Internet Marketing and Conversion Optimization Blog | MWI

Photoshop’s AI Means Your Ideas Are the Limit, Not Your Technical Skills

Team MWI — Thu, 15 Jun 2023 16:33:44 +0000

If you’ve been near a computer recently, or humans for that matter, then you most certainly are aware of the emerging technology related to AI. It seems almost as the moment the world was introduced to ChatGPT there was an explosion of programs or tools utilizing this revolutionary software. Suddenly, what was a simple bot […]

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The Secret Of Our SEO Success

Josh Steimle — Thu, 06 Oct 2022 19:58:14 +0000

Once upon a time in 2013, I wrote an article for my Forbes column with the title 4 Tips For Hiring The Right SEO Firm. That article generated a flood of attention and led to several million dollars in revenue for MWI. Why did that article perform so well, and what can you learn from […]

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Measuring Marketing Success: Outputs vs Outcomes

Josh Steimle — Sun, 13 Jun 2021 19:08:46 +0000

Note: I’d like to thank my buddy Wil Reynolds over at SEER Interactive for framing so perfectly in a talk of his what I had known intuitively for years but had never verbalized so well– clients care about outcomes, not outputs. Since then I’ve driven my team at MWI mad talking about this. Companies hire […]

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5 Steps to Become a Contributor to Forbes, TechCrunch, and More

Josh Steimle — Tue, 25 May 2021 16:58:01 +0000

What could writing for Forbes, TechCrunch, or Mashable do for your business or career? During the year after MWI’s CEO, Josh Steimle started writing for Forbes MWI grew monthly revenues by over 1,000%. Since then he’s extended his writing to more than 10 other publications which has led to further growth of MWI as well […]

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Why HTML Tables Are Bad For SEO

Josh Steimle — Sun, 04 Apr 2021 13:19:07 +0000

There is a raging debate…ok, there are a few geeks out there online arguing about the virtues of div based websites for SEO vs. websites that make use of tables. Some people say using tables makes websites load slower. Perhaps that’s technically true, but is it a huge factor? I think not. Some people say […]

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Our SEO Client Onboarding Questionnaire

Josh Steimle — Thu, 04 Mar 2021 00:12:28 +0000

For new SEO clients at MWI part of our onboarding process is to send a questionnaire or ask these questions via phone or in person. We customize the questions depending on the client, so what any individual client gets is generally trimmed down to a third of this list, and perhaps less if the questions have already […]

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How I Pitch Potential SEO Clients

Josh Steimle — Tue, 02 Feb 2021 05:35:38 +0000

Thinking of hiring us to take care of your SEO? Depending on who you talk to here at MWI, myself or my partner Corey or in the future our VP Sales or another team member, you may get a slightly different pitch, but here’s how I pitch the potential clients I talk to. Client: […]

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5 Benefits of Team Reading

Josh Steimle — Tue, 05 Jan 2021 05:48:25 +0000

Reading is a habit I work hard to encourage with my team. I spend a lot of money on it. Why? First, because books make me happy, I love our team, and when you find something that makes you happy the natural reaction is to share it with others. But there’s more to it than that. […]

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The Complete Guide to Sales Funnel Marketing

Team MWI — Sun, 06 Dec 2020 16:14:18 +0000

The Power of Sales Funnels You have a great product or service, and there are plenty of customers out there, but how do you put them together to maximize your sales? The answer is a well-planned and well-executed sales funnel that can guide your potential customers from first contact with your brand all the way […]

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17 Digital Marketing Tips Changing Education

Team MWI — Sat, 07 Nov 2020 00:01:17 +0000

Digital marketing has become a necessity for any business or organization looking to connect with people online. Educational institutions are certainly no different, and those taking the initiative to implement digital marketing strategies are reaping the benefits. At MWI, we’ve had the opportunity to work with a handful of educational institutions in developing successful online strategies that reach their specific […]

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What Bid Strategy You Should Use For Instagram And Facebook Ads

Team MWI — Thu, 08 Oct 2020 20:02:45 +0000

MWI’s Secret Sauce Series will be expert level blogs on how we at MWI attain killer results for our clients. We’re pulling back the curtain for everyone to see! Back in the early days of Facebook Ads, setting up and optimizing your ad account really came down to three main items. Any ad optimization […]

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3 Beginner Steps For a Foreigner to Become a WeChat Influencer in China

Josh Steimle — Tue, 22 Sep 2020 09:03:46 +0000

For the uninitiated, China’s social media landscape is alien, yet familiar. It’s like visiting a shopping mall you haven’t been to in 20 years, and while you recognize many of the storefronts, the names have all changed. Due to the “Great Firewall of China” and the government’s policy of blocking websites and apps that fail […]

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10 Industries Thriving During the Coronavirus Pandemic

Team MWI — Fri, 24 Apr 2020 23:31:53 +0000

Last Tuesday, the 21st of April, marked 90 days since the CDC reported the first confirmed Coronavirus case in the United States. Our world has changed so significantly since that date. We’re inundated with negativity everyday. Though some have seen business grow during this time. For a lot of Americans, more time at home has […]

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How Do I Take Advantage Of The Cares Act Paycheck Protection Program?

Team MWI — Fri, 10 Apr 2020 00:16:52 +0000

Here is everything we know regarding the paycheck protection program for small businesses and how you can request MWI works with a lot of small businesses that have been negatively impacted by COVID-19. Right now, thousands of business owners are facing some of the toughest decisions they’ve ever dealt with. Having less than 500 employees, […]

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CEO’s Thoughts – 3 Things I’ve Learned During COVID-19 Pandemic

Team MWI — Fri, 27 Mar 2020 20:03:34 +0000

With the information that is coming to us today, it can be quite depressing watching the news or scrolling through your feed. Well, our CEO Corey Blake has some thoughts on how to change your mindset. Watch the below video to find out what he’s learned in the last few weeks of the global coronavirus […]

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4 Video Marketing Trends You Can’t Ignore in 2020

Team MWI — Wed, 25 Mar 2020 22:10:06 +0000

Video marketing is revolutionizing the marketing industry. Below are the video marketing trends you should implement in your 2020 marketing strategy. Are videos a part of your 2020 marketing strategy? They should be. Video content is a powerful way to attract and engage customers. What’s more, it can also help you increase your conversion […]

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7 Ways to Work From Home Without Going Crazy

Team MWI — Tue, 24 Mar 2020 01:55:40 +0000

MWI employees are experts at a lot of things. Digital experts. Marketing experts. Dog experts. But above all else, we know how to work from home. One of the core competencies of MWI ever since its humble beginnings has been the ability for people to work from home. Our founder Josh Steimle didn’t want geographic […]

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Brand Building: 5 Ingenious Tips for Company Naming

Team MWI — Thu, 09 Aug 2018 19:21:19 +0000

How much thought went into naming your business? Creating a name for your business is important for many reasons. Primarily, the name of your business affects how others will view your business; indeed, if the name of your business communicates well to others, you will spend less time explaining your mission and more time […]

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Multilingual SEO: A Basic Guide

Team MWI — Fri, 15 Jun 2018 23:05:01 +0000

Why multilingual SEO is important If you’re looking to bring a truly global audience to your content, there’s no substitute for a content strategy that includes multiple languages. The importance of having a multilingual content and SEO strategy has only grown as the internet connectivity penetrates the entire world. In 1996, approximately 80% of the […]

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3 Things I Learned As An MWI Intern

Team MWI — Mon, 23 Apr 2018 21:51:00 +0000

Sweep the floor. We’re out of snacks. Go get our coffee. You’re just the intern. These are phrases I’ve never heard in my two months of interning for MWI. When most people hear the word intern, they think of someone who does the grunt work, the coffee runs, the mindless paper work. Not at MWI. […]

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Are You Making These 5 Common SEO Mistakes?

Team MWI — Thu, 01 Mar 2018 19:32:41 +0000

To help give your website a helpful traffic boost, you’ve probably tried to do at least a little SEO. Fortunately, even minor SEO improvements can have a big impact, but unfortunately, making SEO mistakes may not only waste time and money, they may also cause penalties that can negatively affect your rankings. Are you making […]

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2018 Digital Marketing Trends

Team MWI — Thu, 18 Jan 2018 17:25:40 +0000

Hello 2018! So nice to meet you! We may be a couple of weeks in, but here at MWI we are still real excited about all of the changes coming in our industry and how we plan to help businesses large and small navigate these waters. So over the Christmas break, our experts got together […]

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6 Hidden Features in the New AdWords Interface

Tracy Valencia — Mon, 27 Nov 2017 18:28:40 +0000

As you probably know, switching over to the new AdWords interface has been a bit of a challenge. When Google first started to roll it out and it came into the first few accounts, I thought, “This is so exciting, look at all these new functions and opportunities!” But that changed as it became available […]

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3 Digital Marketing Tips to Grow Your Business in 2018

Team MWI — Thu, 02 Nov 2017 12:13:52 +0000

2017 is coming to a close. The end of the year is a great time for reflection for us here at MWI. It’s an opportunity to look back on what marketing activities were winners and which ones were duds. As we’ve looked back on our past year in digital marketing, we’ve identified a few marketing […]

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3 Simple Rules for Writing Headlines that Convert

Team MWI — Tue, 31 Oct 2017 16:48:57 +0000

You’ve spent hours researching, writing, and polishing your latest post. You’ve promoted it on social media and optimized it for SEO, but no matter what you do, the clicks just aren’t coming in. So you decide to give up and move on to the next topic, abandoning all your hard work to the virtual dustbin […]

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HARO: The 2017 Link Building Strategy that Works

Team MWI — Fri, 27 Oct 2017 14:15:44 +0000

A core part of any successful SEO campaign is a functioning backlink strategy. Although Google’s algorithms have become more sophisticated over time and now include a variety of factors that impact rankings, backlink quality and quantity are still a major ranking signal. Professional SEOs often have a “tool bag” of link building tactics they can […]

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Digital Marketing in China: The Top 4 Things Businesses Need to Know

Team MWI — Sun, 01 Oct 2017 01:23:17 +0000

With a population of over 1.3 billion and a rapidly growing middle class, there is huge potential for western businesses to win over Chinese consumers. Despite the potential, succeeding at digital marketing in China has proven to be a challenge for many western brands. For your digital marketing campaign to succeed in China, you need […]

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6 Tips to Hire the Right PPC Agency

Team MWI — Tue, 12 Sep 2017 01:10:22 +0000

You’ve got a problem. You and your team manage your own paid search account, and your monthly PPC report shows a definite trend, and it’s downward. Or maybe you work with an outside agency, and although they’ve been hustling for years you’ve got a heavy feeling in your stomach telling you that your account isn’t […]

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How American Orchards Reached 100% Occupancy in under a Year (without paying 3rd party commissions)

Team MWI — Wed, 09 Aug 2017 21:48:13 +0000

At MWI, we are always talking about win-win partnerships. Though it might sound cliche, we’ve found it’s the best way to grow a digital marketing agency. We’re looking for partners who are passionate about what they do, have drive to accomplish their growth goals, and most importantly, communicate well. American Orchards has all of these […]

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“Your brand isn’t what you say it is; it is what your consumers say it is.”

Team MWI — Wed, 21 Jun 2017 21:21:04 +0000

Donna McLaren leads Roberts Wesleyan College’s integrated marketing and manages the brand as the Associate Vice President of Brand & Marketing Communications. Under her leadership, Roberts has strengthened is brand image (new brand launched in January 2016), public relations story-telling and digital experiences to engage prospects. Prior to joining Roberts in 2012, Donna McLaren was […]

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How MWI Helped Dunn Orthodontics Get 86 New Appointments In A Month

Team MWI — Wed, 31 May 2017 23:30:29 +0000

With all MWI partnerships, the goal is the create growth and increased revenue for our clients. As our partnership has continued with Dunn Orthodontics, we have enjoyed the opportunity to deploy new tools and strategies to achieve results. We never approach marketing with a one size fits all mentality; strategies must be determined in real […]

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Meet Cristina Sabbatini: Digital Marketing Enthusiast and Entrepreneur

Team MWI — Fri, 19 May 2017 23:41:32 +0000

Cristina Sabbatini is a digital marketer with 7+ years experience. She’s worked in both New York city and Phoenix, at companies of varying stages including PayPal, ed-tech startup General Assembly, and digital agency Firstborn. She is now the owner and founder of Current, a digital marketing consultancy that specializes in paid media, content marketing, and […]

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4 Strategies to Grow Influence and Maximize Engagement

Team MWI — Mon, 15 May 2017 21:26:03 +0000

Make no mistake. Influence is everything these days. In today’s social world, it is so easy to share messages and content. Ironically, it has become harder and harder to get your messages heard because the ease of sharing has lead to a crowded and noisy social world. So how can you hope to stand out […]

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Shark Tank’s Beardbrand Talks Marketing

Team MWI — Mon, 08 May 2017 20:33:08 +0000

Eric Bandholz is the co-founder and face of Beardbrand, a men’s grooming company. He is from Greenville, SC but currently lives in Austin, TX. His hobbies include: browsing Reddit, traveling the world and getting distracted with new business ideas. Eric’s favorite quote…“Haters gonna hate.” Why did you decide to get into marketing? Well, I have […]

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Top 100 Most Followed SEO Experts on Twitter for 2017

Team MWI — Fri, 05 May 2017 22:45:35 +0000

Last year, our CEO Josh Steimle created the post Top 100 Most Followed SEO Experts on Twitter for 2016. It’s time for a 2017 update! I followed the same process he did so we can accurately compare the two lists. If you are looking to create something similar, he recommend the following tools: Tweepi to build […]

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7 Founders Advise On Digital Marketing

Team MWI — Tue, 25 Apr 2017 19:25:52 +0000

In the past few months I have been asked a handful of times, “but does it really work?” No matter how many digital marketing strategies I consult on, that question will always surprise me. Of course my answer is yes, and naturally I begin a passionate, and probably long winded, response. I explain that I’ve […]

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Dominos to LG Electronics – Laura Cohen Talks Marketing

Team MWI — Fri, 21 Apr 2017 00:23:25 +0000

Laura Cohen is the Sr. Marketing/Communications Manager of the commercial division at LG Electronics USA, Inc. She grew up in Deerfield, IL and enjoys: working out, snowboarding, cooking… not baking 😉 and music. Laura’s favorite quote is: “Dripping in this strange design, none is yours and far less mine. Hold the wheel, read the sign, keep the tires […]

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Vincent Stark – Creating Software for the Entrepreneur

Team MWI — Thu, 20 Apr 2017 00:31:36 +0000

Vincent Stark, CEO of Xiveti Software Solutions, has been a technology guy since a very early age. He liked to take things apart… everything from toy cars to wall outlets. At the age of 4 (1988) he saw a computer for the first time, and at 7 he wrote his first program in BASIC. Since […]

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Burly Vinson’s Snappies, Changes the Rules on Snapbacks

Team MWI — Mon, 10 Apr 2017 21:17:44 +0000

Burly, tell us what you are working on! Right now I’m working on a hat company called Snappies. It’s still young, but the reception has been better than expected, which is awesome to see. I’m a hat guy, I love hats, so really the idea just came from me wanting to design a hat I’d […]

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You’ve Installed Yoast. Now What?

Team MWI — Wed, 01 Mar 2017 22:59:03 +0000

SEO After Installing Yoast Your new company website is smart, functional and pretty-darn beautiful. You invested time and money to make it perfect for users, but not without considering search engines as well. After all, having a gorgeous site only matters if people find it, and that means making Google happy. If you follow the […]

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Keeping Up With Google in 2017: A Skimmable Version

Team MWI — Fri, 20 Jan 2017 21:28:02 +0000

At MWI we’re constantly looking forward, which is why we loved Rand Fishkin’s Inbound Presentation: How to Keep Up With Google in 2017. We’re big fans of Rand, Moz, Hubspot, and to this point, 2017. His presentation was full of valuable insights, so we thought we’d pull out the most important pieces for those of you […]

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Snapchat’s New Spectacles: Everything You Need To Know

Team MWI — Thu, 05 Jan 2017 00:27:50 +0000

First off, let me say that if you’ve never been to NYC during the holiday season, put it on your bucket list. It’s beautiful, festive, and perfect time to see the city; so throw on your warmest clothes and get to NYC in December. Another great thing about being in the Big Apple during December […]

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What Kind of People Does MWI Hire?

Josh Steimle — Wed, 17 Aug 2016 22:29:39 +0000

Aaron asks: Since MWI does what I want to do, I’d LOVE to be a part of it. What would it take for me to show that I’d be an asset worth bringing on? I know it’s a loaded question and I’m not expecting a job offer. I’m just genuinely interested in what you look […]

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[Infographic] 12 SEO Tips from 12 SEO Experts

Josh Steimle — Sat, 04 Jun 2016 06:57:15 +0000

We recently provided an infographic to Chirag Kulkarni, a prominent entrepreneur, speaker, and writer with Inc. magazine and he included it in his recent Inc. article 12 Best SEO Tips From 12 Top SEO Experts. The article and infographic feature tips from SEO experts: Matt McGee, Editor-In-Chief, Search Engine Land, Marketing Land Rand Fishkin, Founder […]

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How MWI Provides Great SEO Results For Clients

Josh Steimle — Tue, 26 Apr 2016 02:45:12 +0000

I recently received an email from a prospective client asking questions about how MWI manages projects, hires team members, and ensures great results. Here are the questions and my answers. Mr. Steimle, Over the last few weeks, our management team has been reviewing several of your articles from Forbes as well as content on […]

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The Journey of the Win/Win Partnership

Team MWI — Thu, 21 Apr 2016 23:18:40 +0000

At MWI we talk a lot about win/win partnerships. Sure, this is a “catch phrase” that is widely overused, I get that, but here we take it to heart and it shows. Every single client (or potential client) interaction we have is driven by this simple concept of win/win partnerships. The question we constantly ask […]

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7 Quick Tips to Improve Your Content

Josh Steimle — Wed, 06 Apr 2016 13:21:20 +0000

Whether you’re writing content for a webpage, an email, or an article these guidelines apply–at least if you want that content to get people to do what you want them to do. Be brief. If you can say something in fewer words, do so. Brevity is the soul of wit, and all that. Be clear. Use […]

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SEO Pizza: I Tried SEO, It Didn’t Work

Josh Steimle — Tue, 29 Mar 2016 22:39:56 +0000

Client: I’m interested in your digital marketing services, what would you recommend? MWI: We can recommend a lot of services including content marketing, social media marketing, digital PR, but in your case we see the low hanging fruit with the best ROI being SEO. Client: I’ve tried SEO before, it didn’t work. MWI: Can […]

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Why Your SEO Strategy Should NOT Start With Keywords

Josh Steimle — Sat, 19 Mar 2016 03:40:49 +0000

I just got this email from a potential client to whom we had sent a proposal for SEO, content marketing, and social media marketing. I’ve changed details to mask the identity of this potential client and his website: Josh, My goal is to rank on page 1 (preferably in the top half) of Google for […]

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Top 7 Must-Have Tools For Website Owners

Team MWI — Wed, 02 Mar 2016 17:55:23 +0000

Owning and running an awesome website is usually as simple or as complicated as imagining what it will look like. Apart from determining the type of your website, you must operate it, overview website statistics and decide which tactics to use to increase traffic. Fortunately for you, it’s not really complex, but it takes some […]

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