You’re right it doesn’t, but let us explain.

The Quote Request

Often times when potential clients come to us and request a quote, or inquire about the services we offer, they want us to present a proposal to build them a website. Most requests we receive usually start or end with the question of “What do you charge to build a website?”. It would be easy for us to dissect all of the work we have done over the years in order to quickly provide an answer to this question, but again I repeat we don’t build websites.

Why Do You Need A Website?

The reason we do what we do is because we believe that we have the skills to truly elevate a prospects business with our expertise. We don’t like to work in a production line format where we just turn out project after project so what we are after is the real reason as to why you came to us and inquired about a new website in first place.

We ask the question in order to learn more about your business and where it is at. Your answer to the question is certainly not “Because we just want to spend money on a new website”, but rather something like the following:

• “We are looking to attract more local customers into our store”
• “Our competitors show up when you do a search for the service we offer and we want to show up as well”
• “Most of our customers find us while on the go and we want to present our information in the best possible way when they visit our website from their phone”

It’s these real reasons that we are after, and it’s these real answers that get us excited to work together.

We Don’t Build Websites…We Build Relationships

You go to the doctor when you are sick because they are the expert. They have the training and experience to diagnose you and then prescribe a treatment plan to make you feel better. While we certainly aren’t doctors we do have the training and experience to work with your business to craft a plan that will accomplish your goals. We prefer to work one on one with our clients so we can craft a custom plan of action to move them closer to what they want to accomplish. Of course this typically includes the building of a website, but often times the end result is different than if we just built what they asked for out of the gate.

Consult, Plan, Execute

Our process is pretty simple. We ask the questions necessary to find out what you and your business is really after and consult with you on potential ways to accomplish that. We use our skillset and experience to plan a course of action that pushes the project in the right direction to reach those goals. Lastly we execute that plan and measure the results. It’s important for both you and us to know where the results are at and adjust accordingly.

You Don’t Need A Website

It doesn’t matter how much money you spend or how great your new website looks. If it wasn’t built with purpose behind it then it was a poor investment of your time and money. Often times we can take the investment that a business put into a fresh new website and get them actual the results they are after for less money. A website is usually only one part of the larger plan and should not be the end all be all that brings success to your business.

If working towards specific goals with a plan sounds good then get in touch! We get excited about partnering with businesses to help them reach specific goals and invest their money wisely.

Top Level Keywords

Getting on page 1 of a SERP (search engine results page) is pretty much the dream, but what about all of the businesses and individuals that don’t have the budget or resources to put in to get to the top? Implementing a local SEO strategy can greatly benefit your traffic, especially for small and independently owned business. Most small businesses are not looking to serve everyone and are more focused on their immediate surrounding areas. Putting a focus on local SEO allows you to go after a page 1 result for a top level keyword for your area, which is really what you want. You want potential local customers or clients to find you.

How Local is Already Built Into Google

Google is already pushing local results so a local SEO strategy only increases your chances of a high rank that much more. You can see from the image above that even though I searched for mechanic Google knows 1) that I am in Phoenix, AZ and 2) shows me local results first. There is definitely a focus on local by Google. Check out White Label Reviews if you are looking for the ways to increase your web traffic, engage your clients and improve your outcomes.

The Strategy

So there are clearly benefits to developing a local SEO strategy for your business, but how do you do this? Is there posting software for GMB listings? The dbaPlatform features a post publishing tool that allows you to create, schedule, and publish posts for multiple Google My Business locations. The first thing that you need to do is target the local markets that you want to do well in. This should be one specific city that you target with no more than 10 surrounding cities. Once these cities are picked it is very important to work them into and throughout your site. Both in your content (chances are this will not be hard and may already be done) as well as your optimization of items such as your sites <title> tag, <meta> tags, image and link alt and title attributes.

Your domain is also an easy place to help you with your local SEO strategy. Including your main city in your domain name can be extremely beneficial for your SERP ranking. Going back to my original example if I am a mechanic in phoenix a good domain name to have would be phoenixmechanic.com, or something close to it. With this however the decision must be made by you on which is more important…branding or search ranking. You may be lucky and your domain that you are using for creating your brand already has your main city in it.

Google also gives you an easy tool that will aid in your local SEO domination with Google Places. Having a Google Places account will literally put you on the map, Google Maps that is. Claiming your business on Google Maps allows you to create a profile for your business that includes information about your business and most importantly a link to your website. When doing a local search it is often Google Place profiles that show up first. This is something that should be setup from the very beginning.

We are here to help

As with any SEO strategy there are still challenges to overcome depending on your goals and industry or niche. WeDoDev can help you implement a successful SEO strategy that targets and provides results in your immediate and surrounding areas. Learn more about what WeDoDev can do to help you and request a quote to get started.