Webivia.com

New Facebook Profile Picture Update

simon — Wed, 18 Apr 2012 17:55:50 +0000

On April 26, 2012 – Facebook will be updating the size of the profile picture on all Pages. In order to prepare for this change, we have created a short blog post in advance so that you can update your profile picture on April 26. The new profile picture will be 160 x 160 pixels and will sit at 23 pixels from the left and 210 pixels from the top of the Page.

If what EyeTrackShop says is true, then it is your PROFILE picture that attracts the most attention on Klout and Facebook.

Foundations of a successful campaign

simon — Wed, 14 Mar 2012 04:51:22 +0000

Thank you for joining us today, and to the San Ramon Chamber of Commerce and UC Davis for organizing today’s presentation. The slides used today is posted below. As per our meeting, if you have questions from today’s session, please leave us a comment below.

Here is the link to join us in our monthly Social Media Marketing 101 Meetup Group:

Foundations of a successful campaign

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Creating a photo or image for Facebook Timeline

lorra — Wed, 29 Feb 2012 18:43:15 +0000

Facebook has announced that on March 30, 2012, all Facebook Business Pages will get a new design and feature their new TIMELINE view, and with that the need to plan and create new Facebook Timeline Images or Photos for the COVER.

With the new Facebook Timeline you have 2 picks to work with now… The “cover photo” is the large back ground photo with the dimensions 850x315px (850px wide and 315px height). The “profile picture” which is also called a “thumbnail” will become your avatar (or the pick that shows up on the left hand side when ever you write a post). The dimensions of that pick is 180x180px.
Here’s an example from Pixar:

Facebook has done away with landing pages and instead replaced it with your “cover photo” and “profile picture.” So use the cover photo to add a dramatic flair to your Timeline page. However, beware. Facebook has some rules about what can and can NOT be on your cover photo. They are looking for images that are aesthetically pleasing while still showing off your company’s brand. Sure you can use your name and logo, but here is a small (and not yet complete) list of “cover photo” no nos:
1. No purchasing information or contact information
2. No “Like” us or arrows to the “Like” button
3. No calls to action such as “Tell your friends” or “Get it now”
4. No advertisement

Suggestions for a better cover photo:
1. Dramatic images that capture the essence of your company
2. Welcome graph without a call to action i.e. “Welcome to our page we hope you enjoy your stay”
3. Here is an example of coca cola’s Timeline cover photo

Keeping these few ideas in mind may keep you under Facebook’s radar. No word yet on what happens if these rules are broken…

Let the creative thinking begin!

Why Buy Local ?

simon — Fri, 03 Feb 2012 17:36:50 +0000

Found a great looking and informative ‘infographics’ to annswer the question – Why Buy Local ! from the folks at eLocalBlog

Social Media Cheet Sheet

simon — Tue, 31 Jan 2012 17:17:05 +0000

A fantastic infographic showing all the main Social Media Tools, their lingo and key highlights. Enjoy – brought to by Ethan Bloch, and Flowtown

Facebook Guide for Professional Business Owners; The Next Step

lorra — Wed, 25 Jan 2012 08:55:35 +0000

Facebook for business owners…

You have set up your professional Facebook page using any number of online sources.
You have updated your info, uploaded your photos and maybe added an app or two.
Now what?

Here is a step-by-step guide about the “Next Step” for professional business owners.

Get the word out

Use your existing email list or customer contacts, Facebook will generate an email to all those contacts you already have!

Log on to your Facebook business page.

Go to “Edit Page” on top right hand side of your business page
Go to “Resources” on the left hand column
Go to “Tell your Fans”

A pop up window will appear that looks like this:

This allows you to send a mass email to all your contacts in your current Hotmail, Yahoo, AOL or other accounts. (Use “Other Email Service” for your Gmail account), simply by entering your email and password.

“Other Tools” allows you to down load content from Microsoft Outlook Express, Constant Contact and many more.
Follow the instructions to upload your file using “How to create a contact file..”
Once you have entered in all the information, Facebook will generate an email to everyone on your list letting them know you have a Facebook Page, and where to find it…
*A maximum of 5,000 contacts can be supported using this feature.

Tell your Friends

If you already have a personal Facebook account, you may already have friends. So let them know about your business page!

This process will send an email to the friends you have on your personal Facebook page.

Log on to your Personal Facebook account.

Go to your business page by using the “Search” feature at the top of the page
On the right hand side you will see “Invite Friends”
A new window will open that says “Suggest ‘Your Business’ to friends”
Select the friends you want to invite and select “Submit”

NOTE: Facebook does not allow mass email sending on this feature. If you select everyone on your list, Facebook will see this as strange behavior and cancel your request. My suggestion is to send two or three “email invites” a day until everyone on your list has received an email.

When you have made your selections, click “Submit” and Facebook will send your friends and family and email that looks like this…

When they confirm, you now have one more “Like” on your business page!

The “Like” Button vs. The “Like” Box

The Like Button lets users share pages from your site back to their Facebook profile with one click.

The Like Box enables users to like your Facebook Page and view its stream directly from your website. This enables users to Like the Page with one click, without needing to visit the Page.

Make it easier for people to like you by adding the “Like” button to all your media outlets. Websites, emails, Constant Contact, blogs, let them know where to find you!

Log on to your Facebook business page

Go to “Edit Page” on the top right hand side
Go to “Resources” on the left hand column
Go to “Use Social Plugins”
Go to “Like Box” or “Like Button”
Insert your Facebook Page URL, and fill out all the options
Select “Get Code”

When your code appears, copy and paste the code to your websites, emails, Constant Contact, blogs, and other social media outlets to let them know where to find you!

Like other businesses

Start liking other business pages! Chamber of commerce, venues, places, restaurants, groups, friends, family, etc…
Do you have business affiliates, or just want to see what other people in your business have on their mind? Start liking other people to get the word out, and so you can share comments with other people in your industry.

Not sure where to find them?!?
Start with the “Search” Feature at the top of your Facebook page.

See who your friends like for more ideas.

Log onto your Facebook business page.

Go to your friends business page, or one that is of interest
Go to the left hand side under “Likes”
Go to “See All” the blue link next to the word “Likes”

A new window will open, which shows you a list of all the “Likes” that business has liked.

You can scroll down the list and “Like” as many businesses you want. That window looks like this:

**Hopefully while you are liking these businesses, they are liking you back, and if not, don’t be afraid to ask!

“We have just visited and LIKED your Facebook page and look forward to your updates.

We hope you will enjoy seeing our posts and updates and give us a LIKE in return! Thanks …”

Content and Consistency

Now that you have someone to talk to, what will you say?
It’s a fine line between self promoting and getting the word out in Facebook land. It’s also very personal.

Remember you are the voice of your company. So keep it clean, but don’t be afraid to share that funny dog video you saw last week!

I always tell my first time Facebook business people to look, listen and like. Spend the day “liking” other business pages and reading their comments. Add your own comment to an ongoing conversation. You will find you have more to say when you are not pressured to start the conversation.

Try different things, questions, links, word of the day, Tuesday Tips, or reposting interesting articles. It can be fun and entertaining. Give them something nobody else is offering and keep it engaging. Offer tips or advice only your company can provide. Let them know what’s going on in your community by supplying links to interesting restaurant openings or a new venue you adore. And keep it consistent! If you only post once a week, make sure you post EVERY week. If you post on a daily basis keep it consistent! People will become familiar with your presence and tell their friends about your business.

Final Thought.

Facebook is ever changing and never “one size fits all.” It’ changing the way people do business and how companies are found online.

Social Media Marketing is not going away, in fact, it is getting bigger every day! So if you are a business owner, get a Professional Facebook Page, put a marketing plan together, and start being found online.

Good Luck! And see you on Facebook!

Lorra Longamore

Facebook by the numbers

simon — Mon, 23 Jan 2012 20:10:41 +0000

A very informative infographics on Facebook, by Online Schools

Is social media for me?

simon — Fri, 23 Sep 2011 18:48:34 +0000

This is an introductory training series for Social Media, a 15 minutes segment for business executives to get started. This is by no means a technical presentation, it just covers the possibilities and a few reasons why it’s important.

Webivia social media marketing

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Social Media Series – Linkedin – a 15 min getting started

simon — Fri, 23 Sep 2011 18:23:42 +0000

As part of our ongoing Social Media training series, this 15 minutes getting started presentation focuses on Linkedin.

Webivia social media marketing – linkedin

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How to create a customized 404 page for your website

simon — Tue, 26 Jul 2011 23:17:05 +0000

Yes, having broken links or hard to reach pages where misspelled words are common will eventually lead your web visitors to the infamous HTML code 404 – Page Not Found. Should we ensure that this never happens? We can try, but just in case, rather than provide a simple “Not Found” message like this, we can always make our own.

The first step is to create your very own 404.html file using any familiar HTML editor that you already have. Once you are happy with your new 404 page, upload it to your Web Server with a filename you are comfortable with. I just named mine 404.html !

Next, if the file .htaccess already exist in your root folder of your Web Server, all you need to do is to add the following line of code, to point to your newly created 404.html file.

ErrorDocument 404/404.html

Now, if the file .htaccess does not exist, create a file using notepad, calling it .htaccess and add the line of code above. That’s it. Save, and upload this file.

To test your new 404 page, enter a non-existent page in your browser like http://neweastbay.com/hellodolly and you should be able to see if your newly set up HTML code 404 page appears. If it does, congratulations!

For our page, we added the option for a live chat with our help desk, so that we may direct our web visitors to the correct page.

Happy Trails to all !