Online SEO Forum - Search Engine Optimization and Online Internet Marketing Discussion.

Good news google drive is now open.

noreply@blogger.com (Monirul Islam Monir) — Mon, 30 Apr 2012 03:31:00 +0000

hi all,

recently i request and subscribe for google drive.
today i receive a mail from google and they said i can now use google drive services. they sent me a link and follow the link.
now my google drive is ready for use and already my old google docs files are transferred to google drive.

please try for yours.

you can also check from : https://drive.google.com/#my-drive

thanks

From : http://webmasterdean.com/Thread-Good-news-google-drive-is-now-open

For new webmaster Link Building Tips and Resources

noreply@blogger.com (Monirul Islam Monir) — Wed, 11 Apr 2012 12:18:00 +0000

Link Building can definitely be an extremely difficult task if you want to take it on based on purely human labor to go out and request for links, whether they are one way or reciprocal.

Here I am trying to bring few tips and few resources of link building which you may find worth to have a look

Submit to Web Directories:
Do slow and continuous directory submissions for your site. This is an important long term work and solution for any site. Start doing directory submission from the very first day you site is up. Here are few free, non-reciprocal directories:

For new webmaster Link Building Tips and Resources

which one could be trusted for the rank, google or yahoo?

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 04:05:00 +0000

which one could be trusted for the rank, google or yahoo?: I checked my website with keywords on google and yahoo. But the ranks are different. To make sure the rank, I always need to double confirm and search on google in actual again.
Which one cold be trusted for the ranks?

thanks

Submitted my website to several social network websites NOW WHAT?

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 04:03:00 +0000

Submitted my website to several social network websites NOW WHAT?: Yes that's my question. I don't know how social networking websites work for free TRAFFIC.

I learned lots of things about free traffic in DP, after reading i submitted my bukisa articles to different Social Networking websites.

But i have a confusion, ...

How to make social media work for you

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 04:01:00 +0000

How to make social media work for you: Some may find information here of interest. the full article is on my Blog:

How can you make social media work for you and your business?

There is much more to it than just putting a post on Twitter and waiting for a few people to follow you! Social me...

how to invite US friend if i am not..

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 03:59:00 +0000

how to invite US friend if i am not..: i trying to create a group at facebook and include some US friend... somebody share the skills ??

thanks

TWITER or plurk?

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 03:55:00 +0000

TWITER or plurk?: w/c do u preffer twitter.com or plurk.com ?

thanks

what is best way to use social networks for traffic

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 03:29:00 +0000

what is best way to use social networks for traffic: Hi, im new to seo and web building. I hear that you can utalise social network sites to direct traffic. I have a facebook account and add links to my home page to my website but is there anything else I can do?

thanks in advance.

Finding Potential Clients on Facebook and Twitter

noreply@blogger.com (Monirul Islam Monir) — Sun, 22 Jan 2012 03:09:00 +0000

Finding Potential Clients on Facebook and Twitter: Hi Guys am having trouble finding potential clients through Facebook and Twitter. I am a freelance web designer and offer my services to small business and i'd like to be able to find alot of small business on Facebook and Twitter and get the follow/li...

facebook or myspace

noreply@blogger.com (Monirul Islam Monir) — Sat, 21 Jan 2012 04:23:00 +0000

facebook or myspace: Hey guys,

Which one do your prefer? and why?
Facebook or Myspace

Reply With Quote Reply With Quote

“URGENTLY”…NEED STABLE, QUALITY & DIRECT GREY ROUTES

noreply@blogger.com (Monirul Islam Monir) — Sat, 21 Jan 2012 04:05:00 +0000

“URGENTLY”…NEED STABLE, QUALITY & DIRECT GREY ROUTES: Hello Buddy,

Ray Corporation Ltd is a fast developing prominent VoIP service solution provider located in UK. It has the global reputation to deal with A - Z termination.

We are looking for some good quality and stable routes and also dealing with millions of traffic on daily basis as well.

If you have VOIP direct quality routes please let us know, we have A-Z traffic to send your routes.

URGENTLY SEEKING ROUTES FOR OUR FOLLOWING INITIAL DAILY LIVE TRAFFIC

• Afghanistan cell-45k

• Algeria Orascom - 30k

• Nigeria MTN- 50k

• Saudi cell all-70k

• Pak cell- 50k

• Philippines Globe-30k

• Philippines Smart-20k

• Morocco cell all-50k

• Mexico- 500k

• UK mobile-50k

• Belarus all- 25k

• Tanjania cell- 30k

• Tunisia all- 100k

• Cuba all- 40k

• Brazil cell- 35k

• Ghana cell- 53k

• Spain cell- 50k

• UAE all- 30k

• Myanmar all 60k

• Haiti Digicell-30k

• Haiti Comcell- 50k

• Gambia- 100k

• Guatemala Comcell- 120k

• Egypt- 50k

• Ethiopia- 20k

• Nicaragua-40k

• Guyana-30k

• Senegal Cell orange- 65k

• Sudan all- 25k

• Kuwait cell all- 30k

• Vietnam cell - 50k

• Georgia Cell -30k

• Jamaica Mobile-40k

• Jamaica Digicell- 20k

• Dominican Republic- 40k

For these need minimum ASR 35% and ACD 4 min (Should be Active Status) PDD 2-4 is acceptable.Get hurry to contact with us and reply back with Rate, ASR, ACD, Billing terms and other requirements.We are looking forward to hearing from you.

On Behalf of:

Robin Anderson

Sales Team

Ray Corporation Ltd

MSN & Email: sales3@ray-corporation.com

Web: http://www.ray-corporation.com

Server rent with 3 month get 4 month before end

noreply@blogger.com (Monirul Islam Monir) — Sat, 21 Jan 2012 03:59:00 +0000

Server rent with 3 month get 4 month before end: !!! Attention please!!!

This is the best rent solution with quality service

## We also work for port block/ IP block /voice quality on VPN solution ##

## Hurry up for your plan and start your own business ##

Soft Switch Support Service:

• Turnkey basis service offered by QSR for your Soft Switch (Any Popular) Support.

• Commissioning, setup and maintenance

• 24×7 support team.

• Stand by backup team for critical situation.

• Data back up & transfer service.

• Short training for user’s on VoipSwitch, MVTS, iTel-Switch plus, Quest Switch and others.

For price please contact sales@qsrsystems.us

Server Rent & Support Service:

Free for our server rent clients.

• Turnkey basis service offered by QSR for your Soft Switch (Any Popular) Support.

• Commissioning, setup and maintenance

• 24×7 support team.

• Stand by backup team for critical situation.

• Data transfer from old server. (Only for same switch)

• Short training for user’s on VoipSwitch, MVTS, VOS3000, iTel-Switch plus, Quest Switch.

Please contact sales@qsrsystems.us for details.

Our most popular Configure for servers (USA):

Category “A”

• System-QSR 5405 (New Package: RAID1)

 Collocation USA

 Del R300 or (SM)

 Intel Xeon E5405 or Updated

 CPU Dual Quad Core (8 Processor), 2.00 Gig Hz

 12 GB DDR3 ECC RAM

 500 GB HDD Drive. (Primary)

 500 GB HDD Drive. (RAID 1)

 30 Mbit Premium open Bandwidth

 600 Concurrent Call

 OS Linux or Windows Server 2003 or Windows Server 2008

 Monthly Rent :: $525.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $575.00 Only with “VOS 3000”

 Monthly Rent :: $525.00 Only with “MVTS 3.1.2 + Snap Billing”

 Monthly Rent :: $500.00 Only with “QUEST Soft Switch + All Module”

• System-QSR 5310 (New Package: RAID1)

 Collocation USA

 Del R300 or (SM)

 Intel Xeon X5310 or Upgraded

 CPU Dual Quad Core (8 Processor), 2.0 Gig Hz

 12 GB DDR3 ECC RAM

 500 GB HDD Drive. (Primary)

 500 GB HDD Drive. (RAID 1)

 20 Mbit Premium open Bandwidth

 400 Concurrent Calls.

 OS Linux or Windows Server 2003 or Windows Server 2008

 Monthly Rent :: $440.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $500.00 Only with “VOS 3000”

 Monthly Rent :: $440.00 Only with “MVTS 3.1.2 + Snap Billing”

 Monthly Rent :: $400.00 Only with “QUEST Soft Switch + All Module”

• System-QSR 3360 (New Package: RAID1)

 Collocation USA

 Del R300 or (SM)

 Intel Xeon X3360 or Upgraded

 CPU Quad Core (4 Processor), 2.83 Gig Hz

 8 GB DDR3 ECC RAM

 500 GB HDD Drive. (Primary)

 500 GB HDD Drive. (RAID 1)

 15 Mbit Premium open Bandwidth

 300 Concurrent Calls.

 OS Linux or Windows Server 2003 or Windows Server 2008

 Monthly Rent :: $360.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $400.00 Only with “VOS 3000”

 Monthly Rent :: $360.00 Only with “MVTS 3.1.2 + Snap Billing”

 Monthly Rent :: $300.00 Only with “QUEST Soft Switch + All Module”

• System-QSR 3330 (New Package)

 Collocation USA

 Del R300 or (SM)

 Intel Xeon X3330 or Upgraded

 CPU Quad Core (4 Processor), 2.83 Gig Hz

 4 GB DDR3 ECC RAM

 500 GB HDD Drive. (Primary)

 180 GB HDD Drive. (Secondary)

 10 Mbit Premium open Bandwidth

 200 Concurrent Calls.

 OS Linux or Windows Server 2003 or Windows Server 2008

 Monthly Rent :: $300.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $340.00 Only with “VOS 3000”

 Monthly Rent :: $300.00 Only with “MVTS 3.1.2 + Snap Billing”

Category “B”

• System-QSR 6600 (New Package)

 Collocation USA

 Intel Xeon E6600 or E6750

 CPU Core2Duo (2 Processor), 3.0 Gig Hz

 4 GB DDR3 RAM

 250 GB/ 500 GB HDD Drive.

 10 Mbit Premium open Bandwidth

 150 Concurrent Calls.

 OS Linux or Windows Server 2003 or Windows Server 2008

 Monthly Rent :: $240.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $290.00 Only with “VOS 3000”

• System-QSR 2610 (New Package)

 Collocation USA

 Intel Xeon E6600 or E6750

 CPU Core2Duo (2 Processor), 2.6 Gig Hz

 2 GB DDR3 RAM

 250 GB/ 500 GB HDD Drive.

 10 Mbit Premium open Bandwidth

 100 Concurrent calls.

 OS Linux or Windows Server 2008

 Monthly Rent :: $180.00 Only with “Voip Switch + QUEST PHP Panels”

• System-QSR 1610S (New Package)

 Collocation USA

 Intel Xeon E6600

 CPU Core2Duo (2 Processor), 2.0 Gig Hz

 2 GB DDR3 RAM

 250 GB/ 500 GB HDD Drive.

 4 Mbit Premium open Bandwidth

 OS Linux or Windows Server 2008

 60 Concurrent calls.

 Monthly Rent :: $125.00 Only with “Voip Switch + QUEST PHP Panels”

Our most popular Configure for servers (EU):

Category “A”

• System-QSR EUL08 (3 Monthly Payment + 1 Month Free)

 Collocation EU

 Fujitsu Primergy.

 AMD Athlon™

 CPU Quad Core (4 Processor), 2.83 Gig Hz

 12 GB DDR3 ECC RAM

 1.5 TB HDD Drive. (Primary)

 1.5 TB HDD Drive. (RAID 1)

 Unlimited Open Bandwidth

 200 Concurrent Calls.

 OS Linux or Windows Server 2008

 Monthly Rent :: $270.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $300.00 Only with “VOS 3000”

• System-QSR EUB12 (3 Monthly Payment + 1 Month Free)

 Collocation EU

 Fujitsu Primergy.

 AMD Athlon™

 CPU Quad Core (4 Processor), 2.30 Gig Hz

 8 GB DDR3 ECC RAM

 1 TB HDD Drive. (Primary)

 1 TB HDD Drive. (RAID 1)

 Unlimited Open Bandwidth

 OS Linux or Windows Server 2008

 Monthly Rent :: $220.00 Only with “Voip Switch + QUEST PHP Panels”

 Monthly Rent :: $250.00 Only with “VOS 3000”

SINGAPORE BASE SERVER IS ALSO AVAILABLE, CONTACT sales@qsrsystems.us FOR PRICE.

FOR ANY KIND OF COUSTOMIZED CONFIGURATION OF SOLUTIONG PLS CONTACT sales@qsrsystems.us

Demo link for Voip Switch:-

 http://vps.questcom.us/VSC/admin/index.aspx [PC]

 http://vps.questcom.us/MobQ/admin/index.aspx [Mobile]

User: Admin

Password: Demo123

 http://vps.questcom.us/LevGer/ [PC]

 http://vps.questcom.us/MobLev/ [Mobile]

User: QSR3

Password: demo3

 http://vps.questcom.us/Qphone/indexe164.htm

User: ipphone

Password: 1234

Demo link Quest for Voip Switch:-

 http://questsw.questcom.us/WebManager/

User: admin

Password: 123456

 http://questsw.questcom.us/LevelManager/ [PC]

 http://questsw.questcom.us/MobileLM/ [Mobile]

User: Level3

Password: 123456

 http://questsw.questcom.us/CDR/ [PC]

 http://questsw.questcom.us/MobileCDR/ [Mobile]

User: UserGK

Password: 123456

• Demo link for VOS 3000:-

 http://vos.questcom.us/vos3000-client-v2.1.1.5en.exe

From VOS Manager ::

Server IP: vos.questcom.us

User: admin

Password: admin

 Web CDR: http://vos.questcom.us/eng/index.html

User: phone

Password: 1234

 Video Tutorial: http://vos.questcom.us/demovos3000.wmv

• Demo link for MVTS 3.1.2:-

 http://mvts.questcom.us/index.cgi

Snap Billing::

User: switch

Password: password

 http://mvts.questcom.us/mvts/SetupMVTSmgr2.5_4.exe

IP : mvts.questcom.us Port: :1730

User: admin

pass: admin

 Manager Statistics

https://mvts.questcom.us:1730/

user: admin

pass: admin123

• Demo link for iTel Switch Plus:-

 http://swplus.questcom.us/

User: admin

Password: demo

 http://swplus.questcom.us/

User: QSR3

Password: demo3

 http://swplus.questcom.us/

User: register

Password: 1234

• Demo link for QUEST Soft Switch:-

 http://questsw.questcom.us/

User: admin

Password: demo

 http://questsw.questcom.us/

User: QSR3

Password: demo3

 http://questsw.questcom.us/

User: register

Password: 1234

• Please Contact

sales@qsrsystems.us

ceo@qsrsystems.us

http://support.QSR-Group.com/CRM/

• Web

http://www.QSRSystems.us

http://www.QuestCom.us

http://www.QSR-Group.com

Is windows 7 best operating system ever?

noreply@blogger.com (Monirul Islam Monir) — Sat, 21 Jan 2012 03:55:00 +0000

Is windows 7 best operating system ever?: HI,

I am working on computers for several years now. i have seen and used many many microsoft operating sytems, but in my opinion the latest Windows 7 is the best of them. Is there any other...

New Directory! Please help me to fillup directory database.

noreply@blogger.com (Monirul Islam Monir) — Sat, 21 Jan 2012 03:53:00 +0000

New Directory! Please help me to fillup directory database.: I have just made a new free directory "http://jobsnforums.com". Please help me to fill-up my directory database. No need any reciprocal link.

thanks

What is the best way to dir submission?

noreply@blogger.com (Monirul Islam Monir) — Sat, 21 Jan 2012 03:47:00 +0000

What is the best way to dir submission?: Lots of persons are offering Dir submission on WDM.

thanks

What is the best way to dir submission?

noreply@blogger.com (Monirul Islam Monir) — Thu, 19 Jan 2012 10:38:00 +0000

What is the best way to dir submission?: Lots of persons are offering Dir submission on WDM.

thanks

Directories and video promotions in youtube.

noreply@blogger.com (Monirul Islam Monir) — Thu, 19 Jan 2012 10:30:00 +0000

Directories and video promotions in youtube.: Hi,
I was wondering that if the video promotions in youtube work out for web directories? I've seen many web directories videos in youtube like rakcha, authoritydirectory and many others, so do...

To read more about this thread/post please visit the main site.

The advantages of visitor analysis tools

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:08:00 +0000

The advantages of visitor analysis tools

If you don't use some type of web visitors’ analytics tool, you are most likely to have no idea how many visitors come to your site and which search engines referred those visitors. Without these vital statistics, how can you effectively improve your website's ranking and profitability?

Today's modern web analytic tools can provide a wealth of valuable information that can not only report basic user, referrer, and site usage information, but it can also report specific actions users have taken on your site.

Moreover, visitor statistics tools can even tell you if a "conversion" has resulted from a specific search query used to send a visitor to your site from the search engines. You are probably already familiar with the word "conversion,” but in the context of visitor statistics, it may mean something completely different from what you think. A "conversion" is any action a user takes on a website. Actions can range from signing up for a newsletter, downloading, or completing a purchase on the site. Conversion improvements are one of the fundamental goals of visitor statistics tools.

We can break down the advantages of visitor statistics tools into these important categories:

Basic website statistics, including the number of unique and returning visitors to your site by hours, day, month or year. This is the minimum requirement for any serious visitor statistics systems. Accurate numbers on visitor traffic volumes is key to your optimization efforts and can set a baseline for targeting new keywords or launching other web promotion campaigns.
Gathers referrer data of every visitor, and further breaks down the reports by search engines and keywords used. This is probably the single most used report by search engine marketers. It's a wonderful feeling to see your optimization efforts paying off by seeing hard evidence, your site is being found on the search engines using your target keywords.
Demographic analysis provides answer to the question, "where are my visitors coming from?" The website visitors can literally leave a trail of evidence behind them about their location and their PC's configuration. A good analytics package should be able to report not only the IP address of the visitors accessing your site, but the actual location, down to the city and state level.
Live reporting of visitors on your site. It's not an absolute requirement, but if you are investing in pay-per-click campaign and testing new keywords, it's essential to get an immediate picture of how well your PPC campaigns are doing. You can analyze in real time how different groups of visitors respond to your campaign landing pages, page layouts, offers and discounts.
Reports page views, bounce rates and visitor click paths. Increasing your website's "stickiness" is achieved through improved usability and publishing great content. The more pages your visitors "see,” the higher the page views score will be. The bounce rate is the measure of a single page load. This could be the home page or any other page on your site. A bounce is said to occur when a visitor exits you site from the same page he entered on. Higher bounce rate means, the site has some navigational flaws or doesn't have the right appeal to get visitors to click through to other pages.
The click paths can pinpoint confusing page layouts and unappealing content pages. Determining which pages on your site help your bottom line and which ones hurt your profitability is very important. By studying the most common exit paths from your site, you can quickly discover which pages are driving people away from your site.
Conversion reporting helps to continually improve search engine marketing and increase your bottom line. Web statistics systems should be able to monitor both organic and PPC referrer results and separate them into drill down reports. A further segmentation of the organic and PPC results is necessary by search engine and keyword to get a complete picture of your search engine marketing ROI breakdown. Getting a glimpse into which campaigns are successful and which aren't, from email and online advertising to affiliate and partner programs, is also an important consideration. You can achieve substantial increase in web site conversion by finding out the conversion rates for each page, path, and conversion scenario.

The manual and automatic rank checking options

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:07:00 +0000

The manual and automatic rank checking options

We don't think we have to state the obvious, manually checking your search engine rankings is time consuming and tedious, not to mention the lack of accuracy and the record keeping aspect. The search engines can make searching for a specific site a little easier by giving users the ability to retrieve a larger search result per page, usually up to one hundred per page. Even with this advanced feature, the ranking check can take a long time to complete if you have hundreds of keywords in your list and a handful of websites. So, if you have a site that you are serious about, you can't pass up the ease and convenience of automated ranking reporting tools.

The search engines' view of automated rank checking tools

There is one main drawback to checking your search engine rankings with automated tools. The search engines don't like automated tools downloading their search results pages without an actual human visitor seeing them. Why, you may wonder? The answer lay in the search engine's revenue model. Search engine profits are driven by the number of "eyeballs" seeing not only the natural search results, but the dozens of advertisers' ads who are bidding on the same keywords the user typed in. It's no wonder, the search engines have taken steps to limit the automated robots querying their results.
One of the methods used by the search engines to detect automated "robots" is the frequency of the query requests within a certain period of time. If the number of requests exceed a specific threshold per minute or second, the search engines block the users access temporarily based on their PCs IP address. The ban normally stays in effect until the user types in a security keyword in response to an image displayed or a specified amount of time passes without any further suspicious activity.
Please note your own website can never be penalized for running automated queries on the engines. It's impossible for the search engines to find out which website URL you are checking. The only information the search engines can derive from automated queries is the IP address of the PC running the queries and the keywords being used.

How does SEO Studio address safe rank checking?

In order to avoid getting your PC's IP address banned, the SEO Studio Ranking tool offers a number of safe methods of automated rank checking.

The SEO Studio Ranking tool has the ability to use the legal, publicly available application interface search methods. APIs, short for "application programming interfaces," give developers a "back door" access to their search results without "scrapping" the result pages. Not only these APIs provide safe and legal access for the developers to search results, but the developers can create online and off-line tools using these API features and offer them to the public.
The SEO Studio Ranking checker can use your existing Google SOAP API key or you can sign up for a Yahoo! Developer API key.
Using proxy servers to avoid detection of automated queries. Public or private proxy servers hosted on external sites give you the ability to query the search engines without revealing your own IP address. If a ban occurs, the proxy servers' IP address used to query the search engines will be banned and not your own IP address. You can find public proxy servers at Public Proxy Servers or you can sign up for a paid proxy server service at Find Not. You can also install a desktop based IP address concealing solution. One of our favorites is Ghostsurf, a fairly inexpensive package that does a great job at hiding your PC's identity. With all of the solutions we have listed, you need to give SEO Studio the IP address of the proxy server using the Public Proxy server dialog found in the Tools>Options>Connection Settings menu path.
Increasing the time delay between search queries. The search engines can easily detect the time passed between search queries, and an unnaturally high number of queries executed in a short amount of time suggests there is an automated robot behind the search queries. This is why you should increase the search query time delay to about 1,000 milliseconds as a starting point using the Connection setting options.

Running a ranking check using SEO Studio

Once again let's illustrate the SEO Studio's Ranking tool's features with an example. Prior to opening the Ranking tool, we have already input our own Yahoo! and Google API keys in the Profile Settings screen. We have also increased the query delay between each search query to 2,000 milliseconds to avoid our PC's getting banned by the engines.

1. Open the Ranking Tool

First we'll name our report for easy retrieval later. Our ranking report name will be called "Sample Ranking Report.” See the "Report Description" text box below.

We have selected the "Exact URL Reporting" option as well. This will enable us to view the full URL found in response to our search. For example, using the keyword "discount import car parts,” the engines may return a URL that is not the home page, but a sub page on a specific domain. We'll want to know which page is ranked for that specific keyword phrase, and that is why we have checkmarked the "Exact URL Reporting" option.

We have also chosen to search up to 50 positions for our keyword phrases using the Google and Yahoo! APIs. This means SEO Studio will retrieve the first 50 search results for each keyword phrase and will check if the thepartsbin.com site and one of its competitor's site carpartsimports.com is found in the returned results.

Now, we are ready to hit the Start button to begin our search.

Viral Marketing – Is their a Vaccine?

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:07:00 +0000

Viral Marketing – Is their a Vaccine?

Marketing is getting a bad wrap these days. With the advent of social media networks, marketers have resorted to viral marketing techniques to promote brand loyalty. Increasing bran awareness through viral marketing is not a new technique. Word of mouth travels fast and as the old Faberge Shampoo ads used to say ‘you tell two friends, who tell two friends, and so on and so on’, was viral marketing before the term was coined.
These days the process is sped along the internet community by a self-replicating ‘viral’ process, video clips and interactive games, eBooks and more recently text messages produced to increase brand awareness and increase sales.
What used to be the community ‘women’s clubs’ which were used to spread information about and through the community, shifted through radio, television and now exploded through the internet and social media platforms. The word-of-mouth product recommendation has spread from a community to a global universe.
History

As early as 1996 some Harvard Business School faculty members popularized the term Viral Marketing. Tim Draper is considered to be the ‘big daddy’ of viral marketing, used the term to “describe Hotmail’s email practice of appending advertising for itself in outgoing mail from their users”. This move, by attaching advertizing about emails in an email, will automatically reach an audience already inclined to use email and present them with an idea to use this brand of email.
The analogy is that the new user will be ‘infected’, that is, accept, the new idea or product and then ‘re-infect’ others by sharing it. When each infected user ‘infects’ a new user that new user goes on to ‘infect’ other new users. Just as a virus would infect a population it is hoped that the number of infected users will grow exponentially. Even if it doesn’t, the idea has been shared successfully and promoted or increased sales.
Scams
Scams are susceptible to viral marketing. One of the most recent viral marketing scams was a Ponzi scheme orchestrated by fraudster Madoff. Bernard Madoff had viral marketing down pat, or so he thought. The scheme, involving tens of billions of dollars, was a “giant Ponzi scheme”.
A Ponzi scheme was developed by Charles Ponzi where investors are paid dividends from investments with their own money, or from money paid into the scheme by new investors. The cycle and lure of easy money deludes individual’s rational thinking.
Pyramid schemes and multilevel marketing schemes each contain the viral marketing format. Early investors are encouraged to “recruit” friends, family and others to beef up the sales force. The exponential growth flows to the ‘up-line’ resulting in networks of money flow.
Today’s viral marketing can be considers the equivalent to the word of mouth of yesteryear. The marketing strategy involves getting a message out to as many people as possible, and that message is strong enough to entice users to pass it on to others. Social media platforms have most recently been the target of viral marketing. And marketers are continually developing ways to increase interest and develop novel and entertaining ways to prompt users to pass their product information on to others.
In recent years Blogger, Myspace, Facebook, Wiki, You Tube and many social tagging, and book marking sites such as Delicious and Stumble Upon had become very popular. A new breed of web promotion techniques has been developed utilizing these sites as a launching pad for gaining visitors and link popularity on the search engines. We'll cover in detail which methods can give you the biggest return on your investment.

Blogging with SEO in mind

A few years ago, blogging was considered a hobby of sort by people who had a lot of free time to spare and very little substance to add. Now, businesses without a blog are looked on with a certain level of dismay as some type of outcast of the web world. Their clients and suppliers are probably all wondering if they simply don't have anything to say, or they are just plain lazy and don't care. It's really not a question of, if you need a blog, but when you need it. If you don't have a blog yet, you owe it to yourself to develop one and post regularly right away.
It turns out web blogs are not only a great way to keep in touch with you clients and business partners, but it's also an excellent way to expand the content on your website. Every new blog post becomes a unique URL on your site and gets indexed just like any other web page without any additional effort on your part.
The search engines love content, so it make sense, the more content you have on your site's main topics, the wider variety of keywords are likely used somewhere in the title or body of the web blog. This directly increases the chance for other keyword combinations to rank well and to bring in a few extra visitors every month which ties into the concept of "long tail' keywords. The long tail keywords are those that are usually more than 3 to 4 words in length and only come up in the searches very rarely compared to the mainstream keywords. The most important benefit of the long term keywords is the high conversion rates since these keywords are extremely focused. Although the number of searches may be very low for long tail keywords, but attaining top ranking for a few hundred of long tail keywords can guarantee thousands of well targeted visitors to your site every month.
The other quantifiable benefit of blogging is the potential increase of deep links to your blog posts. When other websites find your blog posts valuable you may earn unsolicited one-way deep links to the inner pages of your site, which are the best kind of links you can get.

Here are a few tips to get started with blogging:

Pick a blogging service or setup your own blog. One of the most popular blogging services is Blogger.com. It's owned by Google and it only takes a few minutes to get started. The biggest drawback is the lack of customization ability and the fact that it's located on a different domain from the one you already own. The free alternative blogging option is installing WordPress on your website, but you will need to have a fair bit of technical know how to set it up properly. The other paid blogging platform alternatives are Movable Type and TypePad which directly compete with WordPress.
Successful blogs concentrate on a very specific topic. It's easy to wonder of topic sometimes and it can be even a good thing to take a break from rehashing what others already covered, but 90% of your posts should deal with your market segment's news topics. You can write about your industry, current changes, and any insider knowledge you may have. It's also ok to be opinionated and funny, but avoid bad mouthing your competitors or posting extreme views you may regret later.
Pick catchy headlines that promise some tangible benefit to the readers with your keywords in mind. You can easily double or triple the clickthroughs of your blog posts with well written keyword rich headlines that are also a magnet for the search engines. The headline of your blog post will become the title tag for the web page it will be posted on, so it's essential to come up with titles that have some of your main or secondary keywords in them.
Write from personal experience with a story line. We are all sick and tried of self serving promotions and marketing fluffs, so give your readers a reason to come back again and again. Write from personal experiences that can relate to your blog's audience. If it could happen to you it can happen to them as well. Tell them how you solve complex problems in your business that can demonstrate your expert knowledge, resourcefulness and professionalism.

Submitting your blog's RSS feed to important blog aggregators

The next important phase is to get your blog promoted on blog search engines, blog directories, and feed aggregators. Although there are hundreds of blog search engines out there, you should concentrate on handful to get the most publicity for your blog with the least amount of effort. We are going to list a few top blog directory sites that you should consider submitting to. Blog directory submissions are little bit different from submitting your site to other general directories.
The blog search engines are interested in indexing the so called RSS ("Really Simple Syndication") feed of your blog. An RSS feed is a format that publishers use to publish new and updated content that blog aggregators can easily import into their databases. An RSS feed URL looks something like this: myblogURL/atom.xml or myrblogURL/rss.xml. The XML based file will contain all your posts, their dates and a short summary for each post.

Selecting blog directories and submitting your blog

If your site is already indexed by Yahoo!, Google, or MSN, there is most likely no need to submit your blog's RSS feed. All the three search engines can index your blog posts in RSS format and the only thing you have to do is to notify them with a "ping" from your blog when you have new content posted.
For example, you can let Google know you have new content posted using this URL http://blogsearch.google.com/ping/RPC2 or Yahoo! at this URL http://api.my.yahoo.com/rss/ping.
Her is a list of blog submission sites you should consider getting your blog listed in.

Blog Submission Sites

Getting your blog readers to spread the word

Your blog readers can be your best assets when it comes to promoting your blog and your website. People want to share valuable information with others, and if your blog posts are interesting, your readers will gladly submit them to social media and bookmarking sites. We have listed a few top social media sites, their icons and submit URLs so you can incorporate them into your blog. The best place to insert these icons is the bottom of each blog post linking to the URL of the post. You may need to do a bit of programming in your blogging software to create the submission hyperlinks on the fly, but its well worth the effort.
The most popular social media and bookmarking sites and their submission pages:

- Stumble Upon http://www.stumbleupon.com/url/your-blogpost-url
- Yahoo! Bookmarks http://myweb2.search.yahoo.com/myresults/bookmarklet?u=your-blogpost-url&=your+blog+post+title
- Sphere http://www.sphere.com/search?q=sphereit:your-blogpost-url&title=your+blog+post+title
- Magnolia http://ma.gnolia.com/bookmarklet/add?url=your-blogpost-url&title=your+blog+post+title
- Digg http://digg.com/submit?phase=2&url=your-blogpost-url&title=your+blog+post+title
- Technorati http://technorati.com/faves?add=your-blogpost-url
- Netscape http://www.netscape.com/submit/?U=hyour-blogpost-url&T=your+blog+post+title
- Reddit http://reddit.com/submit?url=your-blogpost-url&title=your+blog+post+title
- Newsvine http://www.newsvine.com/tools/seed&save?u=your-blogpost-url&h=your+blog+post+title
- Fark http://cgi.fark.com/cgi/fark/edit.pl?new_url=your-blogpost-url&new_comment=your+blog+post+title=your-domain&linktype=Misc
- Spurl http://www.spurl.net/spurl.php?url=your-blogpost-url&title=your+blog+post+title
- Delicious http://del.icio.us/post?url=your-blogpost-url&title=your+blog+post+title
-Slashdot http://slashdot.org/bookmark.pl?title=your+blog+post+title&url=your-blogpost-url
- Furl http://www.furl.net/storeIt.jsp?u=your-blogpost-url&t=your+blog+post+title

You may want to do some CSS formatting and layout the icons horizontally under your blog posts like this:

Here is the CSS code to accomplish this:

<ul style="display: inline;">
<li style="display: inline; list-style-type: none;"> the first icon goes here <li>
<li style="display: inline; list-style-type: none;"> the next icon goes here <li>
</ul>

Effective viral marketing with Delicious and Stumble Upon

You are no doubt already familiar with the concept of book marking important pages for easy retrieval using your web browser. It's called "Favorites" in Internet Explorer and "Bookmarks" in Firefox, but the name should not matter. The bottom line is, until now nobody else could have access to your own bookmarks since they are stored on your PC's hard drive.
Now, with the web 2.0 revolution we have a way to make our bookmarks public for everyone else to see and discover. It's a very neat concept and the growing popularity of Delicious and Stumble Upon proves that it's here to stay. Stumble upon has close to 3 million registered users and Delicious boast about the same. That's a lot of eyeballs that can potentially see your bookmarks and your own website. The avalanche of visitors that can result from a single blog post or the release of a new freebie can be somewhat scary. It's not uncommon to see 3,000 or more visitors arrive on a single web page within a few hours after it has been stumbled or bookmarked by a large number of Delicious or Stumble Upon users.
Signing up with Stumble Upon is easy and fast. Once you have signed up, download the Stumble Upon toolbar. Now, you are ready to add any page to Stumble Upon instantly. Navigate to your own site and click on the "I like it!" button on the toolbar and you can complete the submission process by specifying a title and appropriate keyword tags.
Delicious also has a toolbar, and after signing up, you can use the "Post to Delicious" feature right away to bookmark your sites in your Internet Explorer or Firefox browser.
Now let’s get to the most important benefits of signing up Delicious and Stumble Upon:

Short, but high volume of traffic resulting from stumbles and bookmarks discovered by other users. When you bookmark or "stumble" your own web sites, you are giving other users a chance to discover your site. Beyond the bookmarking aspects, users can perform searches on other user's bookmarked sites based on the keyword tags used to describe that site. So, it very important to properly categorize your site when submitting it to Delicious and Stumble Upon. The users can also rate websites with thumbs up or thumbs down with the Stumble Upon toolbar. This helps to create a consensus about a site's quality and it's completely driven by user input.
Increased link popularity can result from other users linking to your site from their own bookmarks or their own websites. It's not uncommon for other users to add your site to their own bookmarks or even provide links back to your site if it has something really useful to offer. It's important that you submit your site only after it's completely finished. Stumble Upon and Delicious users are a fickle, sophisticated bunch and are attracted to interesting news, good site design, and unique content and concepts. In order to keep earning links to your site, you have to develop new, unique content on an ongoing basis.
Join other groups and check out bookmarks of other users with similar interests. Getting involved in the community aspect of the social bookmarking sites can guarantee you a higher exposure and more traffic. First bookmark other users' sites you like and respect. In return they will most likely do the same. The key is to get involved as much as you can and provide feedback and reviews of sites. A great number of users on Stumble Upon and Delicious are there because they want to socialize and not necessarily promote their business. The more you can demonstrate your commitment to the community, the better your chances are of getting recognized by others.

Keep in mind the searches on Delicious and Stumble Upon are going to be less targeted than searches performed on Google because the searches rely on the user's ability to categorize and tag websites properly. There are bound to be some unrelated sites creeping into the search results when users conduct searches with your target keyword. So you may not always receive the most targeted traffic, but overall, it's an excellent source for a quick burst of visitors to your site.

Facebook powers the new social revolution

You may or may not have heard of Facebook.com, but if you haven't, it's time for an introduction to the next big phase of the World Wide Web and internet marketing. A few years ago social website memberships started to explode, and the marketing community started to take notice. It started with MySpace which Google actually purchased a few years ago. Now we are in the midst of a new web 2.0 application revolution as devoted fans flock to Facebook by the millions every day, about 31 million to be exact. Although Myspace is still growing and valued at close to 10 billion dollars, the Facebook founders have just turned down a 1 billion dollar offer from Yahoo!.
With millions of people online poking around, making new connections, and posting on each other's "walls,” there is a huge opportunity for businesses to embrace this new medium and promote their companies. Facebook may seem like the online hangout for college kids, but Facebook attracts people from all demographics and age groups from around the world. There are certainly a fair number of 30, 40, and 50 year old professionals and non-professionals singing up lately who embrace the social aspect of Facebook, but the real question is, “How can you harness the power of a wildly successful social site like Facebook to your advantage and forge new business connections?”
You must remember the true power of Facebook lies in the personal relationships you forge with new people and groups you find through the hierarchies of friends and groups you discover through search and other member profiles. Facebook gives you the opportunity to explore every other member's profile, their friends, and the groups they belong to unless they explicitly block you or place limitations on what the public can see through their privacy settings in Facebook.
The recipe for successful Facebook business promotion:

Create a personal profile. The first step is of course to sign up. Next you will need to create your own personal profile. It's very important that you do a very thorough job by completing every possible section, especially the personal section. Almost everyone wants to know more about you. They want to know what your hobbies are, what your favorite music is among other things to get a sense of what they have in common with you. Make sure you also complete the Basic, Contact, and Work information with up-to-date information on what you do and how people can get in touch with you. It's important that you complete the Work section with the company and website address you are currently promoting.
Build up your network and make friends everywhere. Next you will need to search for friends, family and colleagues you already know and invite them to become part of your network of friends. You can use the Facebook search feature to find friends or business associates whom you have lost connection with.
Start making some interesting new post on your wall about your blog, business or website. Create a catchy introduction for your website and provide a direct link to it on your wall. Talk a bit about what it's about and what it has to offer. This is your personal page, so you don't need to write an infomercial, but do let others know what you are working on right now.
Create a new group and set up a discussion group about the theme of your website or business. You may want to check out other groups first on the same topic to gauge the level of professionalism and popularity. You can find out a group's popularity by the number of members, the total number of discussions posts and replies. If you like any of the groups, feel free to join them as long as they are not your direct competitors. Now it's time to set up your own group. Write an enticing description detailing specific benefits the group has to offer. Don't forget to fill in your website address, contact information and upload a group picture or logo. Be sure to check you have rights to use the picture for the group. Now it's time to add a welcome message and your first post to the discussion board. Talk about something current in your industry, but nothing too controversial. It can be any topic that invites an honest discussion and lot of questions.
Invite people to join from your personal group to join your new group if you feel they would be interested. You have to start from somewhere and getting some people you already know to join your group is the easiest way to get started. Once your group gains some traction try to make the group more interesting by holding contests, off line meetings and inviting experts in your fields to post articles or give interviews.
The power of the "My Notes Section." Just like in the blogging world, Facebook has its own XML/RSS/ATOM feed that is being fed by your notes directly to your home page. This is very important, because anyone who visits your profile will see your notes and can visit your site or special offer URLs. Post notes regularly about anything interesting on your site, such as contests, a new section or product or a sales special.
Create a Facebook application gadget. This promotion option can be especially valuable if you are developing websites for a living and have a good grasp on server side scripting languages like .NET, PHP, ASP, CGI, PERL, etc. Even if you are not a developer, you can come up with an idea for a new Facebook application. A Facebook application is an add-on to the existing Facebook interface, and it's an enhancement of the core features of Facebook. Some applications have over a million users, which is very substantial and can result in a flood of traffic for your sites.
You can post your idea for a new Facebook application project on GetaFreeLancer.com or RentaCoder.com. One very important advice when you post a project. Keep your project hidden from the public so only the bidders and you can see it. You never know who wants to steal your idea and if you didn't patent it, it's too late if someone comes out with it first.

Link exchanges done right

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:06:00 +0000

Link exchanges done right

We want to make something clear from the outset regarding link exchanges. A link request should never be based on whether or not a site will give your site a link back in return for yours. If you had found a great resource based on merit alone, it should not matter if they link back to your site or not.
The SEO community itself is very divided on the value of link exchanges and what, if any, ranking increase can be gained from exchanging links. In late 2005, Google had released an algorithm update called "Jagger." This update was widely thought to discount the value of reciprocal links, and in the update process many sites lost their top rankings. We have subsequently discovered most of the sites that lost their ranking were engaged in link exchanges as the sole means of building their link popularity.
There is a valuable lesson here—don't use link exchange exclusively to build your site's link popularity. We can't give you an exact number of exchanged links that can hurt your site's ranking, but as a rule the search engines should not find more than 20% of all your links reciprocated.

The basic rules of link request emails

You can greatly increase the chances of your link request emails being read by potential link partners with a few simple to follow tips. There is noting more annoying than your inbox getting filled with useless sites requesting a link from you. On top of that, a lot of times these sites don't even publish their contact information, which indicates there is no real business behind the site.
Follow these guidelines for email initiated link exchanges:

Build a site first that delivers value to its visitors with a prominent "contact us" link on the home page. The site must be chuck full of good, unique content. It must be indexed by the search engines before you should send out any link requests, and it should have a Google PageRank. Having any Google PageRank will greatly increase your chances of getting a webmaster to reciprocate your link. You should also create a contact us page and publish your physical address to show evidence you are running a real business, and you are not hiding behind an email address only.
Create a categorized link page accessible from your home page. Don't be one of those annoying web masters who appear to be legitimate link partners only to burry their link page somewhere deep in the site that no one can find. Also insert the link page category keywords separated by hyphens into the URL of the link pages like this: www.mydomain.com/resources/golf-courses/new-york.
Link to your link exchange partners first. As a courtesy you should link to your potential link partners first since you were the one approaching them first for a link exchange in the first place.
Don't place more than 50 links on a single link page. The search engines don't like to see hundreds of links on a single page. It's a far better option to break the link pages into logical categories and keep the number of links under 50 per page. The Links Plus+ tool has an option to create link pages based on your main and sub categories.
Don't place your link partners' link on a third party site that has nothing to do with your website's topic. Three way link exchanges are easily detected by the search engines and if you over do it, they may even penalize the sites found to be doing this.
Don't name your link pages with "links" in the file or folder names. This is only a suggestion; there is no hard evidence to suggest the search engines value pages with the word "link" in the URL less than other pages, but you should use "resources" or "partners" instead to avoid any "link farm."
Don't use the obvious link exchange email subject lines "link exchange" or "reciprocal links." Most automated link exchange tools come with a set of predefined templates. Sadly new webmasters send the same email requests without any regard to personalization. In the next section we'll help you come up with more persuasive subject lines that can easily triple the opening rates of your link request emails.
Provide some evidence you have at least checked the home page of the potential link partner's site. Generally, people take great pride in their websites, and stroking the owner's ego is a great way to get them on your side. The more, sincere compliments you can give them about their website the higher your chances of getting a favorable response to your link request.
Specify in the email your exact link format requirements; if possible provide an HTML code example. Webmasters are busy and don't have the time to figure out what is the best way to link to your site. Give the link partner everything they need to link to you.
Proofread your emails. Receiving emails full of typos and misspellings are a huge turn off for anyone. If your emails have spelling mistakes we can guarantee your link request emails will be sent to the trash can in no time. So do yourself a favor and spell check your emails before hitting the send button.
Set your expectation based on the perceived value your site can deliver to your link partners. If your website already has a decent Google PageRank, maybe a 4 or 5, you can expect a 10%–15% reply rate to your link request emails. The lower your site's Google PageRank, the lower the number of replies you will receive to your emails. If your site is brand new without any PageRank at all, don't expect a higher than 1%–2% response rate. If you begin to feel discouraged, we suggest you keep on building up your website's content and quality. Submit to some high PageRank directories, or start an article distribution campaign to increase your site's Google PageRank.

An example of an ideal link request email

Writing a catchy, yet sincere link request is not hard if you feel confident about your site's quality and are proud to show it off to other people. Your confidence will shine through your email.
Please take a look at the sample link request email below.

Subject: Merchant Account Guides links to Merchant AccountX
Hi,
I feel that your site provides excellent complementary content to our site. We have taken the liberty of adding a link to your fantastic article on "How to select the best merchant account" from here http://www.merchant-account-guides.com.
I am sure our readers will benefit greatly from visiting your site and explore it further.
Our site is Merchant Account Guides and it has a great deal of content about merchant accounts as well. We hope by linking to our site you will give your visitors the chance to benefit from our tips and guides on applying for merchant accounts.
Please link to us using the following:
Title:Merchant Account Guides
Description: Merchant Account Guides offers unbiased review of all merchant account providers for US and international businesses.
URL:http://www.merchant-account-guides.com
Our HTML linking code
<a href="http://www.merchant-account-guides.com">Merchant Account Guides</a>><br />Merchant Account Guides offers unbiased review of all merchant account providers for US and international businesses.
Best regards,
John Doe
Merchant Account Guides

Let's uncover the reasons why this sample link request would most likely get a favorable reply.

The subject line tells the potential webmaster up front the website Merchant Account Guides want to link to them, which eliminates any guessing whether the site is related to merchant account providers.
The link request describes a specific article on the link partner's site, which proves the link requester actually took a close look at the site.
The link requester describes their own site which is closely matches the target link partner's site.
The email specifies the link format requested and also provides an alternative HTML code for easy copying and pasting.

Link partner selection criteria

Once again the selection criteria that apply to directories and article directories largely apply to link partners as well. When it comes to link exchanges, your most important focus should be to seek out link partners that run real businesses and not just a link page directory of unrelated junky sites. The Google PageRank and the website's age are also very important considerations, but above all, you should always aim to exchange links with closely related sites.
This is where the Links Plus+ tool can be very handy to speed up the link partner selection process. Enter a keyword term to search for top ranking sites, or use your direct competitors to find sites linking to them. In both cases, you can harvest a large amount of data to help your link partner evaluation process.
Here are some of the top selection rules for link partners:

You should not exchange links with porn, adult, gambling medical, drug, pharmacy sites. Unless your site falls into one of these categories don't exchange links with these sites, otherwise you are risking your own site being penalized.
The theme of the link partner site and the main keywords you are targeting should be similar, but not your direct competitor. It's unlikely your competitors will link to your site, but there are usually dozens if not hundreds of others sites with similar themes that make perfect link partner candidates for your site.
Choose sites that match your site's main language and geographical location. This should be pretty obvious, the search engines measure relatedness based on language and location as well. Finding link partners in the same country or locality matters a great deal if you are targeting "geo" focused keywords i.e. "Dallas real estate" "San Diego divorce attorney" etc.
Don't exchange links with sites that use pop ups, have too many ads, and other intrusive advertising. Do you want to send your visitors to sites that are nothing more than an advertising billboard on the web?
The Google PageRank of the linking page should match your own Google PageRank. Webmasters are still very much obsessed with the little "green bar" and will most likely demand a link from a page on your site that is equal or better than theirs. Since this practice is not about to stop until Google does away with the Google PageRank, you should ask your links to be placed on resource pages that have a Google PageRank of 1 at least. A zero Google PageRank site could mean one of two things. The site has been penalized by Google, or it's brand new and has no inbound links yet.
Your link partner's link page must be search engine friendly with no redirects, cloaking, META tag "NOINDEX" tag, or frames. This should be your minimum criteria for any link exchanges. If the search engines can't index the link page, you links will never be "seen" by the engines. The link page must already be indexed and cached by Google MSN, and Yahoo!.Check it with the Google Toolbar.
Your link must be formatted as a plain text link with no JavaScript or the "rel=nofollow" attribute. Script based links, or links with the "rel=nofollow" attribute will not give your site any link popularity benefit, and it also won't pass any Google PageRank. This is one of the favorite methods of unscrupulous webmasters to gain one-way links for their own site by fooling new webmasters into thinking they are getting a link back to their site, when in fact, the backlinks is useless.
Don't accept links from third party sites called 3-way link exchanges. The link must be placed on the site you are linking to. The concept of 3-way link exchanges have been around for a while, but the search engines got smarter and now can easily find 3-way linking schemes. In some cases they may even penalize sites who are aggressively building links this way.
There should be no more than 50 other total links on the same page. If your link gets buried among hundreds of other links, your link will most likely pass very little link reputation or Google PageRank back to your site.
Check for fake Google PageRank. The Google PageRank is a real commodity on the web and the value of an entire domains can be raised by thousands of dollars for even 1 PageRank increase. So be very careful exchanging links with relatively new domains having unnaturally high Google PageRank, it could very well be fake.
The links must be not only from different domains, but from different C class IP addresses as well. As you may already know, many shared hosting plans allow webmasters to host multiple domains on the same web server. A dishonest web master could easily have hundreds of sites involved in a link exchange scheme using the same server. Check the IP addresses of the sites returned in the Links Plus+ tool and look to see if the first 3 set of numbers separated by dots i.e. 123.21.44.145 and 123.21.44.78 are from the same C class IP block. The inbound links from these sites will be counted as one regardless of how many different domains the links are from.

Automating link exchanges

The SEO Studio Links Plus+ tool offers a very convenient feature to send and manage link partner emails. The greatest benefit of this tool is the ability to manage the entire email correspondence in one place with a highly flexible email template system.
If you have followed our lesson Link Popularity Analysis, you may recall, we have completed an inbound link review of thepartsbin.com website. We'll pick up where we have left off and transfer a few potential link partners to our Links Campaign manager where we'll walk you through the steps of retrieving contact emails, customizing email templates and managing email correspondence with link partners.

1. Open the Links Plus+ tool Links Campaign Manager

Let's assume we have already gathered a few websites linking to thepartsbin.com site, and now we want to retrieve the email addresses so we can contact the website owners with a link request email. Let's open the Links Campaign Manager and select one of the sites called exoticcarrental.com. The next step is to retrieve at least one email address from the website so we can contact the webmaster using the Links Plus+ link request email feature. On the screen below, you see the Links Campaign manager and the red highlighted buttons we have used to retrieve the email address from exoticcarrental.com

In this step we need to input our link details before we open the email editor as seen on this screenshot below.

Now we are ready to compose an email using the Links Plus+ email template tool. Navigate to the "Email" tab in the Links Campaign manager and click on the "Email Link Partners" button as illustrated below.

The screen shot below displays the email template editor in design mode. We have prepared a link request email in Microsoft Word and copied and pasted the content of the email into the email editor.
We have also used the email "Variables" drop down box to select and insert placeholders for our link request contact and link details. Please note the gray shaded variable names will be filled in with the proper contact and link information from the Website Details tab.

Let's preview our link request email by clicking on the Preview Email button as seen bellow. As you can see the contact and link details are automatically inserted in the email for us from the Website Details tab. All we have to do now is to hit the send button.
Wasn't this easy? It will take a bit of getting used to this tool, but once you master it, it can save you literally hours of tedious email preparation. The best part is, the Links Plus+ tool can send out multiple emails based on the same template simultaneously. The only limitation to how many emails you can send at the same time is your ISP's emailing policy.

Verifying your links

In the world of link exchanges there are a lot of people who will try to take advantage of your good will and remove your link after they post it. This gives them an unfair advantage of a one-way link while you are getting nothing back in return. From time to time you must go back to your link partners' resource pages and check on your links. It doesn't have to be every day, but you should schedule a link check at least once a month. Once again you have a choice of doing the link check manually or using the Links Plus+ built in link checker to save you time.

Paying for links

While link exchanges are still a somewhat effective means of getting your website's link popularity off the ground, a much more effective method albeit costly is the purchase of one-way rented or permanent links to gain link popularity. The reason is search engines give one-way links much more weight in their ranking algorithms than reciprocated links.
However, the search engines frown upon link buying. Paid links hurts their search relevancy and can artificially inflate a site's link popularity without actually "earning" a favorable editorial review. For the link buyers, the trick is to find those publishers whose link pages have not been discovered to be selling links by the search engines, which can be a difficult job for even seasoned SEOs. So, it's quite possible some webmasters are paying for links that don't actually deliver any link reputation benefit due to specific filters put on the site selling links.
We are in favor of paying for links when it makes economical sense for the website owner and other promotional methods are not a practical route to take. Our company has worked on many high profile corporate websites and buying links was the only viable option to build strong link popularity. We think Google simply doesn't have a foolproof algorithm to separate the purchased and non-purchased links, and instead they try to discount all types of paid links. In recent years, they have aggressively pursued paid link detection, and we must admit they are getting better at it each year.
The problem is Google already approves many paid links coming from directories and other authority sites. One of these examples is the Yahoo! directory. It's well known in the SEO community that a link from the Yahoo! directory confers a great amount trust and link reputation. So how can Google say paid links from other authority sites should not be counted? It seems to us there is a double standard somewhere in Google's policy on paid links.
Although you may find hundreds of sites selling text links, there are only two top sites selling links that we can recommend, one of them is Text-Link-Ads, and the other one is Text Link Brokers, you may also want to check out LinkAdage, a well known link auction website.

What to look for when submitting to directories

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:05:00 +0000

What to look for when submitting to directories

Here are some of the most important criteria to take into consideration when submitting to directories:

How difficult is it to get a listed? The easier to get listed in the directory the more spammy sites the directory will likely contain. This can affect the "link power" you can gain from getting listed. Getting listed in the DMOZ or Yahoo! directory is tougher for a good reason. The editors are selective about the sites they let into their directory. The higher the barrier to enter a directory, the more valuable your link will become.
What types of sites are listed in the directory? You can get a sense of the sites listed in a directory by visiting MSN.com and entering the command: "linkfromdomain:directory.com." If you see a lot of sites in the search results you would not want to be associated with, don't submit your listing.
What is the age of the directory? The older the directory the better. Newer directories have a very low trust factor on the search engines, and your link on the directory pages may not be given any substantial link reputation.
What is the Google PageRank of the directory? The higher the better obviously, but don't stop at the home page. ook deep in the category pages if the Google PageRank is distributed to all the internal category pages as well.
Are you able to specify your own keywords in the link anchor text? This is probably one of the most important factors in directory submissions. If you can't specify your own anchor text to use in the directory link you may not gain as much keyword relevance from the link.
Are the links in the directory static and passing the Google PageRank and Link Reputation? There are few directories that don't play by the rules and charge a significant amount of money for links that are simply useless because they contain a "nofollow" tag or are JavaScript based.
Do the Title tags of the category pages where your link is placed match closely your websites theme? Take a look at the Title tag of the page where you are considering submitting your site, does the Title contain at least a few of your main target keywords, if not, look elsewhere or suggest a new category.
How many unique inbound links can be found to the directory? The higher number of unique links pointing to the directory the better and the higher your chance of getting a decent amount link reputation out of your submission.
Are you able to add a description to your link? A great description of your site can substantially increase the click through rate of your link in the directory, so aim for a persuasive description emphasizing a few benefits.
Are you able to submit multiple links under one listing? It's a big plus to get few more links from the same directory with different link anchor text, but it's not an absolute necessity.
Are there more than 50 links on a category page? Too many links on a single page dilutes the effectiveness of your own link, so check carefully and demand another page if the directory tries to put your link on a page with too many links.
Are there other directories on the same C Class IP address? A trick from the early days of SEO when webmasters placed several sites on the same server and aggressively interlinked them. This trick is no longer working, so stay away from directories hosted on the same server cluster.
Can you enhance your listing by purchasing category sponsorship? It's nice to sometimes have some control over where your link is placed. With a feature listing you can jump to the top of your selected category.
If you are looking for additional traffic, does the target directory's Alexa rank justify the submission costs? A somewhat reliable traffic measurement tool is the Alexa Traffic Rankings for gauging traffic to any website you don't have direct access to, but still would like to know how popular it is. A web master related site with a ranking around 40 thousand could get about 500 unique visitors a day.

Directory submission preparations

When submitting your link to any directory, you will be asked for some basic information about your site.
As a minimum most directories require the following submission information about your site:

URL — This may be your home page URL, but some directories also allow you to submit your internal pages for deep linking.
Title — This will be the anchor text of the link to your site so choose your keywords carefully and try to minimize the use of stopwords like "in, the, with, etc."
Description — This will be the description below your link. It's important to have some of the keywords from the title of your link present here.
Keywords — This should match closely the META keyword tag content of your home page. Don't use keywords here that are not used on your site.
Category — You will most likely not find an exact category to submit your site to, and the categories vary from directory to directory. In these cases, try to enter a search phrase that matches your website's keyword focus into the directory's search box. In some cases your competitors are already listed in the directory, and you may want to look up the category they are listed in to help you decide on the most appropriate category.

Prepare the content of these submission fields in a text file for easy copy and pasting when it comes time to submit your link to the directories. You should use the same information for the directory submission in as many as 5–6 directories, but after that use different anchor text targeting different URLs for the next 5–6 submissions. Some directories may not allow you to change the URL pointing to your internal pages, but you should try in any case.

It may save you some time to fill out link submission forms automatically with a handy web browser based tool called RoboForm.

A helpful list of general Internet Directories to consider for submission

We have complied a detailed list of top quality Internet directories with their Google Page rank, total number of Google backlinks and finally their Alexa rank to help you gauge the mount of visitor traffic you can expect from these directories.
Our own website is listed in many of these directories, the cost can ran range from free to a few hundred dollars. Trendmetrix also maintains its own internet directory called Root Directory.org.
We suggest you start from the top of this directory list and decide how much you can afford to spend. If you have a small budget you may want to skip over the Yahoo! directory submission as it is nearly $300 per year. You are probably better off spending money on 10 smaller directory submissions from our list.

Niche directories and trade directories

If you have followed our example in the Link Popularity Analysis lesson and used the Links Plus+ tool to find links to your competitors' sites, you may have come across links that are from trade directories or loosely related categories of link pages. These are excellent submission opportunities to get your own site listed in as long as the theme of the directory matches your site's theme. You can use the search engines to find the most appropriate directories for submission.
Try this on Google: "import car parts" + "directory." When the query results show up, there will be a lot of directory sites such as business.com and jayde.com. You can try the same search query with your own keywords and simply add directory to the end of the search phrase.
The manual search can work well, but the fastest way to find these niche directories is to use the Links Plus+ tool's keyword search feature in combination with "Link Suggestion Form Search Terms.” The reason this approach works well is because the directory submission pages contain search terms like these: "add a site,” "suggest a site,” "and submit your site" etc.

Finding web directories where your site should be listed

Using the Links Plus+ tool to find niche and general directories can substantially cut the time needed to locate and submit to these directories. Here is a quick step by step method to get started.

1. Open the Links Plus+ tool and search for directories

Enter the target keywords for your website and select a few "Link Suggestion Form Search Terms.” In this example, we have entered the keyword "import car parts" and checkmarked the search modifiers "add a link" and "add a site.”

Entering search keywords and selecting link, and directory search modifiers in Links Plus.

Select Google in the search engine list, but you can also select any of the 431 search engines that accept English language search queries in this example.

Selecting the search engines for the keyword search in Links Plus.

Open the Advanced window tab and select the link analysis data shown below. Please note, once again we have decided to exclude duplicate links and internal links to clean up the search to speed up the review process.

When you have selected the options below, hit the Start button to begin the keyword search on Google looking for potential directories and link partners that match our example website's keyword theme, in this case "import car parts.”

Selecting some advanced options in Links Plus.

When the Links Plus+ tool starts returning the results, you should see a window similar to the one below. Notice most of the links are listed in the DMOZ directory, which is an added benefit of getting listed on these sites if you have a website that's automotive related. You can use similar search techniques with the Links Plus+ tool to find web directories and links that are the most suited to your market segment.

The results returned in Links Plus+ from Google in response to the query "import car parts" + "directory."

2. Submit your link to the selected directories

Now that you have reviewed some of the directories you would like to consider for submission, it's time to transfer them to the Links Campaign Manager by clicking on the "Add Checkmarked" button on the screen above.
Once the transfer of the selected sites is complete, you should see a window similar to the one below in the Links Campaign Manager. We have decided to submit our link to www.theautomotivedirectory.com directory using the Auto Fill function which will automatically insert our website details into the web form. At this point our directory submission is complete, and all we have to do is hit the Submit button on the form.

Using the automatic submission form filling function in Links Plus to speed up directory and link partner submissions.

Article submissions

Are you a good writer? Do you know your market segment inside out? If the answer is yes, then nothing should stop you from creating more valuable content for the web, but this time with a twist. Instead of uploading your new web pages to your site, you will submit them as articles to major e-zine sites so they can publish them for you. You may be already wondering why you would want to give away high quality content to "complete strangers" for nothing in return.
Aha, but what if we told you there is something in it for you as well. You get to insert your own "resource box" at the bottom of your articles. What is a "resource box? It's a mini bio of you and a small description of your business with a link back to your site. In many cases, you have complete control over the "anchor" text and the URL you choose to link back to on your site. This is a great way to increase the "deep link ratio" of your link popularity.
Isn't this a good deal? We think so, providing you follow our simple step by step guide on how to write your articles and how to submit them and most importantly where to submit them.
It's a win-win deal for you and the article publishers as well. The article publishing directories need your content for their members to read so they can monetize your articles with advertising space surrounding your articles, and you also gain some direct traffic, but most importantly you increase your site's link popularity. In some cases the search engines may even rank the article at the top of the search results or at least in the top 10 if enough people find it useful. They may even point links to your article.

A well written article is not an infomercial for your website

The writing style for articles is much different from writing website content. The articles that get the most views on e-zine sites are those that help the reader solve problems and provide answers to their questions. Striking the right cord with your readers will make or break your articles. If your article smells like a sales copy, your readers may not even finish the first paragraph.
You have to ensure your article stays on topic without ever talking about your product or services directly. It's not an easy task, but if you want your articles to be approved by the e-zine editors you have to follow their rules. This means no blatant advertising and self promotion allowed.

The structure of your articles

Article writing is not magic, but there are some rules you have to follow to have great success with them, here are the most important ones:

Article Title should be a maximum 110 characters including all spaces and hyphens, which is about 12 words or less. Make the title catchy, but at the same time think of incorporating your keywords into them. This will become the title of the actual page as well where your article is published. Good title tags are intriguing and memorable. Try using these words in your title: "how to,” "top 10 reasons,” "the truth about…"
Abstract or Summary Description can be a maximum of about 500 characters. There are no hard rules on how many words the abstract should contain, but about 60–70 words should be more than enough. Make the abstract an enticing intro to your article that hooks the publisher and spurs them to read on.
Keywords should be a collection of words that appears in your articles the most frequently. The formatting of the keywords is very similar to the META keywords on your web pages, which are comma separated.
Article Body should be about 600-800 words long, but it depends a great deal on the publishers' requirements. Some publishers want in depth articles of over 2,000 words. You have to experiment with the most suitable article length for your topics, but don't try to box yourself into a specific rule for article length.

Your article should be written with no HTML formatting as most article submission sites may not accept HTML formatted articles. If you have written your articles in Microsoft Word, convert them to plain text prior to submission.
Include your main keywords in your articles similar to the way we have discussed in the Page Optimization lesson.
No advertorials, or blatant self promotion allowed in the article body.
No links in the article body to your own site or affiliate sites, but text links that are not formatted as "live" links may be allowed to resource sites in the body.

Resource Box should contain about 30–40 words. This is where you can talk about yourself and your business preferably in the third person. Provide no more than 2 live links to your site, at least one of them should be formatted with your website address as the anchor text, in case the publisher doesn't allow "live links.” A live link is a clickable link and not simply text. Here is an example of a "live link,"s www.mysite.com and this is a non "live link" www.mysite.com.

An example of a good article ready for submission

Here is an example of how to create a framework for a well written article and getting it published. Let's suppose you own a golf training camp for young people, and you want to write a 700 word article that explains the best way to select a golf camp. Your target audience will be most likely the parents of teenagers, so your article must convince them a golf camp is the right choice for their children over a few hours of private lessons.
Your article title will be "Golf Camps—The Right Choice For Your Teen!."

Your article must describe the differences between private golf instructions and golf camps in general.
Your article also must emphasize the benefits of instructors getting to know their students and identifying their personal weaknesses and strengths.
The article also has to address every parent's concern about the safety of the children while away from home.
The article must talk about the organizations that certify golf camps and how the parents should check for references.
A camp should also provide other fun activities for young people to participate in such as water sports, team sports and other types of recreations.
And finally you will create a resource box with two links to our website, one of the links will be the actual URL of the website.

As you can see article writing is not magical, but it must have the right focus while staying clear of promotional language. We can offer you another piece of valuable advice. When you write your articles, speak out loud as you write them. We guarantee your articles will sound more natural and be easier to read.

Submitting your articles

The hardest, and most time consuming part of article distribution is the initial set up of the logins and the actual e-zine directory site selection. Be prepared to spend a minimum of two hours on submitting to about a dozen directories and that's with the use of RoboForm, which helps us automatically fill article submission forms with our article content, resource box, and keywords. Although only about 30–40 article directories out of the close to 500 are worth submitting to, it can be still a challenge to find enough time for article writing and submission.
So, let's start discussing the article directory selection process first. Most of the selection criteria that apply to directories also apply to e-zine sites, so instead of repeating them, please click here to review them. Having said that, there are some subtle differences in how we rate article directories vs. general directories. In the case of article directories, the estimated traffic we may get directly matters a great deal more since we actually want our articles to be found and read by humans as well, not just the search engines. Therefore, the most important submission factor to us, as content providers is the ability to insert live links back to our sites from the e-zine sites.

Comprehensive article directory list

In the past few years we have collected over 400 article directory sites, and we have used the Links Plus+ tool to gather all the necessary data to rank them based on their Google PageRank, Yahoo! link popularity, Alexa ranking, and the article directory's age.
Once again we had to rely on the not so accurate Google PageRank and the somewhat skewed Alexa rankings to get some sense of popularity for a particular article directory. The article directory rankings based on these factors will not be 100% accurate, but it's still a very good gauge for us to consider whether or not we should even bother submitting our articles.
Please visit our comprehensive, 8 page Article Submission and Ezine Directory List on our website. We suggest you take a close look at the top 30–40 article directories on this list. We have had great success submitting articles to these e-zine sites for our own company and our clients.

Earned links

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:04:00 +0000

Earned links

An earned link is given and never requested by the website owner. It's given because there is something of value the linking website sees in publishing a link to another resource on a similar topic.
Let's take a look at how your website could earn unsolicited inbound links from other sites.

Your site has some information or resource that's valuable to your market segment and can't be found anywhere else. We are talking about a how to manual, a white paper or even as a simple thing as listing of links to others sites within your genre.
Create a special tool, calculator or e-book and give it away for free. Sooner or later other sites will start recognizing the value of your work and will link to your site so they can serve their own website visitors better.
Create a top 10 or top 100 lists of tips for a subject you know well. People love these lists, and they are being linked to by other sites.
Create a blog and post regularly about your industry. People love to read blog posts that are opinionated, honest, and sometimes even controversial or humorous.
Write unbiased product reviews or submit testimonials about products you like to use. Your site will most likely get lots of links to product reviews as long as it appears honest and unbiased. When you submit testimonials to companies you like doing business with, they may reward you with an unsolicited link to your site.

Solicited links

Solicited inbound links are asked for by the website owner or inserted in other websites in exchange for contributing content or giving reciprocal links. Let's take a look at the ways you can "manufacture" links pointing to your site.

Exchange links with other web masters who have related websites to yours. Requesting a link from the potential link partner site should be relevant to your website's theme. Keep in mind the number of links acquired through link exchanges should be no more than 10%-20% of all your inbound links. In recent years the search engines have reduced the weight given to links that are reciprocated.
Write an article and publish it on well known e-zine sites such as EzineArticles, GoArticles and iSnare. Article submission not only will result in increased link popularity, but also could result in some additional click through traffic to your site.
Writing exclusive articles for a particular website. . In addition to article syndication on major e-zine sites, you can also submit exclusive content to specific target sites in your niche with a link back to your site. In the SEO industry, these types of content pages are also referred to as "presell pages" or "hosted marketing pages.”
Ask your colleagues, business partners, suppliers or friends to link to your site provided the sites are topically similar to yours. What could be easier than requesting a link from someone you already know? Links from industry related suppliers and business associates can have great link popularity boosting benefits.
Do some free charity work or give away products to charities and educational institutions for free. In return for your generosity ask the charity or school for a link to your site.
Join a forum that matches your website's topic and post regularly with your website address in your signature bi-line. Whether you have something to contribute or just ask questions of other forum members, it doesn't matter as long as you make a few posts in the forums. Your website links will be found by the search engines in the forums posts.
Signing up and adding your links to social book marking sites and user generated content sites. Add your site to Del.icio.us.com and Stumbleupon.com and hopefully other users will find it valuable enough to create their own bookmark to your site. Create a simple "lens" about your website on Squidoo.com and point links to your site.
Join Yahoo! Answers and contribute your expertise to provide answers to user questions. A back link to your site can be worth a great deal from Yahoo! Answers.

What are the best types of links?

A website’s link popularity score, Google's PageRank and "anchor text" in the incoming text links all plays a major role in how well it will rank in the search engine result pages. However there are a few other rules that you should keep in mind to maximize your link popularity building efforts.

The best links are one-way, earned and never solicited. These types of links suggest a strong editorial consensus your site has some value to offer it visitors. The links are usually embedded in a body of text of a related article or resource page.
Inbound links from domains with relevant topics should be your first and foremost aim. This requires the development of great content and a desire to contribute something useful to the World Wide Web. If you have something useful to offer, other websites will link to you naturally.
Inbound links from search engine friendly "crawlable" web pages. This rule is very simple, if the search engines can’t reach the web pages where your links are located, your website will not gain any link popularity. It’s not always possible to dictate how and where your links are placed, but in most cases you can request a link from a static, indexable web page.
Inbound links from older domains with high search engine ranking are classified as authority websites by the search engines. Obtaining links from these website is a great way to increase your website’s link popularity. You can find out how old a website is by using the Archive.org tool.
Inbound links form unique domains with their own class C IP address have a greater weight than multiple links from the same domain. Acquiring inbound links from different C class IP address blocks tells the search engines the domains are hosted on the different web servers.
Inbound links should be permanent, static with lots of links to sub-pages. The search engines can detect when inbound links first appear. A web site that removes and adds links at a frequent rate sends signals of low quality to the search engines. The SEO term is "link churning." The search engines love static hyperlinks, but they have trouble following links redirected through client side scripts such as JavaScript. Also keep in mind, the use of rel=”nofollow" links in the code will not pass the link popularity benefits to the target website. Some of the inbound links should also point to the sub-pages of the target site with different anchor texts in the links; this is called "deep linking.”
Inbound links nestled in the content of a web page are more effective especially when surrounded by text related to your website’s topic. When links naturally occur in a body of text, the search engines assign a higher link popularity score to those links compared to links on pages with hundreds of other outbound links per page.
Inbound links from .edu and .gov domains are trusted by the search engines over .com and .net or other top level domains. The argument in favor of search engines giving a higher weight to .edu and .gov domain links is that the inbound links are much harder to attain. There is supporting evidence in patent documents filed by Google pointing to a document scoring system that takes TLD information into consideration.
Inbound links from authority sites directories like dmoz.org and dir.yahoo.com have long been regarded as important building blocks of link popularity for any website. Since both of these directories employ human editors to review individual websites, the search engines place a greater trust factor on websites listed in these directories. Some of the other well established human edited directories include botw.org, goguides.org and joant.com.
The linking page should have less than 50 links on the page, but preferably even less than that. The absolute maximum limit is around one hundred links per page according to Google's Webmaster Guidelines. The more links the linking page has, the less valuable your link will become.
The link partner should link to websites with a similar keyword theme. Use the MSN "linkfromdomain" operator to find outbound links from the link partner site. Visit a sample of the links and look at the page titles and page content for similarities. If most of the outgoing links are pointing to sites the link partner has nothing in common with, a link will have very little value for your site. The MSN outbound links command is formatted like this: linkfromdomain:your domain.com.
Inbound links with a wide variety of anchor text. Most new website owners make the mistake of requesting links to their website using the same anchor text, which is very unnatural and sends a clear signal to the search engines about someone trying to manipulate link popularity and ultimately the site’s search engine ranking. Make your website “link worthy” and people will naturally link to your website using varying link text.
Inbound links from local websites can help better target keywords specific to a city, region, state or country. Obtaining links from local businesses, chamber of commerce site or local charities will help your ranking for regionally targeted keyword phrases.

Avoid "splitting" your inbound links and Google PageRank

Making certain that your inbound links are consistently formatted either (1) with or (2) without the "www" prefix will ensure your Google PageRank and link popularity will not be split. It may not seem like a big deal, but the search engines treat these two domain names as separate entities: www.mydomain.com vs. mydomain.com. What this means to you is, the search engines will store two different link popularity counts for your website, one for the "www" domain and the other one for the one without the "www" prefix. This can hurt your chances of ranking well since neither version of your domain has enough link popularity to beat the competition.
Our suggestion is to choose one format or the other and stick with it for all your links, whether they are internal or external. If you want to have some control over how the search engines index every inbound link coming to your site, you should use a "Re-write" rule on an Apache based server. There is most likely a file called ".htaccess" in the root directory of your Apache web server already. If the file doesn't exist, simply create a text file and name it ".htaccess." and copy and paste the information below.
Open the file, and insert the code below to remove the "www" prefix from any inbound links pointing to your site.

RewriteEngine on

RewriteCond %{HTTP_HOST} !^mydomain\.com

RewriteRule (.*) http://mydomain.com/$1 [R=permanent,L]

Or, if you want to do the opposite, and want to add the "www" prefix in front of every inbound link, use the code below.

RewriteEngine on

RewriteCond %{HTTP_HOST} ^mydomain\.com

RewriteRule (.*) http://www.mydomain.com/$1 [R=permanent,L]

What is link popularity?

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:03:00 +0000

What is link popularity?

Link popularity is a measure of how many websites are pointing hyperlinks at another website. A hyperlink is an HTML tag element that is able to take a user from site-to-site or from page-to-page.
When a hyperlink is displayed in an HTML document, it turns into blue colored text that can be clicked on like this sample link below pointing to www.anotherdomain.com:
This is a link to another domain
And here is the HTML code below to create this hyperlink:

<a href="http://www.anotherdomain.com">This is a link to another domain</a>

Hyperlinks also serve a very special purpose for the search engines. A hyperlink is made up of two main parts. The target URL and the clickable link text, or anchor text. The target URL above is highlighted in green (<a href="http://www.anotherdomain.com">) and the anchor text ( This is a link to another domain ) is highlighted in yellow. The anchor text tells the search engines a great deal about the website where the link is pointing to. For now, just remember the anchor text is a very important part of successful link building.
Here is a brief illustration below of how the search engines may see a few golf related websites linked together.

The search engines' view of hyper links.

The Web by its very nature is based on hyperlinks where sites link to other sites. Each site linking to another site is in fact casting a vote in favor of the sites they link to. Since search engines can organize and count these links in their vast databases, they are able to determine which sites get more inbound links related to specific search topics. However, the search engines go way beyond just simply counting links. Just imagine how easy it would be to get top ranking based on link quantity alone. The search engines combine the ranking scores of on-page factors and the link popularity scores to come up with a final ranking order in response to user queries. While it is still possible to achieve high rankings for moderately competitive terms without a great deal of link popularity, it is unlikely your site will ever rank well for very popular terms without it.
Every inbound link is considered a citation for a particular website. In turn, every citation is interpreted as a recommendation for a site's quality by the search engines. The more citations the search engines can find, the more trusted a site becomes through the power of links. Most of the major crawler based search engines: Google, Yahoo!, and MSN employ some type of link analysis as part of their ranking algorithms and can easily discover newly created links on any site pointing somewhere else.

The benefits of link popularity

Link Popularity is one of the most important and critical aspects of any effective search engine optimization campaign today. Link popularity is the most important off-page factors to consider improving for all websites. The key concept to understand about link building is, you don't need thousands of links to successfully compete, you just need the links that are the most related to your site with the highest quality possible.
In other words, it's not just about getting lots of links from instead, you want links from high quality web pages that are topically relevant to your website with the target keywords inserted into the anchor text of the inbound links. Please refer to this handy checklist below to analyze the backlinks of your competitor's websites and your own.

Off-Page ranking factor checklist

	Off-Page Factors - Links (70%-80% Ranking Score)	How to find out?
1.	How long the domain has been online?	Use the Archive.org website and type in the domain name or use the Links Plus+ tool to retrieve automatically.
2.	What is the total number of unique inbound links to the site not counting site-wide links? Note:Site-wide links are links that appear on nearly every page of an external site pointing to a specific domain.	Use the Links Plus+ tool to retrieve the number of sites linking in using the Yahoo! API. Yahoo! provides the most accurate backlink results and the API allows safe and legal link popularity checking
3.	What is the inbound link anchor text focus? Are there a various keywords used in the link text?	Use the Links Plus+ tool to retrieve the anchor text of sites linking in using the Yahoo! API.
4.	How long the linking websites has been online and how long the links have been there?	Use the Archive.org website and type in the domain or use the Links Plus tool to retrieve automatically. There is no reliable way to find out when a particular link was posted first, but the last modified date of the page may help to narrow down the date range.
5.	Do the inbound link pages contain optimized titles and body text with similar keywords to the link text?	Use the Links Plus+ tool to retrieve the Title tag of sites linking using the Yahoo! API. The body text has to be analyzed manually for the presence of related keywords.
6.	What is the Google PageRank of the site and the inbound links sites?	Use the Links Plus+ tool to retrieve the Google PageRank of sites linking in using the Yahoo! API.
7.	Are website and the inbound linking sites listed in the DMOZ and the Yahoo! directory?	Use the Links Plus+ tool to retrieve the Yahoo! and DMOZ listing description of sites linking in using the Yahoo! API.
8.	Are website and the inbound linking sites listed in any important niche directories?	Use the Links Plus+ tool to retrieve the URLs of sites linking in using the Yahoo! API and visually review the niche directories.
9.	Are there any links from authority sites, trade publications, blogs or forums to the website and the inbound links sites?	Use the Links Plus+ tool to retrieve the URLs of sites linking in using the Yahoo! API and visually review the list of URLs.
10.	What is the domain registration length?	Use the Domaintools.com site to retrieve the WHOIS domain information or use the Links Plus tool to retrieve domain's registration length in the Link Campaign Manager.
11.	What is the inbound link placement on the link pages, are the links inserted in the body text or they are listed in link directory style?	Visually inspect the URLs in your default web browser after Links Plus+ had retrieved the inbound links.
12.	Are the inbound links reciprocated or they are one-way?	Visually inspect the URLs in your default web browser after Links Plus+ has retrieved the inbound links.
13.	Are the links coming from a large number of unique C Class IP addresses? Note: C Class IP addresses are classified as the first three numbers of an IP address. Webmaster can install hundreds of websites on the same web server, which could be used to fool other webmasters into thinking they are getting unique inbound links. The search engines discount links originating from the same C Class IP address	Use the Links Plus+ tool to retrieve the IP address of sites linking in using the Yahoo! API. If you want test for duplicate Class C IP address on multiple sites, use the Ip-Report.com tool.
14.	Are the outgoing links from the site closely related to the website's theme?	Use the MSN "linkfromdomain" operator to find outgoing links like this linkfromdomain:your domain.com.
15	In which country the website is hosted?	Use the Domaintools.com site to retrieve the hosting server's IP address and geographical location.
16.	What does the text say surrounding the inbound link?	Visually inspect the text close to the inbound links.
16.	Are the inbound links site-wide or coming from single unique pages?	Use the Links Plus+ tool to retrieve the URLs of sites linking in using the Yahoo! API and uncheckmark the "Exclude Duplicate Domains" advanced option.

Understanding the Google PageRank

Fighting spam, and running a trusted search engine used daily by millions of users is not an easy job. Google understood this very well even in their early days. The Google's Page Rank was born in the minds of its founders, Larry Page and Sergey Brin at Stanford University. The Google PageRank simply put is the measure of a website's external and internal links on a logarithmic scale, also known as PR. The Google PageRank is the foundation for Google's link popularity calculations.
The Google PageRank scale starts at zero for brand new sites and it can reach a maximum of ten for well established sites with thousands of inbound links. Only a handful of sites can ever reach a PageRank of ten, for example, Google and Adobe have a PageRank of ten with a handful of other sites. An average website will normally have a PageRank of between 4 and 6. The more popular websites will have a PageRank of 7 or higher. As an example MSN and Yahoo! both have a PageRank of 9. Google PageRank is used to assign a value to the importance of every web page on the internet. To arrive at this value Google measures the links pointing to your website found on other web pages. Links from each site linking in counts as a 'vote' for your site. 'Votes' from sites with a higher page rank are weighed more than votes from sites with a lower page rank or no PageRank at all. Also, pages with a lot of links on them will pass a lot lower page rank value to the target page than link pages that have only a handful of external links. So acquiring links to your site from other websites is an important strategy for achieving a high PageRank value and ultimately a higher search engine ranking with Google.
The PageRank correlates to the number of inbound links to a site, but it's not a linear relationship. The pure number of inbound links can't be compared alone. For example two websites reporting identical number of inbound links could have different PageRank values due to the variance of PageRank of individual back links. It suffices to say, the number of backward links are a very important measure of a website's ability to compete in the natural search results. The Google PageRank and the anchor text in incoming links play a major role in your sites ranking in the search engine results pages (SERP).
A higher Google PageRank also delivers some other benefits. One of them is the increased spider visits by the search engines, which will guarantee freshness of your web pages in the search results and likely more pages indexed as well.

Download and install the Google Toolbar

The Google Toolbar is one of the most widely used tools by search engine optimizers and it can provide invaluable information about any website's popularity on the Internet. It also comes with some very handy web browser utilities, including pop-up blocking and automatic web form filling.

The Google toolbar as displayed in Internet Explorer

The Google toolbar is available for Internet Explorer version 5.5 and higher. A newly released FireFox compatible Google toolbar is also available.
The most important feature of the Google Toolbar is the Google PageRank gauge. You may have to enable it in the options menu if it's not visible on the toolbar. The PageRank gauge is displayed on every page you visit in the middle of the toolbar as a green bar like this . When you move your mouse over the toolbar, the PageRank displays a number between 0-10 called the Google PageRank. Simply put, the PageRank helps Google determine the importance of a web page. The Google PageRank constantly fluctuates internally and it's a floating point calculation. This means when you see a value of 4, for example on the toolbar, it can be any value between 3.5 and 4. The Google toolbar PageRank public interface is normally updated only about 3-4 times a year.

Checking backward links

Another important feature of the Google toolbar is the "Backward Links" search, which is displayed as a menu option directly below the Google PageRank like this:.

The Google Toolbar "Backward Links" search feature

One important thing to note about the Google Toolbar "Backward Links" checking feature is that it will only display a filtered set of inbound links to a website, and it's not a reliable way to determine the true number of inbound links. According to some SEO professionals, Google only displays inbound links from pages that have a minimum of PageRank 4, but this can't be reliably confirmed. The reason for Google's continued secrecy about the true number of backlinks is to keep webmasters guessing about how top rankings are achieved. So please don't use Google as the sole means of checking inbound links for your own site or your competitors as it's highly unreliable.
Luckily, Yahoo! is a very trustworthy source of inbound link checking and they even have a set of Site Explorer tools for webmasters to use for free. SEO Studio also has a built in capability to check inbound links using the Yahoo! API to any website. Using the Yahoo! API ensures your IP address will not be banned for running a larger number of link checking queries. The Links Plus+ tool's link popularity checking features goes way beyond the Yahoo! Site Explorer's linking data. We'll cover in detail later how to use the SEO Studio link analysis tools to your maximum benefit.

A better SEO toolbar for FireFox

Aaron Wall, a well know and respected author of SEO Book and many industry articles has released a free Firefox based SEO tool called SEO Firefox. The SEO Firefox extension gathers a wealth of information about link popularity and many other off-page factors under the listing of each search result. It's a very convenient ad-hoc tool to complete a quick off-page analysis on top ranking competitors without leaving your web browser.

Proper Google PageRank distribution through internal links

Internal linking techniques and outbound links originating from your site can play a big role in how well your site will rank. Internal and external linking can also affect the Google PageRank value of your home page and internal pages.
The rule of thumb to follow for all sites is to ensure the footer, header or side navigation contains links back to the important pages of the website from every page. This can be accomplished with the use of some type of search engine friendly menu system. To further simplify the maintenance of adding and removing menu items, the use HTML server side includes or server side scripting languages like ASP, PHP, CGI or .NET is highly recommended. A well interlinked website is not only great for search engine ranking, but it also increases your site's usability.

Let's illustrate a well laid out website that is heavily interlinked:

The menu system in the side bar and the footer of this site ensures that every important page receives the Google PageRank.
Beyond the basic steps of directing the Google PageRank to your main pages, you may also want to protect your site from "leaking" valuable PageRank to other pages on your site that are not as important to rank well, but still need to be found by your visitors. We are referring to privacy policy, or terms of service pages and many other non search engine relevant pages. In these cases, you may want to use the "nofollow" link attribute as illustrated below in the links. The nofollow link attribute tells the search engines the link does not pass any link reputation or Google PageRank value to the target page whether it's an internal or external page. All major search engines respect the nofollow link attribute.

An example of using the "rel=nofollow" attribute:

<a href="http://www.mydomain.com/privacy.htm" rel="nofollow">Privacy Policy</a>

The "nofollow" links will function as normal links. There will be no noticeable difference to the website user. The search engines, however, will take note of the attribute and will not pass link reputation or Google PageRank to external or internal pages. The benefit of this approach is being able to control and channel the Google PageRank throughout the site to our advantage without leaking valuable PageRank to internal or external pages we don't want link reputation to flow to.
Another popular option to preserve the Google PageRank is to link to less important pages on your site using JavaScript based dynamic links. These types of links pass no PageRank value since the search engines can't follow them. It's important to note that JavaScript executes in the browser window of the website visitor. Since the search engine spiders don't open browser windows, dynamic links are not followed by the engines. Here is an example of a dynamic link not followed by the search engines.

An example of using a dynamic JavaScript based link:

<a href="JavaScript:window.open('somepage.html', 'MyNewWindow')"

How can external links lift your sites ranking?

Grasping the concept of link popularity for novice web masters can be fairly complex. Link popularity can be expressed in rather simple terms of links equal votes. Just like in a democratic election, votes are cast for the favorite candidates. As a webmaster, you want to make sure your website becomes a favorite site to link to by others site within your topic because it has some value to offer. Your ongoing job as a webmaster will be to make a quality site and seek inbound links from as many related sites as you can.
Let's illustrate the linking of sites on the web, and the ranking factors behind each incoming link. As you look at this diagram, you will notice how the Google PageRank from high PR sites pushes the Google PageRank value of our own imaginary site to PR6. Each incoming links to our site will pass a certain amount of its PageRank to our home page increasing its own PageRank. For the purposes of this illustration, we'll assume the inbound links are coming from sites which don't use the "nofollow" link attribute or dynamic linking and therefore pass the full PageRank value to us.
Sites linking to us with high a PageRank value are contributing a higher PageRank than sites that have a lower PageRank of only 1 or 2. The sites linking to us with a PageRank of zero still could be valuable provided they are indexed by Google and are closely related to our topic.

An illustration of Passing the Google PageRank.

Beyond the PageRank value being passed to us, we are also receiving direct votes for our site from those external pages, increasing our site's overall link popularity.
Although each link can be a valuable vote for us, the real question is:

Do the websites linking in have a similar keyword theme to our site?
Do the link pages contain relevant title tags, body text and internal links to our site?
How many other links are present on those link pages linking to us?
What is the Google PageRank of the site and link page linking to us?
Are the linking in sites considered an authority on the subject matter?

The search engines definitively notice these seemingly subtle differences, and therefore you should also ensure you only request links from relevant sites with the same keywords in their titles, web pages and internal links. In the upcoming lessons well be discussing the most effective techniques to acquire links, and the various ways of requesting links from other webmaster. You'll also learn about specific inbound link formatting options that can make or break your link building campaign.

Link manipulation and the rise of link spam

The reason search engines develop and continually tweak their link popularity algorithm is to minimize the effect of unscrupulous web masters who might use spamming techniques to help their sites rank higher. The manipulation of inbound links by webmasters to gain commercial advantage continues to be the biggest challenge for the search engine to tame and control. Link analysis gives search engines a new way of determining which pages are more relevant for particular topics or query phrases. Google even defines and warns webmasters against using link schemes in their webmaster guidelines. There is a very good description of what links spam is and how the search engines deal with link popularity manipulation in a university research paper titled SpamRank Fully Automatic Link Spam Detection (PDF Document Link).
Here are the most popular link spamming techniques:

Guest book spam. Guest books used to be very popular a few years ago. Guest books allowed visitors to leave comments and feedback, but soon dishonest marketers started using guest book forms to submit unrelated and unwanted links. Although the number of guest books is on the decline due to other user generated content options emerging, guest books are still exploited today by link spammers for gaining link popularity and Google PageRank.
Blog comment and Trackback spam. This link schemes involves some type of automated tool or script that inject promotional links into other people's blogs who are unaware of the available comment protection methods such as captchas which presents a small image for human verification. The spammers always look for the path to least resistance and search out vulnerable blogs running older versions of Wordpress and other blogging scripts that automatically approve blog comments. The search engines recommended webmaster to use the "no-follow" link attribute tag in all blog comments posted by users to avoid passing link reputation and the Google PageRank to sites that had not been reviewed by the blog owner.
Forum post and forum profile spam. Not much different from blog comment spam, forum posts are generated by automated scripts as well and look for loopholes in popular forum softwares such as PHPpbb and other open sources forum packages. The automated scripts can create a fake user IDs on forums and start making forum posts laden with spammy links within minutes. Because forums don't use the "no-follow" link attribute, the spammers prefer to post to forums or create profiles with self serving promotional links.
Cross linking. Cross linking involves creating a network of unique domains for the purpose of manipulating link popularity and the Google PageRank. The spammers heavily interlink the sites to distribute link popularity and PageRank among all the participating domains. Most often than not, all the websites are hosted on the same server, which makes the detection of this type of linking scheme very easy to identify by the search engines.

Who do you trust?

Let us introduce you to a new term called "TrustRank." TrustRank is Google's refinement of the purely PageRank driven algorithm which doesn't take into consideration a website's quality and authority. The Google PageRank is strictly driven by the number of inbound links, and the PageRank distribution of the links flowing between the pages from external and internal sources. The PageRank doesn't care about topical relevance or whether or not the site contains any useful information. While the Google PageRank could help evaluate web pages' importance globally, it was ill equipped to deal with spam and PageRank manipulation in specific market segments. For example, the insurance and financial sectors are notorious for attracting the most spammers, but we could list a number of other niches, such as cell phone ring tones, mp3 download site and many others.
In order to combat web spam, Google introduced a new algorithm called Trustrank in a research paper titled "Combating Web Spam with TrustRank." Essentially TrustRank gives higher ranking scores to sites that get links from high quality "seed" websites that are considered an authority on a specific subject matter.
Here is how the Stanford research paper defines the inner workings of TrustRank:

"The algorithm first selects a small seed set of pages whose "spam status" needs to be determined. A human expert then examines the seed pages, and tells the algorithm if they are spam (bad pages) or not (good pages). Finally, the algorithm identifies other pages that are likely to be good based on their connectivity with the good seed pages."

What does this mean for your site? Getting links directly from topically relevant sites considered "seed" sites or links from sites who have links from "seed" sites is the key to higher ranking. The "seed" sites are also referred to as authority sites or hubs. You can find hubs by searching for sites that provide links to many top ranking sites. Fore example if you wanted to find the best authority sites, you would do a search for the top 10 sites and than looking at their backlinks, you would find which backlinks they have in common. The top sites most likely have links from the DMOZ and Yahoo! directories and a few other industry specific organizations, blogs or forums.

You can speed up the manual link analysis process a great deal with the help of a fantastic online tool called the HubFinder created by SEOBook.com. Just enter your keyword phrase and select the number of top ranking sites to check and the minimum number of matches for sites linking in. Start with a lower number of minimum matches to make sure you don't miss any important sites to consider getting links from.

The magic of the link anchor text

Every one of the above off-page factors are very important, but probably none of these factors have as much influence on your search engine ranking as the inbound link anchor text. Since the search engines can only understand links in terms of the clickable link text it crucial to ask your link partners for very specific link text formatting with your keywords in the inbound links.
Here are the most affective tips for inbound link anchor text selection and formatting using a website selling golf shoes as an example.

Request your keywords to be inserted into the linking text, but vary the anchor text of the keywords. Pay special attention to how many times you request the same keywords to be used in the inbound link text by your link partners. If every one of your inbound links will look like the one below, the search engines will suspect there is some unnatural link building happening to the site. They may discount the value of other links with the same anchor text, or they may penalize your site for other related terms as well.

Below is a sample link pointing to the home page targeting the main keyword phrase "golf shoes":

<a href="www.greatgolfshoes.com/">Home of Great Golf Shoes</a>

The resulting link will look like this Home of Great Golf Shoes
Request some of the inbound links to point to sub pages of your site with anchor text that matches the title tag of the target page. Ask for some of your links to be pointed to internal pages like the illustration below targeting a different keyword phrase. This type of linking is also referred to as "deep linking. Ensure, you point at least 30%40% of all links to the sub pages of your site with the appropriate target keywords that match some of the keywords in the target page title.

A "deep link" pointing to a sub page of the greatgolfshoes.com domain targeting the secondary phrase "nike golf shoes":

<a href="www.greatgolfshoes.com/nike-golf-shoes.html">Nike Golf Shoes</a>

The resulting link will look like this Nike Golf Shoes

Changing the anchor text in the inbound links and pointing links to sub pages accomplishes two things:

A large number of links to sub pages suggests to the search engines your site has a wealth of information to offer its visitors and should be considered a serious resource. A shallow inbound linking structure and nearly identical anchor text in the majority of inbound links to the home page is a clear sign of link manipulation by the search engines. The most likely penalty will be an almost non existent ranking for the target keywords most often found in the inbound anchor text.
Secondly, getting high ranking for secondary keyword phrases can't be accomplished easily without inbound links to sub pages targeting secondary key phrases no matter how well you optimize those pages. If the inner pages are not receiving any direct inbound links, they will most likely not rank well for highly competitive keyword terms. Although they may rank for some obscure low search volume keywords.

"Off-page" analysis example

Before we start up the SEO Studio Links Plus+ tool, we wanted to ensure you fully understand how link analysis works by directly checking the search engines for backlinks.
Here is a brief list of the major search engines and their "backlink" checking search commands to find inbound links to a particular domain. Try the commands out on each search engines and observe the results and more importantly the differences. Have you noticed the number of links from Google is grossly under reported? We have warned you about this, so please use Yahoo! for link analysis instead.

Search Engine	Display Indexed Pages Command
AltaVista	link:your-domain.com
AllTheWeb	link:your-domain.com
Google	link:your-domain.com
Yahoo!	linkdomain:your-domain.com -site:your-domain.com
Yahoo! Site Explorer!	enter the website address and click on "Inlinks"

Entering the domain name with the "www" prefix or without it could have big difference in the number of backlinks reported.
In the next lesson we'll discuss the ways you can ensure that all your links are pointing consistently to the "www" prefixed version of your domain to insure your site is not "splitting" the Google PageRank and its link popularity strength.

1. Open the Links Plus+ tool

Enter the website address you want to find the inbound links to and enter a keyword phase you want to use in the keyword analysis of the link pages. The second option comes very handy if you want to retrieve the page titles and META tags of inbound links and perform a deep analysis on them.

The SEO Studio Links Plus+ tool configuration screen for retrieving inbound links to Thepartsbin.com

Select the Yahoo! search API to perform the inbound links search. Please note you will need to request your own Yahoo! developer API key from Yahoo! to use this feature. In addition to the Yahoo! API inbound link checking, you can also use other engines such as Google, or Hotbot, but we recommend the Yahoo! API due to safe and legal link checking that doesn't jeopardize your PC's IP address being blocked.

Selecting the search engines for the "backlink" check in Links Plus.

Select the inbound link analysis data shown below in the Advanced options window. These options will give us a good idea about the thepartsbins.com's linking strategy. Please note, we have decided to exclude duplicate links and internal links to clean up the search results prior to reviewing the links. This will help us to comb through the links much faster.

When you have selected the options below, hit the Start button to start the inbound link retrieval process to thepartsbin.com website.

Selecting advanced options in Links Plus.

In the links search results screen below, you will see a handful of links retrieved from Yahoo!. The Links Plus+ tool can retrieve hundreds of links and analyze them quickly. We can clearly see this site is targeting "import car parts" as one of their main keywords in addition to their own website name and a few other keyword terms.

Please take note of the different anchor texts used in the linking text to this site. As we have discussed in the previous section, varying the anchor texts in the inbound links will steer you clear of any potential link spamming penalty.

Also note the linking page titles, as you can see they are a very close matched to automotive related key phrases. This is one of the reasons thepartsbin.com site is at top of the search results for car parts related terms.

The results of checking inbound links to the Thepartsbin.com site in Links Plus.

How do websites get indexed?

noreply@blogger.com (Monirul Islam Monir) — Tue, 03 Jan 2012 05:02:00 +0000

How do websites get indexed?

If you have never submitted your website to any of the search engines and found yourself stumbling upon your site on Google, Yahoo!, or MSN, don't be overly surprised by your discovery, there is a good reason for it.
The top three search engines have automated the retrieval of web content by following hyperlinks from site to site. They are called "crawlers", or sometimes referred to as "spiders", "bots" or "agents". Their job is to index fresh updated content and links. Your website likely got included in their database because the spiders have discovered a link pointing to your new domain somewhere on the web. In short, someone had placed a link pointing to your website on one of their web pages, blogs or may be your site was bookmarked on popular bookmarking sites such as Delicious.com or Stumbleupon.com.
Most likely nobody asked you for your permission to link to your site, but alas, this is the nature of the web. Every website has the ability to connect to another via hyperlinks.

Do I have to re-submit a new or changed web page to get re-indexed?

The crawler based search engines automatically re-index websites daily, weekly or monthly depending on the website's popularity. The depth of the indexing varies each time the search engines visit your website. Sometimes they perform a deep crawl of every page and other times they may just skim your website looking for changed or new web pages. The frequency of the deep crawls can't be accurately predicted, but search engines perform deep crawls about every 1-2 months and shallow crawls are performed as often as daily, depending on how popular the website is and its Google PageRank value. Higher Google PageRank triggers more frequent updates by Google. We'll tell you more about the Google PageRank and its effects on your search engine ranking in the next lesson.

Submitting to international versions of Google, MSN and Yahoo! myth... busted

Sometimes you may come across search engine submission companies making wild claims about the advantages of their submission services. One of those claims is the advantage of submitting to international versions of Google, Yahoo!, and MSN. The offer goes something like this: "get listed in Google UK, Germany, France, Brazil, etc." Sorry to be so blunt here, but this is a load of "BS."
When you submit your website to Google, Yahoo!, or MSN, your website is automatically included in all the international versions of their search engines. The claim that you need to submit your site to international versions of Google, Yahoo and MSN falls into the same category as submitting your site to five hundred thousand search engines. In the end, it will only make your wallet thinner and doesn't result in any advantage for your site.

The traditional search engine submission process

Although the traditional method of submitting your website to a search engine in order to get listed is still viable, there are much faster methods to get your site indexed. The traditional registration method is known as search engine submission and it's the process of directly notifying the search engines about your new website by visiting them and submitting your URL through their web forms.
In order to submit your website, you are required to enter your home page URL only, and sometimes a brief description of your website. One very important thing to note is you never have to submit individual pages of your site to crawler based search engines.

Manual or automatic submission?

There are two ways you can submit your site to the search engines using the manual method outlined above or using some type of automated software tool or online service. Our own SEO software tool, SEO Studio comes with a free automatic submission tool.
The most obvious benefit to using an automatic submission tool is that it will save time. If you only want to submit one website to the Google, Yahoo! and MSN you may be able to accomplish the task in less than an a few minutes. But if you want to submit multiple websites to dozens of international search engines the time required would be greatly increased. The SEO Studio submission tool can submit your website details automatically to multiple search engines simultaneously with the click of a button. Optionally, the SEO Studio submission tool can create a submission report for future record keeping.

How can we speed up the indexing process?

The average waiting period for a new website to get indexed by the major search engines can vary from a few days to a month or more. If you get impatient and decide to resubmit your site over and over again, the search engines may in fact make you wait longer, so don't do it. The most effective solution to getting your website indexed faster is to gain a few links from sites that have already been indexed by Google, Yahoo! or MSN.
You may be able to reduce the waiting period for indexation from a few weeks to as little as 48 hours by following these simple steps outlined below:

Get your web site listed in a local trade organization's online directory or chamber of commerce website.
Submit your web site to international and local search engines and directories.
Exchange links with other related websites, look for high Google PageRank link partners.
Get listed in DMOZ, Yahoo! and other smaller, but high quality directories.
Create a useful blog on topics related to your website, and ask other websites to link to your blog.
Submit your blog's RSS feed to the top search engines. Google, Yahoo! and MSN use blog feeds to power their blog search engines and when you submit your blog's RSS feed URL, your site also gets indexed right away.
Participate in popular forums or community discussions and post your website URL as part of your signature.
Create a press release and submit it to an online press release distribution service such as prweb.com
Submit your site using Delicious.com or Stumbleupon.com. Both of these social bookmarking and discovery sites are an excellent way to get links pointing to your site.
Submit your site using the Google Site Map will ensure a quick indexing process by Google of all your important web pages.

Finding cached copies of web pages

A cached copy of the web page is the search engine's view of a page at a specific point in time in the past. Each cached web pages is time stamped and stored for retrieval, but only the text portion of the page is being saved by the search engines. All the images and other embedded object are stripped out prior to archiving.
When the user clicks on a "Cached" web page link, the search engines combine the archived HTML source code with the server side images and object that are still present on the web server.

Clicking on the "Cached" link will retrieve the archived copy of the web page as it was "seen" by Google the last time.

Yahoo! and MSN also provides this very useful function to its users, but Google is the only one that actually provides a command that you can enter in the search window to look up a cached copy of a web page like this: cache:your-domain.com.

What are the page size limits for search engine crawlers?

An often neglected topic pertaining to search engine indexing is how much content search engine spiders actually index. The search engine crawlers have preset limits on the volume of text they are able to index per page. This is important, because going over the page size limit could mean your pages may only be partially searchable.
Each search engine has its own specific page size limits. Familiarizing yourself with these limits can minimize future indexing and ranking problems. If a web page is too large, the search engines may not index the entire page. Although the search engines don't publish exact limits of their spiders' technical configuration, in many instances we can draw definite conclusions about page size limitations. Various postings by Gooogleguy, on Webmasterwold.com and our own observations point to a 101 Kilobytes (KB) text limit size by the Googlebot crawler. At the beginning of 2005 it appeared that Google indexed more than 101 Kilobytes of individual HTML pages. We continue to see evidence of web pages larger than 101KB in the search results pages of Google.
Here is an example of a large HTML page found on Google with a search for the keyword "recipe" Try typing this command into the Google search box: filetype:html recipe. The screenshot below shows a web page, indexed with over 200 Kilobytes of text.

The evidence of larger than 101KB HTML documents being indexed by Google in July 2005

Other popular document types found on Google are Adobe's Portable Document File (PDF) types. The PDF file size indexed by Google is well over the 101 Kilobytes allowed for HTML document types; we estimate the file size limit for PDF files to be around 2 Megabytes.
The other major search engines, Yahoo! and MSN have similar or even higher HTML, and PDF file size limits. For example the Yahoo! and MSN spider's page size limit seems to be around 500 Kilobytes. Beyond the well known PDF file format, all major search engines can index flash, Microsoft Word, Excel, PowerPoint, and RTF rich text file formats.

Checking your website's indexed pages manually

In the previous section we have discussed how new websites get indexed and how the submission process works. If we want our websites to rank well, we have to make sure all the web pages contained within our website get crawled as frequently as possible.
Finding out how many web pages the search engines have indexed is important for two reasons:

Web pages that are not indexed by the search engines can never achieve any ranking. In order to determine a web page's relevance in response to a query, the search engines must have a record of that page in their database including the complete page content.
The number of web pages indexed can influence a website’s overall ranking score. Larger websites tend to outrank 2-3 page mini websites, providing all other external ranking factors are equal. A word of caution to those who are thinking of using automated tools to produce thousands of useless pages to increase a website's size. This type of "scrapped" content will only ensure your site will be banned by the engines in no time.

There are very simple ways to check if your website has already been indexed. Go to a search engine, and simply enter the domain name of your website or some unique text that can be found on your web page only. This can be your business name or a product name which is unique to your website.
Finding out if your home page is indexed is very important, but what about all the other pages on your site? Google, Yahoo!, and MSN provide search commands for finding all the pages indexed on a specific domain. These search options are accessible on most engines by clicking on the advanced search option link next to the search box.
Here is a list of commands for the major search engine to find the individual web pages indexed:

Search Engine	Display Indexed Pages Command
AltaVista	domain:your-domain.com
AllTheWeb	domain:your-domain.com
AOL Search	site:your-domain.com your-domain.com
DMOZ/Open Directory	your-domain.com
Google	allinurl:your-domain.com+site:your-domain.com
HotBot (ASK Jeeves)	domain:your-domain.com your-domain.com
MSN Search	site:your-domain.com
Teoma	site:your-domain.com your-domain.com
Yahoo!	site:your-domain.com your-domain.com

Total indexed pages online reporting tools

The above method for checking indexed pages is just one of many ways we can find out how many pages got indexed by the search engine crawlers. There are some excellent free online tools available to check the number of indexed pages on multiple search engines simultaneously. We are especially fond of Marketleap.com's indexed page checking feature. Their search engine saturation reporting tool is especially useful since it allows you to enter up to 5 other domain names to check. This a great way to check side-by-side the number of web pages indexed compared to your competitors.

Detailed indexed pages reporting with SEO Studio

SEO Studio provides an indexed page checking feature as part of the Links Plus+ tool. The Links Plus+ tool can extract additional information about each indexed URL, including the page title, META keywords, META descriptions and Google PageRank. If you enable the keyword analysis option in the advanced options screen, Links Plus+ can also display the keyword density of the title and META tags for each individual page.
One of the most valuable features of this tool is its ability to display the Google PageRank of each indexed page. The Google PageRank is an important ranking factor, and a good indication how well individual pages can compete for top rankings.
In the next lesson, we will cover a topic called “deep linking” and how individual pages on your website can rank higher for specific keyword terms than your home page for example. When you know the PageRank value of individual pages on your website, you can better target your link popularity campaign to channel PageRank to individual pages and to increase the number of pages indexed by the search engines.

Controlling search engine spiders with the Robots.txt file

The major search engines including Google, Yahoo! and MSN use web crawlers to collect information from your websites. These search engine spiders can be instructed to index specific directories or document types from your website with the use of the robots.txt file. This file is a simple text file and has to be placed in the root folder or top-level directory of your website like this: www.mydomain.com/robots.txt.
The robots.txt file can contain specific instructions to block crawlers from indexing entire folders or document types, such as Microsoft Word or PDF file formats.
The Robots.txt file has the following format:
User-agent: <User Agent Name or use "*" for all agents>
Disallow: <website folder or file name or use "/" for all files and folders>
In the table below we have provided some instructions on how you can set different crawler blocking methods in the robots.txt file.

To do this:	Add this to the Robots.txt file:
Allow all robots full access and to prevent "file not found: robots.txt" errors	Create an empty robots.txt file
Allow all robots complete access	User-agent: * Disallow:
Allow only the Googlebot spider access	User-agent: googlebot Disallow: User-agent: * Disallow: /
Exclude all robots from the entire server	User-agent: * Disallow: /
Exclude all robots from the cgi-bin and images directory	User-agent: * Disallow: /cgi-bin/ Disallow: /images/
Exclude the Msnbot spider from indexing the myonlinestore.html web page	User-agent: Msnbot Disallow: myonlinestore.html

Controlling indexing of individual web pages with META tags

One of the simplest ways to control what search engines index on your website is to insert code inside your HTML pages META tags section. You can insert robots META tags that can restrict access to a specific web page or prevent search engine spiders from following text or image links on a web page. The main part of the robot META tag is the index and follow instructions.

The robots META tag has the following format:
INDEX,FOLLOW: <Index the page and follow links>
NOINDEX,NOFOLLOW: <Don't Index the page and don't follow links>

The example below displays how we can use the robots META tag to prevent spiders from indexing or following links on this web page.

In the table below we have provided some more examples of how the robots META tags can be used to block search engine crawlers from indexing web pages and following links.

To do this:	Add this to HEAD section of your web pages:
Allow the web page to be indexed and allow crawlers to follow links	<META NAME="ROBOTS" CONTENT="INDEX,FOLLOW">
Don't allow the web page to be indexed and allow crawlers to follow links	<META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW">
Allow the web page to be indexed, but don't allow crawlers to follow links	<META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW">
Don't allow caching of the web page	<META NAME="ROBOTS" CONTENT="NOARCHIVE">
Don't allow the web page to be indexed and don't allow crawlers to follow links	<META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW">

Indexed pages reporting tools using web server logs

So far we have discussed the methods you can use to find out which pages on your site had been indexed by the search engines. An alternative and very effective method to report search engine spider activity on your website is to use your web server logs and some type of visitor analysis software that can extract search engine crawler data.
Each time a search engine spider requests and downloads a web page, it creates a record in the web server's log file. Analyzing these large web server logs can not be accomplished effectively without the use of specific software tools. These tools can aggregate and summarize large amounts web server log data and report search engine spider activity by page. Some of the better known visitor statistics analysis tools can provide basic search engine spider reporting, but a specialized software tool called Robot-Manager Professional Edition can also help you create Robots.txt files.

When analyzing web server logs we want to know:

Have there been any search engine spider visits? If there are no spider visits, there is no chance of getting ranked. If you don't see any sign of crawler activity in your web server logs it's time to get your site indexed by acquiring some high quality links. Please refer to our guide on Getting Indexed in step 5.
When was the last spider visit? The more recent the last crawler visits are the better. Frequent search engine bot visits ensure your new and updated content gets into the search engine databases and can potentially rank in the search results.
Did all the major search engine spiders send their crawlers to index our website? Google, Yahoo! and MSN all have their own crawler agents and they leave different trails in the web server logs to identify them. Please refer to the list below to identify the Google, Yahoo! and MSN crawlers.
Googlebot: Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html), Yahoo! Slurp:Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp) and the MSNbot:msnbot/1.0 (+http://search.msn.com/msnbot.htm)
Did the search engine spiders index all of our web pages? We can type the URL into the search engine's search box, we can use the site command, and we can also check the spidered pages using a web server log analyzer.
Did the search engine spiders yield to our Robots.txt file exclusion instructions? Finding web pages or images that you don't want the public to see on the search engines can be very upsetting. You should double check your robots.txt file instructions and perform a search for restricted file URLs and images on the search engines.

Indexed pages reporting tools using server-side scripts

If you don't want to download large amounts of web server log files to analyze, there is another method to report search engine spider visits. A free set of web server scripts called SpyderTrax was developed in PERL by Darrin Ward to track some of the major search engines spiders, Google, Yahoo!, MSN, AltaVista, AllTheWeb, and Inktomi among others. Complete installation instructions are available on the website. Once you have inserted a few lines of code into your web pages, the program starts tracking spider visits automatically.
The screenshot below illustrates how SpyderTrax reports search engine spider visits.

SpyderTrax's search engine crawler activity reporting interface

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