Web Profits

5 Simple Actions To Protect Your SEO Rankings

Alex Cleanthous — Thu, 09 Jul 2009 03:40:32 +0000

You invest tens of thousands of dollars and many months, maybe even years, implementing search engine optimisation (SEO) strategies to improve your search engine rankings to drive sales and profits for your company. You implement blogging, article marketing, social bookmarking, link building, press releases and a host of other strategies on a monthly, weekly or even [...]

Split-Testing : The Secret Weapon of Experienced Online Marketers

Alex Cleanthous — Wed, 22 Apr 2009 04:35:49 +0000

Since the early 1900s, the best direct marketers have used some form of split-testing to improve their sales messages. Marketers like John Caples split-tested with coupon codes to tell which of a number of separate ads produced the best response, changing one item at a time until they found a winning formula. Split-testing is [...]

Twitter… Does It Work For Small Business?

Alex Cleanthous — Tue, 07 Apr 2009 01:23:50 +0000

Unless you’ve been hiding under a rock, you’ve probably heard or read about a new website called Twitter. Although Twitter is a relatively new service, it has been receiving some great press and is starting to be used by many small businesses and large companies around the world – including some major media companies, marketing companies [...]

How To Grow Your Business Online

Alex Cleanthous — Fri, 20 Mar 2009 01:19:46 +0000

In the current economic climate, the Internet represents one of the strongest and most cost effective marketing channels available. An online marketing campaign has the ability to transform a business even in times of recession, if it is implemented correctly. Whether you have a limited budget of $1,000 per month or a substantial budget in [...]

How Search Engine Rankings & User Behaviour Affect Website Traffic

George Cleanthous — Fri, 13 Feb 2009 13:22:53 +0000

We all want to be number 1 on Google. For most people that is the only target, but what does that actually mean in terms of results, and how do the different ranks affect traffic to your website? There have been a number of research experiments conducted by universities over the last decade testing user [...]

The Psychology of Web Design

George Cleanthous — Wed, 28 Jan 2009 04:02:57 +0000

Good website design is noticeable to almost everyone that will visit your website, not just web designers. For people that use the internet frequently it is easy to identify valuable websites from the rest. When you see a website for the first time you make an instant judgement on its quality and relevance. Even if [...]

Google SEO Guide & Mindmap

Alex Cleanthous — Sun, 16 Nov 2008 10:20:09 +0000

Google has released a ‘Search Engine Optimization Starter Guide‘ for website owners who want to improve their website’s ability to rank in Google’s search engine. The newly released guide mostly covers on-page optimisation, and only briefly talks about link building strategies, which are the real key to SEO. Reading this guide put a smile on my [...]

11 of the Best (Free) SEO Tools and How to Use Them

Alex Cleanthous — Mon, 03 Nov 2008 00:41:40 +0000

Just as a there are tools which make the process of building a house easier, there are tools which make the process of ranking a website at the top of a search engine easier. Every seasoned SEO professional has their own arsenal of SEO tools which they use every day to help them rank websites. [...]

Organic Backlinks - Search Engine Gold

George Cleanthous — Wed, 24 Sep 2008 03:07:24 +0000

With search engine algorithms ever changing, it is difficult to know what will be considered valuable by search engines in the future. In saying that, we touch upon a very common discussion regarding link building; is it better to build a large quantity of back links or spend more time to get better quality [...]

Did I Just Order Pizza Online?

Jason May — Fri, 19 Sep 2008 02:35:50 +0000

Well we all know Alex is the power house of the Web Profits blog space. A lot of great content, value, and insight that I am sure we have all enjoyed. My name is Jason May, and I have been meaning to contribute in here for a while now, simply offering my own experiences and perspective [...]

6 Lessons We Can Learn From Barack Obama’s Online Marketing Strategy

Alex Cleanthous — Thu, 24 Jul 2008 02:46:55 +0000

Watching the US presidential coverage on the news always provides entertainment, especially considering how intense the democratic nomination was. While watching one of these segments they mentioned that Barack Obama had raised 100% of his campaign funding through online contributions. He has not accepted any campaign contributions from large companies or lobbyists. Instead, Barack Obama’s campaign [...]

Online Marketing Mindmap

Alex Cleanthous — Sun, 29 Jun 2008 04:42:02 +0000

Over the past few years we have tested and tracked dozens, if not hundreds, of different strategies online… everything from banner advertising to social bookmarking, and at the end of the day, implementing the core online marketing strategies effectively has proven to generate the maximum impact from online marketing efforts. Of course you’ll hear about the [...]

A Day in the Life of a Successful Website Owner

Alex Cleanthous — Thu, 29 May 2008 02:27:33 +0000

So what’s it really like to own a website which both generates profits for your business and helps (forces) it to grow? Here’s a breakdown of a typical day of a successful website owner… 1. You Check Your Emails You wake up in the morning and switch on your laptop (or PC), open your email account and check [...]

10 Link Building Strategies for Higher Search Engine Rankings

Alex Cleanthous — Wed, 14 May 2008 04:15:55 +0000

When it comes to search engine optimization, getting other websites to link to your website is the most important factor in achieving top search engine rankings. Here is a list of 10 link building strategies which you should be implementing for top search engine rankings (in no particular order): 1. Write quality articles – write quality [...]

Quick Survey

Alex Cleanthous — Wed, 07 May 2008 06:55:03 +0000

There are so many topics to write about it is sometimes difficult to know what you want to read about. So, to help us out, please take this quick poll: What topics would you like us to write about? ( polls)