WildFire Marketing

Monday Morning Marketing Tip - "The Dark Side of Social Media"

2012-01-23T09:15:00.004-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, businesses, and non-profits
spread their message like wildfire.

This week's focus:

When you visit the Facebook page or Twitter account of an author or organization and see 50,000 friends or followers listed, does it cause you to feel jealous? Envy can be a normal response when you see someone else's social media page displaying a huge amount of supporters. However, don't let envy lead you astray. Sometimes, those numbers aren't necessarily what they seem. In some cases, there's a dark side to social media at work.

For example, did you know there are easy ways for people to fake the size of their Facebook and Twitter followers? On eBay and other websites, you can literally purchase 5,000 Facebook "Likes" or Twitter "followers" for only $19.99. Questionable companies offer this service by creating thousands of phony social media accounts and linking them to the purchaser's pages. A few legitimate followers are added into the mix to disguise the trick. But, on the surface, many people would never know the difference. It's like plastic surgery for your social media profile.

In addition, some Twitter gurus recommend boosting your social media numbers by trading followers with everyone else around you. For example, you agree to follow someone in return for them following you. The more you ask, the more you get. In reality, no one is really following each other. They're just simultaneously driving up their numbers. Besides, how can you follow 15,000 other people at the same time? Nobody has that kind of time in their day.

Why do I tell you this? Obviously, I'm not condoning or recommending that you fake your social media numbers. Instead, I'm telling you this information so that you don't get blinded with Facebook or Twitter envy. Just because someone else displays a huge following doesn't mean their audience is active and engaged. When it comes to social media, you want quality more than quantity. I'd rather have 100 engaged followers, rather than a 1,000 disinterested people.

There are numerous ways to build your social media platform and maintain your integrity. Provide value on a frequent basis and you will attract more followers. You can do this through offering tips, articles, jokes, video clips, contests, product samples, exclusive discounts, etc. People will follow you on Facebook and Twitter if you give them a reason to follow you. Don't sell your soul to dark side of social media. Posers are always eventually exposed. A large social media following is obtained best by using old-fashioned methods...earn people's trust.

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Monday Morning Marketing Tip - "Book Publishing is Broken"

2012-01-16T11:03:00.000-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, businesses, and non-profits
spread their message like wildfire.

This week's focus:

Last week, I read an interesting interview with Ellen Archer, CEO of Hyperion (ABC/Disney's book division) entitled "The Book Publishing Business Model is Broken." If you're an author, pay close attention to her comments:

"2012 is going to be about finding new business models...We've been able to provide advances to authors, and unfortunately most of those [advances] don't drive revenue...What are the new ways of making these deals with authors so that it's fair to all of us?...The one pattern that I have seen is that while there is still big money being thrown around for certain books, there is an awareness that we [publishers] can't continue to overpay. Advances are already lowering."

"I've been looking closely at pre-orders and pre-order strategy and how that aligns with authors that we acquire and publish that have active blog sites and followers. We've got a number of authors who are really good with social media and when we acquire their books, three months ahead of time, they'll do something really interesting for their audience, like a cover-reveal, and all of the sudden, you'll see the pre-orders build. Then you take that information to retailers and that can impact their interest in ordering more copies...The core fans buy the book, and then they start talking about it and sharing it with all their friends, and then you begin to see the results of it all paying off."

When asked about authors who aren't skilled in marketing their books, Archer states, "That's going to be a problem. That's always been a problem...If they're [authors] not promotable, then it makes selling their book challenging...I will look to acquire media-genic authors and properties."

"Change is hard for people. Some people think they're changing because they're making a little shift in what they're doing and what they need to do is make a radical shift in what they're doing."

My thoughts:

If you're an author who reads my newsletters or blog posts, recognize what Ms. Archer is implying. Her comments show how publishing at all levels is undergoing major changes, such as lower advances, stronger attention to pre-orders, and a premium placed on authors who are adept with social media and offer a "media-genic" personality.

Are you positioning yourself to succeed in this new era of publishing? Are you learning how to be a better marketer of your books? Are you building a distinct author brand and learning new skills to engage the media? Are you building a growing platform? Are you investing in your overall development for the future?

Now is the time to embrace change, rather than resist it. Industry executives like Ellen Archer are publicly announcing that the old ways of publishing are dead. The industry is broken, and it's about to be rebuilt. Are you prepared to thrive in the new era of publishing? Don't say fair warning wasn't given.

REMINDER: This Wednesday, January 18th at 8:00pm ET kicks off my new monthly teleconference series, "Advanced Book Marketing for Authors." This month, I'll discuss how to answer the most important question in book marketing. Plus, I'll take your questions. Register today to save 15%. Otherwise, the price for the download mp3 file will go up $10 on Thursday.

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Guest Blogger at Writer's Digest - "Success Breeds Success - Especially with Success Stories"

2012-01-15T22:47:00.000-05:00

I'm guest blogging today over at Writers Digest. Check out my article:

"Success Breeds Success - Especially When You Have Success Stories"

Click here - http://goo.gl/NP76k

Monday Morning Marketing Tip - "The Cure for Monotonous Marketing"

2012-01-09T09:42:00.002-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, businesses, and non-profits
spread their message like wildfire.

This week's focus:

One of the keys to successful marketing is staying consistent with your promotional activities. However, consistency can lead to tedium, which can lead to monotony. Pretty soon, you find yourself going through the motions with your marketing. This can apply to anyone, including authors, businesses, and non-profits.

When marketing feels like a tedious, dumb, or a worthless use of your time and money, then you will soon burn-out and barely market at all. So, if you want to keep your marketing energized for the long-term, it helps to view the process as something you find worthwhile, challenging, or meaningful. This is easier to do when you identify marketing as sharing your value with others, rather than trying to get people to buy your stuff. People can tell when someone is going through the motions with their marketing. It feels bland, tired, or too self-focused.

As a professional marketer, I'm not immune to complacency. For instance, some weeks I don't feel like writing a Monday Morning Marketing Tip. But, I keep going due to the enjoyment of challenging myself to create something beneficial for my readers. I may procrastinate for a while, but eventually I find the inspiration to write something I'm interested to share with you. Doing this over 52 weeks a year can seem tiresome. But, the satisfaction of taking on a personal challenge and receiving positive feedback from readers makes the effort worthwhile.

If your marketing is getting monotonous, refocus your activities on tasks that fit your natural skills or pose an interesting challenge. Don't force yourself to do things you hate. Instead, pick 2 - 3 promotional activities that fit your personality, talents, or organizational strengths. (No one is exempt from all marketing options.) For instance, don't blog unless you really like to blog. Change your focus on creating lots of free resources. If you naturally like talking to people, create promotional videos, attend networking events, and seek referrals like crazy. If you're terrified of public speaking, then write and send out a top-notch newsletter instead. But do something, and do it with enthusiasm.

Monotonous marketing leads to motionless customers. So, kick your marketing out of the doldrums by giving yourself the freedom to do what you enjoy. In the process, you may find that people enjoy buying from you a lot more.

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Your Top 12 Marketing Moves for 2012

2012-01-02T11:51:00.004-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:

Your Top 12 Marketing Moves for 2012

As we face a new year, it's easy to feel overwhelmed with resolutions and the desire to improve upon last year's success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it's easy to fall into analysis-paralysis. So, I've provided twelve marketing tips to prevent you from freezing up and get 2012 off to a great start:

1. Enhance your brand

If you don't have a brand, your first marketing move of 2012 is to create one. With all the voices competing for your audience's attention, you must stand out more than ever. A brand is what makes you memorable and communicates your value. Thus, make sure your brand is infused into everything you do, including any of your books, products, services, bios, social media pages, etc. If your struggling to create a brand, review these seven principles on my website.

2. Say "no" more often

Who you are is more defined by when you say "no," rather than when you say "yes." Think about it. Anyone can say yes to everything. But, they will wind up stressed out, watered down, and ineffective. It's better to be an expert in your field than a "jack of all trades - master of none." So, make a conscious effort to say no to projects that don't fit your brand or area of expertise. This can be emotionally difficult in the short-term, but wildly rewarding the long-term. Shut the door on selfish people trying to use you, products or books that aren't profitable, negative people who drain your energy, etc. With the time and energy you gain, you'll be better positioned to maximize the opportunities you encounter.

3. Launch new spin-off products

For every good book, product, or service, there are usually three or more spin-off opportunities you could offer. Yet, most authors, non-profits, and businesses fail to capitalize on these options. You've already got the content. Why not offer it in various formats that people prefer? For instance, turn your printed book into an e-book, audio book, or video study with participant's guides. Turn your novel into a theatrical play, movie script, or broader series of stories. Take one of your company's top-selling products and offer it in larger or smaller sizes. By doing so, you can penetrate your audience deeper or entice a new section of your target market.

4. Grow your newsletter

If you don't have a regular newsletter, start one today. If you do, maintain consistency and focus on growing your database. Encourage people to register by offering an exclusive resource only available to new subscribers. Give a prize at your events to induce new signups. Ask people you meet for permission to add them to your database. Set a goal to add at least 100 new subscribers per month.

5. Raise your fees

Take a look at what you charge to speak, write, consult, or train, and consider raising your fees. Inflation is always going up, and if your fees aren't rising along with it, you'll soon fall behind. If your fees have stayed the same for the past two years, then your products or expertise can look stagnant. Assuming that you or your organization is smarter than you were a year ago, you should be worth more. Thus, raise your fees.

6. Seek high-profile endorsements

A great way to boost your expertise and credibility is to have well-known people publicly support you. So, start out this year by seeking to add at least 2 - 3 written or video testimonials from leaders who would be respected by your audience. Credibility is the foundation for trust, and trust is the foundation for purchasing your books or services.

7. Attend a major conference in your field

Where do influential leaders gather? At major conferences and events. If you want to meet them, you've got be in the same room rubbing shoulders. Pick at least one new conference and put it in your 2012 budget to attend. Technology is cool, but social media will never replace face-to-face interactions to build relationships and promote your message.

8. Set aside time now for vacation and rest

Authors, business owners, and non-profit directors usually work long, hard schedules. In the process, vacations and periods of rest tend to get pushed to the backburner. This leads to burnout, stress, and lowered creativity. Instead, set aside vacations and downtime first, and make your schedule work around it. You will feel more relaxed knowing that a vacation is established, rather than relying on the crumbs of your schedule. I say this from personal experience.

9. Pursue bulk sales

No matter what kind of products or services you sell, there is almost always an opportunity to sell it in large quantity. Bulk sales mean more revenue with less effort. For example, if you speak at events or conferences, ask the director if they'd like to buy your book or product for every attendee. Provide volume discounts as the quantity goes up. You can also garner bulk sales by creating a special version of your product that is unique to the customer, such as a custom cover, exclusive content, bonus features, etc. Don't overlook this lucrative opportunity.

10. Create a media calendar

Most radio and TV producers get so many requests that they rarely chase people down for interviews. Instead, they usually wait for people to contact them. Increase your ability to land bookings by setting up your own media calendar. Examine January through December, and list any holidays, occasions, or seasonal periods when your expertise would be desired. In addition, create a list of topics that you could speak about as an expert if those issues hit the national headlines. Write press releases and submit 2 - 3 months ahead of time. It's easier to get more media coverage when you plan ahead for it.

11. Use social media to promote your value

Twitter and Facebook are fully integrated into our society, but 90% of all social media chatter is idiotic drivel. However, this makes it easier for you to stand out by providing value, rather than inane comments and discussions. Use social media to give away more of your expertise than the year before. Don't worry about people stealing your ideas. You can't be seen as an expert if you keep your expertise under wraps. Give away free advice, articles, discounts, samples, resources, etc.

12. Invest in your professional growth

Your marketing this year will only be as good as your knowledge and skills. And, you won't learn how to be a better marketer through osmosis. So, my final piece of encouragement is to invest in yourself. Don't look at professional development as an expense. You are spending money to make a lot more money. There are books, coaching programs, tutorials, and conferences available to help you improve your marketing. I've even launched several new opportunities in the past few weeks (see the right-hand column on this blog). If you want to increase book sales, donations, or product revenue, then you've got to increase your skills. You can do it, and I'm happy to help.

Don't let my list of 12 marketing moves overwhelm you. Pick a couple of the issues I've discussed and start on them this week. With focus and enthusiasm, your marketing can reach new heights in 2012.

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Monday Morning Marketing Tip - Top Tips of 2011

2011-12-26T11:24:00.005-05:00

This week's focus:

I hope you had a Merry Christmas! This week, we're looking back over 2011 and revisiting some of the more popular Monday Morning Marketing Tips from this year based on subscriber feedback. In case you missed them or would like a refresher, here's a list to those marketing tips:

Use the Snowball Approach to Build Your Platform

Are You Prepared for a Hail Mary Marketing Moment

Passive versus Proactive Marketing

Monitor Your Amazon Reviews

Top 10 Misconceptions Authors Believe about Marketing

I look forward to kicking off the New Year next week as we'll discuss:

"Your Top 12 Marketing Moves for 2012."

Coming Next Month: New Teleconference Series for Authors

Join me in January for the start of new instructional teleconference series called, "Advanced Book Marketing for Authors." Learn the essential skills that every fiction and non-fiction author needs to market books more effectively. Plus, I'll personally answer your questions during these sessions. The first session will be on Wednesday, January 18th and I'll explain "How to Answer the Most Important Question in Book Marketing." All teleconference sessions will be recorded and sent as a download file afterwards. So, you can listen live or listen later on your computer, iPod, or smartphone.

Holiday Special for my Newsletter Subscribers:

To say thanks for subscribing to my Monday Morning Marketing Tips, I'm offering a $5.00 discount (20% off) on any of my downloadable teaching products between now and December 31st. Just use the secret code "wildfire" when you checkout at my website. Get a great deal on these resources for authors:

Bestseller Website Tutorial - Fiction and Non-Fiction versions

Marketing Plan Template for Authors - Fiction and Non-Fiction

How to Sell Books in Any Market - 5 hours of audio teaching

Guest Blogger at Writer's Digest: What Makes Word-of-Mouth Work - Part 2

2011-12-22T14:52:00.001-05:00

I'm guest blogging today over at Writers Digest. Check out my article:

"What Makes Word-of-Mouth Work: Part 2"

Click here - http://goo.gl/x3C1V

Monday Morning Marketing Tip - "Put on Your Marketing Glasses"

2011-12-19T09:30:00.000-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:

Last week, we had unseasonably warm weather in Atlanta for December (70 degrees!). So, I took advantage and went mountain biking one afternoon after work before the sun went down. However, as dusk set in, the light began to fade and the trail became harder to see. Anticipating this issue, I pulled out a pair of orange-tinted glasses that I had brought with me. As I looked through these glasses, I was struck by the change that happened. Within seconds, I went from straining to see the trail to seeing everything around me with bright, clear vision. It felt like someone suddenly turned on the lights, and my ability to continue biking became much easier. Even though the sunlight had not changed, my perspective was enhanced by wearing the colored glasses.

This situation represents a marketing perspective that affects all authors. No, I'm not going to make the sappy suggestion that wearing rose-colored glasses is the solution to life's problems. But, my mountain biking experience represents an important reminder for authors who are trying to promote their books. When you look at your readers through "value-colored" glasses, your marketing strategy will be much easier to see. In other words, if you concentrate on providing value and helping to entertain or inform your readers, your path will be easier to follow and you'll reach your destination faster.

For example, your newsletters will yield better results when write articles that tangibly help your subscribers. Your website and social media activities will be more productive when you give away free advice, resources, and samples. Your book sales will grow when you view readers as individuals who need answers and inspiration, rather people who should buy something from you.

As you analyze your marketing efforts, look at the process through the lens of helping people and providing value. The view may not always be rosy, but your next step as a book marketer will be much easier to see.

Coming Next Month: New Teleconference Series for Authors

Special Christmas Discount for My Blog Readers:

To say "thank you" to my blog readers this year, I'm offering a $5.00 discount (that's 25% off) on any of my new downloadable teaching products between now and December 31st. Just use the secret code "wildfire" when you checkout at my website. Get a great deal on these new resources for authors:

Bestseller Website Tutorial - Fiction and Non-Fiction versions

Marketing Plan Template for Authors - Fiction and Non-Fiction

How to Sell Books in Any Market - 5 hours of audio teaching

Remember, use "wildfire" in the discount code box when you checkout to get the discount. Applies to downloadable products only (PDF, Word, and mp3 files).

Merry Christmas and thanks for following my blog!

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Guest Blog Post at Writer's Digest: "What Makes Word-of-Mouth Work?"

2011-12-15T09:49:00.004-05:00

I'm guest blogging today over at Writers Digest. Check out my article:

"What Makes Word-of-Mouth Work?"

Click here - http://goo.gl/JB6Nl

Monday Morning Marketing Tip - December 12, 2011

2011-12-12T13:28:00.005-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
My wife, Ashley the Wonderful, is a voracious reader. She can easily go through a book a week, and she enjoys referring her favorite books to friends. Last week, she made a statement that stopped me in my tracks - and it should stop any author in their tracks as well. She said:

"Readers don't give grace when they give money for a book."

Her remark touches on a common problem that I've noticed among a lot of authors, especially first-timers and self-published types. Too many authors expect readers to give them grace when their book is poorly written, badly edited, or cheap-looking. They expect readers to graciously "look past" those problems and credit them with a good book anyway. Last week, an author confessed to me, "I've expected readers to excuse the 'homemade' nature of my work. I know it's shoddy, but why can't people overlook those issues?"

Friends, that's not how the publishing business works. If you want people to pay money for your book, don't expect them to give grace if your book is substandard. People expect professionalism, because they're paying for it. When someone gives you money, a financial transaction takes place, which makes you a professional. Amateurs work for free. Pros make money.

If you want people to give you grace, then offer your book for free. Don't expect people to give you their hard-earned cash if you don't want to act like a professional. The reading public expects books that cost money to come from a professional author. Think about it. You put the same expectations on the professionals in your life that you pay, such as doctors, dentists, hairdressers, and fitness instructors. You don't give them grace if they do a substandard job. Likewise, it's no different for authors.

I know that some of you reading this are stay-at-home moms, non-profit workers, counsellors, and part-time teachers. Those are all admirable callings. But, if you expect to receive payment for your books, you immediately become a business-person. Therefore, your book must be written, produced, and sold at a professional level. Otherwise, you're just a hobbyist who shouldn't expect any income.

If you want people to buy your books, don't expect them to give you grace for second-rate writing, editing, or layout. People want their money's worth. So, give readers what they deserve...a well-written book that provides tangible value in return.

If you still want grace for substandard performance, talk to God - amazing grace is his specialty.

Special Christmas Discount for My Blog Readers:

To say "thank you" to my blog readers this year, I'm offering a $5.00 discount (that's 25% off) on any of my new downloadable teaching products between now and December 25th. Just use the secret code "wildfire" when you checkout at my website. Get a great deal on these new resources for authors:

Bestseller Website Tutorial - Fiction and Non-Fiction versions

Marketing Plan Template for Authors - Fiction and Non-Fiction

How to Sell Books in Any Market - 5 hours of audio teaching

Remember, use "wildfire" in the discount code box when you checkout to get the discount. Applies to downloadable products only (PDF, Word, and mp3 files).

Merry Christmas and thanks for following my blog!

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Guest Blog at Writers Digest - Set Realistic Expectations for Your Author Platform

2011-12-09T14:00:00.003-05:00

I'm guest blogging today over at Writers Digest. Check out my article:

"Are We There Yet? Set Realistic Expectations for Your Author Platform"

Click here - http://goo.gl/RFvPj

Monday Morning Marketing Tip - December 5, 2011

2011-12-05T09:15:00.005-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
In today's publishing climate, nothing influences a publisher's interest more than the strength of an author's platform. If publishers don't think you can help sell books, then they will pass on your proposal and choose someone else. This mentality applies to every author, including first-timers struggling to get a contract all the way to former bestsellers seeking to land a new deal.

The problem is that most authors spend over 80% of their time writing a manuscript but less than 20% preparing for how they'll market that book. Yet, it's the marketing part that usually determines whether or not a book ever gets published. Publishers gravitate to books that they believe will sell in the marketplace. How do you convince them that your book is worth the financial risk? Show them a solid marketing plan.

Marketing a book requires hard work, but the process itself is fairly straightforward. You can boil it down to three simple questions:

1. What the value of my book?
2. Who needs this value the most?
3. Where do readers who need my book's value congregate in large groups?

When you clarify answers to these questions, your marketing path will get clearer. However, your answers won't do you any good if don't put them into a plan of action. You can't market a book in a lackadaisical fashion and expect good results. It's one thing to know what to do, but another thing to execute effectively.

That's why there are numerous benefits to creating a written marketing plan. By taking the time to spell out what you're going to do, how you're going to do it, and when you're going to do it, you show publishers that you can be an promotional ally, rather than a financial risk. When publishers view you as an asset, then more likely they'll offer you a contract and open the doors to their promotional resources.

How do you write a powerful book marketing plan?
If you've never done it before, don't waste time trying to figure it out on your own. Get a copy of my new "Marketing Plan Templates for Fiction and Non-Fiction Authors." These concise, easy-to-use templates are only $19.99, and they'll guide you through each step of writing a professional-quality book marketing plan. When you finish, you'll have a powerful promotional tool that's sure to impress literary agents, editors, and publishers.

After all the time you invest in writing a manuscript, don't forget to invest in writing a marketing plan that insures your success.

Click here for more information about my expert guides for fiction and non-fiction authors.

New Educational Opportunities for Authors:

Mp3 Audio - How to Sell Books in Any Market: Click here

Tutorials - Build a Website Worthy of a Bestseller: Click here

Events - Writers Digest Author Conference in NYC - Jan. 20-22: Click here

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Monday Morning Marketing Tip - November 28, 2011

2011-11-28T08:00:00.005-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:

The Top 10 Misconceptions
Authors Believe about Marketing

1. My publisher will market my book for me. That's wishful thinking. Unless you're an established bestselling author, publishers will do very little to market your book. You'll get placement in their catalogs and on their website, maybe a sales pitch to bookstore buyers. Otherwise, the media publicity, advertising campaigns, and book tours are reserved for the big dogs.

2. A good book doesn't need marketing. False. There are over a million new books produced each year in America, and thousands of great books get crowded out by the competition. Marketing is essential to making sure that the public knows your book exists. Out of sight...out of mind.

3. My website doesn't need to look professional. On the contrary, your website is a reflection of you. If your online presence looks shoddy, people won't take you seriously. But, if you appear reputable, you will attract more promotional opportunities to your book.

4. Social media is the best way to market a book. Not necessarily, because marketing success depends more on the content than the medium. Just because you have a Facebook or Twitter account doesn't mean you'll sell books. You must give people tangible value through those mediums before they'll become your "friend" or "follower."

5. Writing a self-published book means I'm a published author. Unless a legitimate publisher pays you money up-front (an advance) to write a book, you are not a published author. Self-publishing is growing in acceptance and quality, but it still doesn't mean you're published. To get published, pursue literary agents and acquisitions editors with a solid book proposal.

6. Amazon says my book is a bestseller. That's a misconception, because Amazon sales rankings only pertain to its own sales. They don't include other retailers. In addition, anyone can spike their way onto an Amazon bestseller list for a day or two by getting a bunch of friends to buy their book at the same time. That tactic doesn't qualify as a real bestseller.

7. Authors don't need a newsletter. That's bogus. When it comes time to promote a new book, you will desperately wish you had a large database of interested people who are ready to buy. Building a newsletter list over time is one of the best ways to position your book for success.

8. Authors just write books...they don't need to promote. Not anymore. There is very little money to be made writing books. To survive financially, authors must turn their intellectual property into multiple formats, such as audio, video, ebooks, speaking events, curriculum, movie rights, etc.

9. My book is for everyone. That's a nice fantasy, but it's a myth. Only the people who perceive the actual value of your book will buy it. If you want to sell more books, you must provide tangible benefit to a larger group of people.

10. I can figure out how to market a book by myself. Good luck. Learning how to market your book can be like trying to learn a foreign language. Your best bet is to take advice from an expert who has a real track record of success. You wouldn't take financial advice from someone in bankruptcy. Likewise, don't take marketing advice from someone who hasn't actually achieved the level of success you want to attain. That's why WildFire Marketing is a great place to fire up your educational process. Get started at: www.startawildfire.com

New Educational Opportunities for Authors:

Mp3 Audio - How to Sell Books in Any Market: Click here

Tutorials - Bestseller Website Template for Authors: Click here

Events - Writers Digest Author Conference in NYC - Jan. 20-22: Click here

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Monday Morning Marketing Tip - November 21, 2011

2011-11-20T17:29:00.001-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
As winter approaches, snow begins to fall - which means fun activities, such as building a snowman or throwing snowballs at an unsuspecting spouse, kid, or neighbor. To build a snowman, you start by packing together a small ball of snow. Then, you roll the ball on the ground. As you maintain pressure while rolling, the ball will pick up snow as it rotates and builds momentum. The more you roll, the bigger it gets. If you continue rolling long enough, you will windup with a giant snowball.

The way you build a snowman is the same way you build an author platform. Usually, you start with a small group of readers. But, as you provide value through your marketing activities, your initial ball will start to attract more readers through word-of-mouth. If you stay consistent and "keep rolling," your ball of followers will build momentum and start to rapidly grow. Over time, you can windup with a giant platform.

Too many authors forget the "snowball" principle of marketing and wait too late to start promoting their new book. They ignore the need to begin marketing until 6 - 8 weeks before their books' launch date. By then, they feel overwhelmed with stress. Worse, there's not enough time to build the momentum necessary to rapidly expand their platform. It's like trying to build a huge snowball by only rolling it a few feet. You're going to be disappointed with the lack of growth.

Building a large platform takes time and effort. I tell the authors that I coach to start actively marketing a new book at least 6 months in advance. That length of time allows the momentum process to start early enough to get results. The sooner you get your snowball rolling, the more time you have to make it grow. Authors can market a book early by blogging on the topic, speaking on the subject, sending newsletters with updates, providing deep discounts for pre-orders, "leaking" sample chapters, etc. There's nothing wrong with getting people excited about a new book - even if they'll have to wait a few months. In fact, the sense of anticipation alone can be a key factor in building buzz among readers.

Don't let your book launch feel like you're getting run over by a snowball. Instead, use the snowball principle to your advantage. Start rolling early, stay consistent, and watch your platform grow.

-- By the way, I thought I'd practice what I preach and let you know that I have a new book coming out in May, 2012 with Writer's Digest publishing house called Sell Your Book Like Wildfire. Here's a sneak peek at the front cover. This book will be the definitive guide on book marketing and platform growth for authors. I hope you'll purchase a copy and tell your author network about it. As a thanks to my email subscribers, I'll be offering special discounts for those who pre-order early. Stay tuned for details.

To receive Rob's Monday Morning Marketing Tips directly in your email inbox,
click here

Monday Morning Marketing Tip - November 14, 2011

2011-11-15T08:18:00.004-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
Social networking is typically a passive approach to marketing, because you're at the mercy of other people deciding to visit your blog, "like" you on Facebook friend, "follow" you on Twitter, or subscribe to your YouTube channel, etc. The problem with this passive approach is that you're giving other people control of your promotional process. At any time, their online attention can be lured away by another author or book who grabs their interest. And, once people disappear, they rarely come back on their own.

That's why I recommend including proactive activities in your overall marketing plan. You want to take steps to reach your audience without waiting for them to reach you. How do you engage proactive marketing? Use the power of direct promotion, such as:

Send email or print newsletters
Speak publicly
Pursue and conduct media interviews
Line up book-signings
Write magazine articles
Reach out to book clubs

Effective marketing includes a balance of both passive and proactive activities. If you realize that you're being too passive, pick one of the ideas from the list above and make headway on it this week.

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click here

Monday Morning Marketing Tip - November 7, 2011

2011-11-07T10:30:00.005-05:00

Rob Eagar's Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.

This week's focus:
My wife and I recently went out to dinner to try a new restaurant that opened near our house. Instead of having a good experience, though, the restaurant failed to deliver on our expectations. For instance, it took a long time for our food to arrive, and even then, my entree was under-cooked and chewy. My wife's food was cold. In addition, the wait staff was inattentive and rarely came by our table to check on us. They seemed to disappear after we got our food.

Needless to say, my wife and I were dissatisfied with the experience. Fortunately, the manager stopped by our table to ask about our meal. We informed him of the situation, he sincerely apologized, and "comped" our meal for free. My wife and I were glad to leave without having to pay, and agreed that the restautant was not worth recommending to friends.

In the restaurant world, customers don't have to pay for their food until after they eat it. In the publishing world, however, it's the exact opposite. Readers have to pay for a book up-front, and hope that they have a good reading experience. If a book doesn't meet expectations, rarely can get their money back. They're stuck with a bad book. But, they sure won't spread good word of mouth.

As an author, never forget that your customer has to pay first in order to read your book. What if it was the other way around? What if readers could choose to pay only after they read your book? Would readers "send your book back to the kitchen" complaining that it was under-cooked or took too long to arrive at a good ending?

Authors have the luxury knowing that readers have to pay for books first. But, we cannot abuse this privilege. So, as your write your next book, keep this concept in the back of your mind. Just because people have to buy a book before reading it doesn't mean your off the hook. Put yourself in the position of a reader and ask if your book meets a reader's expectations. Or, would they request a refund on their reading experience?

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Monday Morning Marketing Tip - October 31, 2011

2011-11-01T21:45:00.003-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
Dolphins and whales are both air-breathing creatures who live in the ocean. Yet, they swim and behave in radically different ways. For example, sperm whales often descend into the depths of the sea and may not resurface to breathe for 35 - 90 minutes. This behavior can make whale-watching a frustrating endeavor for excited tourists hoping to catch a brief glimpse. In contrast, dolphins typically swim near the ocean's surface and tend to breathe every two minutes. This makes them easier to spot, and many dolphins will even chase alongside boats as tourists marvel at their speed and beauty.

In the literary world, don't be an author who swims like a whale, instead swim like a dolphin. For example, some authors disappear from their readers for several months, as they dive into the depths of their writer's cave to create their next book. This is a mistake, though, because it frustrates fans who want to stay in contact with that author. Readers begin to wonder when that author will resurface, and if it takes too long, they lose interest and move on to another author who's more accessible.

In contrast, wise authors swim like dolphins by regularly surfacing and staying in contact with their readers. They continue to work on their next book, but frequently "come up for air" through social media, newsletters, public appearances, media interviews, etc. They don't frustrate their readers by disappearing for long periods of time. They reward their readers with regular access and awareness. If you want your marketing to be more productive, examine how often you "surface for air" with your fans. Swim like a dolphin instead of submerging like a whale, and you'll catch more book sales.

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click here

Monday Morning Marketing Tip - October 24, 2011

2011-10-24T14:13:00.000-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:

This past weekend, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State's quarterback threw a last-ditch, 44-yard, "Hail Mary" pass that was bobbled by two players until receiver, Keith Nichol, caught the ball and crossed the goal line.

Some people called the desperate play a "lucky" win, and it was certainly a rare situation. However, Keith made an interesting comment in the post-game celebration interview. He said that Michigan State practiced that exact kind of last-second desperation play every week. In fact, they practice it so much that they have a name for the play called, "The Rocket."

What does a lucky, last-second catch in football have to do with marketing a book? There are times in life when you suddenly find yourself in a desperate "Hail Mary" situation. For example, you might randomly sit down next to an important person on the airplane. Someone may suddenly introduce you to a high-profile leader at a party. You may be asked to fill-in for a well-known speaker who cancels the day before. You might get asked to appear on a major radio or television show with little advance notice. Each of these situations has happened to several of my author clients.

The question is: are you prepared to handle those "Hail Mary" moment when they occur? Don't avoid the work and think you can just "wing it." Instead, do you practice reciting the value of your book? Do you have a powerful speech ready to give on short notice? Do you rehearse your sound bites so that you could give an effective interview if a TV producer called tomorrow?

Sometimes, the biggest marketing opportunities appear unannounced. If you're caught off guard, you won't be in a position to maximize those occasions. That's why it's important to continually prepare for those situations. For example, memorize the key value statements for your book. Rehearse answering media interview questions while driving in your car. Practice a new speech out loud by yourself until you own the material.

After the big win on Saturday, Michigan State's football coach, Mark Dantonio, said, "We always tell our players that they have to be ready, because you never know when your time will come." As an author, a major opportunity to market your book may be just around the corner. Will you be ready?

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click here.

Monday Morning Marketing Tip - October 17, 2011

2011-10-17T15:55:00.000-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
Social media is luring a lot of people to believe that marketing shouldn't cost them anything. "Free" is becoming the new promotional budget. The danger with this mindset is that it can lead to a position of complacency. Most people need to feel invested in an important activity in order to see it through to completion.

For example, one of my friends has a Ph.D in counseling and runs his own private practice. He's spent hundreds of hours helping people work through their most difficult life issues. Yet, he recently told me that his experience has shown that people who come to him for counseling on someone else's dime rarely make progress. That's right, people who receive free counseling rarely heed the advice of the counselor and experience positive change. That's because they have no money invested in the process to keep them engaged and accountable. In contrast, counselees who pay his full fee on their own are much more likely to participate in the counseling process and experience positive results, because they are personally invested.

This same dynamic applies to marketing. There's a tendency to let promotional efforts slip when you don't have any financial "skin in the game." If you're tired, distracted, or lazy, then it's easy to think, "I'm too busy to blog, Twitter, or FaceBook today. Besides, they're free, so it doesn't cost me anything." Whereas, if you've spent time creating a database of targeted leaders and hired a graphic artist to design a nice-looking newsletter, you're more likely to feel invested and follow-through on that activity.

Try this litmus test. If Facebook and Twitter started charging $100 a month, would you still use them? In addition, are you getting enough return on investment via social media marketing to justify the amount of time you expend? If yes, go forth and prosper. If not, then it's time to make a change and focus your marketing on other tactics, even if they cost money. The goal isn't activity, the goal is success.

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click here.

Monday Morning Marketing Tip - October 10, 2011

2011-10-10T16:15:00.001-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
One of the keys to selling books like wildfire is to get other people to act as a salesperson for you. Instead of marketing all by yourself, imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories.

For example, Dave Ramsey, radio host and New York Times bestselling author of The Total Money Makeover, uses the power of success stories better than any author I know. Every Friday, Dave invites listeners to call his radio show, declare how much personal debt they use to carry, explain how Dave helped them get out of debt, and then scream with glee, "I'm debt free!" Dave congratulates them, plays a funny inspirational soundtrack, and you can't help but feel happy.

However, these joyful moments aren't just for the benefit of the caller. These emotional success stories also create a powerful marketing dynamic for Dave's books. Listeners are moved by hearing Dave's readers revel in their newfound financial freedom. If you're someone who happens to be in debt, these stories create a natural attraction to check out The Total Money Makeover.

You may not have a nationwide radio program like Dave Ramsey. Regardless, any author (fiction and non-fiction) can use the power of success stories as effective marketing tools. As you gather positive feedback from readers, share them regularly through your newsletter, website, blog, and social media pages. You could even create a regular focus on them like Dave does. You may not have people shouting, "I'm debt free!" Instead, your success stories can help people see your books and think, "I want to read!"

To receive Rob's Monday Morning Marketing Tips sent directly to your email inbox,

click here.

Monday Morning Marketing Tip - October 3, 2011

2011-10-03T15:53:00.001-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
My wife loved reading the best-selling novel, "The Guernsey Literary and Potato Pie Society." The book's story is told through a compilation of letters between Londoners and residents of a British island once under German occupation during World War II. Random House, the book's publisher, setup a clever tool on the book's website called "Send a Letter." It's essentially an e-card service that enables fans of the book to embrace the romantic way of correspondence and spread interest about the book using vintage looking electronic stationary. I've always been a fan of e-cards and don't see enough authors taking advantage of this online marketing tool.

The "Potato Pie" website also offers other engaging word-of-mouth features, such as a detailed Google map of the real-life Guernsey island, recipes, a book club discussion guide, a video interview with the author, and a sweepstakes contest. Imagine how your author platform could grow if you place these types of tools in the hands of your readers.

New Workshop Opportunity:

Advanced Media Training for Authors

Saturday, November 5, 2011 - Atlanta, GA

Don't wait. Space is limited and registration closes Oct. 15th.

Click here for details.

To receive Rob's Monday Morning Marketing Tips sent directly to your email inbox,

click here.

Monday Morning Marketing Tip - September 26, 2011

2011-09-26T15:49:00.001-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
Have you ever attended a music concert and seen T-shirts on sale for over $25? How can musicians get away with these ridiculously inflated prices? Emotion can trump logic when it comes to pricing. In other words, the emotional experience of a great performance makes people feel less concerned about price. Fans enjoyed the concert so much that they'll gladly pay an inflated charge to take home a souvenir to remember their good feelings. The greater the emotion, the less price is an issue.

As an author, you can enjoy this same dynamic. When readers hear you speak in public or meet you at a booksigning, they get to feel an emotional connection to you as an author. And, if they're fans of your material, that connection can run incredibly deep. For instance, look at the intense followings of bestsellers, such as J.K. Rowling, Malcolm Gladwell, or Stephenie Meyer.

Furthermore, getting a signed copy of your book can feel like a personal treasure to a fan. Therefore, price isn't top priority when most people visit your book table. Due to this fact, charge the full retail amount for individual copies of your book - especially if you sign them in-person.

New Workshop Opportunity:

Advanced Media Training for Authors

Saturday, November 5, 2011 - Atlanta, GA

Don't wait. Space is limited and registration closes Oct. 15th.

Click here for details.

To receive Rob's Monday Morning Marketing Tips sent directly to your email inbox,

click here.

New Workshop - Advanced Media Training for Authors

2011-09-21T20:46:00.002-04:00

One of the fastest ways to get exposure for your new book is through radio and TV interviews. Unfortunately, most publishers no longer setup media tours for their authors. Worse, typical PR firms charge $2,500 - $5,000 per month for their services - with no guarantee of success. Why risk paying these outrageous prices when you can learn to setup media interviews on your own for free?

More importantly, landing media interviews doesn't mean you'll sell any books. You can't just show up and tell your story. Audiences don't care. Instead, you've got to learn how to drive listeners to take an interest in your book, or you'll windup wasting precious opportunities.

Rob Eagar, marketing coach to over 400 authors and author of the upcoming book, "Sell Books Like Wildfire," has taught dozens of his clients how to land media interviews and use that exposure to generate book sales. This one-day workshop will provide advanced-level, personalized instruction that will help you:

Write a press release that captivates media producers.
Prepare for a radio or TV interview with confidence.
Fearlessly interact with any kind of host.
Lead your listening audience towards buying your books.
Utilize these essential skills for the rest of your author career.

This will not be a boring, lecture style workshop. Rob will actively work with each attendee to write a professional press release, generate interesting questions and answers, control the interview discussion, and implement a book promotion strategy. You will complete important tasks and be ready for action by the time you leave. For those who are brave enough, Rob will video record a practice TV interview and critique it together.

Special bonus: All participants will receive a current database of over 25 radio, TV, and magazine producers as a helpful head-start to contact for interview requests.

Click here to get details and register today.

Note: Don't delay - a minimum of 5 people must register by October 15th for this event to take place. The group size will be capped at 10 attendees.

"The advanced media training that I received from Rob Eagar was outstanding - thorough, practical, and behavior-changing. He prepared me to successfully tackle any kind of radio and TV interview, and helped lower my anxiety about managing unexpected questions. Most importantly, Rob showed me how to steer audiences towards making a purchase. Working with Rob helped my new book hit the CBA bestseller list in the first 30 days!"

Dr. Paul White

Co-author of The Five Languages of Appreciation in the Workplace

Monday Morning Marketing Tip - September 19, 2011

2011-09-19T09:00:00.000-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
Facebook currently has over 750 million users worldwide, which makes it the largest social network in history and a powerful marketing tool for individuals and businesses. However, setting up a presence on Facebook doesn't replace the need for an effective website, whether it's personal or organizational. Even though Facebook is the dominant player on the Internet, social media will always be in a state of flux. New services will continue replace the current popular services that everyone loves. For instance, do you remember MySpace? Probably not. Yet, a short time ago, it used to be top dog. Today, it's the butt of online jokes. Likewise, the new Google+ network is already making efforts to compete with Facebook and steal away marketshare.

Therefore, you should maintain an Internet headquarters to market your message that isn't dependent on other services that could be here today and gone tomorrow. That's why a well-constructed website is so important. I'm not implying that you avoid using Facebook, Twitter, and the various online options available. You would be wise to use social networking to your advantage. But, not at the expense of neglecting to create your own website. A fancy Facebook page does not equal a website. People still prefer a one-stop-shop where they can go online to learn everything about your message. Social networking services can't offer the kind of flexibility and promotional power that comes with a website.

To receive Rob's Monday Morning Marketing Tips sent directly to your email inbox,

click here.

Monday Morning Marketing Tip - September 12, 2011

2011-09-12T15:15:00.000-04:00

Rob Eagar's Monday Morning Marketing Tip

is written to help authors, publishers, and organizations

spread their message like wildfire.

This week's focus:
If you're an author who desires a larger platform, it won't happen by itself. You can't sit around waiting for Oprah or Good Morning America to call. Platform growth happens through steady action over time. If you feel like you're not growing fast enough, ask yourself at the end of every month, "Is my platform bigger in any way than it was 30 days ago?" Be honest and assess what's occurred. Use the following list to examine signs of growth:

How many new subscribers signed up for my newsletter in the last month?
How many new Twitter followers or Facebook fans joined my social network?
How many new speaking engagements or signings did I book?
How many new media interviews did I schedule?
How many new testimonials did I receive?
How many new people subscribed to my blog?
How many more website visitors did I receive this month versus last?

Are you putting effort each month into making these numbers grow and tracking the results? If not, then maybe that's why your platform is stuck in neutral. Fortunately, these are easy steps that you can take and great motivators to help you stay focused on reaching a larger audience for your book.

To receive Rob's Monday Morning Marketing Tips sent directly to your email inbox,

click here.