Rachel Rofe, BurnYourToDoList.com

Outsourcing is an important part of the successful growth of any internet business.  At some point, we all realize we need help with the myriad tasks that pile up as our businesses grow.

The problem with traditional outsourcing is that it can be as complicated and hard to manage as your growing business, which feels like you are adding more tasks to your list than you are taking away.  Costs can range immensely across providers and complaints from business owners range from low accountability to simply not getting what they paid for to high burn out among providers.

Rachel Rofe is the owner of Burn Your To Do List which is getting a LOT of attention for it’s ground-breaking approach to outsourcing marketing and buzz generation tasks.  Both for the price and for the accountability most outsourcing companies are missing.

Add to that a simple to understand billing system that is equally ground breaking and fresh, and you have something we marketers can really bite into for the first time since outsourcing became a buzz word.  Learn all about it in this Webside Chat with Rachel Rofe!

Ever see an ecommerce site with a video for every product in their line?  There are people who do that for site owners who want an edge by taking advantage of video, but who have too many items to make videos for one by one.

Today I talk to one of the video experts, Dr. Melody King, from Treepodia.com to find out how their video technology works and how they pump out video from data feeds of products for online vendors.

No one likes to talk about their site search until they fear their losses have become too great to ignore it any longer.  Today my guest, Dr. Shaun Ryan of SLI Systems, discusses some of the things a good site search system should have in it to optimize visitor engagement on any kind of web site.  The bottom line for site owners who pay attention to giving a good search experience to their users?  More profit.  Period.

Shaun gives listeners insight into what makes a good search experience on your site and how to optimize your site for your own search engine rather than just outside engines like Google.

About Shaun Ryan

Dr. Ryan has over 10 years of experience in search technologies. As a co-founder of SLI Systems, he was one of the developers of the company’s unique “Learning Search” site search technology. Shaun was also an original founder of GlobalBrain (in 1998), his first site search technology company bought by one of the world’s leading portals Snap/NBCi.com in 2000, which he and his fellow founders bought back and later renamed SLI Systems. Prior to GlobalBrain, his background includes consulting with organizations such as international health technology company Invacare. Shaun is a frequent speaker at the Search Engine Strategies conferences in the U.S. and UK, and posts regular insights on site search trends to SLI’s blog. In addition, his retail search bylines have published in Chief Marketer and Multichannel Merchant magazines. Shaun has a PhD in Artificial Intelligence from the University of Canterbury.

Shaun also has a podcast geared toward ecommerce site owners called the Ecommerce Podcast.  It is a podcast series containing interviews with SLI’s customers and partners about ecommerce best practices, and profiles the people who keep their online businesses running and talks about the lessons they’ve learned.

Tammy Kahn Fennell breaks down some social media marketing do’s and don’ts and gives me a killer Twitter branding tool to give away to my listeners!

To learn about her “Tweet Brand” tool, listen to the podcast by clicking Play above, and then download this killer little application that puts your on the same playing field as TweetDeck and other third party Twitter tools!

Free Twitter Software for Webside Chats Listeners:  Download

Matt Wilson is an accomplished business man at a ripe age of “under 30.”  The CEO of Under 30 CEO, Matt has been a leader all his life.  He’s teaching people from all walks of life and all ages, despite his company name, how to set up for business success.

Listen in as Matt gives some great tips about how to succeed with any type of business venture with the guidance of pros who’ve gone before us.  And learn how it’s never too late to go “back to school” and pick up some skills we might have missed on the way to the level of success we enjoy now.

Contrary to reports of the demise of ezine advertising, it appears as though marketers have really been missing the boat on cheap sources of paid traffic.  Today I talked with Charlie Page about the world of ezine advertising and how bloggers, or anyone, could find excellent places to advertise outside the current norm of Adwords, CPA networks, and big media buys.

To follow Charlie, head over to the Directory of Ezines and learn more about the gold hidden in one of the web’s oldest forms of advertising.

Chris Lang is the man you want to hear from when it comes to marketing with Google’s tools, like Google Friend Connect which has just rolled out a ton of new features you need to know about.

On this Webside Chat, I get the low down on Google Friend Connect’s new features and why you want to get plugged in as a marketer, blogger, or anyone wanting to get attention on the web today.

Click Here to follow Chris Lang and fill your brain with all that Google can do for your online success.

Disclaimers.  Testimonials.  Liability.  Disclosure.  Terms of Service.  They may not be exciting and sexy topics, but they are crucial topics to understand as a web business owner.  If you are a product owner or an affiliate marketer I have good news.  Today’s call with Len Thurmond will answer your questions about how to be compliant with the new FTC guidelines.

Len gave me a copy of his AutoWebLaw package and I’m getting my documentation in order for all of my sites as we speak.  I highly recommend (as an affiliate but also from the heart) Len’s documents and guidance to everyone who does business on the web.  Check out Len’s blog for more information.

Tobi Elkin joins me for a Webside Chat about the eMarketer report “Online Brand Measurement: Connecting the Dots.”

Learn about what large companies are doing to measure brand awareness and brand health and apply powerful tools and lessons learned to your own branding strategy.

Willie Crawford has been marketing  on the web for longer than most of the technology that runs the web today has been around.  And he’s still ahead of the curve when it comes to traffic generation through content syndication.  The only thing that’s really changed in the 13 years Willie has been introducing people to the world of web freedom is the number of outlets for his great content.

I was happy to catch up with Willie today to find out what his latest and greatest tips are for content syndication and article marketing.  Yes, article marketing!  The man who was one of the very first to “syndicate content” on the web to gain links and traffic is still reaping rewards from it, 1500 articles later.

Catch up with Willie and stick close to him.  He’s one of the rocks of internet marketing.  A genuine, supportive teacher, and one of my ultimate marketing heroes of all time.