Unmarketing is Truly Engaging

UnMarketing: Stop Marketing. Start Engaging is not your typical business marketing book. Then again Scott Stratten who brands himself as the Un-Marketer is an atypical marketer. The premise is that you should stop doing push and pray techniques but engage in what he describes as pull and stay techniques.

Scott is a great communicator and when he says engage he really means it and walks the talk. I have not read a book for a long time that I think is talking to me directly. In Unmarketing Scott makes you feel it is just the two of you in one place having one of those conversations about what you do and how you do it. He weaves great storytelling along with vivid case study examples that you are never at a loss to understand. I honestly felt I was in a comfy chair in a pub with him as he talked. For a copywriter they call this getting into the mind of your prospect. He does it so effortlessly that you cannot leave the room or shall I say the chapter.

Unmarketing Works

Anyone who is not aware of the depersonalized waste and ineffective nature of some current tactics like push and pray would be well advised to read the book and gain a new perspective on the benefits you will derive from the use of pull and stay techniques Unmarketing outlines. Not only enlightening Scott  is also very funny and keeps you in stitches, his self-deprecating style and the footnotes on each page are like one liners being thrown out by a talk show host that all are spot on.

Yeah Unmarketing, it is damn good.

It does make me say Yeah! over and over and gave me some great ideas to implement. If you do not engage with Unmarketing in your mind after the first 30 pages don’t read the book; enjoy your life in the eternal ashes of mediocrity. Leave Unmarketing for those of us who get it. We will join the UnArmy and vanquish you with good actions. March on.

As I posted yesterday Connie Ragen Green is soaring with the release of her new book. Today as I write it is #400 in books. That is from #707 yesterday. It is well worth the acclaim and your purchase too.

The book Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line is on its way to being a bestseller in Amazon.

Connie Ragen Green’s  Book Sales Soar

My friend Connie Ragen Green has just released her new book on Amazon today and it is already on the first day reached the #702 position in the Amazon Best Selling List as I write this post.

Connie Ragen Green The Teacher

Connie is a very gifted teacher, who possesses an infinite amount of patience as she helps her students develop profitable businesses online.

The book Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line will assist readers with their blogging, online marketing,and internet marketing and will show them how to use relationship marketing to allow them to build lists of buyers. I know as I have attended courses with her and taken them from her. A community-oriented Rotarian from Santa Clarita, California Connie Ragen Green gives back to her community and works on projects on a regular basis and has an extended fan club of her students on all continents of the globe.

Connie Ragen Green Blog

Connie is very active on her blog Building Your Online Empire

You may also discover that Connie is also one of the most prolific article writers at Ezine Articles. Already she has produced over 1500 articles with over 500,000 views. You can find her on Ezine Articles where she has written articles on a number of topics.

You may be interested in the variety of courses Connie Ragen Green offers on internet marketing.

Analytics- Can You Measure It ?

I was taught by Alex Mandossian and several other top marketers that if you could not measure your results and actions you could never tell where you were and if anyone cared.

That is pretty sage advice for internet marketers who should seek continuous improvement by seeing what actually happened, and the details of who came,how long did they stay,what did they do,where did they leave from and if possible why. The answer to these questions comes from analytics.

Analytics Tools

Gabriel Chu and CK Wong of 80/20 Media have produced a course called Fastrack Analytics. Both of these chaps are Google Certified Analytics Individuals and have MBA’s and a wealth of experience working in the field for their own products and services and for clients. They not only teach but they do it.

Analytics Training Review

They have launched an analytics training product today and are selling it on the site for the princely sum of USD 27.00.- One Time Payment-No continuity I bought it and find it has a number of features new to intermediate marketers could learn from. The link to the site at Fasttrackanalytics.com is not an affiliate link but presented as a choice for well presented training.

In the course they have :

▪ Hours Of Videos Covering Google Analytics Essentials, Video Analytics, Email Analytics, Analytics For Facebook and other social media properties
▪ Learn Pay Per Click, Social Media, SEO Metrics And Considerations.
▪ Intermediate Tips And Tricks On Setting Up And Tracking Your Site Quickly And Effective Analytics Hacks For Marketers!
▪ Detailed Checklists To Take Beginners And Intermediate Users Alike Along In Tracking Campaigns Effectively.

Watch the video below as they explain their site

It is well worth purchasing if you want to improve your site or blog or have a desire to get a primer on analytics.

Trust Agents Review

I have just finished reading Trust Agents by Chris Brogan and Julien Smith for the second time. This the hardcover version although a paperback edition of Trust Agents has just been released.

Trust Agents are also Smart Marketers

Knowing both of the authors of Trust Agents , Julien Smith and Chris Brogan from listening to them on Media Hacks-part of the Six Pixels of Separation Podcast I enjoyed their storytelling. The message is universal throughout Trust Agents. Give more than you receive and you will benefit in untold ways.

Chris Brogan is a consummate blogger at Chris Brogan.com and is always providing valuable content that one thinks of him at top of mind when you think of a modern marketer. The written dialogue between the two authors and their observations of each other are unique and give you a good view into their personalities. They both are “what you see is what you get kinda guys” who entertain as well as educate.

Trust Agents Is Timeless

Even though I have a couple of decades on them I enjoyed their repetition of what works in the business world, from the perspective of timelessness. I am always interested in Trust and Social Media and its application by those that are trusted. Trust Agents is a good read for any one who enjoys relationship marketing and marketing in general.

I also have written a review on Amazon on this book.

Recorded Moments are Top Flight

Recorded Moments is a family owned business that provides for real-time recording and transcription of Seminar events. I have seen Kay and her sons at a number of events in my attendance at seminars and workshops.

Why Recorded Moments ?

Realiability, professionalism and a track record of delivering superb service to marketers across the US is what Kay Mitchell of Recorded Moments is known for by many who know and use her services. While they appear at seminars and live events they also have a thriving business in transcriptions for webinars and teleseminars. I first discovered Recorded Moments as a student when she was assisting Alex Mandossian on his well-know program Teleseminar Secrets which has been running successfully for the last few years.

If you are thinking of offering a seminar or live event you will be able to repurpose all your audio content into a variety of different products such as transcripts, audio based DVD’s and CD’s. My previous post on transcription also discussed pure transcription from audio files also for this purpose.

Questions about Recorded Moments

As a business owner you may have questions about Recorded Moments services, and they are happy to answer them. As Kay writes below.

“”What Are Some Examples of Business Owners Who Can Benefit From Your Service?”
Answer: we have a wide range of clients – from Internet Marketers, Doctors, Realtor Investors, Interior Designers, Podcasters, Surveyors , Copywriters, Homeschoolers, Authors, Golf Instructors, Stock Market Trainers, plus many more from all walks of life. We have clients in their teens to over 90 years old!

“I’m Not In the United States; Can You Help Me?”

Answer: Yes! Location is not an issue. We record calls all over the world – we have clients in England, New Zealand, and other locations along with the United States and Canada.

“Do You Provide The Bridge Telephone Line?”

Answer: Yes, we do offer a bridge line service, or we can work with your existing bridge line.

“What Is the Difference Between Basic Edit And Fine Edit?”

Answer: Basic Audio Editing: This service adjusts the individual volumes of speakers if needed, and adds intro & exit music to the beginning and end (tip & tail) of the message (if desired). We can also add 5 minute tracks to CDs in .WAV format or break up the call into MP3 chunks for easier listening.

Fine / Intensive Audio Editing: This service includes all of the Basic Audio Editing services. We also listen to the whole message to take out the ah’s, um’s, other speech mannerisms, coughs…etc. that are bothersome as well as remove or rearrange many areas with technical problems or noises. This allows the message to flow smoothly and be presented more professionally.

“Do You Offer Playback Services?”

Answer: Yes, Recorded Moments does provide playback services. If we have not previously recorded the audio for you, you would send us the pre-recorded audio via a service like yousendit.com, as a download link, or you can upload it directly to our server (we would give you your own personal ftp info. to upload it to). We would need to know the dates and times you would like us to replay the recording and your bridge line info.

“What Are Your Turnaround Times?”

Answer: Our turnaround time for an unedited recording is 24 hours.

We also offer a rush upload service for those clients that require faster turnaround times.

Our turnaround time for a Basic Edit is 48 hours, and we also offer a rush Basic Edit. A Fine Edit has a 5 business day turnaround time, with Rush options of 36 hours, 48 hours and 72 hours.”

One thing I am sure of marketers like Alex Mandossian, Mark Victor Hansen, Ray Edwards and Armand Morin use her services and are very satisfied. Kay and one of her six boys are always on hand and ready for anything so you need not worry about the technical stuff, and concentrate on your presentation and education.

I am sure if you have any questions about this valuable service you can contact Kay at Recorded Moments

Transcription Services Save Time and Money

When I think of Transcription services it brings up a pleasant thought to me. Have you ever been thinking and writing at the same time and your fingers cannot keep up with your brain, or that voice that is talking to you. It is a frustration and one that can easily be avoided.

By using a reliable Transcription service you can take that little voice or your spoken word and turn it into useful content quickly. By repurposing your actual voice and speeches you can improve upon them, and can use the transcription services to allow you multiple ways of repurposing into articles, special reports and blog posts from your written word without going through the process of re-writing what you have already said.

By nature I am more comfortable doing a presentation before 50 to 5000 people from notes that I have prepared prior to speaking covering the points I want to talk about. I also like the conversational language that can put more oomph and enthusiasm that I cannot easily create with the written word alone.

Transcription Services Create Faster Production Cycles

This past week I had an audio file that I required to be transcribed. I found Tech-Synergy, a transcription services firm with an excellent reputation for great service and an excellent quality of work in transcribing a voice file to awritten MSWord Document file. They have been around for a while, doing a variety of transcription services for clients all around the globe. Some clients I knew of in Canada were using them as well as several across a variety of industries in the United States.

They turned around an audio file in a matter of hours that might of taken me hours to re-write. This improved my productivity and time to market immensely and gave me more time for other tasks. I was thoroughly impressed with their service and quality and will be using them again . I am not an affiliate for this service but if you need transcription services you should contact Asish Saboo at Tech-Synergy. [mailto:asaboo@tech-synergy.com] or call at 626-549-3274. Their website is Tech-Synergy.com

Transcription Services at Live Events

I intend to do another post specifically about the perils and pitfalls of taping your own webinars or teleseminars while you are doing all the production. The favorite supplier of mine and many of my marketer friends is the family-owned business operated by Kay Mitchell and her sons Recorded Moments . They provide a fantastic on site recording setup for seminars, so that you may create content from your speaking.

Transcription Services are a valuable tool to any marketer who wants to do it once and use it many times, thus increasing their exposure,visibility and productivity.

The Ultimate PPC Management Tool SpeedppcV4

One of the biggest problems for PPC users is the time and manual labour involved in setting up campaigns with thousands of groups and keywords. Internet marketing specialists always use a PPC Management tool to save time and money.

Some are keyword Research tools, some formatters, landing page auto generators or plain and simple automation tools. When I started PPC there were practically no tools available at save a few Excel macros that would help speed up putting “quotes” and [brackets] around my keywords. Others provide miss-spellings and add suffix or prefixes to keywords in order to allow you to test beyond your imagination.

Most of these automation assistants did a specific task but none did a complete job, requiring you to use multiple tools to get your manual work done quicker. That is until a young Australian, named Jay Stockwell introduced Speed PPC to the market in 2007. It was the Swiss army knife of PPC (Pay Per Click) Management tools. From his base on the east coast of Queensland in Brisbane he and marketing partner Allen Gardyne brought a time saving ppc management tool to the market which provided the ability to input keywords,select groupings, place add copy for the ads and do it all and more in mere minutes, for work that was taking many hours to complete.

Speed PPC v4.5 as a PPC Management Tool

The three year old .Net software is Windows-based and has been updated with changes since its inception. As market needs changed it would adapt and now can be used for Google Adwords, Microsoft adCenter and Yahoo campaigns. It also integrated with a number of other newer ppc operators like 7 Search,Ask,Miva and Looksmart . The current Version 4.5 also provides supports for PPV (PayPerView) Networks like LeadImpact/Zango, AdOn and Media Traffic which have grown in the last two years.
A user can also customize the software layouts to other specific needs without new versions being released, just through configuration changes. This feature allows a great deal of flexibility in a rapidly changing environment.

Speed PPC V4.5

I have used the Speed PPC PPC Management Tool for over 2 years and have found it a godsend. You gain great time leverage from it and it allows for rapid deployment in mere minutes. When you are planning campaigns with locations based ads, or product-based ads you will find the collection of over 400 keyword modifier lists such as state,country,city listings. This is located in the Campaign builder module and once these lists are loaded they are available for your use in any campaign. For example if you were looking to place location specific ads for” DUI attorney” in every city of a US, it would be a few keystrokes to add these modifiers.

A PPC Management Tool for Speed and Conversion

Speed PPCV4.5 comes in 4 basic parts. The Campaign Builder is the core which allows you to import keywords,ad groups,ad copy,bid pricing and the url’s both display and actual url combination. It allows for the use of dynamic keywords, based on a seed keyword and a variety of expansion keywords. The second part are Landing Page Templates for your offers that allow for Dynamic Text Insertions which will provide the user what they are looking for, improve your quality score and conversion results. The third part is Affiliate Data Feed Software which allows you to create a dynamic user experience through the use of affiliate supplied database files. With the aid of this software, you’ll be able to use data directly from your affiliate datafeed files to build specific campaigns and create matching landing pages. A fourth module gives you a WordPress Dynamic Keyword Insertion Tool and Landing Page Creator, through PHP, which allows you to use datafeeds on a WordPress blog platform with similar ease. All help lower your bid prices and improve your quality score.

Below find a video on the Speed PPC 4.5 PPC Management Tool.

You never feel left alone with this tool as regular trainings are done as Webinars. In addition here is a library of training tools and over 25 videos that will take you from beginner to Adwords Wizard in short order. It is detailed and step-by-step, holding your hand through each art of planning,building and executing a PPC Campaign. If I were an educator this might be an MBA in Adwords education in a box. It contained all I needed to get a good understanding of the mechanics and fundamentals of PPC Management Tools.

Its time to look for your PPC and PPV breakthrough with Speed PPCV4.5 as your PPC Management Tool

Keyword Research is your best SEO tool

Keyword Research is the basis for a good foundation in both SEO and PPC Management. There is much written on techniques but I would like to deal with some ideas for you that are easily done and will improve your results.

Keyword Research Tips for SEO & PPC

1. Use the free keyword research tools like Google’s free Keyword Tool. Other tools include WordTracker. Google;s Search based Keyword Research tool, Wordstream .
2. Use the Google Wonder Wheel to get derivatives and variations on that keyword   tool.
3. Look at your own keywords and type your competitors name(s) into the tool also. Think laterally and find long-tailed keywords. Start with a large list and pare it down.
4. Ask this question. If your ideal customer was searching for your product or service what might they search under?
5. A useful tool is Google Suggest.  When you type your keyword into the seach box it will also give you a list of other keywords that you can use in your keyword research.

Paid Keyword Research Tools

1. You can also use paid tools for Keyword Research if you wish. I use several well-tested tools. Market Samurai and Keyword Elite 2.0

Remember also doing your research you will also find negative keywords that you can deploy in your PPC campaigns to avoid wasting resources and ad spend. If you are searching for more on this topic I found Lisa Barone’s article at Search Engine Guide on Keyword Research very helpful.

Testing to Improve Conversion- Yes

Testing is one of the most important concepts that an internet marketer can learn.

There is a very helpful site that I have found that is operated by Anne Holland, the founder of Marketing Sherpa. Anne and Natalie Myers provide a weekly test to test your skills on testing and judgement of various presentations of information.Which test Won is very engaging and draws you in for more. It is not a site for testing and analytic geeks but a site primarily for marketers who want to improve their craft and conversions.

The current week testing post compares headlines,subject lines in emails and copy in order to determine a winner, in terms of revenue.

You can also find very useful Testing-Free PDF’s, and Testing Videos to assist you in your testing practices. They will help you learn how, why and when to do your testing as well as yield valuable tips on what to test. You can learn a great deal from this site and from 66 past tests that will help you better optimize your site(s) for revenue creation.

You can always learn by testing.

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Marketing Sherpa Founder Anne Holland