67% of consumers start shopping in one channel and complete their purchase in another. PayPal Media Network helps retailers and brands to engage consumers, drive commerce and compete in the omni-channel marketplace. Reach over 100M US consumers across multiple channels at scale leveraging PayPal's unique assets.
PayPal Media Network was formerly WHERE, a Boston-based startup focused on leveraging location technology and data in mobile to enhance relevancy in advertising. WHERE was acquired by PayPal in 2011 so that the company could help its partners better compete in the new omni-channel marketplace by leveraging the power of location and data-driven targeting.
Today, PPMN provides targeted advertising and offer products that are distributed across both mobile and online channels at scale. Through our suite of demand generation solutions, PPMN helps retailers and brands reach consumers throughout the omni-channel shopping journey, empowering them to engage any time, anywhere and any way.
PayPal Media Network enables you to reach in excess of 100M US consumers on their mobile devices through:
In today’s omni-channel marketplace, it’s critical that advertisers leverage data to intelligently deliver relevant content to specific audience segments.
PayPal helps its partners achieve this through special knowledge of our customers that only we possess combined with proprietary data science algorithms to reach in excess of 100M US consumers online via thousands of websites.
Geo-fence store locations, competitor locations and other relevant points of interest to drive consumer action using location-dynamic creative and rich media.
By using proprietary data science algorithms combined with special knowledge that only PayPal possesses on its over 60M US account holders, we develop uniquely qualified audience segments that you can’t find elsewhere.
The success of a campaign hinges on a single question: Will people engage with the ad?
The answer is in expecting more than just a pretty face from your creative partner. It's placing the right experience in the right hands at the right moment. We don't believe in rich media "platforms" that dole out a one-size-fits-all solution to a wide gamut of business objectives. Our in-house team of designers and developers build out each ad according to your unique KPIs. If you're after brand awareness, you'll want an experience that sets you apart from the deluge rather than complying with the trend du jour. Put your brand at the center of the campaign and let's build a vehicle through which your audience can experience it. You've pinpointed your audience through our targeting capabilities. Now let's drop the right lure.
Extend the reach of your existing offers and coupons to targeted consumers through our unique mobile and online distribution channels, or harness the power of our proprietary Closed Loop Offer solution.
Closed Loop Offers enable PayPal merchants to make funds available in a consumer’s PayPal account that can only be spent within that merchant’s points of sale.
Drive channel-specific sales with online or in-store only offers, or stimulate omni-channel commerce by making an offer available across all channels.
Closed Loop Offers delight the customer: they are automatically applied at checkout when paying with PayPal, creating a frictionless experience for merchant and consumer alike.
Measure performance and ROI with full-funnel metrics that track from impression and click-through to the transaction itself.
Through over 50 audience segments or custom audiences built for your unique campaign needs, Closed Loop Offers enable you to engage the customers that matter most to your business.
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