WhiteLabelDating.com

Cosmopolitan Launches With WhiteLabelDating.com

Thu, 09 Jul 2009 14:35:56 +0000

We’re delighted to announce the launch of our most recent partnership….Cosmopolitan Magazine! They’ll join our ever growing list of publishers who are realizing the potential of new revenue streams at a time when advertising revenue is falling. Other great publications that we work with include: FHM, ZOO, Yours and more.

Cosmopolitan magazine, targeted at females aged 24 - 34 will be advertising the launch of their new service in this month’s publication as well as a prime-position banner on the homepage of their website. This should hopefully see the welcome addition of yet more gorgeous beauties to the general network.

We wish Cosmopolitan the best of luck with the new venture and we look forward to seeing how they progress with our continued support.

Far From Pants!

Thu, 09 Jul 2009 11:05:55 +0000

It’s great to see our partners using current affairs and taking full advantage to create clever promotional advertising campaigns! The ever innovative Carl Christensen has designed a highly amusing advert for one of his sites, www.121247.com. The advert, which takes the form of a humorous image, has the never forget factor to it, and is sure to amuse. It will undoubtedly get forwarded on by email to friends, and friends of friends.

By not being an outward push for a dating site, we’re sure that it will capture the imagination of those who may not have been interested in looking at dating sites before and should see a boost to the traffic of his site!

Clever advertising campaigns will not only keep your brand out there in the public eye but will also get people talking about you - great for viral marketing. Check out the ad below and see what you think of it. We wish Carl all the best for his site and hope the pants pay off!

Profits Rocket Thanks to Mobile Payments!

Wed, 08 Jul 2009 16:15:53 +0000

We’re continually looking to improve the platform to provide you with more features to offer your members in the hope that this will lead to increased conversions. As part of this continued development, we were excited to introduce the ability for members to upgrade using mobile payments.

To our delight, since this introduction of this additional functionality last Friday, we’ve seen a 10% increase in new partner revenue. As this trend continues, we’re also excited for the increase that this should result in for re-bills from next month - an all round win/win situation.

Through being able to upgrade to full paying members simply by sending a text, there really is nothing standing in their way. What’s more, this functionality is great for anonymity - showing up on their mobile phone statement as a reference number as opposed to a name, great for discretion.

So, with such a great new feature available, that members are clearly starting to take advantage of, be sure to promote this as part of your marketing campaigns. After all, it appears the financial rewards could be huge!

Happy Kissing!

Mon, 06 Jul 2009 15:54:55 +0000

Its National Kissing Day folks!! So you have no excuse but to start spreading the love and start sending out some fat juicy kisses! It only comes round once a year so better make the most of it!

You now have the perfect excuse to kiss that colleague you have always fancied! You could have a moment like the lovely Patrick Swayze and Demi Moore in the 1990 blockbuster hit, Ghost. Which according to a survey completed by the founder of National Kissing Day, Denplan happens to be Britain’s all - time favorite screen kiss!
So make sure those teeth are gleaming and those mints are packed and you never know you might manage to score a big fat juicy one! Happy kissing guys!

July Newsletter from WhiteLabelDating.com

Mon, 06 Jul 2009 09:51:35 +0000

Well, its been a very busy month here at WhiteLabelDating.com . Love definitely seems to be in the air and more and more great sites are popping up all over the place to cater for the growing market! So keep up the good work guys, but for now have a read about what’s been going on at WhiteLabelDating.com.

New Mobile Payments

The exciting new functionality launched by WhiteLabelDating.com means that your members will be able to upgrade to full paying members by simply sending us a text. With the upgrade process being so easy, there really is nothing stopping them!

What’s more, this feature is great for anonymity, simply showing up as a reference number on their phone statement - great for discretion!

This is brilliant news for you, our partners, as we are hopeful that this should lead to increased conversions and revenue. Keep us updated on how the scheme works for you and your site.

WLD Attended the Very Glamorous NMA Awards

WhiteLabelDating.com had a excellent night at the New Media Age Awards in London last week. WLD were joined by some highly successful partners for an evening to celebrate and promote the quality of new media usage in the UK.

The night was a great success and was a laugh a minute with Dara O’Briain presenting the awards. Our very own Steve Pammenter presented the award for ‘Best Use of Social Media’ which was won by the very popular ‘Compare the Meerkat‘ advertising campaign.

Big thank you to those who helped make the night a huge success!

Members Feeling the Love

Our members are clearly feeling the love this summer. On the casual network the member count has increased by 10.11% in the last month alone.

Just think how many more members are searching away on your sites looking for their perfect partner. Why not go that extra mile and give them the extra push they need to sign up to full membership.

Thanks for Reading

Hope you enjoyed July’s newsletter and got your WLD info intake for the month!

Make sure you stay in touch and listen out for our exciting news coming in July. Not giving to much away, but it may involve some top secret information which will entitle our partners to some great International Expansion Opportunities!

So make sure you stay tuned for more information on this exciting new development!

Have a great month and please drop me a line with any comments or requests for the August newsletter.

Tune in next month for more news and updates.

Kindest Regards

Francesca Heath

Marketing Assistant

fheath@globalpersonals.co.uk

WhiteLabelDating.com

Friendship First

Thu, 02 Jul 2009 11:09:07 +0000

Whilst online dating is becoming more socially acceptable amongst the masses, there are still people out there that would rather seek friendship in the hope that it turns into more. It’s therefore great to see a number of our partners taking advantage of this opportunity and tailoring their offering to reflect this.

Friendsormates.com, friendsofyours.com and ukfriendsdating.co.uk are great examples of sites that approach dating in a much more subtle way - focusing on the friendship aspect, trying to match you with people who have similar interests and hobbies. Specializing in a friendship niche makes it that little bit less daunting for potential members to sign up to a site. The thought of finding a new friend is a lot less scary then searching for “the one”. Friendsormates states that “you don’t have to be looking for a romantic relationship to join”, this definitely takes off that immediate pressure and allows people to make those first initial connections.

FriendsofYours.com, is part of Yours.co.uk, which is an online community for Yours Magazine readers, traditionally for the over 50s. The site claims that you can be looking for love, friendship or just an online chat, there are potential friends for everyone. The site has a very warm and welcoming feel to it which adds that softer touch to the dating world.

If you’re looking to diversify your portfolio of dating sites, there’s plenty of potential with setting up a friendship site. After all, it’s a friendship that keeps sailing on forever.

Local Book Store, Borders Launches New Dating Site

Fri, 26 Jun 2009 14:27:18 +0000

Your local book and DVD store has launched a brand new online dating site! The official press release for the site from www.borders.co.uk is below:

“BORDERS UK GIVES LOVE A HELPING HAND WITH NEW ONLINE DATING SERVICE

Borders UK today announced it has launched an online dating service called ‘Happily Ever After’ on its website www.borders.co.uk The new site offers its members the chance to find like-minded people who share similar interests and hobbies, and of course a love of books, CDs and DVDs.

Visitors to the Borders website can sign up to the new service over the next few weeks for a mere £1 per month. After that period the subscription will be £9.99 per month. The site also showcases a wide range of books for all the latest advice on dating.

So next time Borders fans log onto the website, they may come away with more than just a new book in their basket!”

WhiteLabelDating.com wish Borders all the best for their new site and fingers crossed those fairy tales will all end happily ever after.

Check out the new site at borders.co.uk/borders-dating.

NMA Awards Was a Smashing Success

Fri, 26 Jun 2009 10:17:50 +0000

WhiteLabelDating.com were joined by some of our highly successful partners last night as we attended the very grand New Media Age Effectiveness Awards at Grosvenor House Hotel in London.

The night was a great success, and with Dara O’Briain hosting it was a laugh a minute! There were 27 awards giving out over the duration of the evening. Whitelabeldating.com were an official sponsor of the evening, and were very proud when our very own Steve Pammenter went up to join Dara O’Briain on stage to present the award we were sponsoring, ‘Best Use of Social Media’ which was won by the hugely popular, ‘Compare the Meerkat‘ advertising campaign.

It was great to have attended the awards and be associated with such a huge event. Big thank you goes out to our partners who joined us for the evening, we hope you enjoyed the evening as much as the WhiteLabelDating.com team.

WLD Team Growing by the Minute!

Tue, 23 Jun 2009 14:18:57 +0000

WhiteLabelDating.com are really excited to welcome Mr Frank Dethridge into the growing team of dedicated staff at WLD! Frank has had three years experience in the dating industry, joining us from World Dating Partners where he held the position of CEO. We are really excited for Frank to get his teeth into his new position of Affiliate Manager for WhiteLabelDating.com where he will be launching an affiliate system and growing affiliates for the company. This is what Frank had to say about his new role within the team:

“I am very excited to be joining the market leader in white label dating and being a part of a dedicated team that strives to make their partners successful. It is clear that WLD are forward thinkers and are constantly looking for ways to increase their partner’s capabilities to generate substantial incomes. The new affiliate system will offer partners a chance to attract their own affiliates to promote their brand. It will be feature rich and even offer partners the chance to set their own affiliate commissions and bonuses.”

WhiteLabelDating.com CEO Ross Williams comments:

“I’m delighted to welcome Frank to the team here - he brings with him a wealth of knowledge that will help us make our new affiliate system the best option for dating affiliates worldwide. Frank will be working closely with our partners to help them make the most from the affiliate channel, allowing partners to reduce their reliance on PPC marketing and enjoy a much higher return on their marketing investment. It’s also a great acknowledgment that the competition realise we’re the best in the industry and want to join the winning team here at WhiteLabelDating.com”

So watch this space and i am sure you will be hearing much more from Frank and the new affiliate system!

Adventurous First Dates….

Tue, 23 Jun 2009 10:42:12 +0000

Outdoor-dating.co.uk is a site set up by a group of outdoor enthusiasts all who have different hobbies and interests in outdoor adventures. The aim of the site is to help people who enjoy the outdoor sporting life find partners to enjoy these activities with, whether it’s to find a friend to go climbing with or to meet that special person, outdoor-dating.co.uk is there to help!

The site is open to all outdoor sports but its main focus’s are, walking and hiking, rock climbing, horse riding, biking, skiing and snowboarding, canoeing and kayaking and running. Each of the sections allows members to write their own classified and personal adds in the hope to find someone who they can share this enjoying experience with, whether it be hiking up a mountain or exploring new caves and rivers!

Outdoor-dating.co.uk offers safety tips and ideas for a first date. This section is great as it offers simple tips on how to stay safe while tyring out online dating and has ideas of what to do on adventurers first dates. The ideas offered are great fun and fit really well into the targeted audience the site is marketed at.

Outdoor-dating.co.uk is affiliated with Amazon and has useful links to selected products related to outdoor activities. The products range from books based on the best national walks to handheld GPS systems.

The site is a great starting point for any outdoor enthusiast. They can find friends with similar interests, find products that may relate to them and hopefully find love in the process.

Over 50’s Lifestyle Site Launches New Dating Site

Fri, 19 Jun 2009 16:14:24 +0000

Prime50plus is fast becoming the UK’s No.1 lifestyle site offering great tips and advice specifically designed and marketed for an older generation. The site offers a unique customer experience and its aim is to help add that little something extra to someones life, Prime50plus quotes:

“We’ve designed this exciting new Website specifically for you and your generation. Baby Boomers who are approaching or over 50, who are already leading successful, fulfilling lives but are now looking for something more.”

Site users arrive onto the home page which gives a brief overview of what the site offers its members. There are seven different tabs you can choose from including Travel and Leisure, Wealth, Health, Shop Window, Career, Friendship and Dating and Property. All the pages link in with the same appealing continuous theme and each tab offers tips, useful website links and relevant products.

The site has a real friendly and welcoming feel to it, and the launch of the Prime50plus dating service adds that extra bit of spice to an already successful site. The Friendship and Dating option has a soft and playful approach, making it more appealing to sign up. There is an option to search for locals in the area so straight away the customer can get a feel as to whether or not the site is right for them.

Paul Kern, director of Prime50plus had this to say about the site and his partnership with White Label Dating:

“We are delighted to be working with White Label Dating as this exciting new dating service ideally compliments the other premium services being offered to our customers. From the research we have carried out, Social Networking and Dating are key growth areas for the 50 plus market. I would like to compliment you and your organisation in the way you have acted so quickly to create the Prime50plus Dating White Label site. From what we have seen, we are impressed with the quality of the site, the T&C and the way it is set out. I was also very impressed by the friendly feel and usability of the customer pages once someone has completed a free sign in. I can see why people who sign in for free then go on to purchase a service. We look forward to promoting Prime50plus Dating.”

Feedback like this is a really great incentive for WhiteLabelDating.com to keep working closely with our partners and helping them improve their sites as much as possible! So remember if you ever fancy adding that little bit extra to your site, our dedicated team are always willing to help.

Putting Your Members First

Wed, 17 Jun 2009 14:00:52 +0000

Keeping your members happy, giving them what they want, as easy and accessibly as possible -this is what it’s all about as your members are the ones that make your pocket feel that little bit heavier every month! We need to look after them and give them the best service possible. One of our partner’s sites, Dirtylikeus.com does just that. The motto on their website “our members always come first,” is used continuously throughout the sites pages and reassures members that their commitment to the site is not overlooked, (and yes the pun was intended)

Dirtylikeus.com is packed full of lots of great content and offers a great deal more then just a dating service. From the splash page, users navigate to the home page, which then has many different options for where members can head to next. Site users can get an overview of the members already on the site, ranging from the UK, America, Canada, South Africa, Australia and New Zealand.

The site has great social media links, including it’s own facebook page and twitter account. You can read up on their blog pages, and engage in online chats. This is a great way to get members more engaged with the site as they can relate and get more involved with these social media aspects, leaving comments and communicating with the Dirtylikeus.com team. It all helps to make the site more personal. You can even buy yourself a Dirtylikeus T-shirt!

The site has some great visual images, making their members experience fun but also user friendly.

WLD Partners feature in The Guardian Newspaper

Mon, 15 Jun 2009 13:31:19 +0000

Online dating continues to reach new levels of awareness. One of the top UK newspapers, The Guardian has featured some of WhiteLabelDating.com’s partners in a recent article, “Finding love in later life.” The article talks about the over 50’s market and how online dating is becoming increasingly popular with the older generation. Discussing divorce rates and increasing life expectancy, the article describes how the older generation don’t want to be alone in their later years, they want to start dating and having fun with others. Going out for dinner and arranging holidays is not just for the young kids!

The articles states that “30% of men over 65 and a whopping 60% of women don’t live as part of a couple.” So this just shows that marketing to an older demographic will definitely pay off! Within the article it lists four over 50 dating sites, three of which are WhiteLabelDating.com partners! The Senior Dating Agency and Senior Dating Group are discussed as being great over 50’s sites to join for free. The article also mentions Singlesover60.co.uk and describes how the site has successfully targeted a slightly higher age bracket.

Have a read of the article at: http://bit.ly/G1wiU.

WhiteLabelDating.com

Cosmopolitan Launches With WhiteLabelDating.com

Far From Pants!

Profits Rocket Thanks to Mobile Payments!

Happy Kissing!

July Newsletter from WhiteLabelDating.com

New Mobile Payments

Top Secret Partner Portal Nearly Ready for Grand Revealing!

WLD Attended the Very Glamorous NMA Awards

Members Feeling the Love

Thanks for Reading

Friendship First

More Content = More Cash. Issue 4

Local Book Store, Borders Launches New Dating Site

NMA Awards Was a Smashing Success

WLD Team Growing by the Minute!

Adventurous First Dates….

Over 50’s Lifestyle Site Launches New Dating Site

More Content = More Cash. Issue 3

Putting Your Members First

WLD Partners feature in The Guardian Newspaper