Search Engine Marketing, SEO, Internet Marketing, Pay per Click Toronto, Toronto SEO

Importance of Press Releases for SEO

2009-08-10T00:21:00.000-07:00

Press Release is an excellent e-marketing tool that plays a great role in making a search engine optimization campaign successful. It helps in increasing the visibility of the website by providing instant exposure for your business, website, products, and services. Press releases create awareness about your business in the e-commerce world by providing it the required publicity. It not helps you to convey your message to the targeted audience but also give your business a tremendous boost. When weighing the cost of advertising via press releases against the fee associated with submitting and distributing the Press Release, it definitely seems invaluable.

By employing press release writing and submission services available at Western Softwares, you can submit and disseminate your press releases to the target audience by paying a marginal fee and increase the visibility of your website and attain a larger coverage. Whether you are a small or large business, we help you gain maximum exposure at relatively minimum cost. We are adept at handling the various issues associated with press release like Writing, submission, and distribution.

Western Softwares helps you to gain wider coverage, achieve top rankings and get targeted traffic to your website by connecting you with popular media outlets, specialized trade journals and other publication houses. Our unmatched technologies and techniques allow you to spread news stories on the popular media hubs and make headlines on news top-tiers like Google News, Yahoo News, and MSN News. Gain maximum benefits for your business by picking our affordable press release services.

SEO benefits of Press Release

Spot your Press release on the leading news sites - Yahoo News and Google News
Enhance the visibility of your website in the dot com world with Huge exposure
Get high powered keyword-rich back links and increase your link Popularity
Helps to attain top rankings on major search engines like Google, Yahoo and MSN
Helps to brings heavy targeted traffic to your website and increase Rate of conversion
Help to reach out to the various industry analysts, freelance Journalists and newsrooms

For more information please visit: http://www.westernsoftwares.com

SEM-Strategies

2009-07-28T06:21:00.001-07:00

Search engine marketing (SEM) is a pattern of Internet marketing that hunt to endorse websites by increasing their visibility in search engine result pages. Consistent with the Search Engine Marketing organizations, SEM methods comprise of search engine optimization (SEO), paid placement, and paid insertion.

As the internet industry is maturing day by day the search engine marketing situation is undergoing massive changes. On the Internet factually happen overnight however, change happens at light-speed with modifications to search engine algorithms, costs, services and listing. Briefly, there is so much going on it is complicated for anyone, even the professional search engine marketers to keep up to it.

As search engine marketers, our insights of what comprises spirited businesses are often slightly different from those of our clients. We need to know with who our competition and do research of the keywords that we are targeting.
Our strategy should be of Cost Benefit Analysis, our businesses need to know the slightest expensive techniques of getting prominent placements.

Consecutively to provide the best possible advise, SEM should know how to conduct a cost-benefit analysis for every new campaigns and they would be applying such analysis to currently existing campaigns too.

The chief factors in relation to Yahoo/Overture placements engage the actual costs connected with the fee structure. Even after signing up for Site Match, paying the review fee and approving to the cost-per-click fees that would be charged against the listing, Top20 placements would still depend on good site optimization. There are several instances where the cost-per-click charges that would be obligatory by Yahoo will be higher than the third place bid-per-click at proposal.

Links are the most important factor for rankings. Assuming the site is well optimized but good, strong links will produce good, strong placements at search engines. It is generally notices that the best marketing strategies which pay good business is to optimize for Yahoo and do link-build for Google search engines.

After the whole marketing strategies are implemented the website needs to be submitted to the search engines and monitored for several months to see the result. In the second phase we should again conducted a cost-benefit analysis so that we have a plan for how we want to submit the site and can provide sensible expectations to our clients for the amount of time it will take to be spidery and expectantly appear in the Top20 or Top10. During this phase, we should monitor the website on a daily basis starting 72-hours after first submission. Thus by now we can expect to see evidence of search-engine spiders appearing in server logs and may even see a debut placement for the site. One of the utmost benefits of a paid-inclusion agenda is to increased occurrence of spider-visits to a website.

At the end the most important phase is planning- the best element of execution. Instead of providing a slack road-map, the very act of planning assists us to have a perfect result. For more details please visit http://www.westernsoftwares.com

Western Softwares offers the services of internet marketing, online marketing, search engine optimization, website optimization services. Western Software provides SEO with PPC services. For more details please visit www.westernsoftwares.com

Posted via web from Internet Marketing, Search Engine Optimization, SEO, PPC, Website Designing in Toronto Mississauga, Canada

SEO can work for generating local traffic

2009-07-22T05:28:00.000-07:00

Although many companies begin using search engine optimization (SEO) to help increase their national - or perhaps international - visibility online, some companies are only concerned about attracting customers in their neighborhood, something experts says is much easier.

As part of its Website Remedies feature, CNNMoney.com gathers a number of experts in an attempt to assist businesses looking for help with their website. Its most recent piece focused on North Carolina-based law firm Conroy & Weinshenker which is looking to boost local traffic.

Pamela Swingley of California-based Savvy Internet Marketing says there is a lot of focus on local search at the moment and notes that creating search engine optimization (SEO) content for local traffic is simpler than trying to lure people from across the country.

"Attracting local search traffic is much easier than optimizing a website for a national or international audience," she told CNNMoney.com. "Local search is starting to really heat up."

The experts say Conroy & Weinshenker should expand their content to help increase their search engine optimization (SEO). The news provider also suggests that the site update its news site at least once a month. While this can have the benefit of increasing SEO, it can also be of assistance to prospective clients.

Many local companies saw an increase in search engine optimization (SEO) earlier this year without doing anything to their websites when Google made local search the default setting for result pages.

News Source : SEO can work for generating local traffic

Yahoo! Beats Despite Revenue Dip

2009-07-22T05:03:00.000-07:00

Internet giant Yahoo!(YHOO Quote) beat analysts' revenue and earnings estimates in its second-quarter results, despite seeing its sales dip 13% compared to the same period last year.

The Sunnyvale, Calif.-based firm posted revenue of $1.57 billion, down from $1.8 billion in the same period last year, but well above analysts' forecast of $1.14 billion.

Yahoo!'s profit, however, grew, and the firm reported earnings of 10 cents a share on net income of $141 million, up from 9 cents a share and $131 million in the prior year's quarter. On a non-GAAP basis, Yahoo! earned 16 cents a share on net income of $229 million, compared to 16 cents a share and $225 million in the same period last year. Analysts had been expecting earnings of 8 cents a share.

"Even in this challenging economic environment, Yahoo! had a solid quarter, reflecting the strength of our offerings for our users and advertisers," said Tim Morse, the Yahoo! CFO, in a statement.

News Source : Yahoo! Beats Despite Revenue Dip

Companies may want to consider engines other than Google for SEO

2009-07-16T03:44:00.000-07:00

When businesses consider using search engine optimization (SEO) they are often only concerned with how their company performs on Google, but recent statistics show that it might be a good idea to look at what's going on with one of the newest players on the search engine market - Bing.

According to Microsoft, Bing saw an 8 percent increase in unique visitors to the site in June and a survey from the company found that the amount of people who said they would recommend the search engine to a friend doubled in its first month.

Meanwhile, statistics from StatCounter show that in Bing's first month of existence it gave Microsfot an additional 1 percent of the search engine market, with the company holding onto 8.45 percent of the market during the last week of June - up from the 7.41 percent it had during the third week of May.

While Google still remains the 800-pound gorilla in the world of search engines (StatCounter contends that Google has 89.8 percent of the market), companies may be best served by making sure they are implementing search engine optimization (SEO) techniques and are achieving top rankings in a number of search engines.

News Source : Companies may want to consider engines other than Google for SEO

Internet Marketing – Video Marketing Service Produces Fast Results

2009-07-16T03:20:00.000-07:00

Home based business owners and website owners are always looking for a way to increase their visibility. Video marketing is one of the most cost effective ways to do so.

Video Marketing through video sharing sites is becoming the most popular internet marketing trends. If you are a home based business owner that has been struggling to achieve massive exposure on the internet but don't have a marketing background or are on a tight budget, there is no better bang for your buck than internet video marketing.

Until recently, there really hasn't been an easy solution for business owners or internet marketers to get dozens of high impact profit pulling videos in front of millions of potential customers. Vid Casa was a company that delt with private video productions and distribution for some of the top marketers online. They recently made their services available to the general public and have been flocked with orders.

video marketing is becoming the primary source for highly qualified leads that will convert into paying customers and clients due to the traffic being so targeted and presold on your offer.

News Source : Internet Marketing – Video Marketing Service Produces Fast Results

Canadians' faces to be blurred in Google's new Street View panoramas

2009-04-30T22:51:00.000-07:00

TORONTO — Admitting to searching one's own name in the Internet's vast expanses once raised a few eyebrows and sparked cries of narcissism, then search engine Google left its competitors in the digital dust, became a verb unto itself and the activity is now downright commonplace.

Googling oneself is yet evolving again, reaping thrills for enthusiasts - though triggering concern in others - as the giant prepares to unveil a new feature here that just might thrust Canadians under an even brighter searchlight.

The company announced in late March it's soon launching Canada's version of Google Street View. In the coming weeks, web users will gain a compendium of millions of eye-level snapshots arranged to provide a 360-degree panorama of the country's major metropolitan areas - easily searched through Google Maps and Google Earth.

What many don't know is their unwitting image may already be included. Googling oneself now may mean decoding whether that pixilated face is you or a friend.

Street View was created to give its users the ability to virtually roam the streets of urban centres, downtown cores, tourist attractions, commercial centres and neighbourhoods.

But as the company now touts myriad potential benefits to users, Canadian privacy experts are scrutinizing the captivating map's first roll-out here.

The government also says it's engaged in "high level" talks with Google as the company equips a road crew to begin a second photography tour of 11 Canadian cities, also set to begin in the coming weeks.

Drivers will cruise through Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, Toronto, Ottawa, Montreal, Quebec, Saint John and Halifax.

"Just because people are in public places and their photograph is captured, I don't think that means to Canadians that the privacy laws don't apply," said Elizabeth Denham, assistant privacy commissioner of Canada.

News Source: Canadians' faces to be blurred in Google's new Street View panoramas

Search3 hits the ‘Net next week

2009-04-14T23:47:00.000-07:00

Atlanta-based Web service Search3, which will officially launch next week, will let users run a query through three search engines simultaneously -- delivering a faster, more comprehensive search.
"Three sites is enough [to] fulfill the promise [of] finding what you're looking for, while still fitting it on the resolution of a typical monitor," Search3 co-founder Cameron Clayton said.
mboxCreate('related_articles_bottom','market=atlanta','slug=daily24','issue_date=2009-04-13','position=bottom');

While sites like Dogpile aggregate search results, Search3's column-based display generates an easy comparison between search engines and shows how high up a site appears in the search. Typing in a query into the search bar on the Search3 home page displays results from three search engines in adjustable columns. Hovering the mouse over the magnifying glass icon next to each link, displays a thumbnail preview of the site.
Search3 offers the usual search engine suspects Google,Yahoo and Windows Live. But, it adds extra kick by tossing in a couple of offbeat engines: Twitter and eBay. While Twitter, a microblogging site, allows users to harness the opinions of the crowd, eBay offers details on price and availability, Clayton said.
Typing Nikon D90 into the Search3 bar, for instance, turned up links to the Nikon site from Google, user opinions from Twitter and price information from eBay.
Search3 plans to offer more niche engines, such as health information site WebMD and real estate site Realtor.com, said Sterling Wharton, a Search3 advisor.
Search3 is a "a nifty idea," said Greg Foster, partner at Atlanta-based Noro-Moseley Partners.
The New Zealand-born Clayton came up the idea for Search3 after being unable to easily find an article on Google or Yahoo. He eventually found it on Live.com.
"Google is not always the best search engine," Clayton said.
The Search3 service took nearly a year to develop, Clayton said, and includes patent-pending, proprietary technology
Search3 uses search engine API, Clayton said, to ensure the results a user sees in Search3's Google column will be the same as they see on Google.com
Search3 plans to expand beyond keyword search to include image and blog searches. Search 3 is also developing a mobile version for the service.
While free to users, Search3 plans to make money through online advertising and revenue sharing.
Search3 provides search engines with another source of eyeballs, Clayton said. In return, Search 3 gets referral revenues.
"Search engines make money on the journey, not on the destination," Clayton said. "Search engines don't really care where the traffic comes from or where the traffic goes. They just take a piece as part of the transaction."
Search3 will need a "great deal of scale," or visitor traffic, for the revenue sharing business model to work effectively, Foster said.
Early next year, Search 3 will have another revenue model -- selling data analytics to search engine optimization (SEO) professionals.
SEO professionals can use Search3 as a tool, Clayton said, to benchmark clients' performance on search engines and measure the impact of Web site changes they make on their clients' search engine rankings.
Search3 will sell convenience to SEO professionals.
From the Search3 console, SEO professionals can pull a client's page rank on Google, Yahoo, Windows Live, Twitter and eBay, Clayton said.
The consolidated report, Clayton said, would give chief marketing officer a big-picture view of how the company's brand was doing across multiple search engines.
Search3, which expects to break even by year-end, has raised less than $1 million from friends and family and is not in fundraising mode.

News Source : Search3 hits the ‘Net next week

SEO 'best for developed brands'

2009-04-06T04:29:00.000-07:00

Businesses should only implement search engine optimization(SEO) techniques once they have a clear direction in mind for their brands, it has been advised.

Speaking at EyeforTravel's 2009 Travel Distribution Summit Asia event, Steve Sherlock of Oodles.com said that too many start-ups rely solely on SEO and search engine marketing to build up the value of their brands.

He recommended that these companies focus on making their product range and reputation as attractive as possible and convincing customers that the company is likely to be a long-term player in the market, eTravel Blackboard reports.

"Don't do SEO until you have a direction for your brand, otherwise you might get enough business to keep you going but you will never work out a clear direction," Mr Sherlock stated.

Google prefers websites that have a certain level of trust, reputation and authority, according to engineer at the search engine Matt Cutts.

His comments came after Google implemented an algorithm change that means the company focuses more on these and other elements that are important in building up a brand.

News Source : SEO 'best for developed brands'

Microsoft IE8 explorer has some cool new features

2009-03-26T06:25:00.000-07:00

SEATTLE — Can Microsoft's Internet Explorer Web browser reclaim chunks of market share swiped by upstart Firefox?

The arrival last week of Internet Explorer 8 (IE8), just two years after Microsoft's last major browser upgrade, IE7, should help answer that question.

TECHNOLOGY LIVE: Microsoft claims IE8 is faster than Firefox

IE8, which can be downloaded free, has cool new features: "Web slices" let you quickly call up selected content from a Web page — such as updates from an eBay auction page — via the IE8 favorites bar; "accelerators" make it easier to cut and paste text from one page and insert it on another.

Beyond that, IE8 has restored some of Microsoft's lost bravado. Mike Nash, corporate vice president of Windows product management, insists IE8 is uniformly faster at loading Web pages than Firefox 3, despite debate in tech circles about this claim.

"I feel very good that IE8 will be a reason to keep using IE," Nash said in an interview. "And for our previous customers, who may not be using IE today, IE8 will be a compelling reason to come back."

Web browsers were once so mundane that Microsoft took five years to upgrade IE6, introduced with Windows XP in 2001, to IE7. Millions still use IE6. Meanwhile, Firefox, introduced in late 2004, has racked up significant market share and popularized features, such as tab browsing, which lets you quickly click back to several open Web pages.

As of last month, Firefox commanded a 22% global market share vs. 68% for IE, according to Net Applications. Meanwhile, Opera, Apple's Safari and Google's Chrome are staking out potentially huge new turf for browsers on computing devices other than laptops and desktop PCs.

Web browsers have emerged as the doorway to an interactive Internet, which people are increasingly accessing on mobile devices, cars, TV recorders, even video gaming consoles. "We're really happy to see Microsoft isn't standing still anymore," says Mike Beltzner, Firefox director of development. "But we're not standing still, either."

Firefox 3.5, due this summer, will up the ante by supporting HTML 5, a new Web standard that makes it easier to embed videos on Web pages, and "canvas," which lets artists hand draw images on Web pages.

Apple and Google are moving aggressively in browsing on cellphones, while Opera is gaining a foothold with its Opera Mini, a free cellphone browser popular with BlackBerry and Windows Mobile users. And Opera is the browser that connects Nintendo's Wii gaming console to the Web. "Our browser runs on any platform or device," says Rod Hamlin, Opera senior vice president.

Microsoft supplies a version of IE for Windows Mobile devices, and a separate Web interface for Xbox 360.

IE8 could help the software giant regain ground in these browser wars. "So long as IE8 delivers as advertised, I believe it could help slow or even largely halt Windows users moving to alternative browsers," says Charles King, principal analyst at Pund-IT. "Whether that will be enough to draw back customers who have already migrated remains to be seen."

News Source : Microsoft IE8 explorer has some cool new features

Save money with Google Tip Jar

2009-03-08T23:32:00.000-07:00

NEW DELHI: If you have been wanting to save money in these recessionary times and looking for some budget tips, Google has come out with an idea to offer you some help.

The Internet search giant has rolled out Tip Jar, a website designed to help users share ideas on how to save money. Though quite similar to Yahoo Answers, Tip Jar has a voting feature and gives users sharing option.

Powered by Google Moderator, a tool that helps determine which questions should be asked, Tip Jar gathers money-saving tips at one place and allow visitors to vote and rank them in order of usefulness. The most popular tips will automatically rise to the top of the list.

The idea behind Google's Tip Jar is to let people contribute money-saving suggestions and then let everyone vote for or against it.

According to Google, "Ideas are everywhere, but how do we know which ones actually work? At Google, we put a lot of stock in both the wisdom of crowds -- the idea that lots of people responding to a given question can collectively find the best answer -- and the value of community. We believe that people working together can help one another through even the most difficult times.”

Tip Jar presents 10 tips at a time, listed in order of positive votes and also has a search function. The tips are classified into different categories, which include finance, shopping, food, vacation, family and others.

Article source: Save money with Google Tip Jar

Website Designing

2009-02-10T04:43:00.000-08:00

Web designing, no matter what others might fool you into believing, is no child’s play. Just because one dabbles in a little bit of graphics or knows the rudiments of HTML does not mean that he can design excellent websites. It takes a lot more than that. Good website designing is all about the right mix of aesthetics and engineering. And if you are wondering where to find it, end your search here.

The Internet is rapidly evolving. It’s becoming richer, fuller and more exciting with every passing day. In order to make a mark in this booming marketplace, you need not just a presence, but a solid, impressive one at that! We understand the importance of good website designing in this regard. That’s why we have been providing our clients with web development and designing solutions that ensure a satisfying and happy surfing experience for all their visitors.

Our service portfolio will impress you with its range and variety. If you are contemplating Flash designing, we can offer you the most riveting solutions at surprisingly affordable prices. If you are looking for winning corporate presentations or impressive slideshows, or even top-notch brochure designing or logo designing services, you will find them all under one roof right here. Website designing is not just our job, it’s our passion. We have the necessary expertise and infrastructure to bring you comprehensive, turnkey website designing solutions in the shortest possible time.

As the market continues to become increasingly competitive, the need for better designs becomes more and more indispensable. Striking yet functional designs that create the right impact and leave a lasting impression at the very first sight are becoming critical. We understand your urge and need to have better and more powerful designs that will let you overcome your competition and stay ahead in the race. And that’s exactly what we deliver! Website designing solutions that spell success and give you the winning edge in the market.

Google At Age 10: The Goliath Of Business Infants

2009-01-20T06:15:00.000-08:00

When Larry Page and Sergey Brin founded Google inc. On Sept. 7, 1998, they had little more than their ingenuity, four computers and an investor's $100,000 bet on their belief that an Internet search engine could change the world.

It sounded preposterous 10 years ago, but look now: Google draws upon a gargantuan computer network, nearly 20,000 employees and a $150 billion market value to redefine media, marketing and technology.

Perhaps Google's biggest test in the next decade will be finding a way to pursue its seemingly boundless ambitions without triggering a backlash that details the company.

"You can't do some of the things that they are trying to do without eventually facing some challenges from the government and your rivals," said Danny Sullivan, who has followed Google since its inception and is now editor-in-chief of Search Engine Land.

Google's expanding control over the flow of Internet traffic and advertising already is raising monopoly concerns.

The intensifying regulatory and political scrutiny on Google's expansion could present more roadblocks in the future. Even now, there's a chance U.S. antitrust regulators will challenge Google's plans to sell ads for Yahoo Inc., a fading Internet star whose recent struggles have been magnified by Google's success.

Privacy watchdogs also have sharpened their attacks on Google's retention of potentially sensitive information about the 650 million people who use its search engine and other Internet services like YouTube, Maps and Gmail. If the harping eventually inspires rules that restrict Google's data collection, it could make its search engine less relevant and its ad network less profitable.

To protect its interests, Google has hired lobbyists to bend the ears of lawmakers and ramped up its public relations staff to sway opinion as management gears up to conquer new frontiers.

"Google will keep pushing the envelope," predicted John Battelle, who wrote a book about the company and now runs Federated Media, a conduit for Internet publishers and advertisers. "It's one of the things that seems to make them happy."

In the latest example of its relentless expansion, Google has just released a Web Browser to make its search engine and other online services even more accessible and appealing. Not every peripheral step has gone smoothly, though; several of the company's ancillary products have flopped or never lived up to the hype.

Extending Google's ubiquity to cell phones and other mobile devices sits at the top of management's agenda for the next decade.

But the lengthy to-do list also includes: making digital copies of all the world's books; establishing electronic file cabinets for people's health records; leading the alternative energy charge away from fossil fuels; selling computer programs to businesses over the Internet; and tweaking its search engine so it can better understand requests stated in plain language, just like a human would.

"There are people who think we are plenty full of ourselves right now, but from inside at least, it doesn't look that way," said Craig Silverstein, Google's technology director and the first employee hired by Page and Brin. "I think what keeps us humble is realizing how much further we have to go."

Page and Brin, both 35 now and worth nearly $19 billion apiece, declined to be interviewed for this story. But they have never left any doubt they view Google as a force for good - a philosophy punctuated by their corporate motto: "Don't Be Evil."

"If we had a lightsaber, we would be Luke (Skywalker)," Silverstein said.
A "Star Wars" analogy can just as easily be used to depict Google as an imposing empire. It holds commanding leads in both the Internet search and advertising markets. The company processes nearly two-thirds of the world's online search requests, according to the research firm comScore Inc., and sells about three-fourths of the ads tied to search requests, according to another firm, eMarketer Inc.

The dominance has enabled Google to rake in $48 billion from Internet ads since 2001. Google hasn't hoarded all of that money: the company has paid $15 billion in commissions to the Web sites that run its ads during the same period, helping to support major online destinations like AOL, Ask.com and MySpace as well as an array of bloggers.
"Google is the oxygen in this ecosystem," Battelle said.
The company hopes to inhale even more Internet advertising from the biggest deal in its short history - a $3.2 billion acquisition of online marketing services DoubleClick Inc. that was completed six months ago.

Google also is trying to mine more money from its second-largest acquisition, YouTube, the Internet's leading video channel. YouTube is expected to generate about $200 million in revenue this year, an amount that analysts believe barely scratches the video site's moneymaking potential.

Eventually, Google Chairman Eric Schmidt wants the entire company to generate $100 billion in annual revenue, which would make it roughly as big as the two largest information-technology companies - Hewlett-Packard Co. and IBM Corp. - each are now. This year, Google will surpass the $20 billion threshold for the first time.

Schmidt, 53, who became Google's CEO in 2001, seems determined to stick around to reach his goal. He, Brin and Page have made an informal pact to remain the company's brain trust through 2024, at least.

But some rivals are determined to thwart Google. TV and movie conglomerate Viacom Inc. is suing Google for $1 billion for alleged copyright infringement at YouTube, while Microsoft signaled how desperately it wants to topple Google by offering to buy Yahoo for $47.5 billion this year.
Microsoft withdrew the takeover bid in a dispute over Yahoo's value, but some analysts still think those two companies may get together if they fall farther behind Google.
The notion that Microsoft - the richest technology company - would spend so much time worrying about Google seemed inconceivable in September 1998, when Page and Brin decided to convert their research project in Stanford University's computer science graduate program into a formal company.

Page, a University of Michigan graduate, and Brin, a University of Maryland alum, began working on a search engine - originally called BackRub - in 1996 because they believed a lot of important content wasn't being found on the Web. At the time, the companies behind the Internet's major search engines - Yahoo, AltaVista and Excite - were increasingly focused on building multifaceted Web sites.

Internet search was considered such a low priority at the time that Page and Brin couldn't even find anyone willing to pay a couple of million dollars to buy their technology. Instead, they got a $100,000 investment from one of Sun Microsystems Inc.'s co-founders, Andy Bechtolsheim, and filed incorporation papers so they could cash a check made out to Google Inc. In a nod to their geeky roots as children of computer science and math professors, Page and Brin had derived the name from the mathematical term "googol" - a 1 followed by 100 zeros.

Later they would raise a total of about $26 million from family, friends and venture capitalists to help fund the company and pay for now-famous employee perks like free meals and snacks.

Even after Google became an official company in 1998, the business continued to operate out of the founders' Stanford dorm rooms.

Like Google's stripped-down home page, the company itself had a bare-bones aesthetic. Page's room was converted into a "server farm" for the three computers that ran the search engine, which then processed about 10,000 requests per day compared with about 1.5 billion per day now. The headquarters were in Brin's room in a neighboring dorm hall, where the founders and Silverstein wrestled for control of another computer to bang out programming code.

Within a few weeks after incorporating, Google moved into the garage of a Menlo Park, Calif., home owned by Susan Wojcicki, who became a Google executive and is now Brin's sister-in-law (Google bought the house in 2006). Even back in 1998, there was some free food - usually bags of M&Ms and Silverstein's homemade bread.

Jump back to today: The company occupies a 1.5 million-square-foot headquarters called the "Googleplex" - as well as two dozen other U.S. offices and hubs in more than 30 other countries. And its search engine - believed to index at least 40 billion Web pages - now runs on hundreds of thousands of computers kept in massive data centers around the world.
The growth dumbfounds Silverstein, whose only goal when he started was to help make Google successful enough to employ 80 people.

"It's natural when a company gets big that some people become fearful of that," Silverstein said. "All we can do is to be as upfront and straightforward as possible. We are not trying to be malicious or have some sneaky plan to put you in our thrall. There are some people who will never believe that.

Article Source: Google At Age 10: The Goliath Of Business Infants

Search Engines

2009-01-06T04:32:00.001-08:00

Search engines become so popular now a days about 80% of web-site visitors come from them.Search engine is a program that searches document for specified keywords or phrases.

For Example:- If you want to know about the dentist labs in china, dentist labs, dentist products etc. just once you click on the search button and you will get the best relevant data related to your search.
Search Engine become an essential and popular way for people to find an appropriate information. Google is an ultimate market leader of the search engine industry.It is an crawler based search engine and, it is known for both providing good coverage of web pages and relevant information according to our search.
Yahoo is the second largest player in the search engine industry, it was started with a human based directory but turned into crawler based search engine in 2002.

Major Search Engines are:-

Google
Yahoo
MSN
AOL
Ask Jeeves
HotBot
Lycos
Alta Vista
IWon
Netscape
AllTheWeb etc................

For more information visit http://www.westernsoftwares.com

Search Engine Optimization

2009-01-02T05:38:00.000-08:00

Search Engine Optimization (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs).

The most basic SEO concept that can be introduced to any website new or old is keyword optimization; this is where you have your content written in such a way that you have included as many relevant keyword.

SEO make the Internet an accessible and successful addition to all businesses. This means making your website attractive and visible to browsers by using natural Internet Search Engine Optimization(SEO) and Paid Advertising methods such as Pay Per Click.The techniques we are using for promoting an site are very much ethical and natural, so it will work for a long.

On page/Off page: Search engine optimization is the process of optimizing, configuring, improving the traffic to a web site from search engine. In Internet marketing strategies SEO considers that how search engine works and what people search for exactly.in optimizing a website editing of content and HTML involves, both increasing relevancy for specific keyword.

On page Search Engine Optimization is basically configuration that are made on the webpage or website itself. Generally deals with the ares like, optimizing the title tag, anchor tag, meta keyword tag, meta description tag, and the content of site in such a way that search engine can read the content and source code of a website and know whether the website is relevant to search or not.

Search engines use algorithms to match the word or key phrases, often referred to as "keywords" or "keyphrases", that a user types into the search field with the webpages, files and websites. These algorithms look for specific data and attempt to return the best match for what it thinks the user is searching for this process happens millions of times a day in seconds.

Off page seo is basically seo actions that are performed outside the webpage or website itself. Off page seo is the task of obtaining inbound links from other websites or webpages that are themselves optimized and well ranked for the same keywords or keyphrases. When the search engines detect that there are inbound links to your webpage that have similar topics to your website or webpages theme,they will use this data during the analysis to help determine relevancy to the users search.

The search engines are often designed for the users benefits. Thus, as they are able to serve the users better. for more information about promoting a site, visit http://www.westernsoftwares.com

Internet Marketing for Online Success

2008-12-29T01:56:00.000-08:00

Internet marketing is crucial for the success of your business because with the millions of websites that are in cyberspace there is ferocious competition amongst companies fighting to be number one. In order to reach their prospective and existing customer base, thereby consolidating their positions, online businesses have only effective marketing technique available to them. As the term itself suggests, internet marketing refers to all marketing efforts that an online business resorts to in order to draw customers to their website, within the domain of the internet. In certain aspects, it is similar to conventional marketing methods and in some other respects, it is vastly different.

Like the advertisements of products and services posted in newspapers and visual media, the internet marketing concept also accommodates traditional advertising methods, however utilizing, banners and buttons within websites instead. Similarities aside, however website ad placement offers online businesses some other advantages that print or visual media does not. Some of which actually ends up being free for the advertiser.

In online marketing, there is what is called pay-per-click marketing, wherein the advertiser need not have to pay any money to a website for putting up the ads, but rather only when someone actually clicks on the ad to the business's portal, sending them to the advertisers homepage. Another marketing technique, affiliate marketing, is another situation where businesses need not pay any money to display their ads up front with affiliate websites, but rather when someone clicks through the ads to the advertiser's website. However, with affiliate marketing one has to build an affiliate network in the first place, which is a bit of a tough task.

There is this also search engine optimization or SEO, wherein a website will be programmatically engineered (reverse engineered) to make it search engine friendly so that the next time someone searches the web using a keyword associated with the respective online business its website features amongst the top of the search engine results page. The advantage with this method is that the online business need not have to pay even a penny for the visibility it enjoys in search engine results. However, the process of search engine optimization could cost businesses some money, and how much that is depends upon the extent of the SEO work required, and the niche or domain that the particular website represents. The money factor aside, SEO is one of the most important internet marketing tools that any online business can not afford to overlook.

Other useful internet marketing for online business success methods include blogging, participation in discussion forums, article posting in directories, press releases, promoting businesses in social networking portals, and joint ventures. Promoting product/services by uploading a small promotion video with free video sites such as YouTube is also a good internet marketing technique. To play ads in visual media can be quite costly. But, the same ad campaign, if ran through a free portal such as YouTube, will not cost your business a dime. True, it might not be viewed by everyone, but still one could tactically draw people to view the ad film by providing a link within the pages of their website, or within a blog entry.

Internet marketing can work wonders for online businesses, provided it is executed in a systematic and positive manner. Of the lot, PPC brings instantaneous results, while SEO, even though effective, will take some time before the webpage appears on the first few SERPs. Affiliate marketing relies heavily upon how the affiliates perform in the long run.

About the Author

Scott White, along with owning several businesses, such as White Incorporated and Personal Loan Programs is an SEO Expert, and an Internet Marketing Professional.

Article Source: Content for Reprint

Search Engine Marketing

2008-12-24T05:08:00.000-08:00

Search engine marketing (SEM) is a pattern of Internet marketing that hunt to endorse websites by increasing their visibility in search engine result pages. Consistent with the Search Engine Marketing organizations, SEM methods comprise of search engine optimization (SEO), paid placement, and paid insertion.

As the internet industry is maturing day by day the search engine marketing situation is undergoing massive changes. On the Internet factually happen overnight however, change happens at light-speed with modifications to search engine algorithms, costs, services and listing. Briefly, there is so much going on it is complicated for anyone, even the professional search engine marketers to keep up to it.

As search engine marketers, our insights of what comprises spirited businesses are often slightly different from those of our clients. We need to know with who our competition and do research of the keywords that we are targeting.

Our strategy should be of Cost Benefit Analysis, our businesses need to know the slightest expensive techniques of getting prominent placements. Consecutively to provide the best possible advise, SEM should know how to conduct a cost-benefit analysis for every new campaigns and they would be applying such analysis to currently existing campaigns too.
The chief factors in relation to Yahoo/Overture placements engage the actual costs connected with the fee structure. Even after signing up for Site Match, paying the review fee and approving to the cost-per-click fees that would be charged against the listing, Top20 placements would still depend on good site optimization. There are several instances where the cost-per-click charges that would be obligatory by Yahoo will be higher than the third place bid-per-click at proposal.

Links are the most important factor for rankings. Assuming the site is well optimized but good, strong links will produce good, strong placements at search engines. It is generally notices that the best marketing strategies which pay good business is to optimize for Yahoo and do link-build for Google search engines.

After the whole marketing strategies are implemented the website needs to be submitted to the search engines and monitored for several months to see the result. In the second phase we should again conducted a cost-benefit analysis so that we have a plan for how we want to submit the site and can provide sensible expectations to our clients for the amount of time it will take to be spidery and expectantly appear in the Top20 or Top10. During this phase, we should monitor the website on a daily basis starting 72-hours after first submission. Thus by now we can expect to see evidence of search-engine spiders appearing in server logs and may even see a debut placement for the site.

At the end the most important phase is planning- the best element of execution. Instead of providing a slack road-map, the very act of planning assists us to have a perfect result.For more details please visit Internet Marketing.

Advantages of a Custom Website versus using a Website Builder Tool

2008-12-09T03:51:00.000-08:00

The internet has revolutionized business all around the globe. Almost every competent new or existing business wishes to exploit the incredible potential of the internet, and the first step is to have a web site designed done and maintained by a professional web site design service or build and maintain it yourself. One of the first things to consider is your computer ability. If you despise computers and software and find them confusing and frustrating then building your own website can be quite a task. One that you may not want to undertake. However, if you enjoy working with computers and learning new things or if you just have the patience to stick with it, then building a website is within your grasp. You may also decide to do it yourself to save cost. If you still feel that you want to build your own site you should choose software that is easy to use and user friendly.

Your website should be as unique as you and your business. You should select the website that is specialized in what will meet all your needs, both now and in the future. Custom based websites are for those who already have a website but are looking for those special finishing touches that quality custom graphics can provide. Designer graphics can make your website stand out above the rest and a custom website specializes in taking your original graphic or photo and turning it into a unique work of art. Quality graphics make an incredible difference in the visual appeal of your website.

Actual site "content" continues to be essential to the success of a website. More often than not though, visual appeal is the determining factor as to whether or not a client or customer will remain on a website long enough, to actually see the product or service the business is providing. Custom websites are for those who don’t have the time to design or create, but want to get things mush better and fast with a nice graphics.

Web site builders are online tools which anyone can use to build a professional looking Web site without programming and have it hosted instantly. No software to buy, no code to learn, all you need is to be a little Internet savvy and know how to click your mouse.

Most business owners today know that having a web site is an essential component of marketing. In the past, the choices were to hire a professional web designer, hire a local teenager to create a site for mall money, or learn to do it yourself. The last two options, are the least expensive, and were the preferred method for small businesses. The results are often not what businesses need to grow, reach, and impress new potential customers, however. They seem good at the start but quickly become limiting.

If you operate or manage a business, you surely must realize the increase in e-commerce taking place today. Many businesses find themselves searching for the best way to increase their exposure on the internet, and for most a website is the first course of action. As most businesses operate on firm budgets, finding cost effective solutions are usually one of the first thoughts when looking to make new purchases. When it comes to creating a website there are many affordable software programs that can produce professional results. Business software should be capable of handling your needs today and in the future. Business are always changing, adding new products, changing or removing old products, offering specials, having sales, etc. By choosing a business website builder over a professional web designer you will be able to make changes to your website whenever you want to. Another benefit is that you will be avoiding the high costs associated with developing the website and costs for making any necessary changes.

Website Builder tools advantages to you are increased revenue, cost control, caters to the large demand existing for web designing in the SME sector and can increase the client base without adding to your overhead. The advantage that your customers gets is a professional quality website, up and running in minutes and a User friendly and easily customizable interfaces that gives a complete website with all its frills and features and a nice attractive design. The downside is that you are limited to the look and functions of the tool and the templates or designs they provide.

On of the advantage of a custom website design is that the web site will look and function exactly as you want. A custom made web site can promote your brand and increase sales. The functionality and design of your website is important, because the images and text on the screen can make an indifferent visitor turn into a keen client, and the goal is to optimize your site to evolve maximum traffic conversion.

As more and more people are starting their own small home business many are finding that having a website is an important factor to consider. When one starts to consider building a website, especially the novice, many questions arise including…. can I create a website myself or should I hire a professional?

Hiring a professional is a great way to go if you can afford it. Although there are several things to keep in mind: how much will it cost? How much will ongoing maintenance cost? What will changes cost? How long will changes take? etc. As a result, many people opt to build their own website and begin searching for software that can easily help them.

As you start searching for an easy web site builder, there are some factors that you should take into consideration so that your new software will serve you now and the future.

There is quite a variety of easy web site building software and content management(CMS) based websites on the market today. In addition, some of the software available today is very expensive, geared more for the professional web designer, and come with a huge learning curve.

The options for small businesses to get a site developed have changed from the past. There are now sophisticated "site builder" tools available to small business owners, bundled with many web hosting packages. By using templates, and a content management system to manage updates to the site, it became easier to set up and maintain a web site, and many development companies have canned this functionality, for a fee. Hosting providers are increasingly offering tools to automate the web site building process, and with good reason. This new option has many benefits, as long as the business owner recognizes that there are trade offs and limitations to getting a web site this way. Some of the downsides are…the design is limited to their predefined templates. The functionality is limited to the tool. Also, in most website builder tools it is hard to perform search engine optimization, which is essential for a site to be found in the major search engines.

One of the biggest attractions for site building tools is the cost. It won't necessarily cost less to get your site this way, but it does provide a way to spread the cost over time. The cost for a custom website varies as per the feature and function it carries with itself.

Many people are concerned with building their own website, fearing boring designs and complexity. However, it is now becoming apparent that there are many custom web site builder software products on the market that promise dynamic layouts, professional templates, and user friendly web design tools. The professional web designers know there are a few more things to know, but sometimes they find some irony in the fact that web developers, in their quest to improve and better the web, have made themselves "optional". Most site building tools today are very robust, making it simple to add forms, searching, maps, guest books, calendars, and a whole variety of elements to a web site. Even better, the hosting company sometimes offers an entire suite of services - the site builder, email marketing, search engine optimization and statistics, all in one package along with the hosting.

There is also a possibility that the service will require you to keep some branding on the site telling people that you used their website designs and tools. This is more common with the free site builders - which pay for themselves by putting ads on your site. If your goal is to build a business web site, it's really not worth sacrificing your professional image by getting something free, which screams CHEAP.

Low quality websites sometimes attempt to sell expensive products or services. These websites cannot succeed. Studies reveals people spend more time on a well designed web page than on a low quality web page. There is a comparative relationship between the amount of time that an average visitor will spend on a web page and the amount of time that was spent building the web page.

Websites are an important aspect of online businesses. They are the first face of interaction between the user and the business. The website creates the first impression on the user and hence needs to be effective and impressive too. It is the job of web design services to make the website user friendly and search engine friendly too, so that it can serve the purpose of both effectively.

A tool can make things happen - but if you don't know what to make happen, it is either a useless tool or a dangerous one. There is a learning curve in knowing how to present information online (called information architecture in the profession), as well as for using the site builder. In other word, the fuller featured the tool; the more there is to learn. If you aren't familiar with color theory, use of typography, information architecture, navigation and interface design, and page layout and design, you can potentially make something that will hurt your business more than help it. So, unless you are already computer and web savvy, figuring out all the features within your web hosting and site builder package can be time consuming and frustrating.

In the end there are ways that a business can take advantage of these new options and still create a functional and professional web site. One way is simply take your time and research the available website templates, and find the one that has the most features and flexibility, that meet your functional requirements. In other words, spend the time to learn the things a seasoned pro would bring to the table. The internet is a massive library of "how to" information, where you can literally teach yourself anything - and with enough time spent, you could potentially learn how to layout information, what colors and fonts work well together, how to conduct your marketing online and optimize the site for search engines. The second is choosing the best suitable custom website design company and work with them to build a professional website that meets your needs get your imaginations carried and make business a greater success.

About HostChart.com

HostChart, a Web Hosting Company Resource, is a leading web hosting directory website that has been in business for over 5 years. They provide numerous web hosting articles and tutorials as well as news, interviews, and reviews. You can use their extensive set of tools to research and evaluate your current or future web hosts. HostChart is a Property of Advantage1 Web Services, which also operates ResellerConnection.com, Reseller Web Hosting Resource, Hosting Knowledge.net, and Found Host.com, Budget Hosting Resource.

Article Source :-Advantages of a Custom Website versus using a Website Builder Tool

Guide to Search Engine Marketing

2008-12-03T01:37:00.000-08:00

The Internet has changed the lives of many individuals since its start. But with the fast change, the things connected to the Internet and the Internet itself has also fast changed. One of the things that are changing fast is the search engine marketing. Thus, for the people who are engaged in this, you should also try to make up with the changes.

Even if there are many people who would want to know more about search engine marketing, learning more about it is not so easy. One of the aspects of this that may not be desirable is the Google algorithm. You may already know about keywords, its benefits and the ways that you can use it for you to have a better site. These are beneficial but if you want to achieve more through this, you will have to make more efforts. There are changes in this business that makes it more difficult. But if you want to be successful in this, you will also have to learn about the basics and the changes that have occurred.

When you first thought of search engine marketing, you may already have an idea that you will also have to deal with the other factors that may affect your the online business. Since you are attracted to this kind of business, you may already know that there is a big competition for this. It keeps on growing each time so you have more things that you should do.

You will have to understand the people that you are about to deal with. Primarily, the people that you should think of are the web searchers. They normally use the search engines if they want to find different information. Thus, to be able to reach these people, you need to be very wary on tapping these people. You will need to know them so that you will fully make benefits from your search engine marketing. The search engines are often designed for the users benefits. Thus, as they are able to serve the users better, you will also have to find ways so that your website would be one of the choices when it comes to giving out the proper information needed by the searchers.

With Search engine marketing, you will not have to make all the works for yourself. You need to make sure that you have other sites to depend on and working with them would be most beneficial for you. Also, you also have to think of your users. You need to make sure that you have something to offer to them and the information in your website is relevant. This will help you get more traffic and more income from your website.

Article Source :- Guide to Search Engine Marketing