Wiley Europe News Room

Social Media Marketing Books from Wiley!

Alicia Barker — Mon, 07 Sep 2009 16:30:33 +0100

With the explosion of networking sites such as Twitter and Facebook, social media is a huge part of most modern Marketing plans. Wiley has some helpful For Dummies® guides to get you making the most of this fantastic marketing tool...

Titles include:

Social Media Marketing For Dummies by Shiv Singh
Facebook Marketing For Dummies by Paul Dunay & Paul Krueger
Twitter Marketing For Dummies by Kyle Lacy

Please read on for full information about each title.

Social Media Marketing For Dummies®
Shiv Singh

Nov '09; ISBN: 9780470289341; Paperback Original; £17.99/€18.80

Using social media has become such a normal part of everyday existence for so many people, that businesses are missing a trick by not tweeting, blogging or facebooking to attract new customers. Social media marketing is a cheap and highly effective way to spread up-to-the-minute news and an easy and inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media.

Facebook Marketing For Dummies®
Paul Dunay & Paul Krueger

Nov '09; ISBN: 9780470487624; Paperback Original; £17.99/€20.90

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications.

Facebook Marketing For Dummies gives insights into all the key applications which can be used to create focused strategies, tactics and techniques necessary to lead an organisation into the world of Facebook marketing.

Twitter Marketing For Dummies®
Kyle Lacy

Dec '09; ISBN: 9780470561720; Paperback Original; £17.99/€20.90

Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. Twitter Marketing For Dummies is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring success.

For a review copy of any of these titles please contact Alicia Barker: abarker@wiley.com

Green Home Computing For Dummies® By Woody Leonhard and Katherine Murray

Rachel Shand — Tue, 21 Jul 2009 14:29:00 +0100

Green Home Computing For Dummies®

By Woody Leonhard and Katherine Murray

Publishing by Wiley, August 2009

ISBN: 9780470467459; Pbk Original; £17.99/€20.90

Get on board the green machine! Here's how to assess your technology's green factor and make small changes with big impact. You'll also find tips for using technology in green ways and advice on getting rid of old devices in an environmentally friendly way. Learn what to buy, when to upgrade, where to find green ideas, and much more.

• Watch your step — calculate the size of your carbon footprint and see how much your electronics contribute to it
• Do your home work — find great advice to help you make the case to your employer for telecommuting options
• You have the power — to use less energy, and you'll find lots of ways to do that
• Green upgrades — discover how to give your current computer a green makeover
• Buying green — learn what to look for when shopping for a new computer and peripherals
• When it's time to retire your electronic devices — uncover earth-friendly ways to recycle your old computer and be sure you don't give away your personal data
• Sharing is good — see how home networks, device sharing, and Windows Home Server can protect the planet
• The green cloud — find out why cloud computing makes green sense

Open the book and find:
• What the Energy Star can tell you
• Tips for reducing energy use throughout your home
• The difference between Energy Star and EnergyGuide
• How to decide what to print and what to read on an electronic device
• Ten great places to find green hints
• Definitions of common green terms
• How to prepare equipment for recycling
• Guidelines for setting up a green home office
You’ll soon discover it can be easy to be green!

For more information please contact Alicia Barker

abarker@wiley.com
Twitter: @aliciastanton

About the authors:
Woody Leonhard (Phuket Island, Thailand) has won many Computer Press Awards, with particular acclaim for his long-running Windows SuperGuide series in PCComputing magazine. 500,000 people subscribe to Woody's newsletters. Over 1,000,000 read his monthly Q&A columns in ZD Smart Business magazine. His software company produces and distributes WOPR, Woody's Office Power Pack. He was one of the first Microsoft Consulting Partners, and has participated in Microsoft beta tests since the days of Word for Windows version 1.1. Readers enjoy Woody's straight-shooting writing style that gives them what they need to work through the Windows maze.
Katherine Murray (Indianapolis, IN) is a communications expert and the author of more than 50 books.

To buy a copy of the book click here

Microsoft® Office 2007 For Seniors For Dummies® by Faithe Wempen

Rachel Shand — Mon, 20 Jul 2009 16:28:00 +0100

Microsoft® Office 2007 For Seniors For Dummies®
By Faithe Wempen

Publishing by Wiley, August 2009

ISBN: 9780470497258; Pbk Original; £17.99, €20.90

If you're over 50 and new to computers, everything about them can seem intimidating. The most common applications you'll want to use are part of the Microsoft Office suite - Word, Excel, PowerPoint, and Outlook. Microsoft Office 2007 For Seniors For Dummies shows you how to use each one in a straightforward, fun manner that takes all the apprehension away.

This plain-English guide shows you just what you need to know to write letters with Word, keep a budget with an Excel spreadsheet, create fun slideshows with PowerPoint, and set up an e-mail account using Outlook.

Microsoft Office 2007 For Seniors For Dummies doesn't assume you were born knowing how to use a computer; it starts at the beginning and makes learning easy and quick.
• Each chapter lists the tasks covered, with page references to help you locate what you need
• Shows how to start each application and navigate the elements on the screen
• Covers how to create documents in Word and provides templates for letters and faxes
• Explains how to create spreadsheets and includes a grid for budgeting
• Guides you through creating a PowerPoint presentation
• Demonstrates how to set up an e-mail account with Outlook and communicate with others
Microsoft Office 2007 For Seniors For Dummies will have you using basic Office applications in no time, and boost your confidence too.

For more information please contact:

Alicia Barker
Publicity Executive
John Wiley & Sons
abarker@wiley.com

Twitter: @aliciastanton

About the author:
Faithe Wempen (Noblesville, IN) is an associate instructor at Indiana University Purdue University at Indianapolis (IUPUI). She teaches Computer Hardware and Software Architecture, a required course for all Computer Technology majors covering PC repair, upgrade, and maintenance. She is an online instructor for Powered.com, for whom she develops and teaches courses on Microsoft Office applications, PC purchase and upgrade, home office setup/maintenance, and emerging hardware technologies. Her courses have educated more than a 250,000 students through free online offerings for clients including Hewlett-Packard, Smead, and Sony. Faithe is a contributing editor at CertCities.com, where she is the lead reviewer for all A+ and Microsoft Office certification exams.

To buy a copy of the book click here

Flirting For Dummies by Elizabeth Clark

Alicia Barker — Fri, 12 Jun 2009 07:00:00 +0100

Published by Wiley, June 2009

Did you know that 80% of people make a snap judgement about you in the time it takes you to walk from one side of a room to another? And that forming their actual opinion of you then takes between three and five minutes? Interestingly, it can then take up to 21 further meetings before a person changes that opinion…

If you’ve ever been on the receiving end of “Get your coat darlin’, you’ve pulled!”, or worse-still use this as your normal chat-up line and don’t know why you’re rewarded with an icy stare instead of a smile, then you’ll know that flirting can feel like a bit of a mine-field. Written by renowned flirting and charisma expert, Elizabeth Clark, Flirting For Dummies provides indispensable advice to boost self-confidence and help you to engage with people in a natural and charming way – with no cheesy one-liners in sight!

Click here to check out Elizabeth's Top Tips for Flirting your way to a fab Summer Romance

Want company this Valentine's? Click here for Elizabeth's flirting tips

About the author:
Elizabeth Clark is a renowned flirting and charisma expert. She is the author of Hodder’s Single to Settled, voted 'Book of the week' in You Magazine in 2006, as well as featuring on ITVs Des & Mel, BBC Breakfast, and in a host of radio shows and press articles. Elizabeth is a guest columnist in publications including Accountancy Age and The Magazine, and has recently started writing for Start Your Business magazine. She is the founder of Rapport Unlimited (a company specialising in presentation skills training and keynote speaking), a member of the Professional Speakers Association, and is MCIPD and BPS qualified, having previously worked in HR management for over 10 years.

ISBN: 9780470745120; Paperback Original; £12.99, EUR 17.60

For a review copy please contact Alicia Barker via the Media Request Form

Buy the book

US Requests

Tax 2009/2010 For Dummies® by Sarah Laing

Rachel Shand — Thu, 28 May 2009 13:58:53 +0100

Tax 2009/2010 For Dummies®
by Sarah Laing

To be published by Wiley in June 2009

Tax 2009/2010 For Dummies® offers easy-to-understand advice on every aspect of tax: from child credit and investments, to pensions and inheritance tax.

This up-to-date guide will also provide those nine million people who have to work out their own tax bill with jargon-free, step-by-step advice on completing a self-assessment form.

Covering the rules and regulations of the 2009/2010 tax year, this manual will help readers stay on top of changing policies and fulfil their legal obligations.
Tax 2009/2010 For Dummies covers:
• Understanding the UK Tax System
• Making Tax-Efficient Investments
• Pensions, benefits and planning for your retirement
• Working for yourself or working for someone else
• Where to go for further guidance

About the author: Sarah Laing is a Chartered Tax Adviser and a member of the Chartered Institute of Taxation. She has been writing professionally since joining CCH Editions in 1998 and now works as a freelance author. Sarah is the News Editor of TaxationWeb Limited.

For further information or to request a review copy, please contact

Emma Knott

ISBN: 9780470743249, £12.99, Paperback

To buy the book click here