Web Profits

17 of the Most Common SEO Myths

Alex Cleanthous — Thu, 05 Nov 2009 04:24:57 +0000

Some people refer to the SEO industry as the ‘wild west’ because there are no rules or regulations outlining who can provide SEO advice or services… and there are hundreds, if not thousands, of people who take advantage of this. There are many self-proclaimed ‘SEO experts’ who, armed with a limited knowledge of SEO and some [...]

What is the Future of PageRank?

Alex Cleanthous — Tue, 27 Oct 2009 04:39:16 +0000

Before we discuss the future of PageRank it is important to understand what it is. PageRank is a numeric value assigned by Google of the importance of a web page. PageRank is scaled between 0 and 10 with 10 being the highest rank. Your PageRank is based on the number of websites linking to your website and [...]

How To Avoid Google’s Duplicate Content Penalty

Alex Cleanthous — Mon, 19 Oct 2009 23:02:08 +0000

Achieving top SEO rankings for competitive keyword phrases is one of the most valuable and most difficult marketing goals to achieve. While there are many SEO strategies you need to implement to achieve top rankings, there are also many pitfalls you need to avoid at the same time. One of those pitfalls is duplicate content. Duplicate [...]

How To Use Google Analytics To Increase Sales

Alex Cleanthous — Tue, 13 Oct 2009 00:56:22 +0000

Google Analytics is one of the best tracking and analytics software packages on the market. Most of the biggest sites on the Internet use Google Analytics to track their visitors. Look at the top ranked sites in Google and most of them have Google Analytics installed. Don’t let the fact that the software is free to [...]

Keyword Research – How To Select The Best Keywords for SEO

Alex Cleanthous — Wed, 07 Oct 2009 01:58:28 +0000

Successful SEO campaigns all have one thing in common… the selection of the right keywords to focus efforts upon. Keyword selection can make or break your SEO campaign because all of the work done after this stage is based upon the keywords that have been selected: select the wrong keywords to focus on and the next [...]

How To Get Top Google Rankings?

Alex Cleanthous — Tue, 29 Sep 2009 00:39:40 +0000

Ranking at the top of Google for the right keyword phrase can help your business grow at a rate faster than nearly any other form of advertising. Because of this very reason the race to achieve top rankings for high value keywords is becoming faster and more difficult every single day. SEO experts are continually trying [...]

How Much Should SEO Cost?

Jason May — Mon, 21 Sep 2009 23:50:28 +0000

How much you should spend on SEO is a difficult decision to make, especially as the investment made today is not returned for 3, 6 or even 12 months in the future. At some stage this is a decision any business person seriously looking to grow their business online will have to make. There are many [...]

How To Choose An SEO Company

Jason May — Wed, 16 Sep 2009 06:15:42 +0000

Narrowing down the best SEO Company may be easier once you know which ones to avoid. Once you take those companies out of the equation, some simple research and the right questions will make it clear who the best providers are. Final selection is then all about your individual business needs and your budget projections. The [...]

Wordpress SEO Tips

George Cleanthous — Fri, 11 Sep 2009 00:05:41 +0000

Wordpress is without a doubt one of the most popular open source platforms available for blogging. The popularity of Wordpress stems from its simplicity of use combined with the customisations available to improve SEO rankings. Some of you already using Wordpress may not even understand the scope of what can be achieved with it. There are [...]

5 Simple Actions To Protect Your SEO Rankings

Alex Cleanthous — Thu, 09 Jul 2009 03:40:32 +0000

You invest tens of thousands of dollars and many months, maybe even years, implementing search engine optimisation (SEO) strategies to improve your search engine rankings to drive sales and profits for your company. You implement blogging, article marketing, social bookmarking, link building, press releases and a host of other strategies on a monthly, weekly or even [...]

Split-Testing : The Secret Weapon of Experienced Online Marketers

Alex Cleanthous — Wed, 22 Apr 2009 04:35:49 +0000

Since the early 1900s, the best direct marketers have used some form of split-testing to improve their sales messages. Marketers like John Caples split-tested with coupon codes to tell which of a number of separate ads produced the best response, changing one item at a time until they found a winning formula. Split-testing is [...]

Twitter… Does It Work For Small Business?

Alex Cleanthous — Tue, 07 Apr 2009 01:23:50 +0000

Unless you’ve been hiding under a rock, you’ve probably heard or read about a new website called Twitter. Although Twitter is a relatively new service, it has been receiving some great press and is starting to be used by many small businesses and large companies around the world – including some major media companies, marketing companies [...]

How To Grow Your Business Online

Alex Cleanthous — Fri, 20 Mar 2009 01:19:46 +0000

In the current economic climate, the Internet represents one of the strongest and most cost effective marketing channels available. An online marketing campaign has the ability to transform a business even in times of recession, if it is implemented correctly. Whether you have a limited budget of $1,000 per month or a substantial budget in [...]

How Search Engine Rankings & User Behaviour Affect Website Traffic

George Cleanthous — Fri, 13 Feb 2009 13:22:53 +0000

We all want to be number 1 on Google. For most people that is the only target, but what does that actually mean in terms of results, and how do the different ranks affect traffic to your website? There have been a number of research experiments conducted by universities over the last decade testing user [...]

The Psychology of Web Design

George Cleanthous — Wed, 28 Jan 2009 04:02:57 +0000

Good website design is noticeable to almost everyone that will visit your website, not just web designers. For people that use the internet frequently it is easy to identify valuable websites from the rest. When you see a website for the first time you make an instant judgement on its quality and relevance. Even if [...]