Powering digital advertising globally
DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.
Publishers: Maximize control, transparency, and yield with AdX
We've updated AdX with tools to help publishers simplify their operations, make smarter decisions, and generate more revenue.
Making the web work better for brand marketers
Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.
Display Business Trends: Publisher Edition
We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.
Building brands with video
Couldn't make it to CES? Watch the recording of Neal Mohan's keynote announcing viewability for video campaigns.
Publishers
Total revenue management
DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.
Advertisers/Agencies
Complete campaign workflow
Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.
Networks
The global ad market
DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.
Latest news
From the DoubleClick Advertisers Blog and the DoubleClick Publishers Blog
