Windchimes- A Social Media Agency

Our Blog has got new home

Windchimes — Wed, 29 Jul 2009 06:56:09 +0000

We have made changes to our blog. For one, it now has a new address and sports more contemporary look. It will be our endeavor to keep providing articles and case studies on social media and share our learnings and experiences with all. What is going to make this more interesting and enlightening is the [...]

Getting the best out of your online video

sandhyasadananda — Mon, 06 Apr 2009 06:26:40 +0000

What makes truly great online videos? Is it only the content? Or is the well-thought out marketing plan that has a role to play in a online video's success? Find out how you can make the best out of your online video.

Successful and Outstanding Bloggers

Windchimes — Sun, 22 Feb 2009 09:42:24 +0000

Windchimes blog recently earned official badge of achievement as ‘Successful and Outstanding Blogger’. Liz Strauss describes in detail the idea behind running the successful and outstanding blogger program in detail and how you can earn it too. She states on her blog that this badge is awarded to bloggers who “take the conversations to their [...]

Our article in DMI

Windchimes — Thu, 12 Feb 2009 03:39:17 +0000

An announcement. Sally Hooton, editor of the DMI magazine, approached us recently to write an article on social media. It was our privilege to be associated with DMI, the world’s only global business title for direct and interactive marketers based out of United Kingdom. The article talks about social media in relevance to India in [...]

Who is afraid of Social Media? – Part 2

sandhyasadananda — Tue, 30 Dec 2008 09:00:09 +0000

Learn more about what makes social media taboo for internal communicators and how you as a communicator can help your organisation address these concerns.

Who is afraid of Social Media? – Part 1

sandhyasadananda — Mon, 29 Dec 2008 08:04:35 +0000

For most internal communicators 'social media' is a taboo word. Very happy to adopt it otherwise, the moment one mentions social media and internal communication in the same breath, ugly concerns start to raise their head. In the series 'Who is afraid of Social Media?' we will aim to identify and address some of these concerns. We will help you understand what stops most internal communicators from using social media to increase and strengthen relationships with their consumers – the employees.

Indian Case Study of online Videos: Kaya Skin Clinic

Nimesh Shah — Wed, 03 Dec 2008 03:02:15 +0000

In one of our earlier blog post, we had explained the use of online videos for the brand. The post explained the distinct benefits this medium provides for each brand. We shall illustrate that with a case study of an Indian Client – Kaya Skin Clinic. Indian Case Study: Kaya Skin Clinic offers specialized [...]

Online videos in times of Economic Slowdown

Nimesh Shah — Tue, 02 Dec 2008 04:13:10 +0000

Videos are an integral part of our communication. The impact of Audio Visual content is far more effective than Print or Radio or Outdoor as a medium. The problem lied in the cost of making videos and importantly airing them on TV channels. All that underwent a change thanks to YouTube that first introduced a [...]

Media lessons in times of terror

Nimesh Shah — Sat, 29 Nov 2008 10:51:45 +0000

Manoj ‘Night’ Shyamlan when asked how does he heightens the frightful experience in his films, replied that it was about evoking the basic human emotion – fear of unknown. It’s this fear of unknown which creates panic in terror situations like the one witnessed in Mumbai. And knowledge (information in this case) is the antidote to it. [...]

Corporate Website 1.0 is dead. Long Live Corporate Website 2.0

Nimesh Shah — Sat, 22 Nov 2008 10:50:53 +0000

The title is borrowed from the traditional proclamation – ‘The King is dead. Long Live the King’. What is basically meant (and I am taking this from Wikipedia) is that in certain monarchies of France and England, the transfer of sovereignty occured instantaneously upon the moment of death of the previous monarch. In this blog post, [...]