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	<title>Webmetrics Performance Blog</title>
	
	<link>http://blog.neustar.biz</link>
	<description>Numbering, addressing, routing and the Internet</description>
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		<title>Mother’s Day E-Retailer Web Performance</title>
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		<comments>http://blog.neustar.biz/web-performance/mothers-day-e-retailer-web-performance/#comments</comments>
		<pubDate>Thu, 23 May 2013 14:00:34 +0000</pubDate>
		<dc:creator>Alan Dyke</dc:creator>
				<category><![CDATA[Don't show on home]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Web Performance]]></category>
		<category><![CDATA[Web Performance Analysis and Testing]]></category>
		<category><![CDATA[emulated mobile monitoriing]]></category>
		<category><![CDATA[mobile monitoring]]></category>
		<category><![CDATA[real user monitoring]]></category>
		<category><![CDATA[web performance]]></category>

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		<description><![CDATA[Mother’s Day – a day where we know consumers flock to the Internet to buy flowers, jewelry, chocolates and cards for their mothers, daughters, wives and partners – is a particularly important one for e-retailers.  Since every second counts in online retail sales, the stakes were high for Mother’s Day e-retailers this year. To see [...]]]></description>
				<content:encoded><![CDATA[<p>Mother’s Day – a day where we know consumers flock to the Internet to buy flowers, jewelry, chocolates and cards for their mothers, daughters, wives and partners – is a particularly important one for e-retailers.  Since every second counts in online retail sales, the stakes were high for Mother’s Day e-retailers this year. To see how well they cashed in on their opportunities, Neustar measured the <a href="http://www.neustar.biz/enterprise/web-performance/what-is-website-monitoring#.UZfzV8ogvcw">web performance</a> of some major Mother’s Day players.</p>
<h2>Our Results, Overview:</h2>
<ul>
<li>The continuing trend among e-retailers to increase their average page size <b>negatively affected their overall performance</b>.  For example, <a href="http://blog.neustar.biz/web-performance/easter-website-performance-did-e-retailers-hop-to-it/">Easter e-retailers</a> showed average page sizes of 1.14 megabytes. Page sizes during Mother’s Day rose to 1.3 megabytes. Not surprisingly, the average page load time increased as well.</li>
<li>On mobile devices we found that despite tighter bandwidth constraints, e-retailers’ mobile sites were, on average, <b>twice as fast</b> as their desktop equivalents. Perhaps because of the reduced complexity of mobile websites, we also saw better uptime levels from our mobile monitors. For example, Teleflora received an outstanding achievement on the mobile platform, serving a home page of just 13 objects and a total of 48 kilobytes for much of our sample period.</li>
<li>For our mobile monitors the <a href="http://yslow.org/scoremeter/" target="_blank">YSlow score</a> was a stronger predictor of a site’s load time. The number of objects loaded was also a significant predictor of load time on the mobile browser, but less so for the desktop.</li>
</ul>
<p>For details on the web performance of each vertical tested, read on.</p>
<hr />
<h2>About the Website Monitors</h2>
<p>To measure the home-page performance of major e-retailer sites, Neustar set up real-browser monitors on each. Our monitors ran every five minutes from San Francisco, Portland and Washington, DC, throttled to replicate typical bandwidths of home users with 6500 kilobits per second and 50 milliseconds latency on connections. Additionally, we monitored the sites with our <a href="http://www.neustar.biz/enterprise/web-performance/what-is-website-monitoring&gt;emulated mobile monitoring&lt;/a&gt; solution. Bandwidths for the mobile monitors were limited to 2800 kilobits per second, typical of a 3G mobile phone.&lt;/p&gt;&lt;br /&gt; &lt;p&gt;We also routinely collect the YSlow scores for each sample.  (YSlow consists of 23 rules originally identified by the Yahoo! Exceptional Performance Team, which provide a good overview of the best practices of web development and are generally consistent with good web performance.)&lt;b&gt;&lt;br /&gt;&lt;br /&gt; &lt;/b&gt;&lt;/p&gt;&lt;br /&gt; &lt;h2&gt;Web Performance: Chocolates and Sweets&lt;/h2&gt;&lt;br /&gt; &lt;p&gt;&lt;a href="><img class="alignnone size-large wp-image-4560" alt="Mothersdaychocsweets1 1024x574 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaychocsweets1-1024x574.png" width="640" height="358" title="Mothers Day E Retailer Web Performance " /></a></p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/99b7f836-bc20-11e2-8fb9-9848e1660ab3/"><img class="alignnone size-large wp-image-4561" alt="Mothersdaychocsweets2 1024x574 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaychocsweets2-1024x574.png" width="640" height="358" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>Chocolatiers as a group recorded an impressive 99.983% uptime. Of the 6 websites, 3 of them had mobile sites with substantially smaller sizes. Between Fannie May, Ghirardelli and Gourmet Gift Baskets, the total page size on the desktop was 3.22 megabytes, while on the iPhone total pages sizes were 1.04 megabytes, a 68% size reduction. Shari’s Berries, on the other hand, provided no mobile site. Their website, at 1.69 megabytes was the largest of all those sampled with our emulated mobile monitors.</p>
<h2>Web Performance: Greetings Cards</h2>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/c1a3703c-bc20-11e2-8f7a-9848e1660ab3/"><img class="alignnone size-large wp-image-4567" alt="Mothersdaygreetings1 1024x577 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaygreetings1-1024x577.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/f26b51f8-bc20-11e2-97a8-9848e1660ab3/"><img class="alignnone size-large wp-image-4568" alt="Mothersdaygreetings2 1024x576 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaygreetings2-1024x576.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>Egreetings started the week with lots of timeouts on its website. As always, this is only a warning rather than a verified problem. In this case, there appears to have been a lot of objects being pre-loaded in the home page, which do not adversely affect the user experience and have the potential to significantly improve the user experience for loading subsequent pages on the site. That said, when they removed a 420K flash file from their home page, in the early hours of May 9<sup>th</sup>, their website load times dropped noticeably and our monitors stopped timing out.</p>
<p>Hallmark had the largest page size we recorded, again caused in part by pre-loading files, though this website contained a large number of images (over 60) ranging in size from 10 to 40 kilobytes, which in aggregate resulted in a noticeably slow user experience. The large number of timeouts skewed the average. Although most of the load times fell in the range 5 to 8 seconds, the average load time was 10.37 seconds.</p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/19341a7a-bcb4-11e2-b05d-9848e1660ab3/"><img class="alignnone size-large wp-image-4569" alt="Mothersdaygreetings3 1024x577 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaygreetings3-1024x577.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>Looking at the aggregate information for Hallmark, we can see that of the 2.5 megabytes of content, the page downloads 1.8 megabytes of images. Surprisingly this takes “only” a third of the total download time. The majority of their page load time is caused by the 300 kilobytes of javascript and 330 kilobytes of CSS. For all three categories of files, these are amongst the largest of all web sites that we sampled.</p>
<p><a href="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaygreetings4.jpg"><img class="alignnone  wp-image-4576" alt="Mothersdaygreetings4 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaygreetings4.jpg" width="656" height="218" title="Mothers Day E Retailer Web Performance " /></a></p>
<h2>Web Performance: Fine Jewelry</h2>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/752e9356-bc22-11e2-97a8-9848e1660ab3/e1660ab3/"><img class="alignnone size-large wp-image-4562" alt="Mothersdayfinejewelry1 1024x577 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayfinejewelry1-1024x577.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/8e40c6de-bc22-11e2-8f7a-9848e1660ab3/"><img class="alignnone size-large wp-image-4563" alt="Mothersdayfinejewelry2 1024x576 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayfinejewelry2-1024x576.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>While fine jewelry sites all performed reliably over the week, there were large variances. For example, the page load time for Gordon’s Jewelers was 3.19 seconds compared with 13.79 seconds for Jomashop. The time difference was largely explained by the page size difference, with Gordon’s Jewelers total page size just over a half a megabyte and Jomashop’s well over 2 megabytes. Additionally, Jomashop required 222 page requests to load the page, the largest of any page we sampled. On the mobile side, Jomashop provided a slimmed down but still very heavy mobile experience of 1.19 megabytes.</p>
<h2>Web Performance: Flowers</h2>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/98d3245c-bc22-11e2-a347-9848e1660ab3/"><img class="alignnone size-large wp-image-4564" alt="Mothersdayflowers1 1024x575 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayflowers1-1024x575.png" width="640" height="359" title="Mothers Day E Retailer Web Performance " /></a></p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/a554ab56-bc22-11e2-b074-9848e1660ab3/"><img class="alignnone size-large wp-image-4565" alt="Mothersdayflowers2 1024x576 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayflowers2-1024x576.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>Teleflora had problems. The median sample was about 6 seconds, but a substantial proportion were taking much longer, or were failing. We saw typical hour-by-hour sample time spreads much like this one.</p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/9331f082-bc27-11e2-bde7-9848e1660ab3/"><img class="alignnone size-large wp-image-4566" alt="Mothersdayflowers3 1024x575 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayflowers3-1024x575.png" width="640" height="359" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>Most samples were clustering around a ten second load time, but with a significant number taking much longer and outliers up to 60 seconds.</p>
<p>All the florist’s sites had small mobile sizes. FTD, with a much smaller than average page size of just 0.44 megabytes, was the largest of the florist’s mobile websites. And Teleflora at 48 kilobytes had the smallest of all sites we sampled. This is an outstanding achievement—providing an elegant functional website with such a small size.</p>
<h2>Web Performance: Specialty e-Retailers</h2>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/6e2fb2ea-bc24-11e2-b602-9848e1660ab3/"><img class="alignnone size-large wp-image-4572" alt="Mothersdayspecialty1 1024x575 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayspecialty1-1024x575.png" width="640" height="359" title="Mothers Day E Retailer Web Performance " /></a></p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/79355a0a-bc24-11e2-97a8-9848e1660ab3/"><img class="alignnone size-large wp-image-4573" alt="Mothersdayspecialty2 1024x579 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayspecialty2-1024x579.png" width="640" height="361" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>Harry &amp; David’s mobile web site showed a significant improvement on May 8<sup>th </sup>with a site upgrade which substantially reduced their web site’s size, halved the number of objects loaded and took their average load time down from 9 seconds to just over 5 seconds.</p>
<p>Red Envelope suffered numerous timeouts, apparently caused by large regional variances. Our West Coast monitors in Portland and San Francisco showed consistent performances in the 8-10 second range, while samples from Washington DC on the East Coast were timing out.</p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/a06cdec6-bcd4-11e2-9082-002655ec7057/"><img class="alignnone size-large wp-image-4574" alt="Mothersdayspecialty3 1024x577 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayspecialty3-1024x577.png" width="640" height="360" title="Mothers Day E Retailer Web Performance " /></a></p>
<h2>Web Performance: Retailers</h2>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/816fb7ce-bc24-11e2-9e85-9848e1660ab3/"><img class="alignnone size-large wp-image-4570" alt="Mothersdayretailers1 1024x578 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayretailers1-1024x578.png" width="640" height="361" title="Mothers Day E Retailer Web Performance " /></a></p>
<p><a href="https://monitor.wpm.neustar.biz/reports/graph_share/8edbb296-bc24-11e2-97a8-9848e1660ab3/"><img class="alignnone size-large wp-image-4571" alt="Mothersdayretailers2 1024x578 Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdayretailers2-1024x578.png" width="640" height="361" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>The sites of the retailers that we sampled performed well with excellent uptime, and all but Saks maintained a below average load time. Retail mobile sites also performed well. The most interesting was Barneys New York, which had the largest website on the desktop browsers and the smallest one on mobile.</p>
<h2>Summary</h2>
<p><a href="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaysummary.png"><img class="alignnone  wp-image-4575" alt="Mothersdaysummary Mothers Day E Retailer Web Performance " src="http://blog.neustar.biz/wp-content/uploads/2013/05/Mothersdaysummary.png" width="629" height="432" title="Mothers Day E Retailer Web Performance " /></a></p>
<p>This Mother’s day we saw:</p>
<ul>
<li>Better overall consistency in website performance</li>
<li>Slightly higher YSlow scores</li>
<li>But continuing increase in page-size  which tends to slow sites down</li>
</ul>
<p>Stayed tuned. Next up: Father’s Day major e-Retailers and a review of their <a href="http://www.neustar.biz/enterprise/web-performance#.UZfz3sogvcw">web performance</a>.</p>
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		<title>Physical Office Security in a Digital Security World</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/Efw4M02YtQs/</link>
		<comments>http://blog.neustar.biz/dont/physical-security-in-a-digital-security-world/#comments</comments>
		<pubDate>Thu, 16 May 2013 14:00:46 +0000</pubDate>
		<dc:creator>Dan Armstrong</dc:creator>
				<category><![CDATA[Don't show on home]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Security & Reliability Assessments]]></category>
		<category><![CDATA[physical security]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4347</guid>
		<description><![CDATA[Everyone breaks building security policies at some point, whether you let someone in a locked door behind you or neglect to sign a guest in properly. Does it really matter? Does your office even have a policy? We typically spend so much time on other aspects of security, such as protecting our online presences against [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://blog.neustar.biz/wp-content/uploads/2011/12/wall-of-monirors.jpg"><img class="alignleft size-thumbnail wp-image-1315" alt="wall of monirors 150x150 Physical Office Security in a Digital Security World" src="http://blog.neustar.biz/wp-content/uploads/2011/12/wall-of-monirors-150x150.jpg" width="150" height="150" title="Physical Office Security in a Digital Security World" /></a>Everyone breaks building security policies at some point, whether you let someone in a locked door behind you or neglect to sign a guest in properly. Does it <i style="mso-bidi-font-style: normal;">really </i>matter? Does your office even have a policy?</p>
<p>We typically spend so much time on other aspects of <a href="http://www.neustar.biz/enterprise/professional-services/security-reliability">security</a>, such as protecting our online presences against <a href="http://www.neustar.biz/enterprise/ddos-protection">Distributed Denial of Service (DDoS) attacks</a>, managing firewalls, protecting against viruses and enabling user-access, that we often forget about the physical office security.</p>
<h2>We are all to blame.</h2>
<p>In a bid to be polite we may have held the door open for someone who was coming in behind us, whether we knew the person or not. Maybe you brought your child, spouse or a vendor into the Data Center for a quick tour without signing in. Perhaps, you propped a door open while stepping out because you forgot your badge at home.</p>
<h2>Physical Office Security Policies are a Must</h2>
<p>Every company, not just the Fortune 100 companies, must have policies in place to secure their office and data. Each company’s office security needs are different along with their budgets. Develop a plan based on your needs and your budget, weighing the potential cost of lost data or hardware to the cost of securing them. Hire a third party to review your plan and offer insight. The trusted third party can even provide a logical security audit to test how difficult it is to gain access to your office – using social engineering to test your policies and readiness.</p>
<p>Below are a few items to think about when developing your physical office security policy:</p>
<ul>
<li>All sensitive areas should require badge access and the lobby should have a manned reception or security desk, if possible.</li>
<li>All employees should have a visible badge with a photo. Visitors should be escorted at all times and be provided a visitor’s badge. Time-based badges, which fade over a period of time to indicate expiration, are another option for visitors. Regardless, employees should be aware of their surroundings – offering assistance or questioning anyone without a badge or a visitor without an escort.</li>
<li>Laptops and tablets should be secured, whether left behind at a desk or in a conference room. Any device that is left on a desk should have the screen locked and protected with a password.</li>
<li>Hard-walled offices should be locked and desks should be clear of any sensitive data.</li>
<li>Passwords should not be written on post-it notes For password tips, see on <a href="http://blog.neustar.biz/dont/what-do-you-mean-my-password-isnt-strong-enough/" target="_blank"><i>Strong Passwords</i></a> by Josh Wilson.</li>
</ul>
<h2>In Summary</h2>
<p>Office <a href="http://www.neustar.biz/enterprise/professional-services/security-reliability">Security</a> is everyone’s job. Physical security should be a company-wide initiative – not just boring, unread documents located on rarely visited security page on your Intranet. No matter if your budget is small or astronomical, or if your company consists of 100 or 1,000 people, make sure your employees know and practice these policies every day.</p>
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		<title>IP Geolocation: Four Reasons It Beats the Alternatives</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/V1EAZhWODB0/</link>
		<comments>http://blog.neustar.biz/promote/ip-geolocation-four-reasons-it-beats-the-alternatives/#comments</comments>
		<pubDate>Thu, 16 May 2013 12:54:43 +0000</pubDate>
		<dc:creator>Evelyn Dixon</dc:creator>
				<category><![CDATA[Don't show on home]]></category>
		<category><![CDATA[Promote Blog]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4534</guid>
		<description><![CDATA[The rush is on. Marketers have seen the value in understanding where website visitors are located and personalizing content, such as special offers, pricing or news. Website visitors enjoy a more relevant experience when they receive personalized content &#8212; one that speaks to “me.” They return the favor with higher click-thru rates and – ultimately [...]]]></description>
				<content:encoded><![CDATA[<p>The rush is on. Marketers have seen the value in understanding where website visitors are located and personalizing content, such as special offers, pricing or news. Website visitors enjoy a more relevant experience when they receive personalized content &#8212; one that speaks to “me.” They return the favor with higher click-thru rates and – ultimately – conversions.</p>
<p>If you’re shopping for a solution to help you reach these goals, here are four reasons <a href="http://www.neustar.biz/enterprise/ip-intelligence" target="_blank">IP geolocation</a> should be at the top of your list. Gleaning high-value business intelligence from IP addresses, geolocation technology delivers BIG where the alternatives fall short.</p>
<h2>Personalize web content with or without cookies</h2>
<p>With IP geolocation, you can tailor your storefront based on the visitor’s country, region or city, and other factors like time of day, current weather or venue (airports, hotels, etc.). While cookies do allow you to customize content, they can present problems. First-party cookies, for example, require you to collect information on the first visit – and asking for information right off the bat can turn off potential buyers. Third-party cookies, meanwhile, collect geolocation and other valuable data, but they are getting a bad reputation due to privacy concerns. Because of concerns related to cookies and privacy, many people use browser tools to block cookies aimed and preventing outside organizations from gaining personal and behavioral data. IP geolocation allows you to customize content for privacy-sensitive users.</p>
<h2>Content Localization based on browser settings</h2>
<p>Examining the user<i> preferences in the browser</i> can give you basic localization information such as language and time zone.  Knowing the time of day visitors are reaching you online, and presenting your content in their preferred language, will ensure a basic level of engagement. Using browser settings is easy, but it does not provide the full impact of localized content that considers regional aspects of language and geography. Improve your message even further by considering variations in dialect and slang.  Adjust your focus by knowing whether they are within a coastal, mountain or metropolitan community.  IP geolocation provides the capability for more granular, targeted website localization.</p>
<h2>Locate visitors without the opt-in hassles of GPS apps</h2>
<p>In the mobile space, GPS-enabled applications can find the precise location of smartphone users in relation to nearby businesses. Sounds good, especially if you’re marketing a local restaurant or store.  But here’s the rub: these location services are usually opt-in. Users must first decide to let you find them. Again, privacy-minded consumers often say, “no thanks,” greatly shrinking your target audience and deflating your campaign. IP geolocation offers a privacy friendly alternative to GPS.</p>
<h2>One IP Geo solution that works across all media and environments</h2>
<p>Every device that connects to the Internet gets an <a href="http://www.neustar.biz/enterprise/resources/ip-intelligence/ip-geolocation-lookup-tool">IP address</a>.  Given an IP address, Neustar IP Intelligence can locate the user, many times all the way down to the postal code, without additional software or user intervention, and while respecting user privacy preferences.  For more than 10 years we have maintained a database of all routable IP addresses throughout the world. Using IP geolocation, you can manage your customer experience using one technique that works across all user media and environments.</p>
<p>Remember: you only get one first impression. It’s important to make the most of it instead of risking the loss of a business opportunity.</p>
<p>IP geolocation, it’s the smart way to customize content and show you know your audience. Want more details? <a href="http://www.neustar.biz/enterprise/ip-intelligence">Learn more here</a>.</p>
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		<title>Internet and Digital Literacy Hold Keys to Future Success for Students</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/qzSrZI2yp8c/</link>
		<comments>http://blog.neustar.biz/neustar-insights/internet-and-digital-literacy-hold-keys-to-future-success-for-students/#comments</comments>
		<pubDate>Thu, 09 May 2013 21:22:08 +0000</pubDate>
		<dc:creator>Scott Deutchman</dc:creator>
				<category><![CDATA[Events Recap]]></category>
		<category><![CDATA[Neustar Insights]]></category>
		<category><![CDATA[slider]]></category>
		<category><![CDATA[STEM]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4523</guid>
		<description><![CDATA[Yesterday I walked into SEED School DC a – a public charter school in Southeast Washington D.C. – and I was immediately reminded of the tremendous difference terrific teachers and a positive school environment can have on students. This point became abundantly clear as dozens of kids entered the auditorium to celebrate the completion of [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://blog.neustar.biz/wp-content/uploads/2013/05/seedschool.jpg"><img class="alignleft size-thumbnail wp-image-4525" alt="seedschool 150x150 Internet and Digital Literacy Hold Keys to Future Success for Students" src="http://blog.neustar.biz/wp-content/uploads/2013/05/seedschool-150x150.jpg" width="150" height="150" title="Internet and Digital Literacy Hold Keys to Future Success for Students" /></a></p>
<p>Yesterday I walked into SEED School DC a – a public charter school in Southeast Washington D.C. – and I was immediately reminded of the tremendous difference terrific teachers and a positive school environment can have on students. This point became abundantly clear as dozens of kids entered the auditorium to celebrate the completion of the online digital literacy program that Neustar and EverFi are offering to schools around the country.</p>
<p>To make our digital literacy program a success, you not only need a first-rate program but also educators passionate in their desire to help students learn and students eager to take on new challenges. The SEED School DC has it all.</p>
<p>The evening was highlighted by the remarks of recently designated Federal Communications Commission (FCC) Chairwoman Mignon Clyburn who, as a long time champion of broadband adoption and digital literacy programs, inspired the kids to reach for the stars and reminded them that the business and educational tools available on the web create tremendous opportunities for those with the skills to navigate it well. And that utilizing the Internet in a responsible way is one of the most important skills to learn.</p>
<p>I am always struck by what the kids say they learn from the course. One student said how excited she was to learn how to develop a web page. Another student noted that he learned about the problems with cyber bullying and that he hoped to use that knowledge to prevent others from doing it. These are the leaders of tomorrow and they give me tremendous hope for the future.</p>
<p>Kudos to all of the students at the SEED School DC who completed the digital literacy program and to the teachers and school administrators who have created an environment for learning and achievement that is clearly working.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<item>
		<title>What do you mean my password isn’t strong enough?</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/XqwTiofR5qg/</link>
		<comments>http://blog.neustar.biz/dont/what-do-you-mean-my-password-isnt-strong-enough/#comments</comments>
		<pubDate>Thu, 09 May 2013 14:00:10 +0000</pubDate>
		<dc:creator>Joshua Wilson</dc:creator>
				<category><![CDATA[Consulting Services]]></category>
		<category><![CDATA[Don't show on home]]></category>
		<category><![CDATA[Integration, Migration & Training]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Security & Reliability Assessments]]></category>
		<category><![CDATA[password strength]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4376</guid>
		<description><![CDATA[Everyone has, at one point or another, been asked to create a password only to be told that the password is not strong enough or “the password does not meet complexity requirements”. The continued advancement of technology has enabled computers to crunch numbers faster and faster, in turn, making it easier for hackers to identify [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://blog.neustar.biz/wp-content/uploads/2013/04/hacker630.jpg"><img class="alignleft  wp-image-4324" alt="hacker630 300x119 What do you mean my password isn’t strong enough?" src="http://blog.neustar.biz/wp-content/uploads/2013/04/hacker630-300x119.jpg" width="240" height="95" title="What do you mean my password isn’t strong enough?" /></a></p>
<p>Everyone has, at one point or another, been asked to create a password only to be told that the password is not strong enough or “the password does not meet complexity requirements”. The continued advancement of technology has enabled computers to crunch numbers faster and faster, in turn, making it easier for hackers to identify passwords at a faster and faster pace, creating security risks.</p>
<h2>Password Guessing and Cracking- How the Hackers Get In</h2>
<p>There are two main ways hackers arrive at the right password: “guessing” and “cracking”. <a style="font-size: 13px; line-height: 19px;" href="http://en.wikipedia.org/wiki/Password_Guessing">Password guessing</a> is more than just stringing some characters together. A hacker will attempt password guessing by randomly generating passwords based on character types and length or by creating a password list.</p>
<p>Password lists are normally created from both personal and business information gleaned from multiple Internet locations, including social networking sites and a technique called “dumpster diving”. <a href="http://en.wikipedia.org/wiki/Dumpster_diving">Dumpster diving</a> involves going through your trash &#8212; sometimes literally “diving” into physical dumpsters.</p>
<p>There are also many different password guessing applications available on the Internet for hackers to use, or they can create their own depending on their skill level. Once a hacker has the desired application and password list, the guessing begins. This is typically done at a slow, methodical pace to avoid possible password lockout protections.</p>
<p>Password cracking involves comparing the <a href="http://crackstation.net/hashing-security.htm">password hashes</a> to hashes of known strings. The quickest way to crack a password is with a pre-generated list of hashes or <a href="http://en.wikipedia.org/wiki/Rainbow_table">rainbow tables </a>. Rainbow tables are more than just simply a list of hashes &#8211;they are a complex way to store hashes in a chain that can be used to match many hashes without having to have each and every hash listed out. A good rainbow table can be upwards of a terabyte in size and can take weeks or more to generate.</p>
<p>Hackers can also crack passwords by generating and comparing passwords until the hash is matched. With most password cracking applications, you can pre-define a list of characters to work on or use a password list, such as in the list mentioned before. However, with password cracking it is that the target’s password hash has to be obtained first.</p>
<h2>Tips on Creating a Strong Password</h2>
<p>Creating a strong password can be a challenging task. Some tips are below, however it is important to note that passwords should be changed regularly to ensure the utmost security.Windows systems by default don’t use a salt when encrypting passwords – making passwords on a windows system easier by orders of magnitude to crack. It is important, therefore, to consider the system that the password will be used on.</p>
<ul>
<li><b>Use 14 or More Characters: </b>Because longer is better, use 14 or more characters for your password. Some older Windows systems will not use more than 14 characters even when you try to input more. In the corporate world, most network administrators set a minimum and maximum character count for passwords, so be sure to ask. Most open source operating systems, and now even a lot of websites, on the other hand, are using salts in their password encryption methods to help make your passwords more difficult to crack.</li>
<li><b>Use Numbers and Letters: </b>When creating a password, use at least two of each: uppercase, lowercase, numbers and special characters. To make the passwords easier to remember don’t write them down, but try basing the password on a phrase that would be memorable to you, but isn’t common or can be easily guessed.</li>
<li><b>Use a Password Manager Program: </b>You can also create and remember strong passwords by using a secure password manager, making it so you don’t have to remember those complex passwords. Just keep in mind that if someone can crack the password manager they will have all your passwords.</li>
</ul>
<h2>In Summary</h2>
<p>In this day and age – with so much personal and corporate information readily available online for hackers to use&#8211; it is critical that everyone be able to create strong passwords that are also easy enough to remember that they don’t have to be written down. As technology advances, we must also become more sophisticated in how we protect ourselves and our data. The <a href="http://http://www.neustar.biz/enterprise/professional-services/security-reliability">security of your data </a>is in your hands.</p>
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		<title>The Evolution of DNS – Starting from the Beginning</title>
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		<pubDate>Thu, 02 May 2013 14:00:15 +0000</pubDate>
		<dc:creator>Edward Lewis</dc:creator>
				<category><![CDATA[DNS Matters]]></category>
		<category><![CDATA[Don't show on home]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[DNS]]></category>
		<category><![CDATA[UltraDNS]]></category>

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		<description><![CDATA[With so much going on in today’s digital world, it&#8217;s hard to know where to begin with DNS.  So, let&#8217;s take a step back and look at the history of DNS. First Generation DNS Here’s a little bit of history. The term &#8220;Domain Name System&#8221; refers to two things.  First, the term refers to the [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.neustar.biz/enterprise/dns-services/enterprise-dns-services"><img class="alignleft  wp-image-383" alt="Fotolia 2461720 XL 300x212 The Evolution of DNS   Starting from the Beginning" src="http://blog.neustar.biz/wp-content/uploads/2010/11/Fotolia_2461720_XL-300x212.jpg" width="240" height="170" title="The Evolution of DNS   Starting from the Beginning" /></a>With so much going on in today’s digital world, it&#8217;s hard to know where to begin with DNS.  So, let&#8217;s take a step back and look at the history of DNS.</p>
<p><strong>First Generation DNS</strong></p>
<p>Here’s a little bit of history. The term &#8220;<a href="http://en.wikipedia.org/wiki/Domain_Name_System">Domain Name System</a>&#8221; refers to two things.  First, the term refers to the protocol used today to convert, for the most part, human-readable labels (such as computer hostnames) into numeric addresses.  The second is the world-wide activity to build a service using that protocol to enable communications.</p>
<p>In this first post, we will set the stage by looking at the definition of the protocol and cover its early history.</p>
<p>After some early attempts to make it easier to reach hosts across the Internet, a collection of engineers created a description of the Domain Name System. This work was done within the Internet Engineering Task Force (IETF) and with documents published in a <a href="http://www.ietf.org/rfc.html">Request For Comment</a> (RFC) series .</p>
<p>Two documents within that RFC series &#8212; RFC 1034 and RFC 1035 &#8212; are considered by most to be the start of the DNS definition. These documents describe a fully functional protocol and include some early data types to be carried.  At the time, Internet mail was also being defined and there were attempts to let mail make great use of DNS.  Although other attempts followed to add application-specific features in DNS, none stuck because, in retrospect, it wasn&#8217;t a very good idea to hook other applications too deeply into DNS.</p>
<p>About 10 years passed before the first major update to the DNS protocol was published.  What was the update?  An addition of a more dynamic way to keep servers up to date by use of mechanisms called <a href="http://technet.microsoft.com/en-us/library/cc958986.aspx">NOTIFY</a> and Incremental Zone Transfer (IXFR).</p>
<p>In the first generation of DNS, the best way to provide for &#8220;continuity&#8221; was to have multiple servers answering multiple queries.  One server was called a master, while the the rest were slave servers.  Each of the slaves had instructions to check with the master periodically to determine whether the data had changed.</p>
<p><strong> The Second Generation</strong></p>
<p>NOTIFY was the first &#8220;game changer.&#8221;  Instead of a master having to wait until a slave came to check, the master could send a NOTIFY message to the slaves, prompting them to acquire the new data.  IXFR, meanwhile, made a marked change in the way data was communicated.  If just one record out of hundreds had changed, the original specification would send hundreds of messages.  IXFR changed the sytem, enabling only the changes to be sent.</p>
<p><strong>The Third Generation</strong></p>
<p>The next turning point in the evolution of the DNS came when dynamic updates were defined in <a href="http://www.ietf.org/rfc/rfc2136.txt">RFC 2136</a>.  In the first generation, to change even just one record an administrator would have to go to the master server, edit a file, and then get the master to reload the file (before waiting for slaves to update).</p>
<p>However, dynamic updates enabled an administrator to edit the live zone, even from across the network.  Administrators no longer needed to log into the master.  This might not sound like a huge win, but the greater impact was this: dynamic updates reused the original message format for another purpose.  Moreover, succeeding efforts to update the DNS were not afraid to redefine fields in the protocol, such as the Extension Mechanisms for DDS (EDNS) in RFC 2671, which defined extensions that added further modernization.</p>
<p>After the addition of NOTIFY, IXFR, and dynamic updates, the evolution of the DNS protocol began to unravel. Code was added here and there, but no one gave the protocol a good review for &#8220;structural integrity.&#8221;  This period came to be documented in <a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;ved=0CDIQFjAA&amp;url=http%3A%2F%2Fwww.ietf.org%2Frfc%2Frfc2181.txt&amp;ei=iCxoUY36FLTG4AOowYHQBg&amp;usg=AFQjCNH04SWqKJZJGrCV-IOLNBC58l7lkg&amp;sig2=pTt6vDQxxOM_1B5_9o051A&amp;bvm=bv.45175338,d.dmg">RFC 2181</a> and <a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=2&amp;cad=rja&amp;sqi=2&amp;ved=0CD0QFjAB&amp;url=http%3A%2F%2Fwww.rfc-editor.org%2Finfo%2Frfc2308&amp;ei=mSxoUdzpLvLH4AOi2IHgBQ&amp;usg=AFQjCNHzbysncDx1fAlKpv8puSBNMvI8Zw&amp;sig2=p2gufmtvP-O9ncw5jKKQlA&amp;bvm=bv.45175338,d.d">RFC 2308</a>.  RFC 2181 was simply titled &#8220;Clarifications to the DNS Specification&#8221; and dealt with some overlooked data issues.  RFC 2308 covered answers that said &#8220;no&#8221; and helped document terminology still used today.</p>
<p>After the &#8220;reforms&#8221; of RFC 2308 and RFC 2181 were finalized, <a title="DNS Security" href="http://www.neustar.biz/enterprise/resources/dns-services/dnssec-faqs">DNS security</a> became the next top focus of DNS modifications, and would remain so for many years to come.</p>
<p>Stay tuned for the next installment, when we’ll cover the vulnerabilities associated with <a href="http://www.neustar.biz/enterprise/dns-services" target="_blank">DNS</a>.</p>
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		<title>Putting Together the Customer Mosaic</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/Xjrrf3HCzvY/</link>
		<comments>http://blog.neustar.biz/carrier-services/putting-together-the-customer-mosaic/#comments</comments>
		<pubDate>Wed, 01 May 2013 18:51:45 +0000</pubDate>
		<dc:creator>Gary Zimmerman</dc:creator>
				<category><![CDATA[Carrier Services]]></category>
		<category><![CDATA[Future of Numbering]]></category>
		<category><![CDATA[Communications Analytics]]></category>
		<category><![CDATA[convergent charging]]></category>
		<category><![CDATA[csp]]></category>
		<category><![CDATA[fixed-line]]></category>
		<category><![CDATA[information asset]]></category>
		<category><![CDATA[intent-based marketing]]></category>
		<category><![CDATA[Wireless]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4459</guid>
		<description><![CDATA[Information is a very good thing. Communication service providers (CSPs) need data generated by their customers’ service usage to do everything from basic billing to network optimization. It might seem obvious that information about a customer’s data usage could also direct the CSPs’ operations team on where to deploy new technologies. Most of us would [...]]]></description>
				<content:encoded><![CDATA[<p>Information is a very good thing.</p>
<p>Communication service providers (CSPs) need data generated by their customers’ service usage to do everything from basic billing to network optimization. It might seem obvious that information about a customer’s data usage could also direct the CSPs’ operations team on where to deploy new technologies. Most of us would also assume our CSP directs offers to us based on information about the devices on our plans, services we consume, and our usage patterns. Those of us savvy in telecom practices might even think our CSP would be able to recognize us regardless of where our request originates. Unfortunately, for most CSPs, it doesn’t work this way.</p>
<p>In a report last year, <a href="http://dev.telecoms.com/49014/80-per-cent-of-operators-lack-real-time-data-for-postpaid-billing/">Telecom.com found that over 80 percent of mobile operators</a> do not have real-time data collection and rating systems in the post-paid plans. The lack of real-time information presents a problem for CSPs wanting to offer temporary bursts of bandwidth or shared family plans. It also limits their marketing team’s ability to direct offers when customers need them.</p>
<p><b>Marketers’ Holy Grail: Intent-based Marketing</b></p>
<p>Intent-based marketing is the Holy Grail for marketers. If a marketer is able to approach a customer with a valuable offer on a service the customer has expressed an interest in, the chance of success is significantly higher. It goes without saying that it is easier to sell lemonade to someone a marketer knows is thirsty, versus someone the marketer knows nothing about. The same analogy applies to telecom services.</p>
<p>This starts with CSPs being able to understand and manage all the services their customers subscribe to.</p>
<p>It is a back-office challenge for CSPs to implement <a href="http://en.wikipedia.org/wiki/Convergent_charging">convergent charging</a> systems, which are necessary to handle the real-time elements of an increasingly connected world. The challenge is expected to have a big pay-off. Infonetics Research believes the convergent charging market will <a href="http://www.infonetics.com/pr/2012/2H12-Convergent-Charging-Market-Highlights.asp">grow 24% (compounded annually) between 2011 – 2016</a>.</p>
<p>It doesn’t end with convergent charging. <a href="http://www.infonetics.com/pr/2012/Policy-Management-Strategies-Survey-Highlights.asp">Infonetics’ Shira Levine notes that policy management has moved from an operations function to a marketing tool</a>. “We’ve long maintained that the balance of power within operators in making policy management investment decisions is shifting, and our latest<a href="https://www.infonetics.com/cgp/login.asp?id=574" target="_top"> policy survey</a> bears this out. Increasingly, operators view policy as a key tool for service creation and customer management that extends well beyond basic bandwidth control, and as a result their marketing departments are taking a larger role in the policy management procurement process,” notes<a href="http://www.infonetics.com/bios.asp?id=sl" target="_top"> Shira Levine</a>, directing analyst for service enablement and subscriber intelligence at Infonetics Research.</p>
<p>The change Levine notes is a trend we have seen across many of the traditional back-office telecom practices. Information once viewed as relevant only to route traffic and make network investment decisions now has new life. Data about the types of telecom services consumed, the customer’s geographic location, hours spent online, and even preferences about fixed-line or mobile can all be used to recognize customer’s preferences.</p>
<p><b>Bringing Together Data</b></p>
<p>The ability to bring internal data together to <a href="http://blog.neustar.biz/carrier-services/how-to-truly-know-your-customer/">better understand customers</a> as individuals versus a series of transactions is something I’ve been talking a lot about this year. There is more CSPs can do to understand their customers and bring them a level of customer service that will keep them coming back. With additional information, CSPs can verify their data to build a broader mosaic of who their customers really are.</p>
<p><b>Put An End to IVR Systems</b></p>
<p>It is a favorite skit with late-night comedians:. a customer calls a business with a minor service change or question only to spend hours navigating through an interactive voice response (IVR) system. The alternative option is nearly as tedious. The customer opts out of the IVR and then needs to verify their identity with each agent as they work toward the person that can eventually help them. These scenes are popular fodder because it&#8217;s something nearly all of us have experienced.</p>
<p>CSPs now have an alternative.</p>
<p>In many households, one CSP provides voice, video and data services. The subscriber’s fixed-line voice, cable TV, and Internet service are all provided through a single Internet Protocol connection.  As long as they are using one of their service connections, the CSP can recognize its customer  Within a few seconds, the CSP can determine all the services the household subscribes to and the authorization level of the person calling.</p>
<p>If the subscriber needs to contact their CSP through another service, however, the CSP can no longer identify the customer. For example, when the power goes out and the customer calls from a wireless phone, the CSP loses the ability to offer differentiated services based on the customer’s history. The result: the customer ends up back in the IVR maze.</p>
<p>The alternative offers a powerful customer experience that differentiates the CSP’s service offerings.</p>
<p>Imagine if the caller’s CSP could immediately link a customer’s wireless phone to their triple-play service account and recognize them upon entry to the IVR.  What if the IVR, based on the customer’s account profile, could route them to an attendant who had all of their account information in hand?  The CSP representative could ask one or two verification questions to verify the caller and then solve the problem quickly and with a personal touch.</p>
<p>Wouldn’t that be different?  What if, after they solved the customer’s problem, they provided them with a relevant promotional offer?  The result: a fantastic customer experience and a loyal customer.</p>
<p>It’s possible today. The magic is the CSP using the information know from its real-time systems and enhancing it with additional attributes. Private information remains private, but what the customer wants the CSP to know is available.</p>
<p>This is just one example of how information can enhance the customer mosaic. At Neustar, we are able to harness <a href="http://www.neustar.biz/infoservices/technology/ian#.UX66Fis4Xiw">basic identifiers</a>. A CSP is able to use one of these identifiers to validate information. For a business, it means being able to know it is a customer on the other end of the line, which can be invaluable.</p>
<p>Want to learn more? <a href="http://www.neustar.biz/infoservices/solutions/customer-retention-and-upsell/customer-interaction-optimization">Click here</a> to find out more about Neustar’s services.</p>
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		<item>
		<title>IPv6 – State of the Internet</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/rL2kPK9VSxU/</link>
		<comments>http://blog.neustar.biz/dns-matters/ipv6-state-of-the-internet/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 14:00:27 +0000</pubDate>
		<dc:creator>David Tucker</dc:creator>
				<category><![CDATA[Consulting Services]]></category>
		<category><![CDATA[DNS Matters]]></category>
		<category><![CDATA[Don't show on home]]></category>
		<category><![CDATA[Integration, Migration & Training]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Security & Reliability Assessments]]></category>
		<category><![CDATA[ip address]]></category>
		<category><![CDATA[IPv6 / Managed IPv6]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4344</guid>
		<description><![CDATA[With the growth of the Internet predicted to quadruple by 2015, IPv6 addressing is absolutely necessary for providers and organizations. IPv6 provides promise for sustaining our ever-increasing rate of Internet expansion. Current statistics show that the American Registry for Internet Numbers (ARIN) has only 40 million addresses remaining available for assignment while Réseaux IP Européens [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://blog.neustar.biz/wp-content/uploads/2012/09/Language-of-Device.jpg"><img class="alignleft  wp-image-3305" alt="Language of Device 280x300 IPv6   State of the Internet" src="http://blog.neustar.biz/wp-content/uploads/2012/09/Language-of-Device-280x300.jpg" width="196" height="210" title="IPv6   State of the Internet" /></a>With the <a href="http://www.brandignity.com/2012/02/just-how-fast-is-the-internet-growing-infographic/">growth of the Internet</a> predicted to quadruple by 2015, <a href="http://en.wikipedia.org/wiki/IPv6">IPv6</a> addressing is absolutely necessary for providers and organizations. IPv6 provides promise for sustaining our ever-increasing rate of Internet expansion.</p>
<p>Current statistics show that the American Registry for Internet Numbers (<a href="http://www.arin.net" target="_blank">ARIN</a>) has only 40 million addresses remaining available for assignment while Réseaux IP Européens (<a href="http://www.ripe.net" target="_blank">RIPE</a>) and the Asia Pacific Network Information Centre (<a href="http://www.apnic.net" target="_blank">APNIC</a>) are in even worse shape.<strong>The bottom line?</strong> We are running out of addresses under the current IPv4 addressing scheme and need to transition to IPv6 addressing.</p>
<h2>Number of IP Addresses: Putting It In Perspective</h2>
<p>Seventeen years ago, Southwestern Bell began introducing a new area code (972) in the Dallas, Texas area. The change meant that businesses and residents in Dallas needed to use an area code to call certain numbers within the city. The change was met with a considerable amount of negativity.</p>
<p>Some residents complained about having to remember which parts of town were considered 214 and which were in 972. Many complaints were technical in nature, due to problems reprogramming speed dial settings, automatic dialers for alarm systems, cell phones, office phone systems, etc. to use 10-digit-dialing. Still others complained about reprinting business cards, contracts and letterhead, or making changes to advertising layouts, contracts, etc.</p>
<p>But to accommodate the rapid growth of the metroplex area and the increasing popularity of cell phones, fax machines and pagers, the change was absolutely necessary.</p>
<p>Less than three years later, when yet another area code (469) was added into the mix, the change was barely noticeable. By the time they added another area code, we had all become accustomed to dialing a 10-digit number for a local call.</p>
<h2>The Internet Continues to Grow</h2>
<p>In December 2000, the total number of Internet users on the planet was around 361 million. By June 30th, 2012, the <a href="http://www.internetworldstats.com/stats.htm">number of global Internet users</a> was over 2.4 billion. Those statistics indicate a staggering 566% growth rate in only 12 years.  During the past 5 years, Internet usage has grown exponentially, due to explosive expansion of the mobile/handheld market.  Smart phones, tablets, 3G/4G/LTE access points and rapid buildout of public Wi-Fi coverage, as well as mobile applications (apps), social networking and other service and content providers, have all contributed to exponential growth rates.  Additionally there is widespread proliferation of smartHome products like smartTVs, home automation and security systems, and even remotely managed swimming pool and HVAC systems.  Even the utility companies are getting in on the act by deploying smartGrid electric meters and remote management water meters to millions of homes and offices -I have one of each at my home.</p>
<div>The list is much longer.  But you get the idea.  The fact is that all of these additional devices, services and sites, have contributed to a global shortage of available IPv4 address space.  More devices equals more addresses.</div>
<h2>The Good News: IPv6 is Here Already</h2>
<p>The IPv6 specification and even the code have already been written. While it isn&#8217;t without its own shortcomings, IPv6 was designed to resolve many of IPv4&#8242;s problems. It offers more efficient routing (smaller routing tables, prefix aggregation, Router Advertisement, etc.), address auto-configuration, built-in IPSEC, elimination of network address translation ( <a href="http://en.wikipedia.org/wiki/Network_address_translation">NAT</a>) on native IPv6 networks, true multicast support and simplified packet headers (increased efficiency processing packets) to name a few.</p>
<p>And it&#8217;s BIG. The old IPv4 scheme was 32-bit and only allowed for a total of around four billion addresses. IPv6 is 128-bit and has somewhere around <i style="mso-bidi-font-style: normal;">340 trillion trillion trillion </i>addresses. This means that you can go ahead and connect that Internet-ready toaster whenever you like.</p>
<p>Neustar&#8217;s public infrastructure is already completely <a href="http://www.neustar.biz/enterprise/dns-services/enterprise-dns-services">IPv6 compliant</a>. We have been using IPv6 for quite a while and have the expertise to help you get there as well. If you expect your business to thrive and grow in the foreseeable future, you need to begin planning for IPv6 deployment now.</p>
<p>Because like the area code change I mentioned above, timing is going to become more critical as rapid growth, expansion, and our reliance on the Internet continues.</p>
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		<series:name><![CDATA[Professional Services]]></series:name>
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		<title>Everyday DDoS: Insight Into the Attacks and Losses Companies Experience and the DDoS Protection and DDoS Defense Solutions They Use</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/dJc7TUC2G10/</link>
		<comments>http://blog.neustar.biz/web-performance/everyday-ddos-insight-into-the-attacks-and-losses-companies-experience-and-the-ddos-protection-and-ddos-defense-solutions-they-use/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 14:00:34 +0000</pubDate>
		<dc:creator>Beth Lipham</dc:creator>
				<category><![CDATA[DNS Matters]]></category>
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		<guid isPermaLink="false">http://blog.neustar.biz/?p=4424</guid>
		<description><![CDATA[Recently, DDoS attackers have grabbed headlines with large-scale distributed denial of service (DDoS) attacks on banks and a handful of other high-profile targets. Are these the new normal? To answer that question and others, Neustar surveyed IT pros on DDoS threats in 2012, comparing them to findings from 2011. Your business can’t afford even a [...]]]></description>
				<content:encoded><![CDATA[<p>Recently, DDoS attackers have grabbed headlines with large-scale <a href="http://blog.neustar.biz/dns-matters/new-ddos-attacks-on-banks-show-need-for-intelligent-protection/" target="_blank">distributed denial of service (</a>DDoS) attacks on banks and a handful of other high-profile targets. Are these the new normal? To answer that question and others, Neustar surveyed IT pros on <a title="DDoS attacks report" href="http://www.neustar.biz/enterprise/resources/ddos-protection/2012-ddos-attacks-report">DDoS threats in 2012</a>, comparing them to findings from 2011.</p>
<p>Your business can’t afford even a short website outage, see what your peers said about DDoS risks and remedies.</p>
<ul>
<li><span style="font-size: 13px; line-height: 19px;">What’s changed in the past year that you can’t afford to ignore?</span></li>
<li>Are attacks growing in size and how long do they last?</li>
<li>What are the actual and potential costs of DDoS attacks?</li>
<li>What kind of <a title="DDoS protection" href="http://www.neustar.biz/enterprise/ddos-protection">DDoS protection</a> are most businesses using?</li>
<li>Is it the right DDoS defense solution—are businesses really safe?</li>
</ul>
<p>Download this infographic and get the scoop on everyday DDoS. To see complete results, download the full survey report, <a href="http://www.neustar.biz/enterprise/resources/ddos-protection/2012-ddos-attacks-report">Hope Is Not a Strategy</a>.</p>
<p><em id="__mceDel"><b><a href="http://blog.neustar.biz/wp-content/uploads/2013/04/infographic.png"><img class="alignleft  wp-image-4425" alt="infographic Everyday DDoS: Insight Into the Attacks and Losses Companies Experience and the DDoS Protection and DDoS Defense Solutions They Use " src="http://blog.neustar.biz/wp-content/uploads/2013/04/infographic.png" width="589" height="409" title="Everyday DDoS: Insight Into the Attacks and Losses Companies Experience and the DDoS Protection and DDoS Defense Solutions They Use " /></a></b></em></p>
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<p><a href="http://www.neustar.biz/enterprise/docs/misc/2012-ddos-survey-infographic.pdf" target="_blank"><b>DOWNLOAD INFOGRAPHIC</b></a></p>
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		<item>
		<title>Register for Webinar: Trends Shaping Local Search in 2013</title>
		<link>http://feedproxy.google.com/~r/webmetricsperformanceblog/~3/zADQZTzvp_o/</link>
		<comments>http://blog.neustar.biz/neustar-insights/register-for-webinar-trends-shaping-local-search-in-2013/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 14:54:30 +0000</pubDate>
		<dc:creator>Erin Bush</dc:creator>
				<category><![CDATA[Neustar Insights]]></category>
		<category><![CDATA[15 mile]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[local search study]]></category>
		<category><![CDATA[localeze]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.neustar.biz/?p=4416</guid>
		<description><![CDATA[Never mind talking: For more than half of all mobile device users, the number one function via their internet browser is search. In fact, in the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25 percent, with local searches playing a particularly [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://blog.neustar.biz/wp-content/uploads/2013/04/searchtrendslogos.png"><img class="alignleft size-full wp-image-4417" alt="searchtrendslogos Register for Webinar: Trends Shaping Local Search in 2013" src="http://blog.neustar.biz/wp-content/uploads/2013/04/searchtrendslogos.png" width="266" height="147" title="Register for Webinar: Trends Shaping Local Search in 2013" /></a>Never mind talking: For more than half of all mobile device users, the number one function via their internet browser is search. In fact, in the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25 percent, with local searches playing a particularly important role – <strong>nearly 86 million people now seek local business information on their mobile phones</strong> in the United States alone. More than half of those who conduct local business searches said they use mobile phones for searching because they are on the move. In fact, 56 percent of those who use local search sites primarily for local business information use these sites on a weekly basis across all devices. That is just the tip of the iceberg uncovered in the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study, which analyzes a target sample of more than 3,000 users of local business Internet search.</p>
<p>To learn more about the ever-evolving local search market, join <a href="http://www.comscore.com/">comScore</a>, <a href="http://www.neustarlocaleze.biz/" target="_self">Neustar Localeze</a> and <a href="http://www.15miles.com/" target="_self">15miles</a> for a webinar on <b>Trends Shaping Local Search in 2013</b> on Wednesday, May 1st at 2 p.m. EST.</p>
<p><b>What you&#8217;ll learn:</b></p>
<ul>
<li>While the number of mobile phone and tablet searchers continues to skyrocket, PC searches have declined 6 percent in the past year.</li>
<li>Consumer demands vary by device. Mobile phone searchers are on-the-go and want high-level, accurate information; tablet searchers perform more in-depth research.</li>
<li>Compared to searches made on PCs/laptops, searches made on mobile phones or tablets are more likely to end in a purchase.</li>
<li>In addition to using a greater variety of devices, consumers are using a greater variety of sites to search for local content.</li>
</ul>
<p><b><a href="http://www.comscore.com/layout/set/popup/Request/Webinars/2013/Trends_Shaping_Local_Search_in_2013" target="_self">Register Today</a></b></p>
<p><b><em>Speakers:<br />
</em></b>comScore Director of Marketing Solutions Rennie Peddie<br />
comScore Client Service Analyst Chelsea Heltai<br />
Neustar Localeze VP of Content Distribution Brian Wool<br />
15miles/Geary LSF North America President Gregg Stewart</p>
<p>&nbsp;</p>
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