Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers...

It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ...

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform...

L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies...

An often overlooked video marketing option is using video on Twitter. Using videos on Twitter can provide a richer experience for followers than simply posting images or text. Videos allow your followers an opportunity to get to know, like, and trust you quicker and easier. The fact of the matter is: Twitter users embrace video...