According to Google, “Search engine optimization is often about making small modifications to parts of your website.” However these slight modifications when combined with other optimizations have an effective impact on your website.

Whitehats offer search engine optimization services to clients who want to promote their online business and rank on the first pages on search engines. Our SEO experts use the latest trends and tools to bring flawless fast results. Here are a few aspects that we work on to make sure we offer the best services.

Initial website analysis is the primary phase of our SEO strategy. Whitehats evaluates the current setup of the website, plan and suggest optimization. We create phenomenally useful content that will delight visitors while answering their queries. We also taken into consideration the high quality usr experience to promote positive usage signals and ensure all content is accessible across the devices especially search engine crawlers.

The content of the website is also taken into consideration to make sure that the text consists of the targeted keywords and are spread throughout the website.Whitehats naturally optimizes your website based on the content of each page of your website. Keyword research is a chore of discovering appropriate keywords or phrases that the traffic uses to search your product online.

Competitor analysis is another essential aspect that we take into consideration to distinguish the strong and weak points of present competitors. We research about you competitor website to get an idea of what your website is lacking as compared to theirs. Link Building is a practice of receiving valued web links to your website which can directly facilitate link popularity and pull direct traffic. Whitehats works on your website to strike a balance between link popularity and link quality.

Google is slowly incorporating social aspects in to the ranking algorithm .Keeping this in mind Whitehats creates accounts in twitter, Facebook, LinkedIn to gain traction for your content. Google knows when your content is liked by the masses and according presents it in order to boost your ranking. With efficient monitoring and excellent communication our SEO experts provide you a complete report of the progress of your business ranking.

Website functionality is the key to an effective web design. Lack of website functionality is a common issue that most of the websites face. For instance, you have a blog on your webpage but it is not functioning properly. An improper link on your webpage can ruin your chances of attracting web traffic to your site.

Readability is another element of utmost importance. One needs to be very cautious while choosing their background for the website. A funky background might look modern but certainly not comfortable to read.

How many times have you been navigated to the wrong link of a site? How many times have you left the website in frustration? A good website is a one that ensures smooth sailing through the website. A company with a good website will create sitemaps and site structure for search engine spiders as well as human visitors.

The structure of the site also plays an important element in web designing. The platform used to produce your content has an impact on search engine rankings. Search engines favor faster loading websites, so this can affect your SEO rankings.

Whitehats web expert’s help you create a web site that is user-friendly, more effective and with the use of a technical writer makes it easily readable. We also make your site socially ative to attract customers and turn them into sales leads.

Broadly speaking, many companies are failing to convert on social media because of they are not using it to build brand advocacy, drive web traffic, and generate leads.

WEAK BRAND ADVOCACY

Loyalty and trust play a big part in social media success. Businesses should use social media to build brand advocates.  Social media marketing gives companies exponential reach, empowering brands to leverage their content and messaging more efficiently than other marketing channels.

The Internet rewards reach. The more social media followers you have, the more your content spreads, and the more impact you have on results in search engines, but many of them might be able to share content or take an action online that could refer a customer.¹

Social Media Examiner’s recent survey of social media marketers found 85% indicating that their social media efforts have generated more exposure for their businesses.²

Many companies are under-utilizing the potential reach of their social media. They should be promoting their social media channels as aggressively as possible. They can do so by optimizing each page to speak their company’s target audience, sharing valuable content their audience finds useful, adding social share buttons on their website, blog, and all offline marketing pieces, emailing existing customers to encourage them to interact with their social media, and interacting with fans and followers.

FAILURE TO DRIVE WEB TRAFFIC

Social media is the new promotion. Companies that do not integrate their website and social media are blowing a huge opportunity to drive web traffic. Increasing web traffic was the second major benefit of social media, according to social media marketers polled in SM Examiner’s study.

Social media channels can be used to bring relevant visitors to your website – visitors who will convert into customers. In fact, that same study noted that 74% of marketers interviewed found a substantial increase in website traffic with as little as 6 hours per week invested in social media marketing. ²

Prospects who have enjoyed what you have to offer on social media can be encouraged to share their experiences with friends via Facebook, Google+, Twitter, Pinterest etc.  This will increase web traffic and bring more relevant visitors to your website. In this way, social media acts as a referral service for your business.

Businesses should also integrate their social media marketing efforts with their website marketing and existing search engine optimization (SEO) strategies. Integrate your website content campaigns with your social media by offering web content on social media and using the same SEO keyword list to optimize its performance across all channels. Doing this will help ensure your SEO, website content, blogging, and social media efforts are all working in concert.

POOR LEAD GENERATION

The best source of a website lead is a recently-satisfied convert from one of your social media channels. Looking at data from 2011, inbound marketing experts Hubspot did a study of 3,000+ B2B businesses to understand how their companies were succeeding with social media. The data revealed that 63% of B2B businesses were not generating leads from social media. While these companies were generating traffic from social media channels, they were not converting that traffic into leads for their businesses.³

The main culprit was a lack of calls-to-action (CTAs) and landing pages. In other words, companies were not providing prospects a clear path to deeper engagement. This can be easily remedied by placing CTAs on every piece of content you publish on social channels. These CTAs should be linked to landing pages with forms to collect new leads. Each offer should have its own unique CTA and landing page that is promoting a specific offer such as an ebook, free consultation, demo, webinar, etc.

When it comes to marketing, social media is about lead generation. Building communities online and educating leads is important, but if you don’t present lead conversion opportunities, you will never generate the revenue needed to fund your social media marketing efforts.³

Many companies still in the early stages of implementing social media don’t have a clear understanding of how to take advantage of its many benefits. Many have set up their Facebook Timeline or LinkedIn Company Page, and done little else.

If this is true for your company, you are not using social media to effectively promote your brand, drive web traffic, and generate leads online. By following this simple advice, you can quickly remedy the problem and start getting more out of your social media efforts.

Are you incorporating social media into your marketing efforts? If so, how?

Reference:http://socialmediatoday.com/node/489132

]]> http://whitehatsme.com/why-social-media-marketing-is-a-bust-for-most-companies-by-chris-horton/feed/ 0 http://whitehatsme.com/bomgar-has-it-managed-to-change-the-way-it-techs-work/?utm_source=rss&utm_medium=rss&utm_campaign=bomgar-has-it-managed-to-change-the-way-it-techs-work http://whitehatsme.com/bomgar-has-it-managed-to-change-the-way-it-techs-work/#comments Mon, 07 May 2012 11:32:17 +0000 anila http://whitehatsme.com/?p=1073 A minor issue with your computer and it takes hours for you the IT tech to reach the spot and fix it for you. In 2002, Joel Bomgar, a field network engineer came up with the idea of inventing technology that would enable him to access and manage customer computers over the internet, thus reducing the time and effort on his travel.

Much to his surprise, in 2003 he launched such a technology and named it “Bomgar”. Bomgar, a remote system for computer systems is used as a mediator between the service desk /firewall of the organization and outside entities. The company has come a long way since then, today it vaunts of serving over 6000 leading companies from different industries.

What is the secret of Bomgar’s success? Has it managed to change the way work is done?

This is what Bomgar has to offer:

It has the ability to offer the broadest platform support of any remote support solution from Microsoft, Blackberry, and Linux to IPhone.

With Bomgar, one centralized, automated audit trail can cover all the remote support activity in the organization.

It replaces remote control support tools with a solution specifically designed for the benefits of security conscious support organizations.

It offers the most secure deployment available for remote support

It logs and record each session.

The identity management integration lets you manage support technicians centrally ensuring only authorized users are have access to remote systems.

Whitehats is a partner with Bomgar, providing Bomgar solution all over GCC i.e. Bahrain, Qatar, Kingdom of Saudi Arabia (KSA), Oman, Kuwait and UAE. Whitehats offers help with anything you need about Bomgar (Presentations, Evaluation, Pricing, Onsite Bomgar Appliance Installations etc.)

Google drive, the latest launch in the market is a place where you can create, share, collaborate and store all your important data.

Many of us are acquainted with online official suites, file sharing, the idea of storing and sharing personal and professional data on the cloud. With competitors like Microsoft’s sky Drive, Amazon Cloud, Apple iCloud and Dropbox, what new does Google Drive have to offer? What is its USP?

To start off with, it offers free online space of 5 GB which is significantly more than what Dropbox offers. It is user-friendly and helps search with documents including optical character recognition. It also offers the advantage of scanning through images, making search a much simpler process.

It offers advantage of users from several locations to edit the same document at the same time and viewing videos are much easier as they generate a preview any time a video is uploaded.

It offers complete safety for your files, as they are stored in the Google drive. Irrelevant of what happens to your hardware, you can be rest assured about the safety of your documents.

It also allows you to upgrade to 20 GB, 100 GB up to 16 TB.

Google Drive allows you to access more than 30 kinds of file types directly from the browser-including high quality video files, Abode Illustrator and Abode Photoshop even though the program is not installed on your computer.

Google has already gained admiration from the very minute is launched. With a bunch of features in the line to be introduced we can only see things getting better and better for Google Drive.

Whitehats is offering Google Drive for Dubai, UAE customers with complete Google Apps solutions also with managing the quota system in a very intelligent way, where the full Google Apps domain Quota can be bought as a shared drive and can assign the quota to other user as per license base methodology.

“Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers,” said Larry Page, CEO of Google.

The transaction has been approved by the boards of directors of both companies.

Google hopes that with the purchase of Motorola Mobility, a dedicated Android partner, it will be able to supercharge the Android ecosystem and enhance competition in mobile computing.

“We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices,” said Andy Rubin, senior vice president of Mobile at Google.

Google will run Motorola Mobility as a separate business and Motorola Mobility will remain a licensee of Android and Android will remain open.

“This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world. We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses,” said Sanjay Jha, CEO of Motorola Mobility.

The transaction is expected to close at the end of 2011 or early 2012 after regulatory approvals in the US, the European Union and other jurisdictions, and the approval of Motorola Mobility’s stockholders.

The design and UI is much better than normal Google products, but it still retains the “normal” Google look with plenty of white space.

The usability of the interface looks easy enough and it seems like they sat down and made it as good as possible. They have also rethought simple things like adding people to your Circle of friends, this makes the whole experience much more streamlined.

They are calling it a Project rather then a Product to allow for movement and changes rather than saying this is the final product. This will allow them to add new features and combine features if needed.

These are a couple of the elements that Google has put forward in this Project.

Google + Stream

This is the main section of Google Plus. It doesn’t bring anything that we haven’t seen to the table, it is rather like the Facebook or Twitter stream, but it is well done and doesn’t feel as crowded as my Facebook stream.

Google + Circles

Circles are cool. Just select the friends or colleagues and drag them to an existing circle or a new circle and you are done. This is much easier than using the lists and groups features on Twitter and Facebook.

Google + Profiles

Google profiles used to be quite boring and I hope that this makes it better. It looks like it will and you can port your existing profile over into the new profile

Google + Hangouts

This is one of the coolest things. Google plus Hangouts are where you can hangouts when you have 2 minutes free and you want to talk to your friends. Any friends that hangout with you you can see on a group chat. If Google plus gets going this might be the best feature. I am sure that they will have a notification system at some point that will allow you to see on your navigation bar if someone is hanging out. This I would say is a direct shot across the bow of Skype and of course now Microsoft.

Google + Sparks

In the past if we want to follow topics we might have used Google Alerts or a streaming rss feed from our favourite websites. Google plus sparks tries to make this easier. Enter the topic you are interested in and it will come straight into your profile so that you can read it from there.

Google + Photos

There are lots of ways of sharing photos on the internet. Facebook has screwed around with the layouts of photos. There are lots of cool ways of sharing photos like instagram and the like. But Google has gone into this tentatively with Google plus Photos. They allow you to edit photos and they have an instant upload feature. They need to bring out more features like instagram that will allow you to make the photos more artistic.

Google + Huddle

Group messaging is cool and was made prolific by Blackberry. Now that Blackberry is going downhill really fast, where are we going to get our group messaging from? Well if Google has anything to to say about it, then it will be Google plus Huddle. I even like saying it.

We will Huddle.
Rather than…
We will BBM

This, if done well good take market share from BBM, whatsapp, Skype, and all the other players in this arena. This will also allow people who have never liked Blackberry (like me) to be able to have a conversation with all my friends no matter what phone they might have

Conclusion

So is it good? Well Yes!

Will it kill Facebook? Well… Not sure. I don’t think so yet.

Will it frighten the current social networks? I think so. Google has power. Google has money. Google has a lot of data to pull info from.

Will it be another Google Buzz or Google Wave? God I hope not.

Now your employees and end users with popular Android-powered smartphones and tablets can get the assistance they need to be more productive while mobile.

Secure Session Chat on Android

Broader Support Reach – Android is the leading mobile device platform in North America. Offer support to Android mobile devices with Bomgar to increase the productivity of your support reps and customer satisfaction of your end users. Reach more remote employees and end users than ever before with your Bomgar-powered support center!

•Bomgar provides you the most comprehensive multi-platform support
•Your support reps will be more productive, remotely resolving issues on Android devices.
•Your employees and end users with Android devices will have higher support satisfaction.

View Android System Info.

Flexibility – The Bomgar Android client is now available for all businesses to securely provide end user chat, the ability to transfer files, and view system information. It is also extensible for full remote control, including screen sharing, with the prior approval of the device manufacturer and/or carrier offering the Android device.

Summary of Capabilities
•For Businesses: Any business can use the Bomgar Android Client in their support operation to securely chat, view system information and transfer files to remote employees or end users on Android-powered smartphones and tablets.
•For Mobile Device Manufacturers and Carriers: Offers all the capabilities for businesses, plus full remote support capabilities, including screen sharing.
Bomgar Supports a Wide Variety of Mobile Platforms
The Bomgar Android Client continues Bomgar’s commitment to our customers of a true multi-platform collaborative remote support solution. With Bomgar, your IT support organization can focus on supporting your customer and employee’s support problems, not the environmental variables of an ever-changing mobile device landscape.

Bomgar allows you to support the following mobile platforms:

Additionally Bomgar is committed to fostering open standards and making mobile more manageable.

Make the switch to Bomgar
For more flexibility, more security, more collaboration – contact a member of our sales team.
Call Us: +97143388226, Email: info@whitehats.ae

Take it for a spin on your Windows PC by downloading the plugin.

To learn more about how Google Cloud Connect can help businesses, check out the more detailed post on the Google Enterprise Blog.

Posted by: Shan Sinha, Google Apps Product Manager

Update: Many of you have also asked about availability for Macs. Unfortunately due to the lack of support for open APIs on Microsoft Office for Mac, we are unable to make Google Cloud Connect available on Macs at this time. We look forward to when that time comes so we can provide this feature to our Mac customers as well.

With the proliferation of computer system manufacturers and the complications of maintaining different systems support partner who understands the need of the small to medium –size to giant business. Whitehats understand that if your system is down, it can be costly to your business in terms of sales, operations and customer service. As your partner, we work hard to minimize these costly disruptions and have your mission critical systems backup and running in the quickest possible time.

There is a simple solution!! Get it over toWhitehatsjust as soon as you can.

Whitehats are the specialists in part replacement & troubleshooting the PCs. We offer a reliable, efficient and professional hardware troubleshooting service for all makes of PC domestic and commercial. Either at your place or ours!!

We carry a full range of parts in stock and operate from our own fully equipped workshops.

When the high street shops can’t get your machine to work and want to send it to “who knows where?” for “goodness knows how long” you know what to do. Or at least Whitehats know so get it to them pronto. For sensible and cost effective solutions to your personal computer problems contact the experts in Whitehats.

From setup and installation, troubleshooting a multitude of software and hardware problems, repairing broken computer equipment…you name it, we do our best to help you with it.

• Your computer is worthless if you can’t make it function.
• When you’ve tried everything, your work is backing up, and you’re ready to scream, call me instead.
• Fixing computers is my job.

Whitehats are responsible for installing, maintaining, hardware troubleshooting, computers and related equipment such as printers and scanners.