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The power of
Modern creativity

文化を創造する

ODEO • DOOMSDAY VAULT

Creates
Culture

社会を変える

VICE • THE UNFILTERED HISTORY TOUR

Changes
Society

未来を発明する

KFC • POCKET STORE

Invents
the future

Dentsu creative

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Marketing leaders are embracing AI to scale content and drive efficiency, but they’re also confronting new challenges, including how to maintain brand integrity, how to create impact, and how to stay human in a machine-driven world. Download Dentsu Creative's CMO Report 2025 to discover approaches for tackling your current marketing challenges and opportunities for driving business growth.

Download Now: Dentsu Creative CMO Report 2025

DENTSU CREATIVE CMO REPORT 2025

Dentsu Creative CMO Report 2025

Latest News

While some brands follow trends and hijack culture, Nutter Butter created culture through a nutty universe entirely of its own. We built a world where nothing seemed to make sense — by design. The Nutterverse isn’t just a campaign. It's a dimension where the cookie is canon, the fans write the plot, and weird is the strategy. An innovative approach that cemented this cookie into an internet legend.

Nutter Butter Case Study | Dentsu Creative

This 56-year-old cookie’s rabbit hole of absurdist escapism consumed the internet.

NUTTER BUTTER, YOU GOOD?

Nutter Butter

Married couples in Japan are required to share a surname, predominantly affecting women and contributing to broader gender inequality. In partnership with Asuniwa, a gender equality organization, and the University of Tohoku, we revealed an eye-opening statistic to make a compelling case for reform.

Asuniwa Sato 2531 Case Study | Dentsu Creative

Stop the future from becoming a nation where everyone is named Sato.

Sato 2531

A bold stunt by Dentsu Creative Taiwan in partnership with Women Empowerment Office, CWO x Awakening Foundation, that highlighted the absurdity of a law preventing unmarried women from accessing their frozen eggs, leading to legislative reform.

Unfreeze My Rights | Dentsu Creative

A bold campaign that challenged Taiwan's outdated reproductive laws.

Unfreeze My Rights

Dentsu Creative India, in partnership with DSP Mutual Fund and Falco Robotics, are revolutionizing search-and-rescue through drone technology, a world-first solution launched at Purna Maha Kumbh Festival that overcomes mobile network congestion to rapidly reunite separated families at large-scale, high-density crowd events.

 

Garuda Rakshak Case Study | Dentsu Creative

Overcoming mobile network congestion to reunite separated families.

Garuda Rakshak

Using AI-powered image scanning, tentree and Dentsu Creative developed the Following Wildfire app, enabling Canadian hikers to report potential fires with photos on their phones, preventing forest fires before they occurred.

tentree Following Wildfire case study | Dentsu Creative

Sustainable clothing company tentree ignites a wildfire prevention movement through AI-powered image scanning.

Following Wildfire

Dentsu Creative Amsterdam and KPN launched their 'Better Internet' brand platform with a record-breaking song 'Piece of Me' by Dutch pop star MEAU, prompting millions of shares, a top 3 hit, school-wide adoption, and legal change against non-consensual sharing.

KPN A Piece of Me Case Study | Dentsu Creative

Leading Dutch telecom company, KPN, launched its “Better Internet” brand platform with a record breaking and law-changing tune.

A Piece of Me

Dentsu Creative and 7-eleven jumped on sports news in real-time, striking a deal with NFL superstar Ja’Marr Chase and collaborating on a fashion line.

Dentsu Creative | 7-Eleven

To build 7-Eleven’s cultural relevance, we created a lightning-fast sports collaboration.

Always Open

Dentsu logo on a checkered background used as a placeholder for a missing image

Latest Projects

CRAYOLA • COLOR YOURSELF INTO THE WORLD

トランスフォーマティブクリエイティビティの力

Transformative Creativity

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Our end-to-end creative offering means we have no bias in channels, so we let the problem dictate the solution. This allows us to unleash creativity to solve bigger business problems and creates a multiplier effect with our Creativity++ ethos and our innovative Dentsu Lab offering. Transformative Creativity helps us ask better questions, lead with curiosity not bias and find the most creative ideas to drive growth and good. Find out more by exploring our services.

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