Wiley Europe News Room

Social Media Marketing Books from Wiley!

Alicia Barker — Mon, 07 Sep 2009 16:30:33 +0100

With the explosion of networking sites such as Twitter and Facebook, social media is a huge part of most modern Marketing plans. Wiley has some helpful For Dummies® guides to get you making the most of this fantastic marketing tool...

Titles include:

Social Media Marketing For Dummies by Shiv Singh
Facebook Marketing For Dummies by Paul Dunay & Paul Krueger
Twitter Marketing For Dummies by Kyle Lacy

Please read on for full information about each title.

Social Media Marketing For Dummies®
Shiv Singh

Nov '09; ISBN: 9780470289341; Paperback Original; £17.99/€18.80

Using social media has become such a normal part of everyday existence for so many people, that businesses are missing a trick by not tweeting, blogging or facebooking to attract new customers. Social media marketing is a cheap and highly effective way to spread up-to-the-minute news and an easy and inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media.

Facebook Marketing For Dummies®
Paul Dunay & Paul Krueger

Nov '09; ISBN: 9780470487624; Paperback Original; £17.99/€20.90

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications.

Facebook Marketing For Dummies gives insights into all the key applications which can be used to create focused strategies, tactics and techniques necessary to lead an organisation into the world of Facebook marketing.

Twitter Marketing For Dummies®
Kyle Lacy

Dec '09; ISBN: 9780470561720; Paperback Original; £17.99/€20.90

Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. Twitter Marketing For Dummies is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring success.

For a review copy of any of these titles please contact Alicia Barker: abarker@wiley.com

Mac OS X Snow Leopard Books From Wiley

Alicia Barker — Mon, 03 Aug 2009 17:42:20 +0100

Titles include:

Mac OS X Snow Leopard For Dummies® by Bob LeVitus
Teach Yourself VISUALLY Mac OS X Snow Leopard by Paul McFedries
Mac OS X Snow Leopard Just the Steps For Dummies® by Keith Underdhal
Mac OS® X Snow Leopard™ Portable Genius by Dwight Spivey
Mac OS X Snow Leopard Simplified by Paul McFedries
Mac OS X Snow Leopard Bible by Galen Gruman & Mark Hattersley
Mac OS X Snow Leopard Digital Classroom by Chad Chelius & AGI Creative Team
Mac OS X Snow Leopard Visual Quick Tips by Rob Sheppard
Mac OS X Snow Leopard Server For Dummies® by John Rizzo
Snow Leopard Server by Daniel Eran Dilger

Please read on for full information about each of these titles.

Mac OS X Snow Leopard For Dummies® by Bob LeVitus
September 09; ISBN: 9780470435434; Paperback Original; £17.99, EUR 20.90

Bob LeVitus - often referred to as "Dr. Mac" - is considered to be one of the world's leading authorities on the Macintosh and Mac OS X, and has been one of the Mac community's most trusted gurus for almost twenty years. Revised throughout to offer the latest updates and enhancements made to Mac OS X, Mac OS X Snow Leopard For Dummies addresses organizing and managing files and folders, using iTunes, watching movies on the Mac, creating documents with TextEdit, connecting a printer, setting up a network, and backing up the system. Overall it is the perfect companion to the new Macintosh operating system, Snow Leopard!

Teach Yourself VISUALLY Mac OS X Snow Leopard by Paul McFedries
September 09; 9780470436387; Paperback Original; £21.99, EUR 25.00

The perfect introduction to the Mac OS X operating system, this book uses step-by-step instruction and full-colour screen shots and illustrations to make concepts and techniques crystal-clear for visual learners. Readers not only learn how to handle such Mac processes as how to work with files, customize their computers, use iLife applications, and get up to speed on MobileMe, they also see exactly what to do as they go; colour-coded tabs help them navigate efficiently through the book. The book includes 150 fun and essential tasks in more than 350 eye-catching, full-colour pages.

Mac OS X Snow Leopard Just the Steps For Dummies® by Keith Underdhal
September 09; ISBN: 9780470462706; Paperback Original; £13.99, EUR 14.20

Open the book and find:

• How to customize Mac OS X to look and behave the way you want
• Tips for using the iWork® applications
• Instructions for setting up e-mail and browsing the Internet
• Steps for creating a blog or Web page with iWeb
• How to edit digital photos and make movies
• Details about configuring and connecting to a wireless network

In the Just the Steps For Dummies Way...

• Concise, step-by-step instructions
• "Get in, get out" information
• Easy-to-recognize tasks and topics
• Quick solutions to get it done
• A dash of humour and fun

Mac OS® X Snow Leopard™ Portable Genius by Dwight Spivey
September 09; ISBN: 9780470436370; Paperback Original; £20.99, EUR 25.00

You don't have to be a genius to use Mac OS X Snow Leopard. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to quickly access the most useful features, apps, and utilities? Customize the desktop and make it your own? Install Xcode Developer Tools or learn UNIX tricks? Automate repetitive tasks? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your Mac OS X Snow Leopard to the max.

Mac OS X Snow Leopard Simplified by Paul McFedries
September 09; ISBN: 9780470508381; Paperback original; £17.99, EUR 20.90

For readers looking to gain a general understanding of the new Mac OS X operating system and some of the common peripherals associated with it, this book is a perfect introduction. Mac OS X Snow Leopard Simplified demonstrates essential tasks readers need to know to about Mac OS X Snow Leopard in order to work with files, customize their computer, explore iPhoto and iMovie applications, and discover what MobileMe is all about. Using full colour, rich screenshots and illustrations, and straight-forward step-by-step instructions, anyone wanting to know how to get the most from their Mac OS will find what they need to get started in this book.

Mac OS X Snow Leopard Bible by Galen Gruman & Mark Hattersley
September 09; ISBN: 9780470453636; Paperback Original; £26.99, EUR 33.40

This is the definitive, 100% complete handbook aimed at the millions of users of OS X. Mac OS X Snow Leopard Bible will include essential expert guidance and advice on all of Snow Leopard’s new features, including pro-level Security tools and brand new built-in applications that tap the power of 64-bit multi-core processing, digital photography, and digital video. Readers will learn to set up Snow Leopard on a network; use Finder, Dashboard, Automator, and the iLife apps; troubleshoot; and much more. This Bible will also offer scores of undocumented tips and secrets on every aspect of this exciting new release.

Mac OS X Snow Leopard Digital Classroom by Chad Chelius & AGI Creative Team
October 09; ISBN: 9780470525685; Paperback Original; £26.99, EUR 33.40

Mac OS X Snow Leopard Digital Classroom is like having your own personal instructor guiding you through each lesson, while you work at your own pace. This book includes 13 self-paced lessons that let you discover essential skills and explore new features and capabilities of Apple’s newest operating system, Snow Leopard. Each lesson includes step-by-step instructions, lesson files, along with video tutorials that complement the topics covered in each lesson. These accompanying files are provided on the included Mac OS X Snow Leopard Digital Classroom DVD and are developed by the same team of experts who have created many of the official training titles for Adobe Systems. Jam-packed with information, this book takes users from the basics through intermediate level topics and helps readers find the information they need in a clear, approachable manner.

Mac OS X Snow Leopard Visual Quick Tips by Rob Sheppard
October 09; ISBN: 9780470534861; Paperback Original; £15.99, EUR 16.70

For readers looking for useful and surprising techniques in a visual format, this book covers how to use the new features found in the latest version of Apple’s operating system, Snow Leopard. This handy, compact guide provides the timesaving tips, cool secrets, and productivity tricks to help take a reader’s Mac OS X knowledge beyond the basics. Mac OS X Snow Leopard Visual Quick Tips explores essential tasks readers want to know to about Mac OS X Snow Leopard in order to work with files, customize their computer, play with multimedia, iPhoto and iMovie applications, and discover helpful troubleshooting and maintenance tricks to get more life out of the Mac. Using full colour, rich screenshots and illustrations, and straight-forward step-by-step instructions, anyone wanting to know how to get the most from their Mac OS will find what they need in this book to save time and boost productivity.

Mac OS X Snow Leopard Server For Dummies® by John Rizzo
November 2009; ISBN: 9780470450369; Paperback Original; £19.99, EUR 20.00

The perfect companion guide for Mac users and Windows administrators interested in running a Mac network with Snow Leopard Server. The power of Mac OS X Snow Leopard allows for a smooth integration into a Windows network, and this reference shows readers how to set up and configure Mac OS X Snow Leopard Server. Covers setting up iCal Server, Podcast Producer 2, Wiki Server, Spotlight Server, iChat Server, file sharing, and mail services. Demonstrates how to administer, secure, and troubleshoot the network using Apple's straightforward tools. Windows administrators will appreciate the clear explanation on how to easily incorporate a Mac subnet into the Windows Active Directory domain using Apple Open Director

Snow Leopard Server by Daniel Eran Dilger
November 09; ISBN: 9780470521311; Paperback Original; £33.99, EUR 41.70

Whether you manage a large enterprise server or your own Macs at home or in a small office, this book has what you need to understand Apple's new Mac OS X Snow Leopard Server inside and out. Crammed with information, this detailed guide presents best practices and insights that have been field-tested by author Daniel Dilger, a professional administrator and Apple developer. You'll soon learn to deploy, administer, and update Apple's powerful new cat.

For a review copy of any of these titles, please contact Alicia Barker @ abarker@wiley.com

See Windows 7 Clearer With Wiley

Rachel Shand — Wed, 29 Jul 2009 11:19:47 +0100

Windows 7 is the latest operating system from Microsoft. With new books published by Wiley brands - For Dummies, Sybex, Wrox, Visual and Bible - both beginners and experts can get up to speed with all the new features.

For More information about any of the Windows 7 guides featured or to request a review copy, please contact Alicia Barker:

abarker@wiley.com

YouTube™ and Video Marketing: An Hour a Day by Greg Jarboe & Suzie Reider

Rachel Shand — Tue, 21 Jul 2009 16:47:00 +0100

YouTube™ and Video Marketing:
An Hour a Day
By Greg Jarboe & Suzie Reider

Publishing by Wiley – August 2009

ISBN: 9780470459690; Pbk Original; £19.99, €20.00

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
• Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
• Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
• Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
• Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
• Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials
YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

For more information please contact:

Alicia Barker
Publicity Executive
John Wiley & Sons
abarker@wiley.com

Twitter: @aliciastanton

About the author:
Greg Jarboe (Boston) is an internet video marketing and optimization expert. He is president and cofounder of SEO-PR, an award-winning and full-service public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, Harlequin, Parents magazine, the Christian Science Monitor, Better Homes and Gardens, and the Wharton School of Business. Greg is a frequent speaker at key industry trade shows, a regular contributor to the popular Search Engine Watch blog (blog.searchenginewatch.com), and a member of of the MarketMotive faculty, which has been called the Internet marketing dream team. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

To Buy a copy of the book click here

Green Home Computing For Dummies® By Woody Leonhard and Katherine Murray

Rachel Shand — Tue, 21 Jul 2009 14:29:00 +0100

Green Home Computing For Dummies®

By Woody Leonhard and Katherine Murray

Publishing by Wiley, August 2009

ISBN: 9780470467459; Pbk Original; £17.99/€20.90

Get on board the green machine! Here's how to assess your technology's green factor and make small changes with big impact. You'll also find tips for using technology in green ways and advice on getting rid of old devices in an environmentally friendly way. Learn what to buy, when to upgrade, where to find green ideas, and much more.

• Watch your step — calculate the size of your carbon footprint and see how much your electronics contribute to it
• Do your home work — find great advice to help you make the case to your employer for telecommuting options
• You have the power — to use less energy, and you'll find lots of ways to do that
• Green upgrades — discover how to give your current computer a green makeover
• Buying green — learn what to look for when shopping for a new computer and peripherals
• When it's time to retire your electronic devices — uncover earth-friendly ways to recycle your old computer and be sure you don't give away your personal data
• Sharing is good — see how home networks, device sharing, and Windows Home Server can protect the planet
• The green cloud — find out why cloud computing makes green sense

Open the book and find:
• What the Energy Star can tell you
• Tips for reducing energy use throughout your home
• The difference between Energy Star and EnergyGuide
• How to decide what to print and what to read on an electronic device
• Ten great places to find green hints
• Definitions of common green terms
• How to prepare equipment for recycling
• Guidelines for setting up a green home office
You’ll soon discover it can be easy to be green!

For more information please contact Alicia Barker

abarker@wiley.com
Twitter: @aliciastanton

About the authors:
Woody Leonhard (Phuket Island, Thailand) has won many Computer Press Awards, with particular acclaim for his long-running Windows SuperGuide series in PCComputing magazine. 500,000 people subscribe to Woody's newsletters. Over 1,000,000 read his monthly Q&A columns in ZD Smart Business magazine. His software company produces and distributes WOPR, Woody's Office Power Pack. He was one of the first Microsoft Consulting Partners, and has participated in Microsoft beta tests since the days of Word for Windows version 1.1. Readers enjoy Woody's straight-shooting writing style that gives them what they need to work through the Windows maze.
Katherine Murray (Indianapolis, IN) is a communications expert and the author of more than 50 books.

To buy a copy of the book click here