The Ultimate PPC Management Tool

One of the biggest problems for PPC users is the time and manual labour involved in setting up campaigns with thousands of groups and keywords. Internet marketing specialists always use a PPC Management tool to save time and money.

Some are keyword Research tools, some formatters, landing page auto generators or plain and simple automation tools. When I started PPC there were practically no tools available at save a few Excel macros that would help speed up putting “quotes” and [brackets] around my keywords. Others provide miss-spellings and add suffix or prefixes to keywords in order to allow you to test beyond your imagination.

Most of these automation assistants did a specific task but none did a complete job, requiring you to use multiple tools to get your manual work done quicker. That is until a young Australian, named Jay Stockwell introduced Speed PPC to the market in 2007. It was the Swiss army knife of PPC (Pay Per Click) Management tools. From his base on the east coast of Queensland in Brisbane he and marketing partner Allen Gardyne brought a time saving ppc management tool to the market which provided the ability to input keywords,select groupings, place add copy for the ads and do it all and more in mere minutes, for work that was taking many hours to complete.

Speed PPC v4.5 as a PPC Management Tool

The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.

Speed PPC V4.5

I have used the Speed PPC PPC Management Tool for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for” DUI attorney” in every city of a US, it would be a few keystrokes to add these modifiers.

A PPC Management Tool for Speed and Conversion

Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url’s both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you’ll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a WordPress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease. All help lower your bid prices and improve your quality score.

Below find a video on the Speed PPC 4.5 PPC Management Tool.

You never feel left alone with this tool as regular trainings are done as Webinars. In addition here is a library of training tools and over 25 videos that will take you from beginner to Adwords Wizard in short order. It is detailed and step-by-step, holding your hand through each art of planning,building and executing a PPC Campaign. If I were an educator this might be an MBA in Adwords education in a box. It contained all I needed to get a good understanding of the mechanics and fundamentals of PPC Management Tools.

Its time to look for your PPC and PPV breakthrough with Speed PPCV4.5 as your PPC Management Tool

Keyword Research is your best SEO tool

Keyword Research is the basis for a good foundation in both SEO and PPC Management. There is much written on techniques but I would like to deal with some ideas for you that are easily done and will improve your results.

Keyword Research Tips for SEO & PPC

1. Use the free keyword research tools like Google’s free Keyword Tool. Other tools include WordTracker. Google;s Search based Keyword Research tool, Wordstream .
2. Use the Google Wonder Wheel to get derivatives and variations on that keyword   tool.
3. Look at your own keywords and type your competitors name(s) into the tool also. Think laterally and find long-tailed keywords. Start with a large list and pare it down.
4. Ask this question. If your ideal customer was searching for your product or service what might they search under?
5. A useful tool is Google Suggest.  When you type your keyword into the seach box it will also give you a list of other keywords that you can use in your keyword research.

Paid Keyword Research Tools

1. You can also use paid tools for Keyword Research if you wish. I use several well-tested tools. Market Samurai and Keyword Elite 2.0

Remember also doing your research you will also find negative keywords that you can deploy in your PPC campaigns to avoid wasting resources and ad spend. If you are searching for more on this topic I found Lisa Barone’s article at Search Engine Guide on Keyword Research very helpful.

Testing to Improve Conversion- Yes

Testing is one of the most important concepts that an internet marketer can learn.

There is a very helpful site that I have found that is operated by Anne Holland, the founder of Marketing Sherpa. Anne and Natalie Myers provide a weekly test to test your skills on testing and judgement of various presentations of information.Which test Won is very engaging and draws you in for more. It is not a site for testing and analytic geeks but a site primarily for marketers who want to improve their craft and conversions.

The current week testing post compares headlines,subject lines in emails and copy in order to determine a winner, in terms of revenue.

You can also find very useful Testing-Free PDF’s, and Testing Videos to assist you in your testing practices. They will help you learn how, why and when to do your testing as well as yield valuable tips on what to test. You can learn a great deal from this site and from 66 past tests that will help you better optimize your site(s) for revenue creation.

You can always learn by testing.

Related Posts:

Marketing Sherpa Founder Anne Holland

Direct mail is an established and effective marketing tool.

Marketers use a number of tools for marketing communications and the one most widely used over the last few decades is direct mail. By direct mail I mean writing a letter to your customer or prospect to let them know about your product or service and presenting them with an offer.

In order to do this you can use your own mailing list that you have compiled or buy or rent a list via a list broker or information supplier. You then have your lettershop or data service provider personalize the letter you are sending and print and stuff and mail to your prospects. You can use First Class postage or Standard mail in the US or First Class and Addressed Lettermail in Canada.

The preparation of your mail can bring you savings and it may be wise to use a service that is familiar with all the ins and outs of the postal service regulations. If you prepare your mail and have it delivered to the post office in bins that are sorted down to the route code you can achieve a lower cost. It is wise to contact your local postmaster or visit the website of the USPS or Canada Post for more definitive details.

One thing you may want to be sure of is to have your list sanitized first. What do I mean sanitized. Sanitizing makes sure all the data is accurate and in the right format for the postal system. It can also verify your postal coding against the post office files. There are a list of approved vendors in both countries that do sanitization or the industry term list hygiene, and the list is posted on the post office websites.

By running your list through an approved postal service licencee you can be assured that the person whose address you will put on the envelope is checked against the National Change of Address Database. This service will provide you with the new address and postal code via an automatic link with the post office that the file is checked against. You are not guaranteed of any address veracity only if there has been a move where the postal system has been notified.

By making sure your list has been pre-checked before your rent it you can avoid this process but if you are working from an internal list it is a very useful process to employ. By doing it you ensure your offer gets to the right person at the right address. With the move rate hovering about 12% this check can help you save on postage as well as actual letter production.

Landing Page Optimization Matters

Its Canada Day here, the celebration of 143 years of Canada’s existence and we celebrated it in the national capital, Ottawa with a visit from Her Majesty Queen Elizabeth II. She reminded us that she has been on the throne for a great deal of the time, saluted us a mature nation, and lauded us on our Gold Medal Hockey win at the Vancouver Olympics.

But what does that have to do with Landing Page Optimization. Well it goes like this. Vancouver is the home town of startup Unbounce, which specializes in Landing Page Creation. The Unbounce folks tell us “that Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.”

Imagine if we could do Landing Page Optimization without having to have developers or webmasters create websites for us before we were aware if the product or service that we wanted to create was going to have a steady customer base. We could bring new ideas to the marketplace much quicker and test various ideas without having to build out full websites. It could also be used to create landing pages for high converting CPA offers that you may have on another site.

Landing Page Optimization

allows you to use and adapt a landing page template which permits you to put up a landing page built on industry best practices. This allow you to initiate a new marketing campaign in minutes, optimized by experts for conversion with absolutely no knowledge of HTML or web design. Grab the logo from your website, insert a product photo, write some sales copy that matches your PPC ads ,if you are using them, and you can be up and running with a minimum of hassle and time. It is like creating a Powerpoint presentation.

Landing Page Optimization Templates

have been designed with conversion in mind using intelligent Call to Action (CTA) placement, bullet lists, video widgets and simple lead capture forms. They just announced an integration with Mail Chimp so you could have auotresponder and landing page done free or use one of their varied monthly plans. MailChimp also offers a free account.

The concept of using a landing page which is optimized for just one thing will improve results compared to using your index page, which has many other distractions on it.

I recommend you also visit Anne Holland‘s WhichTestWon site for a comment on optin box placement. Anne also has a number of results of tests that were done that you can find on Which Test Won. She is a recognized expert at marketing and shares videos,pdf files and pats test results to help you improve your results. A lot of her material is created for corporate and enterprise markets but it is very instructive.

Vancouver is also the home town of Wider Funnel a leader in Marketing Optimisation. Raquel Hirsch and Chris Goward author their blog which also has a lot of useful information on Landing Page Optimization.

Well I have got to the end of this challenge and posted 30 posts in 30 days. What a wonderful way to motivate us to write hopefully interesting posts and work in a community of writers and professionals that care and share.

I hope to continue every other day with this blog and post useful ideas and content to my readers . I thank both Dr Jeanette Cates and Connie Ragen Green for encouraging me and 240 or so others to participate in this modified skinner box experiment. I will not push the handle to get my emotional reward for completion but I will remember the habits that these two educators and mentors have instilled.

I am interested in my readers and their thoughts on the topics I have covered over the last thirty days. What topics interest you and which ones would you like to see more of? Leave a comment or suggestion and I will follow your desires, provided they are awful and decent.):

I note that a lot of the participants also exceeded the targets and I congratulate them for it. I have learned through this that simple act of having a writing ritual has help me with the organization and direction of my business which is helping small businesses and professionals get their message out and grow their business.Practice does make perfect and all marketers can always use more practice.

Listening is also as important as writing to a marketer, by doing your basic research and finding useful information that can help others we will grow ourselves and our businesses while having fun along the way.
I do hope that we can continue to connect with the MOM group and be of assistance to others going forward

A blog is one of the best tools to use to express your opinions and get exposure on the internet.

One of the benefits of a blog for a business or practice is fresh content about your business can constantly be spread far and wide at very little cost to you besides the time it takes to think and write your posting. You know the questions that customers or patients are always asking so writing blog posts around them is an easy way to communicate and provide meaningful answers.

Keep your market informed on the latest news in you area of expertise. If you were a podiatrist you make want to teach people who have diabetes about the importance of good foot care and the management of neuropathy. If you are a dentist you could discuss the latest ways of teeth-whitening and implant surgery and the methods and benefits f the treatments.

Health care professionals can use their blog to put out health promotion and prevention messages to patients in order to keep their health in tip top shape or to assist those with a particular ailment.

The blog should also encourage participation by the market and lively discussion to bring a sense of community to your blog. Often people want to tell their own story of how the practitioner helped them and what it meant to them. The practitioner could also use the blog to keep patients informed of seasonal or issue specific events such as flu shot clinics or Open Houses. Before the internet and Web 2.0 my uncle, a prominent chiropractor in the US, used a series of photo albums with letters and pictures from patients as his blog of sorts. It was very popular reading in his waiting room then, just as the same material would be in Web 2.0 blogs.

Posting as often as possible allows you to convey more information, answer questions and build up your content while allowing a fixed time for this purpose. You can always have “evergreen” or non time specific content on hand to provide for those times that you are too busy practising, or preparing client’s taxes to post.

Get in the habit of writing weekly and you will be amazed at how you can easily fit it as a personal marketing effort that yields you great benefits and strengthens your position as a great communicator.

Article Marketing Works

In order to be considered as an expert on something you must seen as someone who is by using article marketing.

Write appropriate and knowledgeable articles demonstrating that knowledge. The articles need to be factual and show that you have a well rounded education on the subject. Once readers have understood your articles and enjoy them then they will look for other marketing articles from you.

Articles used for marketing need to be able to connect with the reader. The articles need to be well written and describe the product or service or idea so that the reader feels it is a truthful and informative story. Leave the door open at the end for the reader to have the opportunity to contact you for more information. Have your article flow into this area at the end which is commonly called a resource box on an article or the last sentence of your blog post.

You also want your internet article marketing online advertising to be reflected in your offline advertising. Your business cards, stationary and any give away items should refer people to your online campaign. If you have signs on your vehicle or a vehicle paint job it also needs to refer to your online marketing campaign. If people remember your key phrase and you have written it effectively the internet marketing search engines will find your marketing articles when people go online to look for you. Article marketing generates exposure.

One way to connect with the readers is to tell them what they want to know. Find the questions they ask the most on the subject by doing research on Google, Bing ,Yahoo Answers and forums on the subject of interest. Do not beat around the bush and act conspicuous. Just give them the details that will give the best knowledge for their decision. For instance, if you sell solar equipment, then you should give them precise estimates as to how much it will cost and how much it will save in the long run before talking about your product. Encourage them to take the next step and contact you via email or telephone and then qualify them based on their interest. Listen first, talk second.

Once you have made up an education campaign with the use of online articles, you will need to attract as much traffic as possible. An easy way to do this is to use keywords in the title of the article, and include them naturally throughout the article that related directly to your business. This way, when people use popular search engines, your products and articles will come up on their search results.

Picking a subject that you are extremely familiar with and advertising it properly online can allow you to gain popularity within your field. For example, if you want to advertise cameras then you could have all of the history and information of the manufactures and brands readily available to your readers.

Article Marketing Summarized

1. Define your niche
2. Present yourself as the expert via article marketing
3. Make it easy for people and search engines to find you on the web
4. Make sure your keywords and phrases are consistent and plentiful
5. Link out and gain links from other websites in your topic area.

Let me invite you to read other articles on this blog about article marketing to assist you with your marketing skills and offer you ideas and techniques to improve your results.

A campaign that employs article marketing seo tactics is sure to get more links, more exposure and boost your rankings in the search engines

While newspaper readership maybe waning for old style broadsheet and tabloid papers , there are some media outlets that are being given new life by technology.

Demographics have a lot to do with this trend and the current 20 yr old is more apt to receive their news on their mobile devices. I discovered this when I asked my 23 yr old daughter a question about a news item and she responded that she had gotten an alert message on her  smartphone about it a few minutes earlier.  I thought I knew the younger folks but I learn something new every day.

She is not alone in this habit according to a Pew Internet and American Life Project Report, Understanding The Participatory News Consumer
“The survey reports that some 37% of US cell-phone users get their news online on their wireless devices and that
72% check weather reports on their cell
68% get news and current events information on their cell
49% have downloaded an application that allows them to access news, weather, sports, or other information on their cell
44% check sports scores and related information on their cell
35% check traffic information on their cell
32% get financial information or updates
31% get news alerts sent by text or email to their phones
88% say yes to at least one of the above
Overall, cell users under age 50 are almost three times as likely as their older counterparts to get news on the go (43% v. 15%), and they engage in all cell-based news consumption activities at higher rates than older cell phone users. ”

One company that is helping the old newspaper industry keep up is the Canadian startup Spreed Inc. which provides the platform for the Toronto Globe and Mail to be on wireless smartphones today and has allowed the paper to serve up over 7.5 to 10 million ages views a month. Their Director of Marketing, Dave Coleman was interviewed at Podcamp Toronto 2010 and described the initiatives underway o the Iphone.

Geolocation and analytics are giving a lot of local advertisers new opportunities to have have coupons or targtted messages delivered when a consumer is within a radius of the business and to know the size of their local mobile market. Given the number of Iphones, the introduction of the Iphone 4,Ipad and Blackberry’s in the US this is likely to ramp up considerably in the months ahead. To learn more about these mobile apps and ad serving platform you can go to Spreed Inc or read theSpreed Blog at

A lot of marketers leave money on the table and do not use their real estate to maximum advantage.

1. Are you presenting your offer and value proposition clearly. Do not have more than one offer at a time on your landing age. A confused mind does not buy.

2. Is your site navigation geared to the buyer in a way that tells them what’s in it for me? Make sure your copy is geared to the marketing persona(s) that is (are) reading it and that you understand the benefits and solutions that your product provides. It does not matter how pretty your site is, it matters only if it converts. Different types of buyers react differently. Some buyers are looking for reviews or social proof, others

3. Use the data your analytics provides to give you the insights on what works and receives the most interest by your readers and then optimize that area before all other things. Understand it is not what you think, but what your readers think and do and make sure your sales process is driven by data not hunches. Today it is so easy to get great insights for free.

4. Be open to testing your offers and their components on an ongoing basis. This will allow you to boost your revenue and improve your customers experience. Model proven winners and  ideas from companies like Amazon who have it down to a science. Don’t reinvent the wheel but let the customers ideas drive the car. Here is a little tool assistance from conversion expert Bryan Eisenberg

5. Use your thank you page for two purposes. One thank them for their business and trust and two place complimentary ads for your other products or products that you are an affiliate for. This can boost revenue and you can switch out offers to test and optimize.

6. Do not forget to provide crystal clear instructions to your buyer if you are selling digital products and hold their hand, tell them what to do next, making it simple for them to buy, and receive your product.  Always obtain their correct email address and make sure they confirm it as a means of the product delivery. Communicate directly with them highlighting the benefits they will get with your product. Do not let them go  without giving them a special extra bonus that they were not expecting a day or two after they have bought. Continue the conversation with buyers with more content in your autoresponder. This will cut your refunds down and give the buyer more chance to get to know,like and trust you.

7. If you are selling a physical product such as a DVD or Book include a postcard in it where you make another offer and or tell them about an extra bonus such as a free forum membership in your forum or customer community. This can promote customer intimacy and provide you more market research for what your next product will be.