Google AdWords Discussion Forum - WebProWorld http://www.webproworld.com/ Google AdWords discussion forum at WebProWorld forums. en Fri, 13 Nov 2009 07:32:47 GMT vBulletin 60 http://webproworld.com/forum.phphttp://images.ientrymail.com/webproworld/WebProWorld_106.gifWebProWorld Forums Adwords Landing Pages - The best approach http://feedproxy.google.com/~r/webproworld/Oxak/~3/ht-bqNQyAro/93750-adwords-landing-pages-best-approach.html Thu, 05 Nov 2009 16:43:45 GMT I've started working on my first adword campaign for quite a few years and since my last dealings with adwords things seem to have changed quite a bit. We have identified our keywords, setup A/B testing on adverts and are looking to create dedicated landing pages for each adgroup (and intend to A/B test landing page layouts). But what makes a good landing page?

Should I be creating a textual, information based landing page? or a salesy, imagery based landing page? The market sector is targeting business insolvency services rather than a consumer product market. Should I keep the text short and snappy or will more text help the quality score?

Finally, would you recommend make the page seem like a standalone page or integrate the navigation into the page so it looks a seemless part of the main website?

If obviously goes without saying the page will have a prominent call to action.
]]> Google AdWords Discussion Forum caravan http://www.webproworld.com/google-adwords-discussion-forum/93750-adwords-landing-pages-best-approach.html http://www.webproworld.com/google-adwords-discussion-forum/93750-adwords-landing-pages-best-approach.html <![CDATA[Google says "Below First Page Bid" even with no competion]]> http://feedproxy.google.com/~r/webproworld/Oxak/~3/L2IcDZLUSQw/93123-google-says-below-first-page-bid-even-no-competion.html Sat, 24 Oct 2009 19:16:10 GMT I'm not understanding this.
I placed an ad using Google's suggested bid (0.35) - my ad ran for couple hours then disappeared. Back at the control panel Google tells me I need to raise my bid to 0.45 to be on first page. So I do that - and my ad runs for another couple hours and then disappears. Back at the control panel Google now tells me I need to raise my bid to $1.00 to be on page one.

The confusing thing is that I'm targeting keywords with zero competition on the SERPs - that is, no other ads show up in Google search when I look for my keywords.

Have any ideas what's going on? There's no way I can pay $1.00 per click for what I'm marketing.

Thanks
]]> Google AdWords Discussion Forum keyon http://www.webproworld.com/google-adwords-discussion-forum/93123-google-says-below-first-page-bid-even-no-competion.html http://www.webproworld.com/google-adwords-discussion-forum/93123-google-says-below-first-page-bid-even-no-competion.html