Marketing Nirvana

Local Marketing with Mike Blumenthal

Daron Babin — Mon, 14 May 2012 15:25:03 +0000

Brad discusses Local Marketing with Local Search and Web Consultant Mike Blumenthal. They discuss Google places, How local companies should build their web presence, The top things local companies should do to success and AdWords Express vs AdWords.

Bid Management with James Zolman

Daron Babin — Mon, 02 Apr 2012 16:34:30 +0000

Should you use a bid management system, the differences between bid management and excel bidding, the perfect bid management system, how often you should change bids and what bid management doesnt do. That and more with Quality Scores CEO James Zolman.

YouTube Marketing Tips

Daron Babin — Wed, 28 Mar 2012 13:43:16 +0000

Brad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.

They discuss ways creating YouTube videos, making a compelling video, where to showcase your promoted videos, and much more.

How to Track Phone Calls

Daron Babin — Mon, 06 Feb 2012 22:51:32 +0000

We learn how to track phone calls with David Szetela, the CMO of Call-tracking and analytics software company Bionic Click, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.

Content Marketing Solutions

Daron Babin — Mon, 09 Jan 2012 19:04:05 +0000

Content Marketing connects authentic experts with customers who need their services and advice. Brad discusses Content Marketing Solutions with the President at Venture Marketing and the Chief Marketing Advisor at Mercantec, John Fox.

Using Ad Copy Testing and Multiple Ads

Daron Babin — Mon, 05 Dec 2011 22:26:27 +0000

Brad discusses Using Ad Copy Testing and Multiple Ads with Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model. He explains how a set of ads can outperform the best ad in an ad group.

How Google +1 Affects AdWords

Daron Babin — Mon, 07 Nov 2011 17:38:22 +0000

Learn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR impacts and much more.

AdWords Search Query Data and Workflow

Daron Babin — Tue, 04 Oct 2011 15:58:00 +0000

Brad speaks to PPC Specialst Chad Summerhill about AdWords Search Query Data and Workflow, how to find your search query data, how to block queries, query tools, and much more.

Devising Killer Facebook Ads

Daron Babin — Tue, 13 Sep 2011 17:03:53 +0000

Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.

Quality Score in High Resolution

Daron Babin — Mon, 01 Aug 2011 21:31:10 +0000

Brad speaks to paid search expert Craig Danuloff, author of the book Quality Score in High Resolution, which offers details, explanations, and insights into the calculation, application, and management of quality score.

PPC Mindmeld, Product Launches and Autoresponders

Daron Babin — Mon, 11 Jul 2011 22:56:42 +0000

John Fox tells us about PPC Mindmeld microconference project, his experience in creating micro conferences and some of the fun stuff, the pitfalls to overcome, and some marketing advice as well as his work on autoresponders.

Valuable Insights into the Google Display Network

Daron Babin — Mon, 06 Jun 2011 21:10:05 +0000

Display Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.

Topic targeting allows you to serve ads based upon a topic â€“ no keywords or placements are required. Choosing just a topic can bring in more inventory that most companies can handle (and convert). This feature only works across the Google display network.

How to Use AdWords Campaign Experiments

Daron Babin — Mon, 02 May 2011 18:18:23 +0000

Learn How to Use AdWords Campaign Experiments and how they can help you out tremendously in your testing with Melissa Mackey, the Online Marketing Manager at Fluency Media, and author of BeyondThePaid, where she writes on the topics of pay-per-click and search marketing.

Ecommerce Management and Tactics

Daron Babin — Mon, 14 Mar 2011 17:51:23 +0000

Lisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a store owner and PPC manager for ecommerce sites.She joins Brad to discuss Ecommerce tactics including Bidding, Organizing, Product extensions, Conversion assists, Funnels, Tips And more.

Building Businesses Around Testing Traffic

Daron Babin — Tue, 08 Feb 2011 03:41:04 +0000

Learn about building businesses based around testing traffic, and analyzing the economics of a business with author, speaker, consultant and so-called Wizard of Google AdWords, Perry Marshall.

Ad Copywriting and Crowdsourcing

Daron Babin — Mon, 03 Jan 2011 17:26:20 +0000

Host Brad Geddes welcomes Rob Lenderman, one of the co-founders of BoostCTR and Ryan Healy, BoostCTRs Director of Writer Development to discuss ad copy writing and how they examine their work via a method of crowdsourcing.