Effective search engine  marketing solutions, web optimization and top position in the search engine in today’s downward spiraling financial climate, is massively critical in determining the difference between keeping your business or losing your business, never mind thinking about breaking a profit.

Worldwide hotel and travel bookings have swayed by 6%+ in comparison to last years bookings and cancellations of bookings have dramatically increased above the industry normal to 60%+, even within large multinational hotel chains.

With no way to predict or foresee a turn around from this financial situation, seemingly traditional crisis management techniques such as down sizing, cost and overhead reduction as well as “burying our head in the sands” according to one spokesman, seem to be the only answer many organizations have to offer.

In order to try and identify an answer to this crippling market direction, our researchers talked to management and marketing departments within a number of leading traditional travel agents and worldwide hotel chains. Many pointed towards internet marketing as being the priority solution, though many companies now have to risk further investment into technology, the view is spend now in order to attempt to kick start new revenue lines and stay ahead of the competition.

Online Travel Marketing expert Steve Chadwick tells us, IT decision-makers identify technologies and strategies and give us a clear indication “ That 50% of all travel is booked through the internet system, and then another 40% of all traditional bookings start as research through destination information sites, blogs and travels online community or social website  ”.

Hotels, retailers and wholesale agents are falling victim to this downturn, and unless we adopt a new way of thinking, many traditional business not adopting new technologies and strategies will go out of business,so the. Search engine marketing solution for travel,turis and hospitality industries involves everything from effective website optimization to the copywriting, strating out with someone who knows your industry put you steps ahead of your .Many hoteliers are now having to redefine both their traditional and internet strategy to avoid falling along the wayside, an effective internet strategy is crucial to attracting traffic and more importantly converting visitors to bookings.” commented a representative from a leading online research company.

Some Key Internet Strategies Involve:
1.    Customer Feedback and Experience rating programs.
2.    Multiple site development, to attract visitors that on average visit 3 to 4 sites before making a booking.
3.    Competitor Online Monitoring and Tracking.
4.    Online Incentives such as packages, discount programs.

One hotelier explained that after taking part in an Online Marketing Seminar, and after implanting the above marketing techniques, traffic to bookings increase by 65%, which was 30% higher than the regional norm.

In 2011 it is expected that more than 60% of all Travel and Hotel bookings will be handled by Internet based Travel companies, and that more that 80% of all bookings with be directed by internet marketing strategies. Already we are seeing that global hotel chains are booking now over 50% of all sales through their online systems.

Research also showed that as high 90% of all Travel and Tourism related companies in 2009 had at the very least begun to adopt and integrate internet marketing strategies as a matter of priority. “Industry peers who wish to be ignorant of traveler and customer booking trends are not only losing valuable revenue, but risk potentially loosing a highly valuable audience that now is lacking any form of loyalty.

Key Steps to Success Internet Marketing:
1.    Strong Brand and Customer Friendly Online Identity.
2.    Well Structured and User Friendly website.
3.    Website that manipulates a browsers sense of romance for a holiday destination.
4.    Destination advice and insight into things to do.
5.    Trip and Holiday planning facilities.
6.    Photo albums and Image libraries of recent / past guests.
7.    Strong message of customer service and 24/7 online help.
8.    Industry accreditation and affiliation.
9.    Loyalty program / Reward scheme.

The most important thing to remember when developing an internet marketing strategy is that industry and competitor knowledge is key, also brand engagement, forward thinking ideas, product knowledge and trustworthiness are all critical to coming out top of the pile.

Once an effective and efficient site has been developed, the next step would be to hire or acquire the services of a SEO specialist. The role of a specialist is to ensure that your online presence, your  website are optimized to the max, whilst ensuring that web and internet traffic is driven towards your site. The use of an online editor or copywriter will add relevance and interest to the content of your website as well a topic articles written to raise your online profile and presence.

The cost of creating and adopting an effective search engine online marketing campaign is minimal in monetary sense, when you compare that the actual cost of not investing, could be simply going out of business. For the few hundred dollars a campaign would cost, consider the return on investment to be estimated at 300- 400%.

Priceless where the key word within the travel & tourism industry at the moment is survival !

Getting effective content for your website is one of the big challenges for real estate developer and  real estate properties search engine optimization company faces. It is most important to get unique content if you want to do the best in real estate and villa for sale.

The more quality content you can build around  the better is for your site. You must increase your property keyword density to at least 4% for your first keyword phrases, use  smart techniques such as header tag including key words such as property sale , comment tag with real estate, description tag with property related and keyword tag with property as some examples to build and maximize the amount of  keywords around land and other key words, you can display to your potential buyers for residential market.

You need to also use keywords in your file names and use adjectives such as beautiful properties, estate, best agent etc, to emotionally drive your websites persuasion and credibility as well as hits around real estate key words. Use testimonials from holiday rentals, descriptions of  properties communities, homes, developers, property history, real estate events and anything related to property sale in your area.

If you use these special SEO property real estate techniques, your keywords around and property will have greater value in the eyes of  search engine. When you build your site similar in structure to this, you will have tremendous results. Websites that are build around this format will have a challenge bumping up their rank of internal pages when someone search around key words related to real estate, because of the way their database names URL. It is important to keep URL short and to the point. Have a specific real estate related  theme for each page your write and stick  with it. Also, make sure that your content is grammatically correct.

If  you have a high web ranking website you can post your comment and help the real estate webmaster to get those high web ranking and answer to this questions:

Why my website is not in the top ranking?

What is the better keyword for my website?

Why my website dont have any visit?

What is ranking services?

Can link removals hurt ranking?

 Terje H. Nilsen

Blogging for Links grow your business opportunities :

Blogging have gained popularly because they enable millions of conversations to take place on the social Internet.The Blogs is an extremely effective media for get a lot inbound links and visitor for your website is one of the first strategies for implementing a traffic opportunities on your site that can bring the most useful benefit to your business.

Many recent studies tried to understanding the size of the Blogosphere,in terms of the number of bloggers and blog readers,all of these studies agree that blogs are now a global phenomenon.Scientists have long known the therapeutic benefit of benefits of writing about personal experiences that it improves memory and sleep.The best way to implement your blog is on a compelling content from subject matter experts, readers want be informed.The blogoshpere is changing very fast.Is good for you content value started to participate in the Social Web is also the best opportunities for promotion of your blog.

State of the Blogosphere / 2008

The Blogosphere is the internet community of all blogs. Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked. Discussions “in the Blogosphere” have been used by the media as a gauge of public opinion on various issues.

Accordig to blogpulse “Republicans John McCain and Sarah Palin are leaders in the blogosphere today based on overall citations,from the Key People ranking on blogpulse.com, holding the first and second slots, respectively. Britney Spears, House Speaker Nancy Pelosi, and Paul Newman round out the top five, while Democrats Joe Biden and Barack Obama are ranked 12 and 14, respectively”.

    *   comScore MediaMetrix (August 2008)

          o Blogs: 77.7 million unique visitors in the US

          o Facebook: 41.0 million | MySpace 75.1 million

          o Total internet audience 188.9 million

    * eMarketer (May 2008)

          o 94.1 million US blog readers in 2007 (50% of Internet users)

          o 22.6 million US bloggers in 2007 (12%)

    * Universal McCann (March 2008)

          o 184 million WW have started a blog | 26.4 US

          o 346 million WW read blogs | 60.3 US

          o 77% of active Internet users read blogs

Make sure you are submitting quality comment to W.a.R blog is a big opportunities for promote your blog don’t stuff it with links in order to avoid spammy behavior.If you Write a post about one of our articles and link to it, send to us an e-mail about your post, we love it.

Helping people find related books:

Publishers blog or all website can now embed books from Google (Nasdaq: GOOG) Book Search index an you get also the new ways  to display full search results from Book Search and put social features like review or rating.Will be a interesting ways to drop books wherever you want, entire public domain works to your sidebar or article review.

This tool  help sites connect readers with books and get access to a larger book distribution platform or peek directly into these books as well. Google (Nasdaq: GOOG)  book tools work an open set of APIs, which anyone can use to build applications drawing on the unique search results and preview capabilities.

Who’s using the Book Search APIs?

Arcadia Publishing

Livraria Cultura

WorldCat

aNobi

alBooks

Apress

Blackwell

bookjetty

BookRabbit

The University of California

Goodreads

Stanford University Press

The Book Depository

How to get the Books Search ?

You just plug in the book ISBN, along with the size you need, and generates four lines of code using JavaScript put into your post instead of your blog or website and  lets you reliably and dynamically link to Book Search previews using JavaScript, so your readers can have the option to buy or download a PDF copy when the book in no longer under copyright.

For hacker lovers and developper next Friday to Saturday, September 12 and 13 at city of Sunnyvale, Santa Clara County, California near to Silicon Valley, Yahoo invite all of us to the 2008 Open Hack workshop and Yahoo latest APIs,new components and Open Strategy.

For show your stuff sign up on www.hackday.org and request an invite to Open Hack 2008 meet the Yahoos ,make new friend eat and drink.

Yahoo!

701 First Avenue
Sunnyvale, California CA

The system was authorized by post-Sept. 11 laws, including the Enhanced Border Security and Visa Reform Act of 2002, the Aviation and Transportation Security Act of 2001, and the Intelligence Reform and Terrorism Prevention Act of 2004. People expect to be checked when they enter the country and for the government to determine if they’re admissible or not, but what they don’t expect is for the government to keep a record for 15 years of their coming into the country.

This database collections will be visible only to select government officials. Since June all travelers crossing land borders will need to present a machine readable document, such as a passport or a driver’s license with a radio frequency identification chip.The data could be used beyond determining whether a person may enter the United States.

All information may be shared with foreign agencies when relevant to their hiring or contracting decisions. Track everyone you never know!,the system collect: officials record name, birth date, gender, date and time of crossing, and a photo, where available, for U.S. travelers returning to the country by land, sea or air. The same information is gathered about foreign travelers, but it is held for 75 years.The information system will link to a new database, the non “Federal Entity Data System”, which is being set up to hold personal information about all drivers in a state’s database.

States that do not agree to allow customs to have such large amounts of information may allow the agency to query their databases in real time for information on a traveler.Disclosure of the database is among a series of notices, officials say, to make DHS’s data gathering more transparent.Of course, people will say that if you have nothing to hide, you have nothing to worry about, but it’s hard not to worry about a 15 year record of your international comings and goings, complete with other personal data required for travel, being reviewed by some investigator for some purpose and eithermisinterpreted or shared with an interested third party.

The web Georgian Internet nation was target of a coordinated cyber attack by Russian server, which compromised several government sites with defacement and denial of service attacks, and stop the nation’s ability to disseminate information. Good lesson for the future cyber attak.The Ministry of Defense website was unavailable for viewing from the U.K. The Web sites for both the Georgian presidential office and the Ministry of Foreign Affairs of Georgia were  available, but  was due to Georgian redirection work. Denial of service attacks are conducted when a coordinated network of computers sends multiple requests to a given server or computer at exactly the same time, which subsequently shuts down the targeted computer under the barrage of incoming requests .

The cyber attacks ultimately prompted the Georgian governmental sites to switch to U.S. based hosts, while Georgia’s Ministry of Foreign Affairs moved to a blogspot account. Cyber war has extended to the Russian news agency RIA Novosti was offline by DDos attack (DDoS attacks consist of overloading websites with so many online requests that systems crash) for 10 hours over Sunday night and Monday morning. Russian based servers AS12389 ROSTELECOM, AS8342 RTCOMM, AS8359 COMSTAR and with the more recent addition of AS8631 Routing Arbiter for Moscow Internet Exchange, are still in a commanding position. AS9121 TTNet of Turkey still remains routed through the Russian servers, not directly to Georgia. But alternative links have been made to AS35805 UTG AS United Telecom of Georgia and other servers based in Georgia.

We don’t know the real sources of the attacks but the first  coordinated cyber attacks against Georgia was detected in July, around one weeks before Russia launched its military intervention. Experts say that attacks launched in tandem with military conflict will likely increase as more global infrastructure is controlled by the Internet.

In 2007, disruptions of Internet service in Estonia like Georgia, formerly a political division of the Russia dominated Soviet Union prompted talk of those events as possibly the first ever cyberwar, but in this case Georgian cybersiege was more coordinated, professional and sophisticated . Anyway in this website we combat against to  the cyberwar and  cybercriminal , we assisting all the organizations or private company to the SEO defence and intenet promotion.

Search engine can read HTML and XHTML. They have to crawler the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find everything on the page. The most common HTML validator is the W3 HTML Validator,  just enter the address of a web page.

What is HTML ?

• HTML mean Hyper Text Markup Language

• An HTML is a text file containing small markup tags

• Markup tags tell the web browser how to display the page

• The HTML file must have an htm or html file extension

•  HTML file can also created by a simple text editor

Try It

With Windows, start Notepad.

With Mac, start SimpleText.

In OSX start TextEdit and change the following preferences: Open the “Format” menu and select “Plain text” instead of “Rich text”. Then open the “Preferences” window under the “Text Edit” menu and select “Ignore rich text commands in HTML files”. Your HTML code will probably not work if you do not change the preferences above!

Type in the following text:

<html> <head> <title>Title of page</title> </head> <body> Your home page.

 <b>This text is bold</b> </body> </html>

Save the file as ” mypage.htm “.

Start your Internet browser. Select “Open” (or “Open Page”) in the File menu of your browser. A dialog box will appear. Select “Browse” (or “Choose File”) and locate the HTML file you just created - “mypage.htm” - select it and click “Open”. Now you should see an address in the dialog box, for example “C:\MyDocuments\mypage.htm”. Click OK, and the browser will display the page.

Example

The first tag in your HTML document is <html>. This tag tells your browser that this is the start of an HTML document. The last tag in your document is </html>. This tag tells your browser that this is the end of the HTML document.

The text between the <head> tag and the </head> tag is header information. Header information is not displayed in the browser window.

The text between the <title> tags is the title of your document. The title is displayed in your browser’s caption.

The text between the <body> tags is the text that will be displayed in your browser.

The text between the <b> and </b> tags will be displayed in a bold font.

HTM or HTML Extension?

If you save an HTML file, you can use either the .htm or the .html extension. We have used .htm in our examples. It might be a bad habit inherited from the past when some of the commonly used software only allowed three letter extensions.

With newer software we think it will be perfectly safe to use .html.

Note on HTML Editors:

You can edit HTML files using a WYSIWYG (what you see is what you get) editor like FrontPage or Dreamweaver, instead of writing your markup tags in a plain text file.

You can be a web developer, but i recommend that you use a plain text editor to learn your first HTML, make sure to save it with the exact name.

We exspected the internet to play an increasing role in cutting energy,the future internet represents THE big business opportunity for researchers and corporations by new economic models and create marketing opportunities where they will make profits by reducing CO2 emissions. Growth in the” Internet Economy” can cut energy consumption in two important ways, one, the IT sector consumes less energy than traditional manufacturing, so growth in this sector engenders less incremental energy use, two, the internet economy appears to be increasing efficiency in every sector of the real economy,the more visible aspect is less paper and transportation.

This is a time when the internet economy is expected to grow everywhere and when the internet is expected to be used to directly save energy through all the users.In the same way that the internet changed the way that people exchange information, the emergence of distributed energy resources and continued expansion of demand management programs will significantly change the energy delivery model and necessarily the marketing methods thereby engendered.

Impact of e-commerce on energy and the environment remains the most comprehensive analyses to date on the nature and scope of the internet’s effect on energy consumption and gas emissions. If companies ,or services firms, put their stores and offices on the internet, rather than constructing new retail buildings it would represent an internet structural gain and they would have used the internet to more effectively manage their existing supply chain, it would be an efficiency gain,E.g. :

• replacing commuting with telecommuting
• replacing shopping with teleshopping
• replacing air travel with teleconferencing
• enabling digital transmission or e-materialization of a variety of goods that
are today shipped by truck, train and plane, including formerly printed
material, software, construction materials, and the like
• improving the efficiency of the supply chain
• increasing the capacity utilisation of the entire transportation system

A minute spent traveling uses 8 to 12 times as much energy, respectively, as a minute spent in service buildings or at home . Moreover, one’s home is always using a fair amount of energy, even when one is traveling. Whereas ,the family car uses energy only when it is being driven . Therefore, the incremental energy benefit of spending an extra minute online rather than traveling is even greater than 12 to 1 . Heavy internet users spend less time driving than average so use less energy . A war for access to energy sources has started .

Internet is not a place of warriors and cannibals; it is a place for market men and women, a space for workers, millions and millions of workers and students. More and more unconventional marketing weapons used in the net are not a secret for people who want to improve Web profit tactics. For example, binaural beats may influence the functions of the brain in addition to those related to hearings. This phenomenon is called frequency following response. The concept is that if one receives a stimulus with a frequency in the range of brainwaves, the predominant brainwave frequency is said to be likely to move towards the frequency of the stimulus process called entrainment binaural beats that have been credibly documented to entrain brainwave rhythms, according to the frequency following response, at various sites in the brain.

What are binaural beats?

Binaural brain or brainwave produces a phenomenon resulting in low frequency pulsations in the loudness of a perceived sound when two tones at slightly different frequencies are presented separately, one to each of a subject’s ears, using computer stereo or headphone, the brain is focusing on the world outside itself, or dealing with concrete, specific problems.

Electromagnetic signals from cell phones can change your brainwaves and behavior, e.g. Alpha waves fluctuate at a rate of 8 (eight) to 12 (twelve) cycles per second (Hertz). These brainwaves reflect a person’s state of arousal and attention.

Alpha waves are generally regarded as an indicator of reduced mental effort, or mind wandering.

However this conventional view is perhaps an oversimplification. The Alpha wave is really regulating the shift of attention between external and internal inputs. Alpha waves increase in power when a person shifts his or her consciousness of the external world to internal thoughts; they also are the key brainwave signatures of sleep. When a person talks, their beta brainwave range naturally increases. To becoming more social, an increase in beta brainwaves may be the ticket. In most people, an increase in beta activity boosts conversational energy and ability to keep conversation going. I have had personal experiences in the high beta brainwave range and you are more social period or skyrocket your enthusiasm and motivation to a whole exciting level, and permanently stop procrastination.

Some companies will work on to creating new forms of measurement and metrics from a neuro-scientific perspective in order to be able to exert any control over viewers’ brains and applying brainwave research to advertising, programming and messaging to know what specific components of the ads people pay attention and what makes the ads effective.

Brainwave type

Delta 0.1 - 3 Hz deep sleep, lucid dreaming, increased immune functions, hypnosis Theta 3 - 8 Hz deep relaxation, meditation, increased memory, focus, creativity, lucid dreaming, hypnagogic state Alpha 8 - 12 Hz light relaxation, “super learning”, positive thinking Low Beta 12 - 15 Hz relaxed focus, improved attentive abilities Midrange Beta 15 - 18 Hz increase mental ability, focus, alertness, IQ High Beta above 18 Hz fully awake, normal state of alertness, stress and anxiety Gamma 40 Hz associated with information-rich task processing and high-level information processing .