Cocoa Media

Google update – Mobile Friendly Algorithm

admin — Mon, 30 Mar 2015 09:02:27 +0000

Google is back with one more algorithm update effective from April 2015 – this time it is the “Mobile Friendly Algorithm.” The new algorithm will be emphasizing a lot on sites turning responsive. Google has officially made it clear that Responsive Design is preferred design pattern for Google bots and sites. All are current sites are […]

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What maintained schools must publish online

admin — Thu, 02 Oct 2014 12:36:58 +0000

Every maintained school must publish specific information on its website to comply with The School Information (England) (Amendment) Regulations 2012. If you are an academy or free school, you need to check your funding agreement to find out what you should publish on your website. School contact details Your school’s website must include the following […]

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Official Twitter Small Business Guide..

admin — Fri, 01 Nov 2013 08:42:51 +0000

I’ve been lucky enough to have been sent the official Twitter for Your Business Guide by @TwitterUK_SME It covers: A successful Tweet for help Introduction Chapter 1: The numbers People are already tweeting about you What users want to hear Twitter on the go: The small business advantage Chapter 2: Get started Welcome to Twitter […]

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Google Hummingbird – how it affects you..

admin — Fri, 27 Sep 2013 09:44:46 +0000

Google has celebrated it's 15th Anniversary by releasing a new Algorithm.

It's calling this new Algorithm "Hummingbird", this is because it is "precise and fast" says Google.

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Legal Requirements for School Websites in the UK

admin — Wed, 19 Jun 2013 10:45:33 +0000

After attending a course with my local authority, I thought I would post the legal requirements for School websites here.

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Top 5% – Social Metrics and why they are important..

admin — Fri, 15 Feb 2013 09:21:27 +0000

Cocoa has just been awarded the honor of being a top 5% influencer by the Social Media monitoring service Kred. Kred is one of a growing number of Social Media metric sites. They are really useful for marketeers as they allow you to track how your social campaigns are performing as well as find the influential users in your marketplace. […]

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Olympic Sailing

admin — Mon, 06 Aug 2012 10:50:42 +0000

We had a great day out on Sunday watching the Olympic Sailing on a specially built LOCOG viewing platform. The day was especially special because we where able to watch Ben Ainslie win his fourth Olympic Gold Medal and enter the history books by winning gold at four consecutive Olympiads!

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Remarketing with Google Analytics

admin — Wed, 01 Aug 2012 07:03:12 +0000

Remarketing is a powerful way to broaden your reach and bring customers one step closer to buying. It’s never been easier to take advantage of all the rich data you have in Google Analytics and use it to improve your campaign performance.

You can use it for 'laser guided advertising', rather than relying on a 'scatter gun approach.

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Chasing rankings…

admin — Fri, 21 Oct 2011 07:10:42 +0000

We are seeing an increasing number of clients (and potential clients) playing the ranking chasing game.. what is ranking chasing?

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Set in Stone..

admin — Mon, 17 Oct 2011 08:31:56 +0000

Happened to drive past the Weymouth and Portland National Sailing Acedemy, host venue for the London 2012 Olympic and Paralympic sailing events, the other day, first time in ages.

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