Ironpaper https://www.ironpaper.com/webintel Knowledge base and web intelligence: web design, development and programming, online marketing, business consulting and security. Thu, 27 May 2021 14:27:37 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 5 Tips for Managing Teams in a B2B Marketing Agency https://www.ironpaper.com/webintel/articles/5-tips-for-managing-teams-in-a-b2b-marketing-agency/ Thu, 27 May 2021 14:27:36 +0000 https://www.ironpaper.com/webintel/?p=9930 By Brian Balboa, Content Specialist Having a B2B marketing team usually means you manage a diverse set of individuals, each with a unique set of personalities and skills. Managing them all isn’t always an easy task, but it can be. …

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]]> 15 Types of Content Marketing (Including Some You Haven’t Thought of Yet) https://www.ironpaper.com/webintel/articles/15-types-of-content-marketing-including-some-you-havent-thought-of-yet/ Tue, 11 May 2021 17:20:00 +0000 https://www.ironpaper.com/webintel/?p=9029 Content marketing is not just the written word (although “crawlable” text content is excellent for SEO.) Content can be static or dynamic, audio or visual, sent via email, downloaded on a landing page or shared in a more personalized way. …

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]]> Creating a Website Strategy: How to Understand my Company’s Needs https://www.ironpaper.com/webintel/articles/creating-a-website-strategy-how-to-understand-my-companys-needs/ Tue, 27 Apr 2021 11:19:00 +0000 https://www.ironpaper.com/webintel/?p=9915 Best practices for a website strategy. Different options for website updates to discuss with your website agency.

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]]> Why Post-Pandemic B2B Marketing Requires Alignment with Sales https://www.ironpaper.com/webintel/articles/why-post-pandemic-b2b-marketing-requires-alignment-with-sales/ Mon, 19 Apr 2021 13:17:21 +0000 https://www.ironpaper.com/webintel/?p=9912 B2B sales enablement will rely on the marketing and sales teams working cohesively online. Learn how to find success with B2B sales.

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]]> Why Every Company Needs a Sales Enablement Content Strategy https://www.ironpaper.com/webintel/articles/why-every-company-needs-a-sales-enablement-content-strategy/ Wed, 14 Apr 2021 14:22:33 +0000 https://www.ironpaper.com/webintel/?p=9904 Learn why B2B companies must create a sales enablement content strategy to nurture prospects through the sales funnel.

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]]> 5 Demand Generation Best Practices for IT Service Companies https://www.ironpaper.com/webintel/articles/5-demand-generation-best-practices-for-it-service-companies/ Thu, 08 Apr 2021 13:56:00 +0000 https://www.ironpaper.com/webintel/?p=4761 The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT …

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]]> What is an Account-Based Marketing Strategy https://www.ironpaper.com/webintel/articles/what-is-an-account-based-marketing-strategy/ Mon, 29 Mar 2021 18:33:36 +0000 https://www.ironpaper.com/webintel/?p=9894 What core elements make up a successful account-based marketing strategy? Learn what strategies make ABM work for B2B businesses.

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]]> Harnessing HubSpot for Measurable Growth: How Ironpaper Influenced Over $3.5 Million in Opportunities for Goddard https://www.ironpaper.com/webintel/articles/harnessing-hubspot-for-measurable-growth-how-ironpaper-influenced-over-3-5-million-in-opportunities-for-goddard/ Mon, 29 Mar 2021 16:13:32 +0000 https://www.ironpaper.com/webintel/?p=9782 While Goddard fills a real need for their customers by designing medical devices, life sciences technology and industrial robotics, historically they’ve struggled to find quality leads that could use their services. Instead, their website attracted a lot of spam and …

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]]> 7 Landing Page Mistakes that Hurt Lead Generation https://www.ironpaper.com/webintel/articles/8-landing-page-mistakes-hurt-lead-generation/ Wed, 24 Mar 2021 07:57:00 +0000 https://www.ironpaper.com/webintel/?p=4090 By Artemus Bryant, Content Strategist Landing pages are by design, websites created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded content in exchange for a visitor’s contact information. The copy you write …

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]]> Top of Funnel Marketing: Strategies for Acquiring More B2B Leads https://www.ironpaper.com/webintel/articles/top-of-funnel-marketing-strategies-for-acquiring-more-b2b-leads/ Mon, 22 Mar 2021 12:19:00 +0000 https://www.ironpaper.com/webintel/?p=8777 The marketing funnel describes the stages of the customer journey: from when an individual first discovers a product to when they make a purchasing decision. Top of funnel marketing targets potential customers at the beginning of the customer journey in …

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]]> B2B Agency Improves the Buyer’s Journey https://www.ironpaper.com/webintel/articles/b2b-agency-improves-the-buyers-journey/ Thu, 18 Mar 2021 10:47:00 +0000 https://www.ironpaper.com/webintel/?p=9759 Learn how a B2B agency can help improve the buyer's journey by using strategic content aligned to the funnel.

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]]> Creating a Great Landing Page for Sales Leads https://www.ironpaper.com/webintel/articles/creating-a-great-landing-page-for-sales-leads/ Wed, 17 Mar 2021 11:35:00 +0000 https://www.ironpaper.com/webintel/?p=8790 By Nicole Cappella, Content Specialist Digital marketing has transformed the way that businesses reach new audiences, and identify which contacts are ready for sales outreach. This process requires that sales and marketing work together closely, to ensure the right qualifiers are …

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]]> Creating Value With B2B Sales Enablement https://www.ironpaper.com/webintel/articles/creating-value-with-b2b-sales-enablement/ Thu, 11 Mar 2021 08:01:00 +0000 https://www.ironpaper.com/webintel/?p=8958 Using value-added communications to improve the B2B marketing to sales handoff. B2B sales enablement techniques to drive opportunity creation.

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]]> 6 Smart Account Based Marketing Examples for B2B Companies https://www.ironpaper.com/webintel/articles/6-smart-account-based-marketing-examples-for-b2b-companies/ Mon, 08 Mar 2021 16:27:00 +0000 https://www.ironpaper.com/webintel/?p=9101 Learn about ABM campaign for B2B companies. Six practical examples of ABM for B2B. Ideas for getting started with account-based marketing.

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]]> 15 Critical Inbound Marketing Statistics for B2B in 2021 https://www.ironpaper.com/webintel/articles/13-critical-inbound-marketing-statistics-for-b2b-in-2019/ Thu, 04 Mar 2021 18:38:00 +0000 https://www.ironpaper.com/webintel/?p=8906 Updated March 2021. Inbound marketing best practices seem to change constantly. It’s essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this …

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]]> Generate Leads With a Digital Marketing Agency https://www.ironpaper.com/webintel/articles/generate-leads-with-a-digital-marketing-agency/ Wed, 03 Mar 2021 14:50:46 +0000 https://www.ironpaper.com/webintel/?p=9728 Using a digital marketing agency for lead generation is a sound tactic that can grow your business. Learn about the benefits here.

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]]> 4 Common B2B Lead Generation Mistakes https://www.ironpaper.com/webintel/articles/4-common-b2b-lead-generation-mistakes/ Mon, 01 Mar 2021 13:59:00 +0000 https://www.ironpaper.com/webintel/?p=4215 Common B2B Lead Generation Mistakes. B2B marketing mistakes to avoid. Some lead generation tactics that simply work better than others.

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]]> Blogging for B2B lead generation marketing https://www.ironpaper.com/webintel/articles/blogging-b2b-lead-generation-marketing/ Thu, 25 Feb 2021 13:50:00 +0000 https://www.ironpaper.com/webintel/?p=2588 How to use blogging for B2B lead generation. Example blog article types for B2B marketing.

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]]> Trends to Keep in Mind When Selecting a Digital Marketing Agency https://www.ironpaper.com/webintel/articles/trends-to-keep-in-mind-when-selecting-a-digital-marketing-agency/ Wed, 24 Feb 2021 12:03:00 +0000 https://www.ironpaper.com/webintel/?p=9715 Read about the specific challenges a digital marketing agency can address for businesses and how they can use a data-driven approach.

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]]> 4 Sales Lead Generation Techniques for the B2B Digital Funnel https://www.ironpaper.com/webintel/articles/4-sales-lead-generation-techniques-for-the-b2b-digital-funnel/ Tue, 23 Feb 2021 10:19:00 +0000 https://www.ironpaper.com/webintel/?p=9215 Generating sales leads is necessary for success. Learn about four B2B lead generation techniques to close more deals.

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