Matt Crook

I worked for a global fintech company, managing a team responsible for communicating and marketing all aspects of the business.

The core product was Liquid.com, a cryptocurrency platform with dozens of digital assets, fiat on-ramp, token sale service and learning resources.

My job was to market the platform, attain new users and retain existing customers.

My duties included:

• Managing a global content team.
• Strategy and processes.
• Overseeing all…

I worked for a global fintech company, managing a team responsible for communicating and marketing all aspects of the business.

The core product was Liquid.com, a cryptocurrency platform with dozens of digital assets, fiat on-ramp, token sale service and learning resources.

My job was to market the platform, attain new users and retain existing customers.

My duties included:

• Managing a global content team.
• Strategy and processes.
• Overseeing all content output.
• Developing, supporting and executing content campaigns.
• Community management across multiple channels.
• Working closely with more than 300 colleagues in multiple countries and locations. It's a fast-paced environment, working to tight deadlines and under immense, constant pressure.
• Develop team goals and KPIs.
• Hiring and working with freelancers, consultants and agencies.
• Crisis communications.
• Analytics and SEO.
• Paid ads.

In my time at Liquid, my achievements included:

• Building a community. We started from scratch and now have a community in the 10s of thousands of people.
• Launched and developed company blog, increasing traffic/conversions from multiple sources month on month.
• Overseeing increase in engagement across social, email, blog and more.
• Successfully launching multiple products and features.
• Overseeing an increase in engagement and results by implementing guidelines, content planning processes and guidance for my team to improve the quality of output.
• Delivering quality written output across multiple channels.
• Developing a marketing policy.
• Leading on content marketing strategy.

• Leading project to redevelop CPRE's website and consolidate dozens of CPRE branch and campaign subsites.

• Using data and Analytics to improve communications effectiveness and achieve specific targets, such as increased newsletter signups, more donations, better engagement.

• Leading on Facebook advertising.

• Producing and curating diverse materials, including video content, that resonate with target audiences, bringing improved volumes of engagement.

• Building…

• Leading project to redevelop CPRE's website and consolidate dozens of CPRE branch and campaign subsites.

• Using data and Analytics to improve communications effectiveness and achieve specific targets, such as increased newsletter signups, more donations, better engagement.

• Leading on Facebook advertising.

• Producing and curating diverse materials, including video content, that resonate with target audiences, bringing improved volumes of engagement.

• Building strong relationships with staff and volunteers from 43 branches, helping them set and achieve their digital goals.

• Worked with the Asian Development Bank supporting the 2nd Asian Youth Forum/Annual Meeting, engaging youth participants, conducting workshop on social media as a tool for advocacy, and contributing to online communications activities.

• Freelance journalist previously based in Timor-Leste with frequent travel within Asia, writing news and feature stories on humanitarian affairs, development, politics and travel.

• Published by Economist Intelligence Unit, Guardian, IPS, IRIN, AFP, Reader's Digest, CNNGo, The Irrawaddy, Monocle, Tiger Tales, The Observer, ABC Radio Australia, Footprint Guidebooks, Jakarta Globe, Bangkok Post, Asia Times Online, Phuket Gazette, Global Integrity and more.

• Majored in government and politics, culture, and Indonesian language.

• Edited copy from stringers, coordinated reporters, wrote stories.

• Trained and mentored local journalists, developed training materials to nurture next generation of reporters, facilitated discussions on ethics.

• Built country's first online print, radio and television news portal, trained team of local journalists to maintain the site.

• Researched and compiled 40-page report on five-year Skills Training for Gainful Employment programme.

• Wrote news-style stories about labour projects for ILO website, conducted interviews, took photographs and incorporated various data and reports.

• Edited stories from non-native English speakers, laid out pages, proofread, wrote news and feature stories, trained new staff.

• Wrote, edited, coordinated content for hotel-booking websites (including newsletters), worked on pay-per-click advertisements.

• Wrote/edited stories, sourced content from wires, laid out pages, proofread.

• Worked in the Immigration Department dealing with visa applications.