Willards Internet Consulting Blog

What Makes A Mobile Website Different From Any Other?

Willard — Thu, 15 Mar 2012 14:43:01 +0000

More and more now you will be hearing about – or perhaps
even finding out for yourself – that there are these new
types of websites referred to as mobile websites.

A mobile website is made up of HTML, holds content and
images, and is accessed via the web. Sounds like a regular
website, right? Well actually a mobile website generally
works in conjunction with a regular website, but as a
counterpart is a much smaller version and has a simpler
layout. A mobile website’s main function is to serve up
essential information on smart phones. Smart phones are
those popular little devices that are actually rather
advanced computers with multipurpose monitors built in.
IPhones, Blackberries, and Androids are some of the most
popular Smart phones that can, among many other
functions – surf the web.

Therein lies the purpose of mobile websites.
Because the screens are so much smaller on a smart phone,
traditional websites are often more difficult to navigate,
and the design or feel of that website has lost it’s
initial purpose. In addition, many websites utilize
programming such as flash or FLV videos which many phones
have difficulty displaying properly.

Mobile websites are scaled down versions in terms of size
and content. In fact a mobile website is generally under
300 pixels wide, compared to traditional websites which can
be 800 pixels and much larger. A mobile website’s navigation
can also be easily accessed using a thumb or finger, as the
buttons generally span the width of the phone.

As a scaled-down version of the main website, a mobile phone
actually serves its purpose because most people accessing a
mobile website will in fact be, mobile themselves.
And you generally don’t visit a website or surf on your phone
without a specific purpose in mind. Often that means finding
phone numbers, location, hours of operation, e-mail addresses,
services offered, contact names, product availability, etc.
In that sense mobile websites are generally less on design,
and focused much more on accessing that essential information.

A mobile website is usually set up as a subdomain of the
main website. So it’s URL would be something like m.
webaddress.com, but just existing in that virtual space is
not enough, because when a smart phone surfer goes to a
website’s main URL, they won’t know that there’s a mobile
version unless there is a link to the mobile version of that
website. Or a more popular strategy is to use JavaScript or
PHP encoding that detects a smart phone is calling up a website.

The purpose of this is to redirect smart phone traffic directly
to the mobile website. That speeds things up a lot for the user
and chances are it’s what they wanted anyway.
Most mobile sites however, will also offer the option for the
user to go to the company’s main website via a regular HTML link.
You don’t want to force your smart phone traffic to stay on the
mobile website, because that should still be a matter of preference.

These are some of the major differences between a mobile website
and a regular website, and in the coming months and years you’ll
find that mobile websites will be a standard feature of most full
websites due to the phenomenal growth of smart phone technology
and usage

Thanks For Your Time and Come Back Soon!
Leave a Comment

Willard
editor/publisher

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What Is A Mobile App?

Willard — Sun, 26 Feb 2012 02:46:30 +0000

You’ve probably heard the term APP over the last couple years
and may have felt “out of the loop” so to speak.
Well that’s probably because you don’t own a smart phone,
because if you did, you would have a lot of “APPs” on it.

APPs is an abbreviated term for applications, or formerly
known as software programs. The term “APPs” became widely
accepted after Apple opened their APP Store that offered
for sale – games, music, and software programs for its iPhone
and iPod devices. But now “APPs” is ubiquitous among all
smart phone producers and software designers.

As far as a mobile app is concerned they are generally smaller,
less intensive programs that can be installed on a user’s
smart phone. Many smart phone users have dozens of these
APPs installed on their smart phone. Because of the streamlined
programming for these apps, quickly opening and closing them,
one after the other is a common practice and is inherently
characteristic of all OS platforms.

Let’s take the iPhone for example. When you first purchase
one there are actually a few mobile apps installed already.
A browser for example, which will allow you to surf the Internet.
Apple owns their own browser called Safari and it’s on all iPhones.

There are also other standard APPs on the iPhone such as the
calendar, a clock, a YouTube browser, a compass, and a calculator.
The world of APPs is really pushed by the software programmers
that develop new applications based on one or more OS platforms.
The most popular mobile APPs work on all mobile platforms
including the iPhone, blackberry, and Android smart phones.

Some of the more popular mobile APPs come from existing
online businesses that create APPs that help with traffic
and usage of their website. Twitter and Facebook each have
their own APP that you can download on any phone, which will
allow a more simplistic user interface specifically designed
for use on small touch screens. There are also book reading
APPs from Apple itself called iBooks, and Kindle has its own
APP as well allowing you to read books from Amazon on your
cell phone!

You could probably go to any of your favorite websites,
news organizations, or games and find an application for them.
CNN, NBC, the New York Times, they all have one. And it’s not
just reading because a lot of these APPs are real tools.
Some of which you can talk to, draw or paint on – at least
in a digital sense – create music, and learn from via video
training or other online courses. Need a recipe?

Yep – you can download recipe programs that help you decide
what to make based on what’s in your fridge. Need to squeeze
in a quick practice game of chess before your next class?
There’s lots of chess games in the APPs store, and the business
of creating games for mobile APPs is actually a massive industry
unto itself.

One of the reasons why these apps are so popular is because
they’re usually pretty inexpensive to buy, some of them even
free. Sure you can spend maybe 20 or 30 bucks for a few of
them but most are around $0.99 to $5. That makes it pretty
easy for the consumer to buy these mobile APPs thus creating
more sales and consistent profits for smart phone manufacturers.

Thanks For Your Time and Come Back Soon!
Leave a Comment

Willard
editor/publisher

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MOBILE MARKETING TRENDS, SOME THINGS TO KNOW

Willard — Tue, 15 Nov 2011 03:56:41 +0000

    Marketing a business we all know is the only way to keep
    existing clients and attract new clients.
    Marketing being one of the most important tools where
    improving your business financially is concerned has over
    the years take n different forms. Formally, many companies
    were not interested in mobile marketing trends like road shows,
    outdoor advertising in general or moving billboards to market
    a product or service but today that’s not what we see.

    Many companies big, medium and small are very much interested
    in mobile marketing because it has proven to be more useful
    and with mobile marketing, results are seen at once so you
    know if you are making progress or delay.

    Today’s development in technology and the rate at which
    people are getting accustomed to computerized systems
    and the computerized way of living is making marketers
    concentrate on the usage of electronic systems to market
    their products. Most companies or marketers all over the
    world have found a new way of marketing their products
    which is by using mobile SMS marketing techniques which
    is all about promoting and advertising through smart
    talk phones. Even though this trend is new on the market,
    it has a very bright future because it is very simple,
    less complicated and very efficient when it has to do
    with the delivering of SMS’s to a particular audience
    or clientele base.

    Also, using billboards and television road shows to
    promote a company or its services is another trend
    of mobile marketing. No matter what kind of business
    you are operating, mobile marketing can be used because
    it is not limited to any specific type or class of
    companies or individuals. Using text messages for
    marketing is one of the best options for many companies
    since these services cost less and is more than efficient.

    For instance for restaurants and bars, you can use the
    mobile phone marketing to send text messages to your
    clients or customers of new recipes and upcoming
    events at your bar also; discounts on your services
    can be sent to them using the mobile phone but you
    must first draft a short survey for your customers
    to know if they won’t mind to have weekly or daily
    messages from your company to their phones before
    you go ahead because most people do not like to
    receive such messages so make sure you know for
    certain or with consent from client before you begin.

    Staying in touch with your customers regularly and
    making them aware of new promotions in your company
    as a private business owner or a corporate company
    is very important because doing this makes the customer
    feel important and when a customer feels a kind of
    belonging they never see the need to hire the services
    of other companies. Although email marketing is also
    good, it is not as efficient as mobile phone marketing
    because many people do not check their emails
    frequently which make it difficult for them to know
    about these promotions ahead of time

Thanks For Your Time and Come Back Soon!
Leave a Comment

Willard
editor/publisher

WS Marketing News Blog & Ezine
Will’s Tip’s IM Marketing Tips
Willard’s Blog My New Blog
WASMarketing Yet Another New Blog
WAS Blog Another Blog
Traffic-365-Days Viral Advertising,Web Traffic & Solo emails
Stock Trading Courses Online Trader Pro System
MySoftwareSucces s CPA Marketing Disasters Free Report
Making Up with My Ex Save a marriage,get ex boyfriend or ex girlfriend back
Plans For A Outdoor Shed Get a free 12×8 shed plan
Your Personal Biz A Social Site Upload Photos and Videos
Templates For Profit Niche Website Templates
WillardSolomon.com Niche Site Packages
For Profit EBooks Ebooks You Can Profit With
WasEnterprises.com Lots of Products Affiliate Site

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Willards Internet Consulting Blog

What Makes A Mobile Website Different From Any Other?

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“Free Report Reveals How Your Business Can Generate More Leads and Profits by using a Mobile Website & App for Marketing!”

What Is A Mobile App?

MOBILE MARKETING TRENDS, SOME THINGS TO KNOW