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	<title>Webmart Printing Brain</title>
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	<description>Printing advice and information for buyers and marketers</description>
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		<title>Innovation in Print: Scented Varnishes</title>
		<link>http://www.webmartuk.com/print_brain/print-technology/innovation-in-print-scented-varnishes/</link>
		<comments>http://www.webmartuk.com/print_brain/print-technology/innovation-in-print-scented-varnishes/#comments</comments>
		<pubDate>Thu, 10 May 2012 09:17:21 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Designers]]></category>
		<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[Technology in Print]]></category>
		<category><![CDATA[finishing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[varnishes]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=1459</guid>
		<description><![CDATA[What are they? Scented varnishes are thin, transparent coatings that are laid over a piece of print. The varnish contains tiny micro-capsules of scent which are broken when rubbed, allowing the scent to be released into the air. Uses for the Marketer The great thing about scented print is that it can really evoke an [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Printed Face Paints &#8211; Print Innovation that&#8217;s Great for Direct Mail</title>
		<link>http://www.webmartuk.com/print_brain/print-innovation/printed-face-paints-print-innovation-thats-great-for-direct-mail/</link>
		<comments>http://www.webmartuk.com/print_brain/print-innovation/printed-face-paints-print-innovation-thats-great-for-direct-mail/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 10:33:17 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[face paints]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=1679</guid>
		<description><![CDATA[If you&#8217;re reading this, you&#8217;ll probably know that Direct Mail is a great way to communicate straight to your customers (if you don&#8217;t understand the power of Direct Mail yet, why not dive into some of our Direct Mail Tag articles to find out more?). Creating &#8216;sticky&#8217; content in your Direct Mailing is a great [...]]]></description>
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		<title>Chief Webmarteer&#8217;s Direct Mail Presentation from TFM&amp;A Direct Marketing Seminar</title>
		<link>http://www.webmartuk.com/print_brain/print-for-marketers/chief-webmarteers-direct-mail-presentation-from-tfma-direct-marketing-seminar/</link>
		<comments>http://www.webmartuk.com/print_brain/print-for-marketers/chief-webmarteers-direct-mail-presentation-from-tfma-direct-marketing-seminar/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 07:58:47 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[direct mail]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=1640</guid>
		<description><![CDATA[We recently visited the Technology for Marketing and Advertising show at Earl&#8217;s Court. Chief Webmarteer and MD Simon took to the Direct Marketing stage and presented his &#8216;A Hairy Yorkshireman on the Important Things in Direct Mail: Cool new stuff and saving money&#8216; presentation. If you missed it (or want to see it again) here&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Royal Mail Price Changes: from 2nd April 2012</title>
		<link>http://www.webmartuk.com/print_brain/print-pricing/royal-mail-price-changes-from-2nd-april-2012/</link>
		<comments>http://www.webmartuk.com/print_brain/print-pricing/royal-mail-price-changes-from-2nd-april-2012/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 14:36:15 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[Print Pricing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[royal mail]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=1627</guid>
		<description><![CDATA[Here are the main changes Royal Mail have announced which will affect the market from 2nd April 2012. If you use mailing as a significant part of your business, give your local Webmart Print Consultant a call to help you navigate your way through the changes or help with reengineering your print. VAT Changes As [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Best Practise in Catalogue Printing 2: Post-Production &amp; Innovation</title>
		<link>http://www.webmartuk.com/print_brain/print-for-marketers/best-practise-in-catalogue-printing-2-post-production-innovation/</link>
		<comments>http://www.webmartuk.com/print_brain/print-for-marketers/best-practise-in-catalogue-printing-2-post-production-innovation/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 16:04:57 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Guides]]></category>
		<category><![CDATA[Print for Designers]]></category>
		<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[catalogue printing]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=1614</guid>
		<description><![CDATA[In Part 1 we had a quick look at how pre-production can be an incredibly useful phase of any catalogue printing project as it clarifies precisely what’s going to happen and by whom when the job goes to press. Now, we skip on to the post-production phase of the project and see how to best follow [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Best Practise in Catalogue Printing 1: the Pre-Production meeting.</title>
		<link>http://www.webmartuk.com/print_brain/print-for-marketers/best-practise-in-catalogue-printing-1the-pre-and-post-production-innovation-meeting/</link>
		<comments>http://www.webmartuk.com/print_brain/print-for-marketers/best-practise-in-catalogue-printing-1the-pre-and-post-production-innovation-meeting/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 09:06:32 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[catalogue printing]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[print marketing]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=1601</guid>
		<description><![CDATA[If your business depends on brochure or catalogue printing delivered to your customers by direct mail or mail order, then here’s a couple of process improvements that you might find useful to make your life easier and make  your print that bit more effective. Namely, the use of the pre and post-production meetings. &#160; &#160; [...]]]></description>
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