Tyson Wintibaugh

Tyson Wintibaugh

UX Ninja

San Francisco, California
  1. Undertone
  1. Consultant,
  2. TiVo,
  1. Pepperdine University
Recommendations18 people have recommended Tyson
  1. Portfolio
  2. Flow Chart Resume
453 connections

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Who I Am:
A UX Ninja with 15+ years of design experience, and an industry proven track record spanning VR, AR, Mobile, Desktop, Advertising, and TV/Broadcast. My innovative design sensibilities enable me to create strategic approaches that transform a client’s vision into a successful user experience and an exemplary product.

Who I've Worked With:
• Disney
• Microsoft
• Best Buy
• Starz!
• Directv
• Tivo
• Jet Blue
• The Associated Press
• Pepperdine University
• Santa Barbara Museum of Art
• Movies.com
• CinemaNow
• Culture Vixen Magazine

What I Do:
• User experience design for mobile, VR, AR, broadcast, 10', and desktop environments.
• Information architecture
• Usability research and testing
• Product design and engineering
• Market research and strategy
• Flow chart, wireframe, and storyboard creation
• Specification and documentation writing
• Interaction design
• Graphic design
• Concept design
• Font design and creation
• Managing, teaching, and mentoring designers


  • Principal User Experience Designer

    – Present (4 years 3 months)

    Oversee all UX for Future Proof Labs, the research and development branch of Undertone. FPL is charged with investigating emerging technologies and determining how they can improve advertising and user experiences. Projects cover a wide range of areas such as VR, AR, AI, new types of innovative formats, software UX design, and brand partnerships, just to name a few.

    Key responsibilities include:

    • Design – Create wireframes, storyboards, mockups, and functional specifications to guide the development process.

    • Collaborate – Work with product managers and developers to create an on-brand vision for discovering and engaging with content. Evolve designs and requirements based upon user feedback, market dynamics, technological constraints, and developer needs.

    • Innovate – Drive the design of innovative user experiences and solutions across a variety of platforms, including mobile, VR, AR, 10', desktop, and emerging interfaces.

    • Strategize – Determine market opportunities by conducting research, interviews, and analyzing the current competitive landscape.

    • Research – Gain a deeper understanding of user motivations, desires, and goals by conducting user research, including: lab-based usability studies, ethnographic research, personas, and cognitive walkthroughs.

    • Communicate – Move the industry forward by sharing findings in a clear and impactful way through presentations, writing, lectures, and videos.

  • User Experience Expert

    (4 years 9 months)

    • Envisioned, designed, and implemented innovative and efficient experiences.

    • Defined and managed UX processes that incorporated user-centered design principles and methodologies.

    • Produced User Experience requirements comprised of detailed wireframes, interaction flows, use cases, and specification documents.

    • Worked directly with clients to develop unique visual identities that reinforce branding and marketing initiatives.

    • Created UI prototypes and worked with clients on both large and small scale usability testing.

  • Principal User Experience Designer

    (2 years 3 months)

    • Utilized a thorough knowledge of human-computer interaction and user-centered design to create new services, products, and user experiences.

    • Worked with entertainment partners, product management, and engineering to define, design, and release products to market.

    • Determined the functionality and aesthetic design of Rovi products, and ensure they meet business and branding goals.

    • Customized user experiences for clients to meet their unique branding and customer demands.

    • Formed strategic product explorations and craft overall solutions for next-gen products while working with executive management, product management, and engineering.

    • Conducted both competitive and iterative user testing to ensure Rovi products and experiences are compelling, easy-to- use, and useful.

    • Served as a key presenter at UX conferences around the country.

  • Senior User Interface Designer

    (3 years 1 month)

    • Oversaw all areas of the user experience from future product/hardware design to set-top box and online experiences.

    • Created high impact user interface experiences in alignment with existing DirecTV branding and visual direction.

    • Redesigned the DirecTV UI to create a simpler, more efficient system resulting in greater customer satisfaction and less user rage.

    • Produced and maintained all styleguides, visual specifications, and graphic assets relating to DirecTV user interfaces.

    • Developed Flash prototypes of future DirecTV user interface components and administered usability tests to quantify the success of those experiences.

    • Managed and art directed designers and consultants in a variety of projects.

    • Increased customer satisfaction of the DirecTV user interface from 40% to 80% within 6 months.

  • Instructor

    Osaka Municipal College of Design (Japan)
    (2 years 1 month)

    • Developed and taught Design and English courses.

    • Incorporated aspects of product, architectural, industrial, and visual design into lessons to prepare students for careers in international settings.

    • Organized and directed a variety of extracurricular activities.

    • Traveled across Japan, attending and lecturing at teaching seminars and workshops.

  • Designer

    The Walt Disney Company
    (1 year 2 months)

    • Created user interfaces to work in cooperation with various cutting edge and emerging technologies.

    • Defined Information architecture and interaction design to ensure a cohesive experience.

    • Reviewed and helped define product and technical requirements with internal teams and executive management.

    • Created UI prototypes in Photoshop, Flash, and Illustrator.

    • Redesigned existing sites (e.g. ABC, ABC News, and ESPN) to incorporate innovative broadband content.


  • English

    Native or bilingual proficiency

  • Spanish

  • Japanese

  • Italian


  • Culinary Certification in Italian Cuisine

    City of Florence, Italy
    – Present
  • Culinary Certification in Moroccan Cuisine

    La Maison Arabe, Marrakech, Morocco
    – Present
  • Oenology (Winemaking)

    Sunstone Vineyard, Santa Ynez, California
    – Present

Honors & Awards

  • Rovi Employee of the Year

    Rovi Corporation

    Chosen as by the sr. management, product management, engineering, and the ux design team to be Employee of the Year.

  • Undertone Cast Away Award


    Award for outstanding achievement in UX design.


  • Interaction Design
  • Information Architecture
  • User Experience
  • User-centered Design
  • Usability Testing
  • Wireframes
  • Process Flow Charts
  • Functional Specifications
  • Adobe Creative Suite
  • Graphic Design
  • OmniGraffle
  • Illustrator
  • InDesign
  • Photoshop
  • Dreamweaver
  • Flash
  • HTML
  • CSS
  • PHP
  • Awesomeness
  • Lightroom
  • User Interface Design
  • Animation
  • Illustration
  • Product Design
  • Web Design
  • Concept Design
  • Teaching
  • Photography
  • Painting
  • Sculpture
  • Design Specifications
  • Requirement Specifications
  • Human Computer Interaction
  • User Interface Specifications
  • Technical Documentation
  • Style Guide Creation
  • Usability
  • User Interface
  • Mobile Devices
  • User Experience Design
  • Visual Design
  • Mockups
  • Wire Framing
  • Unity3D
  • Blender
  • VR Design
  • XR Design
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  • Pepperdine University

    BA, Fine ArtsBA, Fine Arts
  • Stanford University

    Innovation and Entrepreneurship Program, BusinessInnovation and Entrepreneurship Program, Business
  • University of California, Santa Barbara

    Graduate Coursework in Art EducationGraduate Coursework in Art Education
  • Pepperdine University

    BA, PhilosophyBA, Philosophy
  • Studio Art Centers International

    Photography, DrawingPhotography, Drawing
    – Present
  • Studio Art Centers International

    Photography, FilmPhotography, Film
    – Present


A preview of what LinkedIn members have to say about Tyson:

  • I have worked with Tyson at two separate companies, having recruited him to follow me. I hire him because he is a blend of creative thinker who tries to apply it to the business. He is very curious, not only about the business side but also in keeping up in trends overall. He is a solid team member and overall asset.
  • Working with Tyson at was always pleasant because his approach to design and UX elevated our entire team. He spent time ensuring our products were intuitive, aligned with current trends and created to best possible experience for our customers. I also always felt comfortable brainstorming new ideas and providing feedback because of his patience and industry experience working with cross-functional teams.


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