David Meerman Scott Blog

What Is Fandom Marketing?

2026-08-10T18:35:36Z

Fandom marketing is a business strategy that prioritizes creating genuine fans over simply acquiring customers.

Trail Magic

2026-08-04T13:07:39Z

Trail magic is the wonderful serendipity of an act of generosity given by strangers to long-distance backpackers. Trail magic can include a hot meal, a cold drink, some candy, a ride into town from the trail, or even a shower and warm bed for the night.

Fanocracy eBook Priced at Just 99 Cents through August

2026-08-01T18:55:22Z

The new second edition of my Wall Street Journal bestseller Fanocracy was published on July 14. Thank you to everybody who already purchased the book, which reached #1 New Release in Business Marketing & Sales on Amazon and #1 overall in Consumer Behavior.

If you still need to get your own copy, the eBook version is now just 99 cents through the end of August. Here is a link to buy the Kindle version on Amazon, and here is the Barnes & Noble eBook link.

The Blue Beret: How Daniel Creates Fandom Through Personal Branding

2026-07-22T17:40:57Z

I recently delivered the closing keynote at the SEAT conference. At one of the networking events, I was drawn to the guy with the blue beret. I approached him and we started chatting. It turns out Daniel Dibble, president of Canvas Cloud, wears the beret as personal branding strategy to distinguish his firm within the crowded Salesforce ecosystem.

New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World

2026-07-14T13:01:00Z

Today, the new second edition of Fanocracy is available in paperback, ebook, and audiobook formats! My co-author (and daughter) Reiko and I are thrilled at the success of the book, which is a Wall Street Journal bestseller in English and has also been published in Chinese, Italian, Korean, Russian, Ukrainian, and Vietnamese. It’s super cool that many organizations have asked us to speak on the topic of fandom and that many people have shared that the ideas have helped them and their organizations.

What AI Can't Upskill For You, And What To Do About It

2026-07-07T13:07:41Z

I’m speaking at HubSpot’s UNBOUND 2026 event in September. In my talk titled “The Fandom Playbook” I’ll be sharing ideas for how to create genuine human connections that build fans in an algorithmic driven world.

Bunnies and Bees

2026-06-22T13:07:08Z

Three years ago, we stopped mowing our back yard. In the Spring of that first year we just tossed a few native wildflower seeds here and there. Last year we added some clover seed to the mix. Our backyard has transformed into a wonderful spot for bunnies and bees! Other than pulling out a few fledgling trees and some extra tall weeds, we just let the back yard do what it wants.

Congratulations Team HubSpot for 20 Years of Helping Organizations Grow

2026-06-12T17:35:17Z

In 2006, two passionate MIT business school friends, Brian Halligan and Dharmesh Shah, saw a shift coming that most of the world missed entirely. Outbound, interrupt-driven marketing, including cold calls, bulk emails, and paid advertising, wasn’t working so well. Brian and Dharmesh realized the future belonged to the organizations and people who could attract customers rather than chase them.

Live Music Trends Defining Global Fandom in 2026

2026-06-02T17:23:56Z

Regular readers know that I am a huge live music fan. As of this writing, my geeky spreadsheet says I have seen 1,082 live shows since I was 15 years old. I love analyzing the fandom around live music and looking for ways to apply music trends to all kinds of businesses.

How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer

2026-05-27T21:59:02Z

Most lawyers keep a tight lid on their personal passions, convinced that doing so makes them appear more professional. Not Scott Pryor. Not only is he a top personal injury lawyer in Atlanta, he’s also a filmmaker and lead singer in a rock band. For Scott, creativity and advocacy are both part of who he is.