Powering digital advertising globally

DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers.

Publishers: Maximize control, transparency, and yield with AdX

We've updated AdX with tools to help publishers simplify their operations, make smarter decisions, and generate more revenue.

Learn more about AdX's evolution

Making the web work better for brand marketers

Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers.

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Display Business Trends: Publisher Edition

We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.

Read the study

Building brands with video

Couldn't make it to CES? Watch the recording of Neal Mohan's keynote announcing viewability for video campaigns.

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Total revenue management

Total revenue management

DoubleClick offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.

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Complete campaign workflow

Complete campaign workflow

Advertisers and agencies strengthen and simplify even the most complex online campaigns using our digital ad management platform.

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The global ad market

The global ad market

DoubleClick Ad Exchange is a real-time digital ad marketplace that connects publishers with agencies, ad networks and third-party technology providers.

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Latest news

In the press

New York Times

New York Times: Google Remixes Old Campaigns, Adding a Dash of Digital Tools. Read more


MediaPost: DoubleClick Metrics Give Publishers Trending Data. Read more