http://www.webwhile.com/internet-marketing Written by Sheryl & Dror Wed, 11 Aug 2010 07:04:38 +0000 http://backend.userland.com/rss092 en [caption id="attachment_440" align="alignleft" width="150" caption="socio-lazy beings"][/caption] How many phone numbers can you say you actually know by heart? If you are like me, you probably remember your home number, maybe your office number and your direct extension and perhaps a few 1-800 branded numbers from the radio jingles you hear ... http://www.webwhile.com/internet-marketing/2010/08/11/444/ Search Engines' holy grail is to serve relevant search results. Their livelihood depends on that. But what is �relevant�? On the road from textual search to semantic universal search, SE's are trying to resolve the relevancy puzzle. Machine based database queries cannot truly decipher my human intentions. The popular example ... http://www.webwhile.com/internet-marketing/2010/07/04/why-facebook-will-beat-google-and-what-paris-hilton-has-to-do-with-it/ As we engage in another medical project for clinical trial patient recruitment online, this time related to diabetes, it seems like a good time to write about the subject. In Israel, most medical device and pharmaceutical companies may not be aware of the great advantages of running patient recruitment campaigns ... http://www.webwhile.com/internet-marketing/2010/06/13/online-patient-recruitment/ [caption id="attachment_415" align="alignleft" width="300" caption="Israeli SEO companies going wild"][/caption] As an SEO contractor takes on a project, they experience immediate pressure to show results.  No matter how well they’ll try to communicate to their clients that “whitehat/textbook” practices take time, they will forever be judged by how fast Google ranking for  their websites ... http://www.webwhile.com/internet-marketing/2010/05/27/seo-companies-mafia-style/ On one hand, �I notice that so many people believe there is some secret to success online -- those are the people who fork up hundreds or thousands of dollars to the gurus and the conference organizers -- hoping "this will be the day when I find out that one ... http://www.webwhile.com/internet-marketing/2010/05/03/the-secret-to-success-online-planning/ Dror and I have been talking a lot about social media in this blog and among ourselves. Not surprising since we are Internet marketers since before the start of this century. But we feel we have to talk about social media more than we actually want to. So many customers ... http://www.webwhile.com/internet-marketing/2010/04/22/the-real-value-in-social-media/ Or What do banks, realtors, accountants, law firms and your mother in-law have in common? The answer  -- you don’t want to join their Facebook Fan page! Hold on  - before you start accusing me of being socially-media incompetent, hear me out. I am not a hermit, I do have friends, and some ... http://www.webwhile.com/internet-marketing/2010/04/15/facebook-fan-page-not-for-all/ Too many business people are entering the social marketing sphere with false assumptions. They think it is FREE. They think it is EASY. They think it WORKS. Is social marketing FREE? Social marketing carries a significant price tag if it is to be done right - with a strategy, branding, consistency ... http://www.webwhile.com/internet-marketing/2010/04/02/is-social-marketing-really-free/ Two weeks ago, the new Tranzila site went up. Itzik Nozatski is already bouncing off the walls with glee at his 15% bounce rate. Fifteen Percent!!!!!! He was kind enough to immediately notify us  and credit WebWhile with the success. After all, Dror Gliksman, WebWhile's ace Internet marketing strategist, had ... http://www.webwhile.com/internet-marketing/2010/03/28/tranzila-com-upgrade-show-incredible-results/ Remember the first time you seeing some brand that, despite being shoved into your face, you still loved it? I clearly remember the impact the first time it happened to me. The day Michael Jordan and Spike Lee, sorry, Mors Blackmon, challenged everything we knew about advertising in the early 90’s ... http://www.webwhile.com/internet-marketing/2010/03/03/brands-of-the-new-dimension/