Sign in> Competitive Position> Monitored Keywords> Current Position> Optimise> Add Keywords> Manual upload

Start by opening up Project SEO and signing in: http://tools.webgrowth.biz/user
(If you are new to Project SEO click here for a Free trial)

In the website navigation, toggle down ‘Competitive Position’ (without clicking) and click on ‘Monitored Keywords’.

The Competitive Position is separated into three components; Current Position, Comparative Rankings and Potential.

You will by default land within the Current Position, proceed by clicking the ‘Optimise’ button within ‘Monitored Keywords’.

Displayed on the screen are four boxes, one of which is Monitored Keywords. Click  the “Add Keywords” button within the “Monitored Keywords” box.

Click on the Manual Upload bullet point and this will display a pop-up box.

Finally, the pop-up box displayed will allow for keywords to be added to your campaign. Add the keywords or phrases you wish to monitor and remember to press save!

Thank you for taking the time to stay up to date with the latest in SEO.
We hope this has made sense but if you need further guidance or have any questions please do not hesitate to make contact.

WebGrowth is once again excited to announce the update of Project SEO! Featuring enhancements to data estimations and reports,  API social media integration and user accessibility. Below a list of updated features have been compiled to bring you up to speed on the recent enhancements to Project SEO.

• Accelerated SEMRush integration.
• Email alerting system.
• Ability to hide scores, topic status, task statuses, difficulty, time to fix and topic descriptions.
• Improved API scoring system.
• Facebook Likes added to our API.
• Google +1′s added to our API.
• Twitter data added to our API.
• Scheduled reporting.
• Component scoring changes.

SEMRush Integration

Since the recently revoked access to the Google Adwords API, a change affecting thousands of developers, business and services globally. SEMRush’s integration of data has been accelerated; now providing Project SEO with automated search volume estimates. A change we are pleased to see take place, considering SEMRush ‘traffic volume estimates’ are slightly more conservative than Google Adwords; avoiding over estimated ‘traffic volume results’ a sure risk in any to SEO specialist.

Hiding Score and Topic Statuses

A popular feature for SEO specialists, Project SEO now allows you to limit the visibility of suggested rankings previously displayed by default. This is particularly useful to the SEO expert consultant, as clients without any knowledge in Search Engine Optimization may be disgruntled by messages flagged in a bold red CRITICAL being visible. Often a ranking depending on several factors, that may in fact, not be particularly important to a specific campaign. You may now easily adjust visibility and avoid scenarios where messages flagged as critical cause unnecessary alarm to clients. Hide scores, topic status, task statuses, difficulty, time to fix and topic descriptions.

API Updates to Social Media and Scoring

Increasingly domain ranking is being influenced by metrics from social media platforms, this has made social media a critical aspect of SEO today.
Project SEO’s API now accesses the various social media platforms’ API pulling social media metrics to incorporate into the scoring system, delivering a more in-depth popularity benchmark.

Scoring has also been updated to include weightings and logarithmic scales, as well as  detailed analysis of the metrics to deliver a more robust scoring.

Component Scoring Changes

Similarly certain aspects of our scoring have been adjusted where necessary to no longer display critical warnings OR only when they reach a certain threshold.

• Page load time (if below 0.7 seconds)
• Alexa Rank
• PageRank
• Pages Crawled
• Pages Indexed
• Indexed in Google / Bing / Yahoo Local
• DMOZ Submission
• Yahoo Submission
• 301 Redirect
• 302 Redirect
• Long Meta Data

This allows for warnings to still be given, however certain features have been disabled from going critical or are a lot harder to achieve critical status.

This was done to avoid  common scenarios where websites are flagged with “critical” problems, where upon reflection warnings were sufficient for most situations. Similarly they have been used in situations such as indexed pages, where campaigns are difficult to judge without human input.

Scheduled Reporting

Project SEO now allows you to schedule all the reports you run regularly automating the process to save you time!

Simply add scheduled reports under the “Reports” tab by choosing the website, the type of report, the format, email address and frequency. The platform will now email your reports to you automatically, you may also set weekly reports to be sent to you!

New Alerts Feature

Currently we are in the process of developing an enhanced ‘alerts framework’, with the intent to notify users about changes to projects in progress, these alerts will cover; rankings, job updates, link building, competitors, traffic performance, conversions and project management reporting.

We value the development of our up-dates being done in conjunction with your feedback, so If you have any suggestions or can think of any enhancements to be made please let us know!

Here’s some interesting insight into Google+ statistics. Having a look at the job types you can see why Google + is 72% male. Being mostly techies on the platform users are being inundated with tech related information on their walls. Google+ although having loads of potential, it must be said that it’s weakness right now is the diversity of people using it.

Something they don’t mention in this infographic is that Google+ is predicted to pass Twitter’s market share of 21%. Google+ is on course to have 22% market share by the end of the year. Facebook has 68% market share.

In the presentation I covered the basic understanding of how SEO, Social Media and Pay Per Click can play an intricate role in building a photography business online. Some good questions came from the group after the presentation so clearly our photographers in Cape Town have a growing knowledge of web based marketing. The big takeaways from the evening are the need for links and basic strategies behind link building (competitor analysis being the focus). We shouldn’t be focused on directory links but rather building solid relationships with others in the industry. The other is to understand the return on investment, that 1.5% of traffic are going to convert, well that is the benchmark at least. We should be trying to increase this percentage to at least 5%.

I’ll hopefully have the audio for you to listen to as well. Our technicians are working on this..