Hello all my friends. This time I will be back on how to get the dollarshare of the internet. And most importantly, this is not a scam or fraud.This time I will give you a very easy way for your friends. For full infoplease see here (More info).

 The working principle of this method is very simple to install bannerson the blogs of friends or you can also write articles on a blog and put a Link or Banner of the site in the article of friends. Well, every visitorwho clicks on a banner or link pairs of friends or money on the balance of your account will grow .. and not half-hearted, for each visitor who clicks on those links then your friends will get $ 0.07 or Rp.700 .. So, just imagine if the hundreds of visitors who stopped by. Quite right?You can get paid through PayPal, and it’s $ 10 minimum payout. But the $ 10 it is very easy to achieve with this site. Based on my personal experience, I’ve only a day after registration the list generates $ 0.48 or Rp4800. Not have at length, who want to register please follow these steps:

Please open the site www.homezwork.com
After the contents of all personal data of friends
Then be sent an email confirmation to your email
open your email and click the confirmation link then your account has been received
after that, the account you select the “banner” and select the banneryou want to put on the blog. Banner will be listed on any price list of theFair.
Copy and paste the banner code on your blog

The first thing that you should think about is whether you have any skills that people would be willing to pay for. If you can paint, then there might be people who would want to ask you to do some pictures for them. If you are an accurate drawer, then you could offer to draw pictures of people for a couple of pounds for each one. This would be very popular, and the people who you draw for would be able to tell their friends and family about what you have done for them and then this would mean that you would be able to make even more money out of it for yourself. 

If you don’t have any skills that you can think of right away, then don’t worry, because there are still things that you can do. If you no longer have a job thanks to the economy, then you might want to think about having a sort through the things in your house that you don’t need any more. You could sell these online and make a fair amount of money from them. Whenever I do this, I am surprised with the amount that I can get rid of that I simply never realised that I had in the first place. Even if you don’t think that anybody would want the things that you’re selling, it makes sense to have a go, because you don’t know until you’ve tried.

Another thing that you can do is write articles. Many companies are willing to pay quite a lot of money for people who can research certain subjects and then write things about them. This is something that most people can turn their hand to, and the money will certainly come in handy at the end of the month.

If you really don’t think that you can do any of those things, then possibly a pay to click website might be the one for you. This is where you get a small amount of money for clicking on an advertisement and then viewing it on your screen for a short period of time. Although you don’t get all that much money from doing this yourself, there is the chance to get your friends and family to sign up using your referral link, which means that you would be getting a small bonus amount every time they clicked on an advertisement. Although you won’t make much from just your own clicks and a couple of referrals, if you are a member of internet forums where people could sign up underneath you, you could very easily end up with several hundred referrals, from which you could expect to make many dollars each and every day.

I hope that this article has helped you to realise that there are ways in which you can earn money without having to leave the house and go to work. Although the economy is shocking at the moment, there is no reason why you cannot beat it, using only your laptop and internet connection. 

Wrath and Righteousness

The world is changing rapidly and in the not too distance future, all that which is honored as good will be attacked and darkness will attempt to silence those whom dare to share another way out from economic and spiritual collapse. The darkness of this world will continue to get darker and the love of man for man will wax cold. A total spiritual darkness is descending upon the Earth and the wrath boiling in men’s hearts will be allowed to spill over undiluted for a short time.

For too many years, the general public has chosen to bury their heads in the sand and refuse to acknowledge the truth staring them straight in the face. GOD is the answer. The Lord Jesus Christ is the Savior and the Holy Spirit shows us the way through the WORD OF GOD.

The world has a choice to make and yes, this is one choice that every individual person will make without exception. To follow the ways of the world in darkness to hopelessness, misery and despair: or to follow the Lord Jesus Christ in Truth to Peace, Hope, Joy, Prosperity and Eternal Life. These are the only two choices that matter in the end. One choice leads to hopelessness, destruction, death and Hell Fire, and the other choice leads to Eternal Life, Peace, Joy, Hope, Blessing and the Kingdom of GOD. Which are you going to chose?

Additional information about Wrath and Righteousness

Glenn Beck talks about Wrath and Righteousness by author Chris Stewart and talks about the eBook and the story: [CLICK to WATCH].

To learn more about the eBook and the author watch the videos above.

Don’t let the future catch you by surprise, because by then it will be too late. Prepare for the worse and survive from the rest who chose not to prepare, because they did not believe.

Please, share this article with your family and friends everywhere, because this is too important to ignore in this moment in time. Thank you for reading and please share the information with all you love.

To sign up, simply visit http://pu.blish.us. Click register in the top navigation bar and fill in your information. It’s free to join and you can begin posting things right away.

Once you’ve posted a few articles and they have been approved, it’s important to share the links on social media websites and have your friends visit. This is a great way to get quick views (Publish Us pays you for every unique view). Doing this also helps the rank of your articles, so they show up higher in Google search results. They might even become featured on the Publish Us home page, which can greatly help you.

At the end of the month, your earnings are tallied up and Publish Us will pay you via PayPal. Luckily there is no minimum payout, so even if you don’t do so good at first, you’ll still get your money.

I recommend trying this website! It’s a great way to earn some extra money (although it does take a bit of work). Let me know what you think of it.

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This is completely free money. Other than an initial 30 seconds of your time, you won’t have to do anything else to get a continuous stream of income. You won’t get rich, but you can make a few extra bucks pretty easily. You just visit the site, install the app, and then continue using the internet like you always do. It’s like a magic money machine that just gives you money for browsing the web.

So how does it work? People pay TopLine to display their ads. TopLine pays you to view these ads. Sounds like a PTC site, right? Well it’s not. Instead of having to actively click and view each ad, TopLine just substitutes their ads for those that are already on the side of the websites you visit. Chances are you won’t even notice they’re there. It’s as easy as that. If your skeptical, just click the link below and install the app, you’ll see for yourself how easy it is.

Get rewarded for the time you spend online. Join TopLine!

Everyone knows that’s getting more backlinks and traffic is a big key to online success. There are many different techniques you can use to get more traffic, and Reddit is a great additional resource. Reddit, on http://www.reddit.com, is a social bookmarking site that allows you to add your website URL to choose up or down by Reddit users. By sending it to Reddit, you will have a valuable backlink to your website that can make all the difference in traffic and your online ranking.

Fortunately, submit to Reddit simple. Just sign up for a free account in order to get started. Confirm your registration and collect a list of URLs that you want to send. The following tips will help you become more successful at Reddit.

Focus on your title.

Your headline is the most important part of your Reddit submission as it will attract attention and encourage people to vote and visit your site. Even if you’ve titled your Web page, do not worry. You can use the new titles to your Reddit delivery.Long titles have been proven to work better than short and snappy title, and you have a conversation rather than directly. For example, instead of “3 Tips for More Traffic Reddit” you should try “Wow try this filing tips for more traffic!” may sound a little strange and spam, but when it comes to Reddit and other social bookmarking sites, you need to think outside the box.

Use pictures and video when you can.

For better or worse, these days people like to watch videos and view pictures more than reading a long article. Use interesting videos and images in your posts. Think about ways that you can display your content via video or pictures. In fact, this is a great way to get double mileage out of the idea of ​​creating a once in written form for your website and once to Reddit and other sites delivery. If you have not created their own images or videos, you can use royalty-free media to add to your page and shipping in order to make them more attractive. Try iStockphoto for a collection of royalty free images and video to be used.

Spread the word on social networking.

Reddit works best when there is a lot of interest in your content to begin with. Once the story started getting popular on Reddit, it will only grow in the flower. You can jumpstart the process by getting people on your social network to pick up your item. When you make a submission to Reddit, be sure to let your followers know Twitter and Facebook. Ask them to pick up your content as well, and then who will get the ball rolling for Reddit users. Only a short time, your content will be popular on Reddit.

Reddit can be another powerful tool in your arsenal for more content and more sales. Use these tips to ensure you get the most out of your submission

One does not notify the writer, in this case myself of invalid activity, the last minute, especially if he has no involvement in the working of sites that click onto the article to see what the person has written. It is in poor taste to advise that person of the invalid activity the last minute before he is supposed to receive the alloted amount of money after an accumulated amount appears in the account. So the author has accumulated supposed earnings based on clicks to his blogs on a monthly basis for several years and then just before he is to have that amount sent to him, it is disqualified. This is not a very good business practice but one can be sure that this author is probably not the only one to have experienced such a rude surprise.

So in a sense it is senseless to post any further ads of this nature in the future with the notion that there will be any hard earnings from it but ne never knows what a company who asks you permission to post their ads will construe. Better to post ads with no expectations or in my case just shrug it off as an ineptitude where in life one always runs after the almighty dollar although that is not what makes one happy in the long run. It is the comfort that unfortunately money can bring which brings happiness in the ‘western’ world and one should always carry a good spiritual sense not to take any busy affair over the internet too seriously especially when any proof of an accumulated income is no longer available.

My suggestions to furture writers looking for a steady income through posting ads from third parties on your blog is to srutinize the affair very well and make a sound judgement. Ideally as has been said before, one should write to inform and then having a steady income should be consequential. These days advertisements get involved in different ways and one should understand their workings and the possible deleterious results to the writer if he counts on this as a sole source of income.

So far so good!  I awoke to a beautiful spring morning.  Wonderfully bright and sunny; just a delicate breeze blowing, the bushes in the meadow are now fully in bloom and shining white against the lush green spring meadow.

Both my cats welcomed me as I went down and drew back the lounge curtains and I could see several of my neighbours looking miserable and grumpy as they headed for their cars or for the bus stop ready to face another day in their offices in the nearby city of Norwich.  Not for me, the daily grind and monotony of commuting, breathing in polluted air, listening to traffic noise and sitting in an office staring at a brick wall and listening to the bickering between secretaries.  I’m lucky enough to work from home.

I turned away from the unhappy scene out the front of the house and headed for my kitchen at the back.  What a joy!  It looks out onto my back garden, into the meadow and beyond, to the left, a small piece of ancient woodland and, to the right, a field which is now shooting out with what I assume is wheat.  Around the crops is a skirting of “set aside”.  To encourage wildlife, the government here pay a sum to farmers to keep a certain area of their land fallow and it seems the natural grasses and plants are now beginning to sally forth and spring into life.

I gave both cats their breakfast, made myself a cup of tea and reached for the Kellogg’s Crunchy Nuts!!  Put on the radio – Classic FM – and was delighted to hear Delius’s “First Cuckoo of Spring”.  How fitting!  I opened up the back door and stood with my bowl of cornflakes in my hand.  Apart from my neighbours cars slowly going by at the front of my house, all I could hear was the birds; blackbirds, blue tits, coo-ing pigeons and doves; sparrows and finches (but no cuckoo yet!).

Looking out across the meadow I could see a fox skulking along the banks at the back of the meadow, presumably looking for breakfast; maybe a rabbit or two or even a pheasant.  The fox ran off into the field beyond and, once he’d gone, two young roe deer crept out of the scrub-land to the right of the meadow and skipped nimbly into the woodland for a forage. 

I finished breakfast and headed for a busy day in the office.  My back bedroom overlooking that very same meadow.

So, will my Friday the 13th remain as tranquil as it is now?  Only time will tell folks, only time will tell!

Cover via Amazon

Executive Summary

This book is about the new rules of marketing and PR. Times have changed and so has many things with technology being the main one. In this book they talk about podcasting, websites, videos, audio clips, and mobile applications. Almost every company has a website and sometimes when a company does not have a website, you think why the heck not. If people want to find out where something is located or what they have to offer, they are going to go straight to a computer. They are less likely to get in their car, drive around, and search for the place they are looking for. If they get to where they want to go, what if they don’t want anything from that place or the business does not carry what that person needs? That means they have to then get back in the car and drive. Mobile Applications can also help with this because almost everyone has an iPhone or any other kind of smart phone. If a company has an app, a person can download it and find what they are looking for like products, menus, or reviews.

    This book has opened my eyes to not only marketing, but PR as well. PR and Marketing go hand-in-hand in many aspects of both fields. Marketing is not only about advertising and PR is not about just giving press releases or making comments when something tragic happens to the company. Using social media like Facebook and Twitter can do amazing this for a company. This lets them reach their target and un-targeted audience and also lets the audience and buyers respond to the company. Social media allows buyers to keep up on what new products or services that businesses are coming out with. Blogs can also do the same thing for companies in keeping them in touch with what their buyers want and what their buyers need. I would definitely recommend this book to anyone who wants to break out into the PR and marketing world.  I will probably go ahead and read his first two books to see how far he has come and I will also continue to follow him on any other books he writes and what he says on his blog.

The Ten Things Managers Need to Know from The New Rules of Marketing & PR

   
1.    Social Media is a good thing. Some companies might be hesitant when posting to media websites because it is unfamiliar territory.  There are so many ways that it helps a company expand and gives them a profit. Just monitor what is put on the website and it will take a company so far.

2.    Know Your Buyers. Without buyers, no company would exist. To be an effective company, one must listen to their buyers and know what they want. If you have on specific target audience, that’s great! Focus on them and make a product that they want and need.

3.    Accept the newest rules in a field of study. This edition of The New Rules of Marketing and PR is the third edition. Times are changing and rules change with time. Always be ready to embrace change because it will happen if you are ready or not.

4.    Be straight forward. Like mentioned in chapter 13, be honest when it comes to promoting your product. Buyers want to know how you can help them and what your products offer. When talking about your product, do not use jargon or overly big words because that will just lose the customer.

5.    Be up to date. Every month or so, have your company put out a press release saying what new things they have done or what they have been up to. By being consistent with press release, the company will look like it is being productive and not just in a stand still.

6.    Get a Mobile Website or App. More people today have iPhones or Androids, therefore they have access to thousands of apps that can do almost anything. The way to get in the market is to make an app for your company that way more people can interact with your company.

7.    Press Releases aren’t just for journalist. Press releases used to be done only when something important happened and only reporters heard about it. But with technology today, everyone can hear everything. For your next press release, target your buyers. Talk to them and let them know what you have coming out just for them.

8.    Take up blogging. It seems like everyone has a blog. But not so many companies might have one. Set up on for your company and get to talking to your buyers. With blogging, you can post something and have your customers respond to what you say. You get a feel for the customers and the customer can get a feel for your company.

9.    Make some videos. Today there are so many videos on the web it is hard to look for the one you want. But if you have a good headline/title, make it funny of course, and make it good, you will have thousands of views in no time. Grab an iPhone, video camera, or a flip camera and start shooting!

10.    Go make it happen. Just like the title of the last chapter of this book, make it happen. Get out of the dark ages, embrace the changes and join the web. Make your company stand out from all the rest. You can do it, you just have to try.

Full Summary of The New Rules of Marketing & PR

The Old Rules of Marketing and PR Are Ineffective in an Online World

    Chapter 1 is about the old rules of marketing and PR and how they are useless online. The old rules for marketing are summed up about advertising. Advertising’s main point was to appeal to multitudes of people at one time. It used to be about a one-way communication from the company to the consumers. In today’s world, advertising can be from a consumer to a company. Advertising was about selling products, but now advertising can sell services. The web has completely ruled out and changed these rules.
    The old rules of PR are stated that PR departments and companies communicated with journalist via a press release. A press release is a release to the press about a companies’ new news. Nobody actually would see a press release unless they were editors or reporters. The only way everyone else heard about the press release is if there was a story written about it. A company had to have significant amount of “news” in order to hold a press release. Similar to marketing, most of these rules are not true anymore due to the web.
    After all this is said, “Advertising and PR were separate disciplines run by different people with separate goals, strategies, and measurement techniques” (Scott pg. 8.) Advertising and PR are still different disciplines, but they work together more now than before. In order for the web to be as powerful and successful at reaching to people and selling things, the old rules must be over looked.
   

The New Rules of Marketing and PR

    Some of the new rules of marketing and PR consist of stating that marketing is more than advertising. You are what you publish means that you want to be successful when it comes to social media. Therefore, have a great strategy that will help you do just that. “People want authenticity, not spin” is one of the new rules and this means to be truthful. Consumers want honesty, not sugar and fairies. Companies must drive consumers into the purchasing process with great online content so that consumers will make that purchasing decision and buy their product.

More new rules are that the internet has made public relations public again. This rule is a great new rule I think because this means it is not just about the media and not just about press releases. PR is about reaching everyone, not just reporters and editors. Marketing is not about your agency winning awards; it is about your organization winning business. This new rule means that instead of concentrating on being the best, concentrate on having the best products or services to offer your consumers. Yes, awards are nice, but having the best product that does not fail is better than an award. Social networks allow people all over the world to share content and connect with people. Word of mouth is the one thing that consumers pay attention to when looking at buying something new. Someone could recommend a product on Facebook and before you know it, someone if a different country will be reading it and figuring out if that is a product they would like to try.

    The last rule stated in chapter 2 is that the lines between marketing and PR have been blurred on the web. Companies are joining departments when wanting to promote a product. Most companies turn to the web to do so. Finally, marketing and PR have joined sides and are no longer separate.

Reaching Your Buyers Directly

    “We are moving our advertising investments to the mediums that have the greatest relevance to our target buyers and sellers and to where the return on our investment is most significant” stated Bev Thorne who happens to be a chief marketing officer at Century 21. Century 21 has come a long way from TV commercials to investing in the online marketing. Social media websites such as Twitter, LinkedIn, and Facebook are just some websites that companies are turning to in order to advertise their company, services, and products.
     “Understanding buyers and building an effective content strategy to reach them is crucial for success” (Scott 30.) Buyers usually know what they want and it is the job of the company to give it to them. Companies have business goals which are usually consisted of selling products and make a profit. When content does its job by motivating action, the sales process is easy to come about.

Social Media and Your Targeted Audience

    Social media is defined as when people share ideas, content, and thoughts on the World Wide Web. Social media, like stated before, are websites like Facebook, Twitter, and LinkedIn. A term that is closely related to social media is social networking. This consists of how people interact on the social media websites. Social media has come a long way from MySpace and being completely nonexistent.
    Social Media sites like Facebook, is one of the hottest tickets in town. On Facebook a company can create its own page and it can advertise when a new product is going to come out or when a sale will happen and whoever has “liked” their page, will get notifications about it. The news will also show up on a person’s newsfeed if they liked the page. More than 1,000 companies have a Facebook page, so they can effectively reach their target market and other markets.

Blogs: Tapping Millions of Evangelists to Tell Your Story

    Blogging is defined as “A frequent, chronological publication of personal thought and Web links” (MarketingTerms.com.) a blog is just like every other website, but each one is unique. Every blog is maintained and kept up by someone who wants to talk about all kinds of topics. They are independent, web-bases diaries if you will. Blogs are where someone can state their opinion on a topic, and a huge conversation can start. Some people, who do not read blogs regularly, may not know that what they are reading online is a blog. Companies should use blogs because they can observe what people are saying about their products and the organization.

Audio and Video Drive Action

    Videos are made to tell a story. Organizations have started creating videos to tell their buyers information that they want to hear about. One main thing that Scott mentions is to have fun with the videos you make and that is stated because no one wants to watch a boring video. Most companies in the business world think that they have to be serious all the time, when in reality, they do not. There is a thing that is called Podcasting and this is where audio comes in. Podcasting means when audio content to a constantly changing media format. Someone can subscribe to a certain feed and receive new audio clips on what they want to hear. Marketers can use this tool to their advantage because they will be posting audio clips and videos and people who want to watch and listen will.

The New Rules of News Releases

    Like stated under chapter 1, news releases were just available for the press. Times have changed and since about 1995, press releases would be put online for the world to see. Since buyers are now reading press releases, companies need to appeal and speak to their buyers. These can be called direct-to-consumer news releases. Talking directly to the buyer and telling them what they want can drive the consumer to the purchase.

Going Viral: The Web Helps Audiences Catch the Fever

    The best thing about a company putting content about a product on the web, its free marketing! A video, a blog, or a press release can be put online for millions to see and it does not cost a dime. People want to see interesting and funny things, just create something that people will want to share. When something is buzz-worthy, it can grab the attention of the news, newspapers, and especially the web. Viral marketing is a very powerful tool in reaching your audience.

The Content-Rich Website

    Content that is on a website is not all that has to do with getting a website started. It also includes design, navigation, and color to make a pretty good website. With that being said, the content is the most important thing and the best websites do not worry if the colors match or if they flow well together. A great website focuses on content to reel their buyers in and keep them on the website. Perfecting the mix of content and design come with practice and trials.

Marketing and PR in Real Time

    The notion of real time, the moment to act is right now! As the saying goes, the early bird gets the worm and if you publish a great article as the height of something happening, chances are you will be first to pop up on a Google search. People will talk about who publishes a story first especially if it is a really juicy story. “Real-time marketing and public relations deliver a decisive competitive advantage to those organizations that engage quickly” (Scott 132.)

You are What You Publish: Building Your Marketing and PR Plan

    Part of a marketing and PR plan is about the products and services, but mainly, it is about the buyers. One thing that is important about a company is organizing their goals and making sure every department is in sync with each other. Then you want to focus on your buyers and their persona. A buyer persona is a representative type of buyer that has a big interest in a product or an organization.  Focus on that and always remember that you are what you publish.

Online Thought Leadership to Brand Your Organization as a Trusted Resource

    To be great at thought leadership is to set aside the business and think like the buyer persona.  You want to focus on the customer and what they need and if that is done, you will probably come out ahead of your competitors. In order to take over the web with an organization, one has to give up being in control and in command. If web content is done in a good manner and delivers thought leadership, everyone will want to do business with a company that does this.

How to Create Your Own Buyers

    The main thing with buyers is they want to know how you can help them. Why should they buy your product instead of your competitors? What problems does your product solve? These are questions that your buyers are going to ask when considering a product to buy. If you create your own product, you are therefore creating your own buyer. Do not try to use catchy phrases to get a customer interested. Be straight forward and to the point. Once, again the buyer just wants to know how you can help them.

How Web Content Influences the Buying Process

    The first place people go in today’s world to find something is the web. It is easier to open a computer and type in what you are looking for instead of getting in a car and driving to a store only to search and that store might not have what you are looking for. Companies need to have a website that pulls in the person and keeps them on their website. Make sure that you segment your buyers meaning organize your site for the buyer. The products, advertising and branding all remain significant when it comes to a marketing mix. When it comes to the web though, content is what is needed.

Mobile Marketing: Reaching Buyers Wherever They Are

    More people in today’s society have an iPhone, Android or a Blackberry. You do not see many walking around with go phones or flip phones. So in today’s world, anyone can find what they are looking for by unlocking their phone and searching. When it comes to your mobile site, make it appealing and friendly. Most business today, like Hobby Lobby, will take a coupon if they see it on your smart phone. They then keep track whether it was by phone or a hard copy of the coupon. Other businesses might be offering discounts if you “like their Facebook page.” If a company has most of these characteristics, they will have more people going to their mobile site and being a long time customer.

Social Networking Sites and Marketing

    Like mentioning in earlier chapters, social networking sites are the biggest thing to hit the web. Start a Movement is one of the subtitles in this chapter and it talks about being the first to do something. Being the first can consist of having a new product or being the first put your company on the map.

Blogging to Reach Your Buyers

    People often blog about current issues going on in the world, like the war in Afghanistan or who is going to be our next president. If a company starts up its own blog, it can alert followers when there is a new product coming out. All blogs have taglines, so make sure yours is a creative one. Make your URL short, sweet, and easy to remember. Add social networking things like a “like” button for Facebook or a hash tag for Twitter. At first some people are hesitant about it, but in the long run it can pay off.

Video and Podcasting Made, Well, as Easy as Possible

    A flip video camera is very popular in today’s society because it is small enough to carry around and can easy take a pretty decent quality of video.  After recording your video, you can easy upload it to any computer and it does not need any wires or anything. Businesses want to create videos that will lead buyers to make a purchase, so make it an enjoyable, yet an informant one.  When it comes to podcasting, make sure you are prepared, edit your audio file, tag the audio and promote it. All these things will help you have a great podcast along with many followers.

How to Use News Releases to Reach Buyers Directly

    One of the new rules when it comes to press releases is not to send press releases when it is about big news, find a good reason to do one. Another rule is to make a press release that targets and appeals to your buyer not just journalist. To have your press release reach thousands, publish it through a distribution service like Business Wire or Globe Newswire. Just let them know what area you want your news to be published and it is not a costly fee. When a company puts out a press release, the company looks busy and productive.

The Online Media Room: Your Front Door for Much More Than the Media

    Most websites have a press page, which is made just for the media. New releases can often be found on this page as well as a PR person to contact. Videos like interviews or audio clips might be posted under this tab too. But the press page is not just for the press or journalist; it is made with the buyers in mind as well. Whoever creates the website is usually in charge and doesn’t have to get approval to put stuff up. You also want to reach bloggers and employees too.

The New Rules for Reaching the Media

    Do not over extend your welcome when it comes to contacting journalist. You want to get your story out there, but if you send it to just any journalist, they are certainly not going to write about it if you are always just sending them emails. In fact, they may make it a point to not write about your company. Also, they could also block your emails and they might never see an email you send them. A good rule to follow by is to pay attention what email you want to send to what journalist. Try and send a certain topic to a certain journalist that writes about that topic so they will write a story on your story.

Search Engine Marketing

    Search Engine Marketing id defined as using search engines to reach your buyer directly. Google, Yahoo, and Ask.com are all well known and very popular search engines. In order to make it to “the first page in Google,” you must know what your consumers want and how they are going to look for you. If you come out with a specific product write a blog or story on just that and it will be hit every time someone searches that phrase.

Make It Happen

    This chapter states that to be effective in the marketing and PR world, take what has been written in this book and to apply it to your next campaign. Get the help you need to start whatever it is be a website, Facebook account, or a mobile website. Just get started and you will learn as you go.

The Video Lounge

http://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr/
    This is a video of David Meerman Scott giving a lecture about Marketing. It mentions some key points that come from his 3rd edition book.  You can tell he is a charismatic speaker and anyone would be blown away if they attended one of his lectures.

Personal Insights

Why I think:

• The author is one of the most brilliant people around, because:

Obviously he knows what he is talking about. This is his third book on this topic so by now he better know his stuff. He writes for the Huffington Post and is a contributing editor to EContent magazine. He also has a blog and writes books. He has been in this industry for a while and I will continue to follow him and all his posts.

• With business conditions today, what the author wrote is good because:

Everyone wants to try to get a leg up on their competitors. Everyone wants to be first and the best. If companies read his books, the companies will succeed in what they do especially if they are a company who is new to using the internet. With the chapters written about online stuff, any company can come from the dark ages and revamp their style.

• If I were the author of the book, I would have done these three things differently:

1.    I would have left out the repetitive chapters. There were at least three chapters on social media, two on blogging and two on podcasting/video. There is not much to say differently about Facebook that you can say three times. This book could have easily been 12 chapters if every other chapter wasn’t about the same topic. It gets very annoying to repeat thing.

2.    It somewhat seemed that in chapter 21, Scott was putting down PR people. He mentioned that they often times spam journalist to write about their story. He gets these emails to, but I think when writing this sort of book, you should not be biased. I think he could have done away with mentioning some personal things.

3.    I would have elaborated on the old and new rules. Chapters 1 and 2 could have been made longer when others would have been made shorter. Some people, like myself, have started with this book and do not know what the old rules really entail.

• Reading this book made me think differently about the topic in these ways:

1.    Blogging. I was one of those people who does not really understand it and sometimes might not know if I am even reading a blog. But it seems to me that blogging might be a pretty interesting thing. I always thought it is just someone’s opinion and then bickering.  Since reading this book though, my eyes have opened up.

2.    Podcast. I never knew what that was until reading this book. I had always heard of it, but never paid attention. Podcast can open the doors for companies and that company could have an advantage over their competitors.

3.    Marketing. I have looked at marketing in a new light. This makes me want to pursue marketing more because it seems like there is so many aspects to marketing that I have not learned yet. I cannot wait to start in the real world and get a marketing job.

• I’ll apply what I’ve learned in this book in my career by:

1.    I will consider who my buyer is in the future. I will pay attention to who I am making a product for and what they want. Profit is a big part of a business, but an even bigger part is customers. Without customers, businesses would not exist.

• Here is a sampling of what others have said about the book and its author:

“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
 – Publishers Weekly (starred review)
“For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR.
 – The New York Times

    Obviously this New York Times writer read his book. Well at least he read the chapters about PR and about Social Networking. Even though this review is short, it says a lot not only about today’s society, but what this book contains.

“I’ve relied on The New Rules of Marketing and PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David’s book is a bold, crystal-clear, and practical guide towards a new (and better) future for the profession.”

– Stephen  Quigley, Boston University.

    As it is apparent, Quigley has used Scott’s book to help him in his time at Boston. Maybe one day we will have his quotes in our textbooks or even have one of his books as a mandatory read for students in marketing or PR.

Bibliography

Marsden, Paul. (19 September 2011.) Speed Summary. The New Rules of Marketing and PR (New 3rd Edition.) http://socialcommercetoday.com/speed-summary-the-new-rules-of-marketing-and-pr-new-3rd-edition/

Marketing Terms. Blogs. http://www.marketingterms.com/dictionary/blog/

Fagilo, Sarah. (5 March 2012.) The New Rules of Marketing and PR: Book Review (Part 3.) http://www.business2community.com/books/the-new-rules-of-marketing-and-pr-book-review-part-3-0138729

Scott, David. The New Rules of Marketing and PR. http://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr/

Scott, David. (2011.) The New Rules  of Marketing and PR; How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. New Jersey, John Wiley and Sons.

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Contact Info

To contact the author of this article, “A Management in a Minute Book Overview of The New Rules of Marketing & PR by David Meerman Scott for Practicing and Aspiring Managers” please email bridget.beninate@selu.edu or uhsgurl4eva@yahoo.com.

About the Publisher  

David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of his student’s publications regarding:

• management concepts (http://toptenmanagement.blogspot.com/)
• book reviews (http://wyld-about-books.blogspot.com/) and
• international foods  (http://wyldaboutinternationalfoods.blogspot.com/)                                        

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Just like a good television program grips viewers attention and makes sure the commercials get sufficient eye balls, a good website engages visitors to stay long enough to make purchasing actions. Good content can go even farther. A good content writer, who intends to make money, can use Google adsense, and when people search on Google using one of your keywords, your content, with relevant ads, may appear next to the search results. Now you’re advertising to an audience that’s already interested in the topic you have written on. These people can be gently nudged into customers and then into repeat buyers. If they see value in your writing, they may register their e-mail, so that the content can even be delivered to them via email. Such repeated and regular exposure builds relationship and improves business opportunities.

Source

People have come to recognize Internet advertising as a low-priced way to display advertisements and drive targeted traffic to their websites. When viewers use keywords and phrases that match your product/services, Google can find the the most relevant content that matches the search query.

Internet advertising is fast gaining currency, as it is easy to start and easy to trace, measure, test and modify. Geolocation software detects the location of a viewer, and deliver different content to that visitor based on his or her location, or display ads that’s more relevant and useful to the viewer. Google Webmaster tools can indicate viewer interests and locale-specific preferences, etc. They help to tailor the ads display in real time for maximum returns, taking various factors into account.

Google and Yahoo are grabbing billions of dollars once collected by traditional print and broadcast outlets. Like magazines and newspapers, Web sites are most often ranked based on how many people visit them and how long they are there. Just like traditional print media often exaggerates how many copies they sell, websites too exaggerate/ inflate numbers of visitors to their site.

Advertisers who use internet advertising and pay for each click of the product are therefore always concerned how reliable clicks/number of views are as a quantifiable measure of consumer interest. Most scholars who study online advertising estimate that 10% to 15% of ad clicks are fake, representing roughly $1 billion in annual billings.

Google, Yahoo and other similar search engines divide these proceeds with the person(s) owning the site: Site owners are sometimes “domain parking” companies, which are dummy, rudimentary sites and only redistribute ads of the search engines. These sites contain no content/real value, and some owners do arrange for the ads to be clicked on, triggering huge bills to advertisers.

Recently, Google decided to retire the Hosted domains product within AdSense to assuage the fears of their advertisers.

Apart from Pay per Click ads, there are ads priced according to “impressions,” or how many people view them. To cater to the needs of greedy site owners who wish to present blown-up figures of visits and clicks, a number of sites variedly referred to as paid-to-read, paid-to-surf, GPT(get-paid-to) have sprung up. Nomenclature and functioning of these sites overlap; so please do not go by the labels. Paid-to Read or PTR sites are often click-fraud rings. 

A pay-to-surf company provides a pop-up window or “viewbar” on a member’s computer that tracks websites the user visits. Advertisers pay the pay-to-surf company a small amount (typically US$0.50) for every hour of a member’s surfing. Advertisers’ banner ads are then displayed while the member browses the web. Members are typically restricted to surf for not more than 20 hours per month. But they are paid for each referral they bring.

Utilities started appearing in the meanwhile which allowed users to simulate surfing activity. Mechanical mouse-moving devices, for example “JiggyMouse”, allowed users to get paid simply for leaving their machines on. To fight fraud, Pay-to-surf companies started building fraud-prevention software, but the fraud program developers outwit them easily.

The first and most well-known pay-to-surf company was AllAdvantage. It launched in March 1999 and grew to 13 million members, but had to be closed down after 18 months, due to fraudulent activities of its members. 

Fighting all of the above are the search engine companies who must ensure the advertisers their advertisements are reaching genuine customers interested in the product and each click is the result of their activities alone. Scores of automated clicking programs, known as clickbots, are available to be downloaded from the Internet and claim to provide protection against detection. They disguise a PC’s unique numerical identification, or IP address, and can space clicks minutes apart to make them less conspicuous. Google must continuously monitor and check their possible usage.

The digital empires of Google and Yahoo depend on the Internet advertising gold, and Click fraud is the scourge that poses the single biggest threat to this wealth.

Rightly, Google and other search engines do not like incentive traffic.

Google and Yahoo use sophisticated algorithms and intelligence from advertisers to identify the vast majority of fake clicks by correlating users’ geographical location, the average time spent on the site, and whether or not these clickers became customers ultimately.

To protect the interests of advertisers further, the search engine companies allow advertisers to identify sites on which they don’t want their ads to run.

So, if you are a blogger who has enabled adsense on your site, how can you ensure you do not run into problems with the search engine master? Here are a few points you should be careful about:

• Do not advertise blogs or websites on Traffic Exchange sites, such as EasyHits4U. Traffic exchange is against Google’s TOS.
• Do not advertise or write articles advocating PTR/PTC sites like neobux, PTC Box, Easy PTR, Fast PTR, Readbud, etc.
• Do not host explicit adult content. The definition of adult content is subject to speculation. Google says “sites may not include: Excessive profanity, violence, racial intolerance, or advocacy against any individual, group, or organization, hacking/cracking content, illicit drugs and drug paraphernalia, pornography, adult, or mature content, gambling or casino-related content.” Be careful to remove spam comments having links to porn/ adult sites, drug peddling and gambling sites.

Finally, if you think you would like to chuck Adsense and cling on to Bidvertiser/adbrite, be warned that these sites also follow the same policy.