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	<title>Webmart Printing Brain</title>
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	<link>http://www.webmartuk.com/print_brain</link>
	<description>Printing advice and information for buyers and marketers</description>
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		<title>The European Data Protection Regulation – and how it could affect you</title>
		<link>http://www.webmartuk.com/print_brain/print-technology/european-data-protection-regulation-how-it-could-affect-you/</link>
		<comments>http://www.webmartuk.com/print_brain/print-technology/european-data-protection-regulation-how-it-could-affect-you/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 16:26:33 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Technology in Print]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[multichannel]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=2677</guid>
		<description><![CDATA[If you use consumer data in your business and you’ve not heard of the European General Data Protection Regulation, then it’s probably worth casting your eye over the page below. We’ve brought together a high-level view of what it is, how it could affect you and when it’s due to be introduced – all you [...]<div class="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.webmartuk.com/print_brain/print-formats/direct-mail-printing-data-and-mailing-for-smes/"     class="crp_title">Introduction to Direct Mail Printing, Data and Mailing for&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-data/is-printed-direct-mail-as-cost-effective-as-other-direct-marketing/"     class="crp_title">Is Printed Direct Mail as cost-effective as other Direct&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/3-lessons-from-direct-mail-printers/"     class="crp_title">3 Lessons from Direct Mail Printers</a></li><li><a href="http://www.webmartuk.com/print_brain/print-performance/14-tips-to-increase-direct-mail-response-rates/"     class="crp_title">14 Tips to Increase Direct Mail Response Rates</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/direct-mail-6-of-the-best-articles-and-videos-on-printing-brain/"     class="crp_title">Direct Mail: 6 of the Best Articles and Videos on Printing&hellip;</a></li></ul></div>]]></description>
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		<title>Webmart Print Innovation Gallery</title>
		<link>http://www.webmartuk.com/print_brain/misc/webmart-print-innovation-gallery/</link>
		<comments>http://www.webmartuk.com/print_brain/misc/webmart-print-innovation-gallery/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 11:53:21 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[print marketing]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=2603</guid>
		<description><![CDATA[We&#8217;ll add pictures of print innovations to this image gallery as we discover them. If you&#8217;ve seen anything else you think we should add, we&#8217;d love you to get in touch using the contact us form.<div class="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.webmartuk.com/print_brain/pre-press-mock-ups-images/"     class="crp_title">Pre-press Mock-ups: Images</a></li><li><a href="http://www.webmartuk.com/print_brain/product-mockups-images/"     class="crp_title">Product Mock-ups: Images</a></li><li><a href="http://www.webmartuk.com/print_brain/print-formats/the-ultimate-in-convenient-print-introducing-pocket-cards/"     class="crp_title">Print&#8217;s Killer App? Introducing Pocket Cards.</a></li><li><a href="http://www.webmartuk.com/print_brain/contact-webmart-2/"     class="crp_title">Contact Webmart</a></li><li><a href="http://www.webmartuk.com/print_brain/contact-webmart-stone-paper/"     class="crp_title">Contact Webmart</a></li></ul></div>]]></description>
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		<title>Postage Increases on the way?</title>
		<link>http://www.webmartuk.com/print_brain/print-pricing/postage-increases-on-the-way/</link>
		<comments>http://www.webmartuk.com/print_brain/print-pricing/postage-increases-on-the-way/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 09:16:39 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Print Pricing]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[print pricing]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=2590</guid>
		<description><![CDATA[As you would expect, here at Webmart we keep our ears to the ground for news and gossip within the industry. At present the industry grapevine is alive with talk of postage increases. We are picking up on rumours that the wholesale costs of postage, as well as the retail costs, are set for a [...]<div class="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.webmartuk.com/print_brain/print-pricing/direct-mail-printers-customers-royal-mail-price-changes-9th-may-2011/"     class="crp_title">A Concern for Direct Mail Printers and Customers? Royal Mail</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/3-lessons-from-direct-mail-printers/"     class="crp_title">3 Lessons from Direct Mail Printers</a></li><li><a href="http://www.webmartuk.com/print_brain/print-pricing/royal-mail-price-changes-from-2nd-april-2012/"     class="crp_title">Royal Mail Price Changes: from 2nd April 2012</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/royal-mail-changes-jan-2013/"     class="crp_title">Royal Mail Changes 2nd Jan 2013</a></li><li><a href="http://www.webmartuk.com/print_brain/print-pricing/paper-prices-will-they-stop-rising/"     class="crp_title">Paper Prices – will they stop rising?</a></li></ul></div>]]></description>
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		<title>Print&#8217;s Killer App? Introducing Pocket Cards.</title>
		<link>http://www.webmartuk.com/print_brain/print-formats/the-ultimate-in-convenient-print-introducing-pocket-cards/</link>
		<comments>http://www.webmartuk.com/print_brain/print-formats/the-ultimate-in-convenient-print-introducing-pocket-cards/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 08:58:37 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Designers]]></category>
		<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Print Formats]]></category>
		<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[Pocket Card]]></category>
		<category><![CDATA[print marketing]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=2476</guid>
		<description><![CDATA[There are a few features of print which can make it really difficult for other types of communication to compete. Things like cost, durability, portability, convenience, ease of use can all mean that e-equivalents aren&#8217;t as attractive to the average marketing budget as print. So imagine when all these elements combine into a single product. [...]<div class="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.webmartuk.com/print_brain/print-formats/print-finishing-embossed-business-cards/"     class="crp_title">Print Finishing: Embossed Business Cards</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-designers/putting-your-brand-into-print-part-2/"     class="crp_title">Putting your Brand into Print (Part 2)</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/8-steps-to-brochure-design-and-brochure-printing-happiness/"     class="crp_title">8 Steps to Brochure Design and Brochure Printing&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/environmental/green-printing-paper-choice/"     class="crp_title">Green Printing – paper choice</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/guide-to-postcard-printing-and-effective-postcard-marketing/"     class="crp_title">A Guide to Postcard Printing and Effective Postcard&hellip;</a></li></ul></div>]]></description>
		<wfw:commentRss>http://www.webmartuk.com/print_brain/print-formats/the-ultimate-in-convenient-print-introducing-pocket-cards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Glow in the Dark Inks</title>
		<link>http://www.webmartuk.com/print_brain/print-for-marketers/glow-in-the-dark-inks/</link>
		<comments>http://www.webmartuk.com/print_brain/print-for-marketers/glow-in-the-dark-inks/#comments</comments>
		<pubDate>Wed, 19 Dec 2012 13:35:19 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Designers]]></category>
		<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[Print Innovation]]></category>
		<category><![CDATA[glow in the dark]]></category>
		<category><![CDATA[ink]]></category>
		<category><![CDATA[phosphorescence]]></category>
		<category><![CDATA[print marketing]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=2509</guid>
		<description><![CDATA[We&#8217;re always looking for ideas that might give our customers&#8217; campaigns that extra bit of impact, and glow in the dark inks can really add to the appeal of your print. They&#8217;re fun and vibrant and have a real retro-appeal, and now they&#8217;re on the 4th generation, they&#8217;re brighter and longer lasting than ever. The [...]<div class="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.webmartuk.com/print_brain/print-technology/two-minute-guide-high-impact-electronic-posters/"     class="crp_title">Your Two Minute Guide to High Impact Electronic Posters</a></li><li><a href="http://www.webmartuk.com/print_brain/print-innovation/printed-face-paints-print-innovation-thats-great-for-direct-mail/"     class="crp_title">Printed Face Paints &#8211; Print Innovation that&#8217;s&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-formats/magazine-printing-guide-stand-out-on-the-shelf-use-thermochromic-inks-varnishes/"     class="crp_title">Magazine Printing Guide: A Great Way to Stand-out on the&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/drive-response-rates-seed-paper/"     class="crp_title">What&#8217;s Eco Friendly &#038; Drives up Response Rates?&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-performance/quick-guide-print-proofs-proofing/"     class="crp_title">Quick Guide &#8211; Print Proofs &#038; Proofing</a></li></ul></div>]]></description>
		<wfw:commentRss>http://www.webmartuk.com/print_brain/print-for-marketers/glow-in-the-dark-inks/feed/</wfw:commentRss>
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		<title>Royal Mail Changes 2nd Jan 2013</title>
		<link>http://www.webmartuk.com/print_brain/print-for-marketers/royal-mail-changes-jan-2013/</link>
		<comments>http://www.webmartuk.com/print_brain/print-for-marketers/royal-mail-changes-jan-2013/#comments</comments>
		<pubDate>Tue, 18 Dec 2012 15:08:11 +0000</pubDate>
		<dc:creator>Rich B</dc:creator>
				<category><![CDATA[Print for Designers]]></category>
		<category><![CDATA[Print for Marketers]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[indicia]]></category>
		<category><![CDATA[mailing]]></category>
		<category><![CDATA[PPI]]></category>
		<category><![CDATA[royal mail]]></category>

		<guid isPermaLink="false">http://www.webmartuk.com/print_brain/?p=2455</guid>
		<description><![CDATA[Royal Mail have announced that from 2nd January 2013, all PPI (that&#8217;s Printed Postage Impressions) will need to use their modified Indicia artwork or risk postage not making it through the system. If you&#8217;re unsure what this means, then a rough translation is that if you&#8217;re producing a bulk mailing, you need to use the [...]<div class="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.webmartuk.com/print_brain/print-pricing/direct-mail-printers-customers-royal-mail-price-changes-9th-may-2011/"     class="crp_title">A Concern for Direct Mail Printers and Customers? Royal Mail</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/chief-webmarteers-direct-mail-presentation-from-tfma-direct-marketing-seminar/"     class="crp_title">Chief Webmarteer&#8217;s Direct Mail Presentation from&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-for-marketers/direct-mail-6-of-the-best-articles-and-videos-on-printing-brain/"     class="crp_title">Direct Mail: 6 of the Best Articles and Videos on Printing&hellip;</a></li><li><a href="http://www.webmartuk.com/print_brain/print-pricing/postage-increases-on-the-way/"     class="crp_title">Postage Increases on the way?</a></li><li><a href="http://www.webmartuk.com/print_brain/case-studies-how-to-reduce-cost-and-improve-responses-from-your-print/"     class="crp_title">Case Studies: Examples of how to reduce cost and improve&hellip;</a></li></ul></div>]]></description>
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