfaction for Your Online Shop

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Find the original archive of the video here: Web and Beyond Live – May 11, 2022.

Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Web and Beyond Live – May 11, 2022,

• Media CDN, modern extensible platform for immersive experiences | Google Cloud Blog
• Microsoft Advertising is rolling out Auto-generated remarketing lists and more
• Coming soon to a streaming service near you: Ads – Vox
• Amazon introduces Kindle EPUB support in the most ‘Amazon’ way possible
• Apple could be forced to support Google Pay and Samsung Pay | Macworld
• A US college is shutting down for good following a ransomware attack | Engadget
• Apple officially retires the iPod | TechRadar

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Find the original archive of the video here: Web and Beyond Live – May 2, 2022.

Each week, President of W3 Consulting and Managing Director of W3C Web Services Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective.

In this week’s episode,

1. Snap Pixy: hands-on with Snapchat’s selfie drone
2. Google Says AI Generated Content Is Against Guidelines
3. Opera browser now allows emoji-only web addresses
4. Better Images Reduce Returns for Online Retailers
5. Merchant processing fees could trickle down to shoppers
6. Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers
7. SBA Partners to Launch Small Business Digital Alliance – Small Business Trends
8. SBA Now Operating a Women’s Business Center in All 50 States – Small Business Trends

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, WordPress Gets Full-Site Editing, WordPress Gets IndexNow Support via Plugin, and More Small Business Digital Marketing News This Week

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, CES Is a Forecast for 2022, and More Small Business Digital Marketing News This Week

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, IndexNow Is Speeding Up Website Indexing for the Entire Web, and the Small Business Digital Marketing News of the Week

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Celebrating Veteran-Led Small Business With Patra Frame, Strategies for Human Resources

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Honoring Female-Led Small Business With Laura Hatcher, Laura Hatcher Photography

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Where Is the Mall of the Future for Small Business?

• Senate Cyber Incident Reporting Bill Requires Many Businesses to Report Ransomware Payments Within 24 Hours – CPO Magazine
• SBA officially opens EIDL applications to loans of up to $2M – The Business Journals
• USPS delivery to slow and holiday season prices will increase
• Supply Chain Disruptions: Almost Too Many Reasons to Count – Bloomberg
• Walmart GoLocal Lands First Retail Client | PYMNTS.com
• Aussie companies begin offering 4-day weeks
• Apple opens Developer Academy in Detroit to create new career opportunities – Apple
• Google Shopping gains deeper integration with Lens to make finding things to buy more visual
• Chrome’s RSS follow button is now available to all Android users | Engadget
• Google adds a guitar tuner to Search | Engadget
• The World’s Fastest Growing eCommerce Markets
• Alibaba Eyes New Markets, Tops 1 Billion Users | PYMNTS.com
• Pattern bags $225M; CEO says e-commerce accelerators ‘will win the day’ over aggregators | TechCrunch
• The real reason most super apps are not super great | Financial Times
• Disney Plus app rolls out to Microsoft Store ahead of Windows 11 launch | Windows Central
• Stitch Fix wants to revolutionize e-commerce
• Join us in Web and Beyond Community! It’s easy and free.

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Insights from the State of Global Small Business Report, September 2021 Edition?

• Google shuts down Plex banking service after less than a year | Engadget
• Managing harmful vaccine content on YouTube
• Vaccine misinformation policy – YouTube Help
• Ozy Media and the Limits of ‘Fake it till you Make it’ – The New York Times
• Startups have more options than ever to lower their reliance on venture capital | TechCrunch
• Sunday Wants to Make Restaurant Payments Free | PYMNTS.com
• Facebook Data For Good
• Global State of Small Business Report September 2021 – Executive Summary Deck
• Join us in Web and Beyond Community! It’s easy and free.

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Should Your Business Start Marketing With Text Messages?

• Pelosi Plans Infrastructure Vote as Safety Net Bill Remains Mired in Rifts – The New York Times
• Canva raises $200 million at a $40 billion valuation | TechCrunch
• Intuit launches venture arm to invest in startups with innovation for small businesses, consumers | TechCrunch
• Robinhood to launch cryptocurrency wallets as bitcoin becomes a bigger part of business
• Microsoft accounts can go passwordless, making “password123” a thing of the past | Ars Technica
• Eric Schmidt: AI Could Worsen Our Misinformation Problem – The Atlantic
• An Expanded Certification Program Aims to Bring More Awareness to Black-Owned Businesses | Inc.com
• Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
• Google Sites now lets you create your own custom themes for more consistent branding
• Museletter turns your Google Docs, Sheets, and Slides into a blog you can get paid for
• Introducing “The Upload: The Rise of the Creator Economy,” the first podcast from YouTube
• Walmart says crypto payments announcement is fake. Litecoin tumbles after spike
• The Beginner’s Guide to SMS Marketing: Everything You Need to Know
• Join us in Web and Beyond Community! It’s easy and free.

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Small Business Social Network Updates, September 2021 Edition,

• Facebook has made it easier than ever to profit off teen girls’ insecurity
• Senate to grill tech execs after report on Instagram, teen mental health
• Team USA Paintball player kicked off team after backlash over controversial TikTok
• How to Use TikTok Promote to Reach New Audiences : Social Media Examiner
• Get Started with Promote: Boost your videos and grow your audience | TikTok For Business Blog
• TikTok is building its own AR development platform, TikTok Effect Studio | TechCrunch
• Effect Platform | TikTok
• New ways to discover and shop on TikTok | TikTok Newsroom
• TikTok Tests Even Longer Video Uploads as it Looks to Expand its Presence | Social Media Today
• Serving looks with #TikTokFashionMonth and Fashion & Beauty Frontrunners | TikTok Newsroom
• You’re invited to TikTok World | TikTok Newsroom
• TikTok World 2021
• Communities: Talk about your thing with people who get you
• Twitter Experiments with New Visual Editor, Which Would Incorporate Fleets Tools | Social Media Today
• Twitter Expands Access to Professional Profiles and Ticketed Spaces | Social Media Today
• (3) Spaces on Twitter: “we know it’s important for people on Spaces to monetize through their content, and have more intimacy with their growing community. that’s why you can now apply to get Ticketed Spaces & Super Follow directly from your profile https://t.co/db1rQGUEIl” / Twitter
• Introducing $uper Follows
• Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage | Social Media Today
• Twitter Plans New Privacy Tools to Get More People Tweeting – Bloomberg
• Twitter Launches Live Test of New Option to Remove Specific Followers | Social Media Today
• (3) Twitter Support on Twitter: “What’s a bot and what’s not? We’re making it easier to identify #GoodBots and their automated Tweets with new labels. Starting today, we’re testing these labels to give you more context about who you’re interacting with on Twitter. https://t.co/gnN5jVU3pp” / Twitter
• Twitter Launches Live Test of Tweet Reactions in Turkey | Social Media Today
• Snapchat Announces New Updates for its Scan Tool, Including New Scan Shopping Options | Social Media Today
• Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement | Social Media Today
• Without further ado, YouTube Theater takes the stage
• How to Partner With YouTube Micro-Influencers : Social Media Examiner
• Expanding Community Posts to Channels with 500+ Subscribers and Removing the Discussion Tab – YouTube Community
• How to contact Facebook
• Thrive With Us: Celebrating Latinx and Hispanic Heritage Month | Facebook for Business
• Latinx Cultural Guide_Final_091321.pdf
• What is a Preferred shop on Facebook? | Facebook Help Center
• Facebook Shops: Holiday Best Practices and Tips | Facebook for Business
• Understanding Verification on Facebook and Instagram
• Introducing Products for the Next Era of Personalized Experiences | Facebook for Business
• Ray-Ban and Facebook introduce Ray-Ban Stories, first-generation smart glasses
• Instagram is retiring the swipe up – The Verge
• Instagram is Developing a New ‘Montage’ Feature to Convert Stories to Reels, New ‘Favorites’ Listing | Social Media Today
• Instagram Adds New ‘Map Search’ Tool to Maximize Business Discovery | Social Media Today
• Let’s Celebrate 10 Years of Messenger! – Messenger News
• (3) Will Cathcart on Twitter: “We’re kicking this off in São Paulo which is home to millions of small businesses. For those who aren’t in São Paulo to try it out, here’s what it looks like: https://t.co/cMu9DwlUYw” / Twitter
• (1) What’s Next for LinkedIn Stories and Video | LinkedIn
• LinkedIn is rolling out dark mode globally. Here’s how to turn it on – CNET
• (1) Helping You Grow and Deepen Your Community Engagement | LinkedIn
• (1) LinkedIn’s Latest Investment in Creators | LinkedIn
• LinkedIn doubles down on development with new learning hub, free courses and new search fields for hybrid working | TechCrunch
• (3) Kendall ?‍? on Twitter: “Pinterest is Testing a New Tab Called Watch! Looks a lot like TikTok. It shows Video and Photos! https://t.co/2AEUKIzRD3” / Twitter
• Reddit Launches Conversation Placement for Advertisers to Reach Users When They are Most Engaged – Upvoted
• Creator Commons
• (3) Clubhouse on Twitter: “Hear ye, hear ye ? spAAaAaAatial audio on Clubhouse! It’s like surround sound, but w/ your own headphones. A more vibrant, human experience! Plus makes it much easier to tell who’s talking. thanks to @juberti for this one ? rolling out now on iOS, Android coming soon! https://t.co/Zit6F9ijRK” / Twitter

• Join us in Web and Beyond Community! It’s easy and free.

To see the prior weeks’ videos, visit Web and Beyond Live.

For future Web and Beyond Live streams, https://webandbeyondlive.com to find the latest, upcoming event by clicking on the “Watch Live on YouTube” button!

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Why Super Apps Aren’t Likely Coming to the US and What Small Business Can Learn From Them, and More Small Business Digital Marketing News This Week,

• From zippers to glass, shortages of basic goods hobble U.S. economy | Reuters
• Some businesses welcome Biden’s vaccination mandate while others worry about the costs, effects on worker shortages
• Google One adds a 5TB storage plan for $24.99 per month – The Verge
• National Small Business Week Offers Virtual Summit For Entrepreneurs
• National Small Business Week Virtual Summit
• Small Business Summit | TheHill
• Small Business Administration quadruples EIDL loan cap to $2M | Restaurant Dive
• Facebook to buy $100 million of invoices from diverse-owned businesses
• Walmart to accept litecoin payments | Reuters
• Alibaba Debuts Dropshipping Tools, SMB Grants | PYMNTS.com
• Alipay: Alibaba stock tumbles after report says Beijing wants to break up popular payment app – CNN
• What is a super app, and why haven’t they gone global? | CNBC Explains – YouTube
• Join us in Web and Beyond Community! It’s easy and free.

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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, All the Google Star Ratings, and More Small Business Digital Marketing News This Week,

• Frontity is joining Automattic
• Jetpack Acquires WordPress Plugin Social Image Generator
• Prive has raised $1.7 million to build a more configurable e-commerce subscription platform
• The Gmail app takes calls now, too, because Google wants it to do everything
• Android 12: ‘Device search’ live in Pixel Launcher app drawer
• Pittsburgh isn’t an early adopter of AI but is among ‘fortunate few’ to get involved, Brookings report finds
• WEB-AI-Activity-in-the-US-Brookings
• Introducing Our Canva Integration: Design and Share Visual Content Instantly
• The content you care about, simplified and reinvented. Introducing Microsoft Start | Windows Experience Blog
• All your video needs in one place | Clipchamp
• Microsoft Stream – Video Streaming Service
• Flipgrid | Empower Every Voice
• EdgeDeflector enforces your default browser setting in Windows
• A Guide to Star Ratings on Google and How They Work
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Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. 

In this week’s episode, Small Business Video Marketing in 2021, and the Digital Marketing News of the Week,

• OnlyFans’ porn ban/reverse ban is a mystery – Vox
• Google, Microsoft plan to spend billions on cybersecurity after meeting with Biden
• Microsoft will raise Office 365 business subscription prices in 2022
• Microsoft warns thousands of cloud customers of exposed databases, email shows
• Google Podcasts web app now syncs your Queue and listening progress across devices
• Amazon Just Announced a New Policy, and It’s Pure Genius | Inc.com
• Walmart is launching a new white label delivery service – The Verge
• Microsoft Teams will no longer see any updates on iOS 13 or older | TechRadar
• $50,000 grants available to small businesses hurt by pandemic as Hochul expands recovery program – Fingerlakes1.com
• Video Marketing Statistics 2021 Report
• Join us in Web and Beyond Community! It’s easy and free.

To see the prior weeks’ videos, visit Web and Beyond Live.

For future Web and Beyond Live streams, https://webandbeyondlive.com to find the latest, upcoming event by clicking on the “Watch Live on YouTube” button!

Subscribe to W3 Consulting to get notified of new videos and livestreams

? For more content from W3 Consulting, check out our podcast

Follow us on your favorite social network:

• ?? Follow W3 Consulting on LinkedIn
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