SEO TIPS

Basics of SEO Copywriting

bataraguru81@gmail.com (webmilenia) — Fri, 26 Jun 2009 01:52:00 +0000

It’s not as simple as tapping out a bunch of “Hurray! We have what you want!” mumbo jumbo. Firstly, copywriting begins with the CONSUMER, not the SEO/marketer.

SEO is described as “The practice of designing web pages so that they rank as high as possible in search results from search engines. There’s “good” SEO and “bad” SEO. Good SEO involves making the web page clearly describe its subject, making sure it contains truly useful information, including accurate information in Meta tags, and arranging for other web sites to make links to the page. Bad SEO involves attempting to deceive people into believing the page is more relevant than it truly is by doing things like adding inaccurate Meta tags to the page.” (definition by – Appollo Internet Media)

Ok, so now we know that Good SEO involves ‘making the web page clearly describe its subject’ containing ‘useful information’. What does that mean exactly?

First of all, I love using these two fortunate recipients of my attention, “Helpful Hannas Hand-Carved Out-Houses” and “Billy Bobs Bouncing Bo Bo Balls”. Never heard of them? Neither have I. But, this is the fun part. SEO Copywriting not only has to appeal to the the search engines algorithms in order to be indexed and visible to your target market, but it absolutely MUST appeal to your target market.

When a writer can make me feel as if I am in the front row of The Daytona 500, stepped into the Twilight Zone, walked past a screaming baby, found the love of my life, or caught a bad cold, I will return to his material time and time again.

To learn SEO copywriting entails getting to know the mindset of “Helpful Hanna”, “Billy Bob”, and their potential customers. We have to step outside of ourselves and our own opinion of value that these items hold, so as to find the appeal that these items hold for the potential customers. Search engine traffic is fruitless if it there is no conversion to the suggested call-to-action. (Ex: taking that survey, signing on for your newsletter, making the purchase, etc)

In essence, your target market is the most important SEO research project in implementing SEO. Once you have researched THEM, then you can do what you do best. Optimize.

The SEO Service Guide Made Simple

bataraguru81@gmail.com (webmilenia) — Mon, 27 Apr 2009 08:19:00 +0000

The Guide on the SEO architecture and how it can affect the website traffic. SEO is crucial to the amount of traffic a website gets, based on the used keywords within the first page of the website. Using keywords within the first page are directly connected to SEO and the available search results for the internet browsers.

One such application that works in tandem with the SEO is the "information architecture or IA." IA overlaps with several other factors to increase the website traffic. IA is based on the business goals, the site infrastructure, user testing, and the actions of the people involved with the website and the SEO. IA is about organizing the digital inventories so they are easily understood by every aspect involved with the searching of information on the internet.

IA's are defined as the structural design of shared information environments, the combination of organization, labeling, search, and navigation systems within websites and intranets, the art and science of shaping information products and experiences to support usability and findabilty, an emerging discipline and community practice focused on bringing principles of design and architecture of digital landscape.

These four unique definitions, but they are all extremely important to understand the full role off IA. IA is a semantic structure and organization of digital inventories. IA's is designed to work with the SEO, which both are involved in every aspect of web production. While SEO is not necessarily about web design, it is a major part of the operation for web traffic.

Domains, sections, categories, pages, and media build the architectures of the website. Domains can have multi level domains connected to the main level domain. The top-level domains are referred to as TLD. Sections are organized hubs where the categories are located.

Categories are the organizational reference points for the pages and the media within the website. Pages are the web documents in the forms of different languages such as XHTML, PHP, and ASP. Media are the images, videos, documents, and sound files contained on the webpage.

Domain names are a vital asset communicating volumes to the internet users in the early stages of their internet searches for information. The domain name is what people see and remember. The domain name is the place of the website's location on the internet. The domain can create a positive statement of the website or it can be the negative reasons for lack of website traffic.

Using the domain name as the primary keyword increases the website traffic. Make the domain name easy to remember and to use when the internet users are entering the name into the internet address page.

There are sites that will let the website owner know of duplicate content within other sites that may contain the same information. This is called canalization. It is extremely helpful to create a unique website with better traffic and earning potential of the site.

Redirecting to your website is very important aspect of continued traffic to your site. Many sites fail to use that with their sites and they lose traffic to the sites and profits. This is helpful when the website moves or is relocated.

Domain registration that is for the maximum of ten years will give additional quality award from Google. This is a good thing to have for the website. The multilingual domain structure helps to generate more traffic for the website and more income from the website.

When creating the website, keep these important factors in the forefront of the planning and execution of the website. You will have better results when using the information.

Need Traffic? Get SEO.

bataraguru81@gmail.com (webmilenia) — Tue, 03 Mar 2009 03:40:00 +0000

If undecided whether to use a SEO or Search Engine Optimization tool one should consider the many benefits. An SEO is the method where the user gets to bump the amounts of hits to their website by using a variety of methods which will increase traffic. Its the modern way to spread the word about your business or service. If you are considering selling products, looking to advertise a business or service offered.

Looking to clean your house of unwanted items or just need to make some extra cash? An SEO is a web site may be a good way to go. Ebay, which is a site that already garners large amounts of traffic daily, is a great way to make sure your items get seen. Your old goods may make another browser quite happy. With eBay more people will see your ad versus a newspaper or penny saver where ads can be over looked.

Perhaps you are trying to promote your small business and need that little extra to push it over the top. Using a SEO is the perfect way to grow your business. The SEO will allow more searchers to find your website at the top of their searches and your business will benefit from it as well. If you are looking to drive your business of Personal Training, youll need to find a way to bring business in. With a SEO people will find your business at the top of their search when they input you companys name. Once they see your website, youll see your business grow. It truly is that easy.

Maybe you have decided to develop your own home-based business, it is tough to initially start and get new business. Youll need to find a way to get your products out there. With the assistance of an SEO traffic to your site will grow and products with fly from your shelf. The SEO can help separate you from the competition out there and your business will rank amongst the top. This is a great way to grow your business and earn more cash.

The web has become a great tool to for all business owners and those who just like to make extra money on the side. It would be in your best interest to take advantage of the SEO as its benefits are great and the price fair many sites offer a package of keywords that can go with the initial sign up of the site.

Wordpress SEO For Achieving Top Google Rankings

bataraguru81@gmail.com (webmilenia) — Sun, 22 Feb 2009 14:17:00 +0000

If you’ve been around the internet marketing scene for even a short time, you should have heard that well optimized blogs tend to achieve better, faster rankings in Google than regular sites. The question remains, how to optimize your blog for Google.

The best blogging platform out there is definitely Wordpress. It’s free, easy to install and Google loves it. Here’s how to optimize your Wordpress blog for top Google rankings:

Step1. Keyword Research

Without proper keyword research you stand with a very small chance of ranking high in just about any decent search engine. That is why, developing a list with keywords is an absolute must. The best free tool you can use is Google’s own keyword research tool.

When doing keyword research you must take into consideration the following aspects:

- Number of monthly searches
- Number of optimized sites for that keyword

Make a list with keywords that receive decent traffic - between 500 and 1000 searches a month - and have between 0 and 20.000 optimized sites for a particular keyword. To find out how many optimized sites any keyword has, just do a Google search for it but in quotes.

Step2. Customize Wordpress blog for Google SEO

First thing you need to do is login to your dashboard, go to Settings->Permalinks and change the default structure. Click on the “Custom” radio button and insert /%postname%/ in the box. What this does, is change the default structure of a post. So instead of your post link that looked site.com/p=1 your post will look like site.com/post-name. The second one is of course much better for SEO purposes.

Next thing you need to do is install the “All in one SEO pack”. Do a search for it on Google and you’ll find it. Upload it to your site’s Plugins folder and activated from the dashboard. It has helped me a lot with ranking high in Google with Wordpress blogs. For more details on what the plugin does you should read more on their site.

One last thing is required to complete this step. Make sure you go to Settings -> Writing and update the ping list so that every time you make a new post, the blogging services are notified.

Step3. Write quality content regularly

As you should know, Google loves freshly written keyword rich content. Write posts on a regular basis and use your main keywords a few times in each post. Wordpress automatically pings your site after every post, so make sure you do it regularly.

Do these steps, combined with regular SEO optimizing and your Wordpress blogs will enjoy top rankings and quality targeted traffic.

SEO and Positioning your Website for Top Search Engine Rankings

bataraguru81@gmail.com (webmilenia) — Fri, 20 Feb 2009 14:09:00 +0000

SEO and positioning your website to grab top positions in search engines for targeted keywords require both good on-page and off-page optimization. On-page optimization refers to how you tweak the webpage itself, ie the meta-tags, webpage title, content, navigation sitemap, etc. It has everything to do with the web architecture. Off-page optimization is more of a technique applied beyond your website, without involving any change to your website. Letâ€™s take a look at some important elements of SEO and positioning that would boost the ranking of your website.

First of all, we need to understand a bit more about the role of on-page optimization in SEO and positioning. In summary, on-page optimization requires you to craft the web page structure such that it is optimized for a particular keyword that you are targeting. Never build a site first before knowing what you hope to achieve, ie whether your aim is to drive maximum traffic and sell more products or just as a hobby. You need to pay attention to the keywords you are targeting first, and do detailed researches before you start building your webpage and optimizing it for the keywords. A lot of webmasters fail to realize the importance of keyword research in SEO and positioning for top search engine ranking. They often do it the other way round, targeting popular and extremely competitive keywords and keyword phrases. You may have realized that competitive keywords like â€œsearch engine optimizationâ€� or â€œweb trafficâ€� are simply out of reach for a new or amateurish website. SEO and positioning your website for such keywords would only bring you disappointment as you realize that even with a fully optimized page, you are still on page 1000 of the search engine results.

One hint for you is to go for any keyword phrase with less than 1 â€“ 2 million search results and fewer than 1000 competing websites in Google. How do you check the number of competing websites? Simply type in â€œAllintitle: Target Keyword Phraseâ€� into Google search box and all the websites containing the specific keyword phrase would be displayed. It is common sense that any website targeting a keyword phrase would include it in the webpage title, isnâ€™t it? Looking at the search results alone is vague and difficult to determine the level of competition. Once you have found the keywords for optimization, remember to include them in your page title, sub-headers, and meta-tags.

Off-page optimization looks more at the popularity of your website. The search engines are constantly changing the landscape of the internet but one principle stays constant, that is to give users relevant results. Other than meddling with the on-page factors, you need to be aware of how search engines measure your website popularity and keyword relevance. One major yardstick of SEO and positioning is using link popularity. Search engine spiders are not humans and can only understand web content to a certain logical extent. A human may see a web page as rich in content but a search engine spider may deem it as spam.

The unbiased and more accurate way of judging the importance of a web page in terms of keyword relevance is to leave the decision to fellow webmasters and search engine users, or in short, votes of confidence. A link to your web page is a vote declaring that your web page is worth mentioning for that specific topic. But I must emphasize that not all links are equal. Find out why at my blog and also learn basic and advanced tips and tricks about SEO and positioning your website for top rankings either manually or using tools that would conveniently and quickly rank your website.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

How does a robots.txt file help improve your SEO campaign?

bataraguru81@gmail.com (webmilenia) — Fri, 20 Feb 2009 14:07:00 +0000

How does a robots.txt file help improve your SEO campaign? Is it needed? Is a search engine ranking you for EVERYTHING on your site?

A robots.txt file (inserted on the root of your website) is a file that prevents search engines from crawling your entire website. You may want to prevent certain parts of your website from being exposed and searchable to the world. Additionally, as it relates to SEO, several folders and files may not be related to the website’s targeted keywords.

Without a robots.txt file, a search engines assumes it can crawl your entire site for content.

A robots.txt file can be created with a simple notepad editor. Following the standard format, you can choose what files and folders to exclude. You can additionally use a robots.txt file to tell search-engine spiders were your sitemap is located.

You may find that there are some online robots.txt generators that will do the job for you. You can google ‘robots.txt generator’ to find one. After generating your robots.txt file, you would need to save this file and upload, via ftp or your host control panel to the root of your website’s folder.
Simple example of a robots.txt file:

User-Agent: *

Disallow: /images/

Disallow: /directory/file.html

As always, it is recommended that may want to check with some experienced help on how to setup your file correctly. SEO(search engine optimization ) is a gimmick if not applied correctly. Every file, directory, and image of your website needs to be carefully reviewed for content in order to determine exclusions.

Latest SEO Tips on SEO Service and Web Development

bataraguru81@gmail.com (webmilenia) — Fri, 20 Feb 2009 14:02:00 +0000

What kind of Internet users may not be aware that every time they enter a keyword search term into a search engine such as Google, Yahoo or MSN, there are hundreds of thousands of websites in competition for this keyword phrase. It is absolutely essential to do everything possible to web pages within the top twenty-20 results, this is the first 2 pages, from the search engines as a general rule of thumb are 10 sites on each side by search engines. Internet users may not be aware of it, but every time they are on the results page, after the implementation of a Web search, they show a tendency to visit the sites listed in the first two pages.

Because users transport is essential for the success of a website, many website owners and web development specialists, are serious about business via the Internet will do everything they can do to top rankings in search engines. The most effective strategy for achieving this is through the submission of the site search engine optimization (SEO) and the rule of setting the SEO firm to do the SEO service for them. How does an SEO firm implementation of the SEO services it offers? SEO services are always two-fold, and these two sides always go hand in hand. One side is the SEO side, while the other deals with the off-page SEO.

When we speak of on-page SEO services, we are talking about how a SEO firm would optimize the content of the site itself. The article on the site in a manner that the relevant keywords to what the site. The key words are also embedded in the ALT tags and the meta tags used coding of the site. Keywords are important, because these are among the components that search engines are looking for when they read a website.

Off-Page is part of SEO services and called on the other side seo of website as with link building. Search engines also assess how relevant a site is limited to certain number of key words, a user on the links to a Web page contains in relation to the keywords, and the quality of these links. To achieve this, SEO companies work on the link construction and exchanges link to sites which they develop.

Because of the tightness of the competition on the Internet for top search engine rankings, SEO services are in demand and run a business SEO turns as a very lucrative business.

SEO A Company can easily top ranking promise for a client, the Web site, the question is:

Would the SEO firm in a position to implement it?

A website owner should always be careful in picking a SEO company, the implementation of the SEO services that they need. Track record and reliability are the necessary qualities to all SEO companies. Choosing the right SEO firm to carry out the necessary SEO services can make or break the success of a website.

SEO Training Levels the Playing Field For Small Businesses

bataraguru81@gmail.com (webmilenia) — Wed, 04 Feb 2009 05:00:00 +0000

SEO training is one of the best investments a small business can make. With knowledge of search engine optimization (SEO), you can promote your business like the big companies do without spending a fortune on marketing. This online optimization allows smaller companies to compete against larger companies on equal grounds, which is contrary to popular belief. Smaller business can gain more awareness than larger companies if done properly.

If you run a small business, you may think it is impossible to compete with bigger companies. Sure, your products are as good. You are confident that you offer more personalized and better customer service. You are equal or superior to your larger competitors in all ways but one – your marketing budget. How do you get your name out there when you have next to nothing to spend on marketing and advertising? The answer is search engine optimization. SEO is an affordable way to draw traffic to your company’s Website. And all you need to be successful in SEO is the right SEO training.

What will you learn? Here’s a snapshot of what a typical SEO training course covers:

• Website content – Learn how easy it is to improve the content of your Website so that it gets noticed and ranked better by search engines.

• Optimize for local search – More and more people use Internet search engines to find local stores and businesses. Let’s say you are one of a hundred florists operating in a city the size of Toronto. How do you get to the top of the search engine lists for people wanting to buy flowers in Toronto? You optimize your site for local searches. An SEO training course can show you how.

• Pay per click – You may need to invest a little in pay per click advertising, just to get your business noticed at first. How much should you spend, and what should you spend it on? An SEO course will tell you.

• Keywords – To succeed at SEO, you need to know which keywords to use on your site. An SEO training course can show you how to find the best keywords for your business.

• Drawing Traffic to Your Site – Articles, blogs, link building – all of these strategies can help direct traffic to your site. The more popular your site is, the better its chances are for ranking well on Google and other search engines.

What’s great about SEO training for small businesses is that you are the one learning all of these techniques. After you complete your course, you will no longer have to rely on (or pay) someone else to do your SEO work for you. You will have the skills you need to design and implement an effective SEO strategy for your business.

You may have heard that SEO takes time. And it could. So why not get started right away? Sign up for an SEO training course and get your Website working harder for you.

The Key to any good SEO

bataraguru81@gmail.com (webmilenia) — Sat, 24 Jan 2009 01:13:00 +0000

The key to good quality search engine optimisation is in the preparation and planning stages. Before you even begin you should evaluate your business and your website. What are your goals? Who are your customers? Who do you want to be your customers? Put yourself in their shoes and look at your website critically. Is it visually appealing to your customer demographic? Is it written in their kind of language?

Next go to a search engine and imagine what they might type in if they were looking for your product. Don’t just check out where your website is placed, check out the competition. Visit the websites of the major competitors you knew you had, as well as the ones who you’ve just found ranking higher in the search engine results pages than you! Compare their websites to yours, concentrating on the usability as well as the content, and thinking about what might be boosting them further up the rankings. The next question to answer is: what do you want to achieve with SEO? You would need to focus on different techniques depending on whether you want to increase brand awareness, increase sales, or just tell customers about a special offer you’re running. It’s important to be clear on this one – increasing visitors to your website doesn’t automatically increase sales if they are being directed to an information page instead of a product page, and the answer to this question will shape your whole optimisation strategy.

Even when your search engine optimisation campaign is up and running, you can’t become complacent. You have to keep checking your position on the search engines (hopefully you’re upwardly mobile!), your competitors’ positions (are they doing some SEO of their own to counterbalance your efforts), ensuring your visitors are being directed to the right landing pages to encourage conversions and ensuring that your content is still vibrant, accurate and relevant.

SEO Lateral Keywords

bataraguru81@gmail.com (webmilenia) — Sat, 24 Jan 2009 01:06:00 +0000

Lateral keywords can bring surprising results in your search engine optimization (SEO) efforts. Most good SEO professionals recognize the high importance of lateral keyword targeting, but they also want to sell you what you want to buy. In all of your excitement to reach the top of search engine results for your obvious top keywords, be sure that you do not forget about all of the many lateral keyword phrases that also apply to your industry.
What Are Lateral Keywords?

Lateral keywords are the keywords that branch out laterally from your assumed SEO target audience. These are the related keywords and keyword phrases that your competition often overlooks, and can provide great opportunities to reach your customers. An example would be that if you are trying to reach people for the keyword phrase “fishing rods”, it is simple to see why you would want to be returned in searches for “fishing lures” and a long list of other related fishing keywords. Where a lot of SEOs will stop is when it comes to other far-reaching lateral terms like “camping supplies”. This is a very sensible example, but it can be taken much further than that. These are also known as “long tail keywords”, and can cumulatively account for far more valuable Website traffic than the keyword phrases your competitors inundate. Lateral Keywords Require Lateral Thinking

“Thinking outside of the box” is a very 1980s term, but that is what I mean by lateral thinking. In order to think laterally as it applies to your SEO, you must start by thinking like your customers. We all know this is step one in defining your market, but it is always a good reminder. If you think like your customers for just a moment, you can probably come up with a dozen good lateral keyword phrases in the time it takes to finish reading this paragraph. Another quick way to research your long tail market is to review your Website statistics. Sometimes the keyword phrases where only a few Website visits were generated can be a good start. They may be great keywords, but you are just so far down the search results list that you only have a few visitors.
Top Ranking for Lateral Keywords

Ranking on the top of search engine results for your lateral keywords is extremely valuable. In fact, I will take 20 good listings for lateral keywords than one or two listings for the “important” phrases. The good news is that it is often far easier to achieve a good ranking for these keywords. It may not seem as exciting, but you will often find that you will receive a very valuable target audience that you have been overlooking.

The WHY of Search Engine Optimization

bataraguru81@gmail.com (webmilenia) — Sat, 24 Jan 2009 01:02:00 +0000

There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site's position in search engine ranking pages (SERPs). While most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.

That includes a depressing number of website designers, some of whom actually tell their clients that SEO is a waste of time and money, and that it's quite unnecessary these days because Google is smarter than ever before... Au contraire - it becomes more and more critical every day, as website numbers expand exponentially! Lack of knowledge is not confined to website designers, it also includes a number of wanna-be SEO firms who make outrageous claims about their special relationship and affinity with Google etc, but have little idea of what it takes to consistently succeed in attaining Top 30 rankings. Be very aware that in most cases website design is taught as an Art, not as a Business discipline. Website designers are rarely taught anything about search engine optimization, and few are interested in mastering the skills required to produce optimal results. That's all very fine and dandy - but it leaves a lot of website owners desperately dísappointed in mediocre results! You've probably heard the analogy about building a shop in the middle of a forest too, I bet? Seriously, it really does not matter how beautiful the site is - if no one finds it, then it's just a gorgeous waste of virtual space.

Content is Still King

Regardless of the various conflicting opinions, Google conspiracy theories and misinformation, it comes down to a very simple concept - content quality, and accurate content classification.

Content is where many sites fail dismally! The sites that thrive are those with well written, well organized original, interesting and useful content. Don't copy other peoples stuff. Aside from being illegal, at best it immediately downgrades you to second best... As a general rule, from an SEO perspective, bear in mind the most fundamental issue - Google loathes duplicate content!

Classification

There are literally millíons of websites, each competing for viewers in a particular niche. Reasons for their existence vary across the A to Z spectrum - advertising, entertainment, comedy, educational, humour, informational, music, news, promotional, sports, wine, video, zoos... you get the picture, right?

In the world of books we have the Dewey decimal classification system. Every published work is assigned an ISBN number, and libraries classify all books under a rigid hierarchical subject classification system. It's not perfect, but it works pretty well because every one uses and understands it! Erudite people write insightful book reviews, which are sometimes included in advertising and promotions. Hold this thought, it's relevant to a following section. You want to find a book on a particular topic, or by a specific author, you do a search and Eureka! You've found it, there's a list, even! The best books are reviewed multiple times, and take pride of place in the "best sellers" rack.

Relevancy Ranking

Using different terminology, search engines are trying hard to do the same thing - to give their searchers the most accurate list possible, containing exactly what they want, so they can pick and choose from it! Unfortunately, there is no Dewey classification system on the web. The closest thing to a hierarchical subject listing is the Open Directory, Yahoo, or one of the thousands of other web directories - all of which are inconsistently organized into completely different illogical structures!

So, here we have Google and other search engines trying valiantly to index and categorize the billions of pages on millíons of websites, in hundreds of countries in a multiplicity of languages. Then, they have to calculate each page's relevance to specific search queries...

Are You Helping or Hindering?

That's where YOU come into the picture... It's a big, big task - have you made any effort at all to help Google to help you? Or is your website fuzzy and unfocused, with no clear statement of content or purpose? In most cases, sites are constructed with vague intentions to do SEO as an optional extra sometime in the future... What, you want Google to do everything for you?

Done Any Homework?

Do you have any idea how your primary audience searches for the information, products or services you offer? Do the pages on your site describe your content using terms your clients use? Because that's the only way Google can match searchers with relevant content! What? You actually forgot to do any market research before launching the site? You have no accurate, researched, hard data on the keywords your potential clients would use? You asked your friends at work for ideas? Absolutely incredible!

Let's pretend you're looking for clients for your small bed & breakfast business in Christchurch, New Zealand. You are optimistic that potential customers in New Zealand, Australia and the UK will be able to find your website amongst the millíons of competing B&B pages on the web, be convinced by your persuasive advertising copy and elegant pictures... you'd also like them to come and book directly with you, to avoid hefty commission payments on the dozens of B&B Advertising Directory sites who also want you to pay to advertise! Dream on!

So You Want Google To Work For You?

You'd really like Google et al to help connect your potential clients to your business via Search Engine Results Pages by making your site No.1... And you certainly want "qualified" traffic from Google, visitors who are specifically looking for exactly what you provide!

Anyone who thinks they can survive online without Google, Yahoo and MSN is either a thoroughly well-rounded idiot, or is a household name who does not need to advertise to generate qualified traffic. There is no middle ground.

But here's where it gets hard! How will Google do that? What solid information have you provided Google in your on-site content, and in the off-site links to your site? Have you got a Domain Name which encapsulates your business type and location; Bed-Breakfast-Christchurch.co.nz? Or a cryptic name, like; BnBChChNZ.com? Of the two, which is most likely to give the SE its first clue as to what your site is about?

What is On-Site SEO

Think about it this way... Does your home page have an explicit and accurate Title that provides a direct and unequivocal statement of the site's business purpose in 70 characters? Does the Title say "Bed & Breakfast Accommodation, Christchurch New Zealand" or does it say "Welcome to Dusty Lodge" or something equally asinine?

Does your home page have an explicit and accurate Description that provides a brief outline of your business purpose, unique selling proposition, and call to action, encapsulated in 150 – 200 characters? Or does it contain some vague warm and fuzzy drivel about beaches and sunsets?

Keep the book analogy in your mind, and take a look at your Home page, particularly the first heading and first paragraph... "Welcome to my website" is not a productive approach! What does it tell your visitors about you? It tells me that you are at best naïve and both you and your website designer need SEO counselling! And think about that first paragraph... is it an accurate summary of the site's reason for existence? Eliminate that fruity, cheesy, fluffy verbiage immediately!

If your website is required to deliver a return on investment, particularly by selling products or services, or delivering customer service, informing or entertaining, you really need to accurately describe your website's content, and allow it to become visible online. What's that I hear? Oh, you want it to make you rích as well? But you don't really want to make a serious commitment or effort to do the job properly? Right... good luck with that! And remember that old GIGO acronym - "Garbage In, Garbage Out!"

What is Off-Site SEO?

This may surprise you, but some people are dishonest about their site content. Frankly, some people handle the truth in a very awkward fashion indeed... Telling Google that your site is about Pamela Anderson, when its actually selling Bart Simpson comics, is deuced annoying to the people who visit it! Therefore, Google and other SE's decided long ago that some external verification of every website's content would assist their efforts to deliver the most relevant SERPs to their clients. Makes perfect sense to me...

How is this achieved, I hear you ask. Well, you've heard of links, right? Back to the book analogy - think of good links as being like a series of book reviews! What if lots of people are writing positive things about your site? What if multiple, external, widely distributed sites are all saying that your site is about "Bed & Breakfast Accommodation Christchurch NZ" huh? The balance of probability that your site is relevant to such a search is positively impacted by this external confirmation! A coincidence of keywords in on-site content and off-site links reassures Google immensely! Those keywords in the off-site links are referred to as anchor text, and should form the link title.

No, Its Not Rocket Science

Frankly, search engine optimization, in the pure sense of the term, is not particularly difficult to understand, or to do. The aim of the search engines is to provide their customers with the content most relevant to the search they are making. Therefore, your salvation lies in making your content relevant to the known searches! Do some thorough keyword research, learn and understand your target audience's searching behaviour. Plan pages that target specific, high-volume, low competition search phrases.

Don't be vague, don't waffle, and help Google to help you. When the economic gravy pot is bubbling merrily, and there's ample business gravy slopping over, even the mediocre get a share. But when the economic ice age casts midnight shadows at noon, and credít wolf packs softly pad the empty streets, howling balefully at the waning moon... When you're sucking the last congealed streaks of business gravy off your tarnished spoon... Ask yourself - can you afford your website to be 2nd rate, disorganized and inarticulate, with the Why of SEO ringing in your ears?

Socialize your SEO

bataraguru81@gmail.com (webmilenia) — Wed, 21 Jan 2009 09:20:00 +0000

One of the most crucial aspects of SEO marketing is ensuring your website is socially active. No, your website doesn’t have to wine and dine the big wigs, hangout in clubs and pubs or even go out shopping and talk to people in the queue. What we mean by website socializing is building your online presence through the use of social networking websites in order to promote your own website. You can effectively “borrow” traffic from other websites by being active and helpful on them. Think about it as “you scratch my back I’ll scratch yours”.

The most popular method to do this and often the first stepping stone to ensuring high SEO content and extra traffic is building your own blog. This is particularly useful if your website is minimalistic and SEO content does not really have a place on your main website. You therefore need to get people to your website somehow through SEO content elsewhere. Making a blog that is linked to your website will ensure you get even more SEO content online and you can divert the traffic to your blog directly to your main website. Your blog needs to be relevant in order to ensure traffic flows freely through it to make sure it is about the same topics as your main website. Next you need to build up your blog and get some people interested in it. There are a number of ways in which you can do this. Firstly you need to get your blog listed on as many blog directories as possible. Doing this will ensure other people looking to socialize so to speak will comment on your blog, become followers and so forth. It will also help you with Google rankings and general traffic generation.
Secondly, make sure you have enough content that is well written, useful, informative, interesting and search engine optimized. This ensures that the people who find your blog will stay on your blog and possibly move on to your main website because your content is interesting enough to read.

Make sure you are just as social to other people as they are to you. Comment on other people’s blogs, add friends and generally just build up your network as much as possible. You can use the following blog communities to help you with this:

Mybloglog
Bumpzee
Blogcatalog
BlogRush
ScratchBack

You should also try to get involved with various forum communities and place a link to your blog and/or website in your profile and signature. Talk to people on the forums and get to know them, provide useful information on the topics relevant to your website and people will naturally fell over to your website in return. It also means you get an extra back link online for Google to see.

It’s not just about search engines; there are also a number of alternative services such as social bookmarking services. Submit your blog to these social bookmarking websites to ensure your blog gets seen:

Digg.com
Technorati.com
Stumbleupon.com
Mixx.com
Del.icio.us
Propeller.com
Plugim.com
SEOyak.com
Sphinn.com
Reddit.com
76newsalways.com
scoop.isedb.com
marktd.com
onlineadvertizingnews.net
Gooruze.com

Not all of these will be suitable for your website as some of these are specifically for the SEO topic. You can also build up a list of community websites and again, build up your friends, socializing and write on people’s walls.

Facebook.com
MySpace.com
Orkut.com
Friendster.com
Hi5.com
Tagged.com
Netlog.com
Linkedin.com
Xing.com
Bebo.com
Mashable.com
Hyves.nl
Yahoo 360
Windows Spaces Live
Twitter.com

These are just a few of the websites you need to look at to promote your website in the social world but it should give you a great head start.

Basic SEO Tips for Web Designer

bataraguru81@gmail.com (webmilenia) — Mon, 19 Jan 2009 01:49:00 +0000

Hello guys, Here are some basic SEO tips which every web designer should follow; it is good practice to design websites using this basic SEO Standards.
Use Correct Doctype

Document type defination(DTD) is also know as Doctype, doctype informs the browser how to interpret the content of the page. If the the doctype is not declared, the browser assumes you don’t know how to code, and goes into quirks mode. If you know what you are doing and include a correct HTML doctype, your page will be rendered in standards mode.

Some Recommended DTDs to use in your Web document

Use correct doctype, for example your using strict doctype and you use used align in in div tag or in p tag then doctype you used is not correct because align attribute is deprecated in strict doctype. Make the code prettier than the design

When building the front end of your site, make sure to use semantic code. By using descriptive tags to structure your pages, search engines will be able to read and have a better understanding of your content. This will also make the process of styling your site much easier and cleaner.
Use Meta Content and Meta Keywords

Use proper keywords and content relate to your web site, that helps search engine to crawl your web site.
Use unique page titles

Each page on your web site should have a title attribute, and each title should be unique. If you use the same title for every page, search engines will think that every page on your site is about the same subject.
Use SEO Friendly Page name or URL

The page name or URL must consist of the relevant keywords as it gives an idea of what the page is all about, Try to maintain a suitable length for the page name, The words in the URL must not be joined. Try to use hyphen between words in the page. The robots can easily index the URL’s with hyphens. Try to avoid using underscores.
Use Alt tags for Images

Specify alt tag for image and that alt tag should be a keyword related to web site, because images you have placed on site can be seen by visitors but not by search engines, so alt tag help search engines to read, with the help of alt tags search engines display the image results.
Use Heading Tags

Use your main targeted keywords in H1 or H2 tags. These robots give a lot of importance to H1 tags.
Use Valid HTML and CSS code

Validate your html and css code and make your code w3c standard.

validate your html code here

http://validator.w3.org

validate your css code here

http://jigsaw.w3.org/css-validator
Make your web site load fast

Don’t mess up your site with heavy images that makes your site heavy and slow, try to optimize images that reduces weight and helps to load fast.
Make a detailed sitemap

Make a detailed sitemap of a website. The search robots can easily go to any web page from this web page.
Use breadcrumb

Use breadcrumb in a web page, if necessary. The breadcrumb must consist of relevant words reflecting the content of the corresponding page
Use Footer links

Footer link must be designed properly so that search engine robots can easily navigate through the web pages.
Avoid using Tables use DIVs

Try to avoid using tables. There are too many codes in tables and takes times to load page. Hence, try to use DIVs structure, which has less coding and takes less loading time. It has become highly search engine friendly because the robots can easily index it.
Use External JavaScript and CSS files

Maintain an External JavaScript files for scripting and Use External CSS rather than coding it in the main source file.

Search Engine Optimization ( SEO )

bataraguru81@gmail.com (webmilenia) — Wed, 14 Jan 2009 10:31:00 +0000

Search engine optimization is the process of getting your Website rank very high in search engine results page. Thus, increase the volume and quality of traffic to a Website.

SEO simply mean by optimize your Website to become a keyword-rich and quality Website. Thus generate more quality traffic and making more sales. In SEO procedure, we would considers how search algorithm work and what people search for.

Having high ranking for a Website is vital. Otherwise, your Website development cost is 'Invest for Nothing!' Probably you might spend lots of your treasure time and money in designing a pretty Website, but without anyone know your site existence on the Web.

Overall, search engine optimization efforts may involve a Website architecture design, coding, copy writing, presentation, and site submission to relevant directories. Also, fixing the entire site problem to ensure your site fully spidering by search engine indexing programs.

Below is a complete list of SEO services that we provide to push up your Website ranking on top placement in search engine. There are:

Initial Analysis Initial Analysis
* Initial Traffic Analysis
* Website Analysis
* Competitor Analysis
* Competitor Link Tracking
* Identify Keyword List
* Tune Keywords
* Combine Keywords

On-Page Optimization On-Page Optimization
* Website Coding Correction
* Website Architecture Correction
* Add Keywords to Meta Tags
* Add Keywords to Content
* Copy Writing
* Internal Link
* Generate Sitemap

Second Stage Analysis Second Stage Analysis
* Keyword Density
* Website Loading Time
* Screeen Resolution
* Browser Compatible
* Link Checking

Off-Page Optimization Off-Page Optimization
* Submit Pages to Search Engines
* Submit Pages to Directories
* Link Popularity

Final Stage Analysis Final Stage Analysis
* Check Search Engine Registration
* Check for Google Page Rank
* Check Placement
* Check the Website Traffic

SEO vs. PPC: The 2009 SEO Uprising

bataraguru81@gmail.com (webmilenia) — Tue, 13 Jan 2009 03:48:00 +0000

Search engine optimization (SEO) reaches the people who are looking for you right now, and pay-per-click (PPC) advertising reaches a back-of-mind market similar to billboards and television advertising. Cost considerations and increasing market competition positions SEO for a huge uprising in 2009. Although it is likely that both SEO and PPC will continue to see big gains against all other marketing methods in 2009, my prediction is that the 2009 SEO uprising will be substantial and swift in the first half of the year and carry through the end of the recession. SEO and PPC Comparison

Both SEO and PPC each have a strong place in Internet marketing, but let us look at a very simple comparison of SEO and PPC and how they each work for or against you. I will give you a description followed by pros and cons of both SEO and PPC.
Search Engine Optimization a.k.a. SEO

SEO focuses on bringing your Website to the top listings returned by search engines based on its relevance to a search engine user’s query. As quoted from my recent article “SEO in a Nutshell“, a simple decription of SEO is as follows:

“SEO is, the practice of improving the qualities of a Website in order to be better indexed in search engines. In very non-technical terms, SEO makes it possible that when somebody goes to their favorite search engine, usually Google, and searches for something, that they find your listing at or near the top of the list.”

Considering that the focus of SEO is to be found by customers rather than finding customers, it has a much higher conversion of lookers to buyers. Because of SEO’s very nature, it is the most targeted approach to the market.

SEO requires quality Website content that people want, and search for using a search engine. The content should be on-topic, which is to say that if the Website is about beauty products, you do not try to optimize it for fishing lures and tractor tires.

The Pros of SEO - SEO lasts a very long time. Once the content is produced, optimized for search engines, and reaches a high search engine placement, the cost stops while the reward keeps coming in. SEO provides residual benefit, and the return on investment (ROI) of SEO increases over time.

The Cons of SEO - The best results come from paying a writer and SEO professional to research the most effective keywords and achieve the proper search engine placement. This will generally have a higher upfront cost.
Pay Per Click Advertising a.k.a. PPC

PPC is generally based on a bid-rank system, whereby companies place a maximum bid for the position and frequency that their advertisement will be displayed, as well as a daily spending limit. For simple comparison, I am also grouping pay-per-impression advertising and other methods of online display advertising into the mix. They all have much similarity in that they display the advertisers message alongside the content that users were actually seeking.

There are many variations to the pricing models, but the basic principle is that the advertiser pays for each time somebody clicks on their advertisement, or in the case of pay-per-impression ads, every time the ad is displayed to a visitor. A key to PPC or display advertising success is in the ad placement strategically reaching the proper demographic.

The Pros of PPC / Display Ads - PPC and display advertising in general can provide greater exposure to a back-of-mind market that may not have considered your product or service until they saw the advertisement. This can prompt users to buy when they were not already in the market.

The Cons of PPC / Display Ads - Each method of PPC or other online display ads have a termination point. When you stop paying for the ads to run, the benefit is gone. There is not a residual benefit, and the return on investment (ROI) of PPC stops when the spending stops.
SEO vs. PPC / Display Advertising Summary

Each Internet marketing method has a place in Internet marketing, and they often work nicely together. With greater consideration given to the return on investment (ROI) of online advertising and marketing during recession, SEO has a leg up for 2009. While the ROI of PPC and display advertising drops sharply when the investment stops, the ROI of SEO keeps growing.

In either case, 2009 will bring changes to Internet marketing. It is most important that whether you use display advertising or SEO, you should do something to assure your place in the 2009 Internet market.

SEO Ranking for 5 Proven Ways to Find Link Exchange Partners

bataraguru81@gmail.com (webmilenia) — Mon, 12 Jan 2009 04:12:00 +0000

If you're like most small business websites on the internet today, you use link exchanges to market your website. But sometimes finding websites to exchange links with can be a time consuming task. Here are a few proven methods for finding websites to exchange links with.

1: Search Engines Queries

Using Google or Yahoo, perform the following searches, replacing “keyword” with a keyword related to your site.
Keyword add URL
Keyword add site
Keyword add link
Keyword submit URL
Keyword submit site
Keyword submit link
Keyword link exchange
Keyword link swap
Keyword reciprocal link
Keyword related sites
Keyword links directory

2: Find out who's linking to your competitor's.

If you can find out who is linking to your competitors, you can try to acquire a link to your site ob each site that already links to your competitors. Just search for link:http://www.competitors-url-here.com

3: Other link directories

Find sites that relate to your site that have link exchange directories. Visit each site in their link directories and attempt to exchange links with each site.

4: Link exchange tools

There are several excellent websites that match webmasters with related sites that are interested in exchanging links. Two of the best are Link alizer and Site Sell’s Value Exchange. In general, you'll want to stay away from sites that completely automate the link exchange process. I have used some of them, but the search engines do not like these sites, and may penalize your site if you use them.

5: Software

There is also software available that searches for and automatically emails sites to see if they will link exchange with you. I have used and like higradeworld if you decide to use this method, ensure that you comply with all spam laws and the search engine's guidelines.

All 5 of these methods are proven, dependable ways to find link exchange partners. Use them and start gaining more free links to your website today!

SEO Tips for Google®

bataraguru81@gmail.com (webmilenia) — Sun, 11 Jan 2009 04:18:00 +0000

Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site.
Let’s start from the top: META Tags- Sorry, but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.

URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.

TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.
Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site’s description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.

Header Tags- Header tag <>should be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.

ALT Tags- These tags are great for adding keywords to images, so take advantage of them. I also use mouse over text with linked text.

Links- Any links you have on your site should have key terms in them. Never use “Click Here” or other unrelated words when creating links.
Bonus tip: When exchanging text links, use key phrases as the actual links. This will certainly help you out.

Links exchange- This will help boost your overall ranking. It’s actually better to be linked from another site (one way) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. However, the following should be kept in mind.

A: The site you are linking to needs to be related to your site.
B: Google’s page rank of the site should be higher than yours; the higher the better.
C: Avoid linking to sites that have too many links. A site that has forty or more links will only hurt you.
Bonus Tip: See where you rank on Google by using this free tool. http://www.googlerankings.com/ultimate_seo_tool.php

This Google ranking tool will show you under what keywords you are found on. Use this to help adjust the keywords you want to be found under. Be sure to check your ranking before you start any optimization. Then do it again 3 – 4 weeks after you have made your adjustments. See if your ranking has gone up.

Importance of SEO Services in Your Marketing Strategy

bataraguru81@gmail.com (webmilenia) — Fri, 09 Jan 2009 04:30:00 +0000

Implementing SEO services in your marketing strategy is a very wise thing to do for the following five reasons:

* The Absence Of Risk – often, paid advertising is subject to click-fraud risks and competitor’s unfair techniques ( examples of these techniques would be the usage of software that will click your ads for hundreds of times without any for more detail go to:www.huge-niche-keywords.com. noticeable profit to your site; however, you will pay for each and every single click to ). Pay-for-performance programs like Google Ad Words have advanced protection against this harmful behavior but the risk will never be eliminated. However, SEO is free of any potential risk unless you make obvious mistakes like spamming.
* Reliability – paid search engine placement or banner ads work right until the moment when the marketing budget depletes. After that moment the site disappears from the listings and the returning customers will not find you again (nor will the new visitors). SEO services will help buffer this process so you can gradually minimize the advertising budget as you will be increasing your results that are obtained from the organic search engine listings. Another advantage of this would be the fact that consumers prefer purchasing from a site that is ranked high in the search engine results rather than purchasing from an evidently placed advertisement.

* Brand Awareness – a website that has a high rank among search engine listings means that more people will see the company’s name and become more and more familiar with the products as well as the company although they still haven’t made one single purchase. A recent survey clearly shows that consumers are twice as likely to recognize businesses that are ranked high (top three) in the search engine listings in comparison to those that are appearing in the regular banner ads.

* Targeted Traffic – the SEO services will bring paying customers right to your door step. These customers that we are talking about have entered your websites keywords or phrases into the search engines and the results showed your business. The SEO services will help you transform regular visitors into real buyers by analyzing their behavior once they locate your site. By utilizing the content of your website you will learn how to transform these visitors into buyers in the most effective and efficient manner possible.

* Affordability – for more detail go to: www.the20seotools.com.comparing banner ads with SEO services in terms of costs, the money that you will pay for these services won’t reach staggering sums like $15,000 that people pay for banner ads.

Now we are going to offer you a small list of techniques that should be avoided at all costs:
www.search-engine-premiere.com

www.sitemap-makers.com

What Does SEO Stand For?

bataraguru81@gmail.com (webmilenia) — Thu, 08 Jan 2009 09:00:00 +0000

SEO is a term that’s very common today, but if you don’t spend a lot of time working with the Internet you might not know what it means. It’s short for Search Engine Optimization, and it refers to the process of organizing your website content and links in order rank for the most relevant and valuable search terms. One method to optimize your site is to tailor the articles and blog posts that you write toward the terms that people will be searching for. When someone puts terms that have to do with your website into a search engine, you want your site to come up in the results. If you don’t have the right search terms, though, that won’t take place. You might have the greatest and most helpful site in the world but no one will be going there because their searches don’t send them to where you are.

It can take a while to build up search engine ranking, but the better you are at SEO the higher your chances of getting noticed. Once you start to be noticed and people are going to your website, that will also help boost your rankings. You don’t want to stop the SEO, though, because you want to keep more people finding your website. If you can do that, your business will continue to grow.

Top 9 SEO Mistakes Made by Designers and Developers

bataraguru81@gmail.com (webmilenia) — Tue, 06 Jan 2009 08:59:00 +0000

1. Splash Page

I’ve seen this mistake many times where people put up just a big banner image and a link "Click here to enter" on their homepage. The worst case — the "enter" link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.

This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.

Your homepage should include (at minimum) target keywords and links to important pages. 2. Non-spider able Flash Menus

Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.

3. Image and Flash Content

Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.

4. Overuse of Ajax

A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because Ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.

Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.

5. Versioning of Theme Design

For some reason, some designers love to version their theme design into sub level folders (ie. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose back link counts and ranking.

6. “Click Here” Link Anchor Text

You probably see this a lot where people use "Click here" or "Learn more" as the linking text. This is great if you want to be ranked high for "Click Here". But if you want to tell the search engine that your page is important for a topic, than use that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”

Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.

7. Common Title Tag Mistakes

Same or similar title text:
Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That’s like telling the search engine that EVERY page on your site refers to the same topic and one isn’t any more unique than the other. One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because every single blog post will have the same text "Site Name > Blog Archive >" at the beginning of the title tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name. Exceeding the 65 character limit: Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff. Keyword stuffing the title: Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways: "Photo Tips & Photography Techniques for Great Pictures" “Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query. 8. Empty Image Alt Attribute You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for. Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms "abstract" and "dj". 9. Unfriendly URLs Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear. Example of Friendly URL: www.greepit.com/page-title Example of Dynamic URL: www.greepit.com/?p=12356 <div class="blogger-post-footer"></div> </article> <article> <h1>SEO - Internet Marketing Services and Sales</h1> bataraguru81@gmail.com (webmilenia) — Mon, 05 Jan 2009 11:18:00 +0000 <a href="http://feedads.g.doubleclick.net/~a/aBbllXTT5cJCcvlAzr8LUp06l3I/0/da"></img></a> <a href="http://feedads.g.doubleclick.net/~a/aBbllXTT5cJCcvlAzr8LUp06l3I/1/da"></img></a>The pros know that getting sales is much more than just driving traffic to a site. There's more to be done. After knowing what to do getting sales will be a simple task. Most of us know how to get visits to our affiliate pages and/or websites. But what then? How many leave without buying? Have a look at your visitor vs. sales ratio. Even if you have sales, it can be multiplied to much more. Really, why are they not buying? The answer isn't in what you are selling or the price isn't right. People will gladly pay top dollar for what they want. They simply need to want it. You can help them with that. Read on.... It is your job to help them want it. It's instict to give a description of the product or service you're selling. Let's build on that a little..... While you are describing your product or service, you should be drawing your customer in. Getting them to want your product. There's several ways to do this. My favorite is the "don't follow the herd". Quite simply this is showing the customer that they are smart enough to act on the oppurtunity that is right in front of them, while the rest of the "herd" just can't see it. They will buy from you because they don't want to be that other guy in the herd. Moving along you see for example, you're not that other guy in the herd. You're actually taking a few minutes here to improve your conversion rate. Did you catch that? Glad you're with me here. Another way is the "preview". Have you seen a preview and when you go see the movie, the entire movie could've been wrapped up in just the preview? It's like you knew what the entire movie was about all the way to the end! Why do they do that? Well, you went to see the movie that's why. Contradictory to the preview is the "there's always more" method. Giving an enticing "sample" but not giving it all away. People like to believe there's always more. This method is highly effective when you have a product or service with many features. Simply highlight the strong points with the notion that there's more. As far as whether to use a full preview or there's always more really depends on what you are selling. Just take a good look at it and decide what's best. Should we tell them all about it or wet thier tongues getting them to want more. The product will tell you. Finally, get them to say yes, yes, yes. Throughout your sales copy, email ad, website or where ever you are presenting your product or service. Get them to say yes. Using quick questions like "right?" "doesn't that make sense?" and "wouldn't you like that?" for example will have them saying yes all through your message. And by the time you ask "are you ready to buy?" the answer is already YES! Simply getting prospects by the boatload is short of the goldmine. Talk to your customers. They want to buy. You can help them want to buy. <div class="blogger-post-footer"></div> </article> <article> <h1>Why is Search Engine Optimization Important for Online Traffic?</h1> bataraguru81@gmail.com (webmilenia) — Wed, 31 Dec 2008 02:39:00 +0000 <a href="http://feedads.g.doubleclick.net/~a/gpvWstY-b7DIz39ARx3Yq66wumo/0/da"></img></a> <a href="http://feedads.g.doubleclick.net/~a/gpvWstY-b7DIz39ARx3Yq66wumo/1/da"></img></a>What is search engine optimization? Search engine optimization (SEO) is the process of improving the visibility and quality of traffic to a web site from search engines via 'organic' or 'algorithmic' search results. The process of optimizing a web page or a website in order to gain higher positions or rankings in search engine results (SERP's) for different keywords or phrases. SEO can also target different types of search, including image search, local search, and industry-specific vertical search engines. Why is search engine optimization important? The main purpose of search engine optimization is to increase the traffic generated by a website. Websites are built to be seen by Internet users and search engines can help it achieve this goal. SEO has two main part: 1. On Page Optimization 2. Off Page Optimization 1. On Page Optimization: On page Optimization is executed at the web site itself. Getting improved search engine result start with the website. The first paragraph on every pages needs to be keyword rich without repeating the title of the page. Meta-descriptions and Meta-keywords are important, too. Updating these on a regular basis is beneficial. 2. Off Page Optimization: Off Page Optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include: * Public relations * Article distribution * Social networking via sites like Digg and Slashdot * Link campaigns, such as asking complementary businesses to provide links * Directory listings * Press Releases Distribution * Link exchanges * Three-way linking * One-way linking * Blogging * Forum posting * Multiway linking <div class="blogger-post-footer"></div> </article> <article> <h1>The Benefits of CSS in SEO</h1> bataraguru81@gmail.com (webmilenia) — Tue, 30 Dec 2008 01:02:00 +0000 <a href="http://feedads.g.doubleclick.net/~a/f6m2sCHsOiDqQMdourgOjRWwYNU/0/da"></img></a> <a href="http://feedads.g.doubleclick.net/~a/f6m2sCHsOiDqQMdourgOjRWwYNU/1/da"></img></a>Cascading Style Sheets (CSS) is a style sheet language that permits web designers to attach style like spacing, color, font, etc. to HTML documents. Cascading style sheets work similarly to a template; permitting web developers to label style for an HTML element and after that apply it to the number of web pages required. Thus, Cascading Style Sheets (CSS) are collections of formatting rules, which control the appearance of content in a web page. With CSS styles you have great flexibility and control of the exact page appearance; from precise positioning of layout to specific fonts and styles. There are many benefits of using CSS. One of the major benefits of using CSS is the easy maintenance of the website. Maintenance of a website made with CSS is much easier compared to the ones which are table based. CSS splits the presentation style of documents from the content of documents and makes the maintenance of the site easier. Aside from being able to make site extensive changes with no trouble through one CSS file, the clean code it generates makes it easier to update. Webmasters can characterize the appearance of a site in one place, and change the whole site by changing just one file. With CSS, when you decide to craft a change, you simply alter the style, and that element is updated automatically anywhere it appears in the site. So, if you have to alter the color of all pages in your site, you only have to edit one style sheet. This saves you enormous amount of time, particularly if you have to edit each page independently. CSS generally requires less code compared to table based. This makes your code lighter and cleaner. Clean code makes a huge difference in maintaining your site. Cascading Style Sheets Benefits and Search Engine Optimisation (SEO) Another major benefit of CSS is that it makes your website SEO friendly. The reason behind this is simple. The search engines spiders are actually very lethargic. They do not go through the bundles of HTML codes to get to the indexed codes. Font tags and tables make the HTML code very cumbersome; thus, reduce the accuracy of the results. If you use external CSS files to design and determine the design attributes; the HTML code will be clean and it will result to better search engine rankings. With some knowledge of CSS you will be able to change the code layout without destroying the actual visual layout. For instance, you could easily make the main content of your site to show up above the header or navigation menu in the code of your website; thus will help to show search engine crawlers the importance of your content. I personally saw a huge boost in rankings in fully CSS web sites. When I look at someone’s website that was built using old school HTML code with tags such as: TABLES, TD, TR, FONT and so on, I feel awkward and immediately convert that site to a fully table-less CSS layout. There are many tools on the Internet that shows the actual code over text ratio weight of your site. Do you know why? Because modern search engines such as: Google, Yahoo and MSN love light-weighted websites. They want to see your content; the text, not the code. With CSS everything is possible. You practically externalize excessive code into external file, thus leaving the actual page clean and simple. Website Accessibility CSS makes your website more accessible. The number of users browsing the web through hand held devices are continuously growing tremendously. It is estimated that by 2008, one third of the world’s population will be using hand held devices for accessing Internet. It is always important that your site is accessible to them also. You can make an additional CSS document particularly for handheld devices like cell phones, which will be called up in place of the regular CSS document; which is not achievable with a tabular layout. CSS benefits accessibility chiefly by separating document structure from presentation. By separating style from markup, webmasters can simplify and clean up the HTML in their documents, making the documents more accessible. Increases Download Speed of Your Website CSS code downloads faster than tables. Browsers read through tables twice previous to exhibiting their contents; first to work out their structure and then to determine their content. Moreover, tables are shown on the screen as a whole, no part of the table will be displayed until the entire table is downloaded and rendered. Tables support the use of spaced images to assist with positioning. CSS generally requires less code than cumbersome tables. All code to do with the layout can be placed in an external CSS document, which will be called up just once and then stored on the user’s computer; while the table layout stored in each HTML document, must be loaded up each time a new page downloads. Also with CSS, you can manage the order of the items downloaded into the screen. You have the control to make the content appear previous to the slow loading images, which is liked by most of the web users. Cross Browser Compatibility For all webmasters out there! CSS makes your website more professional. Taking the benefits of CSS like making your websites load faster and easy to maintain, you save a lot of time and labor. This in turn makes you lots of money. CSS makes links of the website look more attractive and dynamic. Using CSS, you can slot in rollovers easily and effectively, without having to use a single character of JavaScript. Thus, CSS gives your websites a professional look. It is wise to use CSS to jive with the current trends of the industry. All major browsers like Firefox, Explorer, and Netscape presently recognize CSS and it is definitely safe for web designers to use CSS now. <div class="blogger-post-footer"></div> </article> <article> <h1>5 Ways to Expand Online Business Brand with SEO Website</h1> bataraguru81@gmail.com (webmilenia) — Thu, 25 Dec 2008 07:42:00 +0000 <a href="http://feedads.g.doubleclick.net/~a/AGCLV7bEq-9t7qdoV2yNfEm_wRw/0/da"></img></a> <a href="http://feedads.g.doubleclick.net/~a/AGCLV7bEq-9t7qdoV2yNfEm_wRw/1/da"></img></a>SEO website is the best way to optimize an online business. With SEO website, our site will appear on high rank and easily to find out on search engine. A company with its product and service will be known by a lot of people from search engine result. After good marketing like that, a business should build its brand for more optimization. In business marketing, brand is the first important tool. Some people distinguish the psychological aspect of a brand from the experiential aspect. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. With one brand, most of businessman can explore a lot of kind of business around the world with internet. One thing that should be noticed is making a strong brand. Brand can be built with SEO website, and there are 5 ways I’ve compiled to do for creating a strong brand 1. Create a unique name for your business center. It can be done by choosing your own name or trying to find out some unique name out of there. As we all know, there are so many brand going from the business owner. A unique brand business firstly attract customer’s eyes catcher to know more about it inside. 2. Create a unique business mascot and slogan picture, this is one way to make customer memorize our business in their mind stronger than words. 3.Create a SEO website with page optimization and SEO design. For example of point 1 to 3, just say, “John Cow”, an online businessman. He made his business brand from his own name and created a cow as his mascot. And unique web design by showing a car with cow paint dotted include. 4.Join SEO competition. What will we get for our business from this contest? SEO contest is the best way to get traffic, network, and brand all at once. People who participate a SEO competition will try to win it by building a lot of links and network to appear in top search engine. With good position you will be known by a lot of people around the world and it makes visitor find out about “who is the guy?” It will bring a lot of visitors to your website and in the same time you show your business brand. After that, your website will get more traffic visitor and rank There are some webmaster companies usually hold annual SEO world competition. For example, the biggest one in previous year is SEO world championship and in this year is ‘Busby SEO World Cup 2008’ held by Busby Web Solution. They can be the references to build business brand. 5. Create your own SEO contest. Anyone can hold a SEO contest. When you have had big business and want to build it stronger, you can hold a SEO contest with your brand as key phrase and your link inside. Why not? Let’s see how big your brand and rank then. <div class="blogger-post-footer"></div> </article> <article> <h1>20 Bookmarking sites for SEO</h1> bataraguru81@gmail.com (webmilenia) — Thu, 25 Dec 2008 07:30:00 +0000 <a href="http://feedads.g.doubleclick.net/~a/S5vb3QbEpoA7D2xW-jgBn4mGbl4/0/da"></img></a> <a href="http://feedads.g.doubleclick.net/~a/S5vb3QbEpoA7D2xW-jgBn4mGbl4/1/da"></img></a>Whether it’s a Sphinn, a digg or a StumbleUpon, a bookmark and its associated comments and codes posted by users can be likened to a vote of confidence for the page in question. The more votes a page has the more valuable it is seen to be and the more a search engine will sit up and take notice. For very new sites, an extensive bookmarking campaign is also a secondary route into the search engine indexes. Again, there are similarities with link function as a bookmark paves the way for search engine spiders to enter into a site they have not previously indexed. With the more bookmarks you can collect seemingly having a direct impact on the perceived quality of the site in the eyes of the search engines, consider adding these bookmarking tools to your marketing mix… 1. Blinklist: ‘Blink’ your favorite sites and create your own ‘blinklist’. This mini site collates all of your favorite online destinations with simple tools to sort, describe and search through saved sites. Participate in the online community to establish not just your site but other web properties such as your company pod casts, videos and blogs as respected resources. 2. Faves (formerly Blue Dot): Save web pages, multimedia content and news items and share with the wider community. As seen in Information Week, The Wall Street Journal and The Observer. The Active Topic Groups tool is a great barometer of current interest and can be used as an indicator of the kinds of pages you should be bookmarking on your own site to draw the most interested traffic. 3. ClipClip: Cut, copy and paste the best bits of the web. Great for sharing multimedia content such as images and video. Pitched as an online scrap book, this is a unique take on bookmarking and a great tool if you have a particularly visual product. 4. CiteuLink: Academic in nature, use this bookmark facility to store white papers. If your company commissions research or surveys, CiteuLike can be used to share the findings with like minded individuals and built a cerebral buzz. 5. ClaimID: Every thought your true persona has somehow been missed by the world at large? This site allows you to manage your online identity or that of your business by collecting together any web page that mentions your name in one central spot. 6. Content Pop: A collection of online communities created and voted on by users. Can be used to position your product offerings within niche interest groups. 7. De.liro.us: Cutting the web down to size this bookmarking site is part of a larger effort to create a local search engine for every US zip code. Great for particularly localized offerings such as coffee shops, bars and restaurants. 8. Delicious: one of the original bookmarking sites and still one of the best. Owned by Yahoo this is essential link fodder for any business. Allows you to categorize and share web pages across any number of interest categories. Many sites have reported increased search engine rankings and huge leaps in traffic as a result of considered Delicious use. Keep in mind good practice tagging and descriptions for the best results. 9. Diigo: Acting as a virtual highlighter, this site acts as both a research tool and knowledge sharing community. Again, this is particularly appropriate for those businesses with factual knowledge to share. 10. Digg: A hugely powerful tool with massive traffic driving capabilities. Most suited to technology related sites and stories. 11. Folkd: Website and browser extension tool billed as a social web service to enrich your surf experience. Pulls together recommendations, observations, tags and comments and connects them to web pages and topics. Use with individual web pages, news items, videos and blogs. 12. Furl: Extremely popular site capable of driving a lot of organic traffic through its hot topic picks. Has many uses with bookmarks organized into lists. Great for comparison shopping. 13. GetBoo: An open source social and private bookmarking project. 14. ListerLister: A social list building community where you can create, add to, and vote for both lists and the items added to them. Uses collective intelligence of members to share favorite products, places and pages. 15. Mister Wong: With portals in six languages and more than 4 million visitors per month, Mister Wong knows a thing or two about social bookmarking. Organized into sections like ‘video’, ‘art’ and ‘business’. 16. Mixx: Mixx your own web blend with this increasingly powerful bookmarking site. News, Business and Local categories can be used to drive traffic to your site. 17. Multiply: Over 11 million people are members of this social bookmarking site which calls itself secure and family friendly. Share all manner of media via personalized web pages. 18. Netvouz: Public and private bookmarks following a tried and tested formula with favorites organized into folders and tagged by keyword. 19. PlugIM: A user driven internet marketing community. Submit content, share articles, comment on projects and promote your favorites to the front page. 20. Simpy: Social bookmarking service that lets you save, tag, search and share your bookmarks, notes, groups. <div class="blogger-post-footer"></div> </article> </main></body></html>