Wiley Europe News Room

No More Consultants: We Know More Than We Think By Geoff Parcell & Chris Collison

2009-09-07T16:52:17+01:00

To be published by Wiley, September 2009

Knowledge management can be an expensive business. Capital is thrown at consultants able to find something that was under managers’ noses the whole time. It is about time organisations get wise and learn how to manage their resources.

No More Consultants aims to avoid the old tale of the consultant who borrows your watch to tell you the time, then walks off with the watch! This is becoming ever more relevant as the current climate is requiring businesses to reduce the amount of wasted time and money to ensure survival.

Following on from the authors’ last book Learning to Fly, also published by Wiley in 2004, ‘The River Diagram’, a tool to improve organisational efficiency, designed and created in-house at BP, is extended and improved in this book.

This technique shows managers and leaders how to delve deeper inside organisations to assess strengths and weaknesses and resolve problems internally. ‘The River Diagram’ managed to save BP £2billion in total, a statistic many organisations would like to replicate.

No More Consultants provides readers with the tools needed to tap into the capabilities already in place, helping make small initiatives company-wide to achieve objectives.

About the Authors
Geoff Parcell, consultant and founder of Practical KM Ltd. Geoff is an independent coach, mentor and speaker, as well as a leading expert in the field of knowledge management. He was one of the founders of BP’s knowledge management team.

Chris Collison, is a self publicising expert in the area of knowledge management, and has been independently consulting for over two years under his company name Knowledgeable Ltd. Chris’s clients include Shell, Unilever, BT, GlaxoClineSmith and PriceWaterHouseCooper to name a few.

9780470746035, Hardback, £17.99

For more information about this title or the authors please contact;
Emma Knott on 01243 770305 or email eknott@wiley.com

Social Media Marketing Books from Wiley!

2009-09-07T16:30:33+01:00

With the explosion of networking sites such as Twitter and Facebook, social media is a huge part of most modern Marketing plans. Wiley has some helpful For Dummies® guides to get you making the most of this fantastic marketing tool...

Titles include:

Social Media Marketing For Dummies by Shiv Singh
Facebook Marketing For Dummies by Paul Dunay & Paul Krueger
Twitter Marketing For Dummies by Kyle Lacy

Please read on for full information about each title.

Social Media Marketing For Dummies®
Shiv Singh

Nov '09; ISBN: 9780470289341; Paperback Original; £17.99/€18.80

Using social media has become such a normal part of everyday existence for so many people, that businesses are missing a trick by not tweeting, blogging or facebooking to attract new customers. Social media marketing is a cheap and highly effective way to spread up-to-the-minute news and an easy and inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media.

Facebook Marketing For Dummies®
Paul Dunay & Paul Krueger

Nov '09; ISBN: 9780470487624; Paperback Original; £17.99/€20.90

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications.

Facebook Marketing For Dummies gives insights into all the key applications which can be used to create focused strategies, tactics and techniques necessary to lead an organisation into the world of Facebook marketing.

Twitter Marketing For Dummies®
Kyle Lacy

Dec '09; ISBN: 9780470561720; Paperback Original; £17.99/€20.90

Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. Twitter Marketing For Dummies is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring success.

For a review copy of any of these titles please contact Alicia Barker: abarker@wiley.com

Frozen Assets: How I Lived Iceland’s Boom and Bust by Armann Thorvaldsson

2009-08-13T16:27:12+01:00

Frozen Assets: How I Lived Iceland’s Boom and Bust
by Armann Thorvaldsson

Iceland truly lived the boom and bust. Once a tiny country on the edge of Europe, in less than two decades it became a global financial powerhouse.

Frozen Assets: How I Lived Iceland’s Boom and Bust, is the story of how one man, one bank and one country experienced and affected the course of world economic history. Armann Thorvaldsson, a former CEO at Kaupthing bank, tells the story of how his company was transformed into a £6 billion international bank, by far the largest in his country’s history. Helping to build the biggest name in Icelandic venture capital, Thorvaldsson represented the money behind such household names as Easyjet, JJB Sports, Hamleys and Karen Millen.

From the mid-1990s onwards, Iceland rose from being a tiny country, on the edge of Europe and even further from the financial and business world, to a much-talked about source of power, involved with some of the biggest companies in European and global business. These banks were powered on by a new generation of Icelandic MBA graduates, unhampered by older colleagues or any experience of boom and bust economics.

As the boom got bigger, the Icelandic bankers worked hard and played even harder with their international clients, including Gordon Ramsay, Tom Hunter, Mike Ashley and Philip Green. Moving from Reykjavik to London, Monte Carlo and Las Vegas, they seemed unstoppable.

The banks at the centre of this rise were Kaupthing, Landsbanki and Glitnir. Companies including the Baugur group (which owned Hamleys, House of Fraser, Iceland, Booker and Karen Millen) were often discussed in the media relating to the seemingly miraculous role of Icelandic finance in allowing them to grow.

In early 2008, analysts were beginning to rate these banks as highly risky. In October 2008, as the global financial system began to collapse, and all three Icelandic banks went into administration. This caused millions of UK savers, companies, local authorities and charities to lose millions overnight, creating real international tension between the UK and Iceland, with Gordon Brown describing Iceland’s actions as ‘effectively illegal’ and using anti-terror legislation to freeze Icelandic assets in the UK.
In early 2008, analysts were beginning to rate these banks as highly risky. In October 2008, as the global financial system began to collapse, and all three Icelandic banks went into administration.

Thorvaldsson’s reflections on exactly what happened and why make compelling reading.

About the author:
Armann Thorvaldsson saw the rise and fall of Iceland from the inside.
He is the former CEO of Kaupthing, Singer, Friedlander, the UK branch of the Icelandic Kaupthing Branch. With a degree in history from the University of Iceland, and an MBA from Boston University, he arrived at Kaupthing in 1194, aged 26, and spent 14 years at the heart of the Icelandic financial and business world.

In his role at Kaupthing, he advised and financed nearly all the major Icelandic business moguls, and was key to setting up relationships with high profile international clients – working closely with huge business names including Philip Green, Gordon Ramsay, Karen Millen and Tom Hunter.

For further information or to request a review copy, please contact Emma Knott on
01243 770305 or email eknott@wiley.com

Frozen Assets: How I Lived Iceland’s Boom and Bust to be published by Wiley
October 2009, ISBN: 9780470749548, £16.99, Hardback

Madoff With The Money by Jerry Oppenheimer

2009-08-05T16:57:32+01:00

MADOFF WITH THE MONEY
by Jerry Oppenheimer

How could someone described as a ‘stand-up’ guy and a ‘generous boss’ who engendered trust through his motto, “the owner’s name is on the door,” mastermind one of the biggest Ponzi schemes in history? Bernie Madoff had an unremarkable past and, by all accounts, limited ability. So, what strange convergence of personality and circumstance created the most vilified and despised crook ever, who cheated thousands of people out of billions without blinking an eye? The questions, the media speculation and the global fascination with Bernie Madoff grow each day. A new book by New York Times bestselling author Jerry Oppenheimer, reveals the true story of the man behind the scam in Madoff with the Money

Oppenheimer, known for digging deep to find the real answers in the lives of American icons –Martha Stewart, Bill and Hillary Clinton to name a few, exposes Madoff, the con man with original reporting and dozens of exclusive interviews and revelations.

Through his in-depth reporting, readers will become familiar with the trusting victims, ranging from relatives, employees, non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," Kevin Bacon who only lost part of his money, and New Jersey Senator Frank Lautenberg.

Other exclusive disclosures in Madoff with the Money include:
• How Madoff is part of a family tradition of spurious trading practices. Both his mother and father had run-ins with the US Securities and Exchange Commission when Bernie was just a boy
• That he was an obsessive-compulsive who could be found cleaning his offices at all hours of the day
• How he robbed Uncle Sam out of two years of Vietnam War-era Army Reserve active duty by developing a case of ‘nervous from the service,” and ulcer
• How he treated his attorney brother like an office boy
• That he was a serial Casanova caught by his wife Ruth and allegedly had to pay out “hush money” to at least one female employee
• That one of his early Wall Street mentors reputedly had close ties to the Chicago Mob – ‘the genesis of Bernie’s career.’

Ruth Madoff’s father was the source of many of Bernie’s early investors and Ruth, a mathematics whizz, was a key employee in the early days of the firm. Ruth kept the books; Bernie did not know numbers. In later years, Ruth was a big spender who kept a tight leash on her childhood sweetheart because of his philandering. Together, Oppenheimer says, she and Bernie are the most controversial couple since Julius and Ethel Rosenberg, and as infamous as Bonnie and Clyde.

Oppenheimer dedicates this book to the legitimate victims of Bernie Madoff and his scheme. Readers can judge for themselves the breadth and scope of the swindle, and appreciate the rancor of its victims.

For further information or to request a review copy, please contact:

Emma Knott
email eknott@wiley.com

To buy a copy of the book click here

To see a press release for Jerry Oppenheimer's other book Toy Monster, click here

Madoff with the Money,
to be published by Wiley on 21st September 2009

ISBN: 9780470504987, £16.99, Hardback

Mac OS X Snow Leopard Books From Wiley

2009-08-03T17:42:20+01:00

Titles include:

Mac OS X Snow Leopard For Dummies® by Bob LeVitus
Teach Yourself VISUALLY Mac OS X Snow Leopard by Paul McFedries
Mac OS X Snow Leopard Just the Steps For Dummies® by Keith Underdhal
Mac OS® X Snow Leopard™ Portable Genius by Dwight Spivey
Mac OS X Snow Leopard Simplified by Paul McFedries
Mac OS X Snow Leopard Bible by Galen Gruman & Mark Hattersley
Mac OS X Snow Leopard Digital Classroom by Chad Chelius & AGI Creative Team
Mac OS X Snow Leopard Visual Quick Tips by Rob Sheppard
Mac OS X Snow Leopard Server For Dummies® by John Rizzo
Snow Leopard Server by Daniel Eran Dilger

Please read on for full information about each of these titles.

Mac OS X Snow Leopard For Dummies® by Bob LeVitus
September 09; ISBN: 9780470435434; Paperback Original; £17.99, EUR 20.90

Bob LeVitus - often referred to as "Dr. Mac" - is considered to be one of the world's leading authorities on the Macintosh and Mac OS X, and has been one of the Mac community's most trusted gurus for almost twenty years. Revised throughout to offer the latest updates and enhancements made to Mac OS X, Mac OS X Snow Leopard For Dummies addresses organizing and managing files and folders, using iTunes, watching movies on the Mac, creating documents with TextEdit, connecting a printer, setting up a network, and backing up the system. Overall it is the perfect companion to the new Macintosh operating system, Snow Leopard!

Teach Yourself VISUALLY Mac OS X Snow Leopard by Paul McFedries
September 09; 9780470436387; Paperback Original; £21.99, EUR 25.00

The perfect introduction to the Mac OS X operating system, this book uses step-by-step instruction and full-colour screen shots and illustrations to make concepts and techniques crystal-clear for visual learners. Readers not only learn how to handle such Mac processes as how to work with files, customize their computers, use iLife applications, and get up to speed on MobileMe, they also see exactly what to do as they go; colour-coded tabs help them navigate efficiently through the book. The book includes 150 fun and essential tasks in more than 350 eye-catching, full-colour pages.

Mac OS X Snow Leopard Just the Steps For Dummies® by Keith Underdhal
September 09; ISBN: 9780470462706; Paperback Original; £13.99, EUR 14.20

Open the book and find:

• How to customize Mac OS X to look and behave the way you want
• Tips for using the iWork® applications
• Instructions for setting up e-mail and browsing the Internet
• Steps for creating a blog or Web page with iWeb
• How to edit digital photos and make movies
• Details about configuring and connecting to a wireless network

In the Just the Steps For Dummies Way...

• Concise, step-by-step instructions
• "Get in, get out" information
• Easy-to-recognize tasks and topics
• Quick solutions to get it done
• A dash of humour and fun

Mac OS® X Snow Leopard™ Portable Genius by Dwight Spivey
September 09; ISBN: 9780470436370; Paperback Original; £20.99, EUR 25.00

You don't have to be a genius to use Mac OS X Snow Leopard. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to quickly access the most useful features, apps, and utilities? Customize the desktop and make it your own? Install Xcode Developer Tools or learn UNIX tricks? Automate repetitive tasks? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your Mac OS X Snow Leopard to the max.

Mac OS X Snow Leopard Simplified by Paul McFedries
September 09; ISBN: 9780470508381; Paperback original; £17.99, EUR 20.90

For readers looking to gain a general understanding of the new Mac OS X operating system and some of the common peripherals associated with it, this book is a perfect introduction. Mac OS X Snow Leopard Simplified demonstrates essential tasks readers need to know to about Mac OS X Snow Leopard in order to work with files, customize their computer, explore iPhoto and iMovie applications, and discover what MobileMe is all about. Using full colour, rich screenshots and illustrations, and straight-forward step-by-step instructions, anyone wanting to know how to get the most from their Mac OS will find what they need to get started in this book.

Mac OS X Snow Leopard Bible by Galen Gruman & Mark Hattersley
September 09; ISBN: 9780470453636; Paperback Original; £26.99, EUR 33.40

This is the definitive, 100% complete handbook aimed at the millions of users of OS X. Mac OS X Snow Leopard Bible will include essential expert guidance and advice on all of Snow Leopard’s new features, including pro-level Security tools and brand new built-in applications that tap the power of 64-bit multi-core processing, digital photography, and digital video. Readers will learn to set up Snow Leopard on a network; use Finder, Dashboard, Automator, and the iLife apps; troubleshoot; and much more. This Bible will also offer scores of undocumented tips and secrets on every aspect of this exciting new release.

Mac OS X Snow Leopard Digital Classroom by Chad Chelius & AGI Creative Team
October 09; ISBN: 9780470525685; Paperback Original; £26.99, EUR 33.40

Mac OS X Snow Leopard Digital Classroom is like having your own personal instructor guiding you through each lesson, while you work at your own pace. This book includes 13 self-paced lessons that let you discover essential skills and explore new features and capabilities of Apple’s newest operating system, Snow Leopard. Each lesson includes step-by-step instructions, lesson files, along with video tutorials that complement the topics covered in each lesson. These accompanying files are provided on the included Mac OS X Snow Leopard Digital Classroom DVD and are developed by the same team of experts who have created many of the official training titles for Adobe Systems. Jam-packed with information, this book takes users from the basics through intermediate level topics and helps readers find the information they need in a clear, approachable manner.

Mac OS X Snow Leopard Visual Quick Tips by Rob Sheppard
October 09; ISBN: 9780470534861; Paperback Original; £15.99, EUR 16.70

For readers looking for useful and surprising techniques in a visual format, this book covers how to use the new features found in the latest version of Apple’s operating system, Snow Leopard. This handy, compact guide provides the timesaving tips, cool secrets, and productivity tricks to help take a reader’s Mac OS X knowledge beyond the basics. Mac OS X Snow Leopard Visual Quick Tips explores essential tasks readers want to know to about Mac OS X Snow Leopard in order to work with files, customize their computer, play with multimedia, iPhoto and iMovie applications, and discover helpful troubleshooting and maintenance tricks to get more life out of the Mac. Using full colour, rich screenshots and illustrations, and straight-forward step-by-step instructions, anyone wanting to know how to get the most from their Mac OS will find what they need in this book to save time and boost productivity.

Mac OS X Snow Leopard Server For Dummies® by John Rizzo
November 2009; ISBN: 9780470450369; Paperback Original; £19.99, EUR 20.00

The perfect companion guide for Mac users and Windows administrators interested in running a Mac network with Snow Leopard Server. The power of Mac OS X Snow Leopard allows for a smooth integration into a Windows network, and this reference shows readers how to set up and configure Mac OS X Snow Leopard Server. Covers setting up iCal Server, Podcast Producer 2, Wiki Server, Spotlight Server, iChat Server, file sharing, and mail services. Demonstrates how to administer, secure, and troubleshoot the network using Apple's straightforward tools. Windows administrators will appreciate the clear explanation on how to easily incorporate a Mac subnet into the Windows Active Directory domain using Apple Open Director

Snow Leopard Server by Daniel Eran Dilger
November 09; ISBN: 9780470521311; Paperback Original; £33.99, EUR 41.70

Whether you manage a large enterprise server or your own Macs at home or in a small office, this book has what you need to understand Apple's new Mac OS X Snow Leopard Server inside and out. Crammed with information, this detailed guide presents best practices and insights that have been field-tested by author Daniel Dilger, a professional administrator and Apple developer. You'll soon learn to deploy, administer, and update Apple's powerful new cat.

For a review copy of any of these titles, please contact Alicia Barker @ abarker@wiley.com