tag:blogger.com,1999:blog-115180972024-10-24T13:40:16.580-07:00Everything you need to know about WIP!WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-11518097.post-16393195706321410562007-04-04T08:58:00.000-07:002007-04-04T09:00:48.125-07:00

I don't think anyone could have put my opinion on the matter any more succinctly and eloquently!

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-71599966574021215022007-01-16T15:22:00.000-08:002007-01-16T15:40:55.436-08:00

Have you ever been set up on a date by an attractive woman? You go into it thinking "Hey, if my date is anything like her, then I'm all set." Never really works out cuz you're thinking, "I'd really like to just go out with the attractive woman that set me up" and you're comparing your date to the attractive "setup-er" the whole time.I'm envisioning this scenario as I read about mobile

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-37983954811205025402007-01-11T16:27:00.000-08:002007-01-11T16:35:47.252-08:00

Well, it's coming...and the clammering has already begun. Will the iPhone cater to your needs and focus its technological offering around YOU? To me it appears that it will - your music, your videos, your contacts, your widgets. It truly appears to be a personalization device beyond all others... Is it the technology behind the device that will make it fly, the popularity of the iPod or the

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1162230148389201892006-10-30T09:35:00.000-08:002006-11-13T14:03:49.092-08:00

Jeff Hicks, CEO of Crispin, Porter & Bogusky has laid out a five point guide to what appears to be a step in the right direction for advertising in the "post-interruption" world. Kate MacArthur penned an article about the rules that Hicks laid out at the Forrester Consumer Forum.A summary of the new rules are as follows:1. Interruption as a tool is obsolete.2. Let ideas find the medium.3. Great

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1160019404998061302006-10-04T19:12:00.000-07:002006-11-13T14:03:48.229-08:00

So Ad Age emailed me a survey question the other day asking me whether I thought the LonelyGirl15 "campaign" (as it should probably now be referred to) was a stroke of genius or merely yet another manipulative tactic vying for eyeballs. And of course it got me to thinking...Was this an intrusive campaign or tactic?...Definitely not. Was it ingeniously marketing a product or service? Not really

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com1tag:blogger.com,1999:blog-11518097.post-1158336360228385972006-09-15T08:56:00.000-07:002006-11-13T14:03:47.950-08:00

Dont get me wrong, like most guys out there, I love my ESPN. Sports Center, Baseball Tonight...the list of quality sports programming in my opinion is second to none.However, what does not go on and on is the list of adoring words for their online and onsite advertising strategy. The word intrusive does not even begin to describe the tactics, this site is leading an all out attack on harmless

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1156970096141257402006-08-30T13:32:00.000-07:002006-11-13T14:03:47.703-08:00

I can imagine that New York City officials have to constantly deal with the threat of illegal and invasive outdoor advertising given the fact that NYC is one of the most densely populated cities in the world. And it turns out that the New York City Council is cracking down on illegal outdoor display advertising.Ahhh...finally a place where logic and financial interests coincide with making the

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1156528899607851382006-08-25T10:51:00.000-07:002006-11-13T14:03:47.386-08:00

Now here's a company being direct...I am a Dell customer but I have to admit I have not tried this service, mostly because I have not had my machine break down:http://support.dell.com/support/topics/global.aspx/support/en/dellconnect?c=us&l=en&s=gen This is the type of technology, however, that appears to be putting the customer's interests first. I would be interested in hearing reviews of

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1156280637145107442006-08-22T13:45:00.000-07:002006-11-13T14:03:47.080-08:00

So this comes in from Ad Age about advertising to golfers via the GPS enabled golf cart screens.http://adage.com/article?article_id=111168Let's see, I am out to play a nice leisurely game of golf at my local course...what is it that I want most?...I know, more intrusive advertising. I can't get enough of that in my everyday life so where can I go to get more...yes, of course, the golf course.If

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1155836202841937832006-08-17T10:24:00.001-07:002006-11-13T14:03:46.820-08:00

"Yo, yo, yo here we go again." I think that was a verse from an old Bobby Brown song.Unfortunately I am not here to write about hit tunes from the past but it does appear that some advertisers are singing the same old tune.Check out the latest in cutting edge intrusive advertising:http://adage.com/article?article_id=111183Steve Hall has something to say about it over at Adrants as well:http://

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1148597949610049842006-05-25T15:47:00.000-07:002006-11-13T14:03:46.283-08:00

This just in from Steve Hall over at Adrants about "live" theater commercials at the Orpheum Theater in New York: http://www.adrants.com/2006/05/visit-london-debuts-theatrical-ads.phpMy, my, my what will they think of next...Contrast this with the thinking of Seth Godin and the thought process and level of detailed planning and thinking that goes into permission based marketing strategies: http:/

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1144968277690134722006-04-13T15:15:00.000-07:002006-11-13T14:03:46.021-08:00

I'm not in the business degrading people and business models, as a matter of fact I believe that one of the beauties of democracy and capitalism is that they give people the freedom to explore their own visions. That being said, democracy and free speech also give us the right to disagree with, and verbally challenge anything that is not in keeping with our vision.And since this publication is

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com1tag:blogger.com,1999:blog-11518097.post-1144451954546402642006-04-07T15:53:00.000-07:002006-11-13T14:03:45.782-08:00

So I read today about Claria reinventing and repackaging their services into a product and service called PersonalWeb. The article, from Online Spin's Mark Naples goes onto detail:"Users that begin with a straightforward page that delivers news headlines would add new areas of content fed to them dynamically and updated on the fly based on their browsing habits. These smart algorithms would,

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1143842780962313212006-03-31T13:40:00.000-08:002006-11-13T14:03:45.492-08:00

There's a place called the "No Name" Restaurant in Boston down on the harbor. I always thought that was an interesting name for a restaurant and I always wondered - Could they just NOT come up with a name or were they struck my marketing genius by figuring every restaurant has a name that no one can remember, so if we go with "No Name" everyone will remember it?To this day I still remember it -

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1143392672070325512006-03-26T08:46:00.000-08:002006-11-13T14:03:45.207-08:00

There's an article in this week's Economist in the Technology Quarterly section called Signs of the Times about huge video screens that, as the article puts it, "bombard people with ads while they shop".An excerpt from the article:With the advent of hundreds of television channels, the internet, and that particular scourge of the advertiser, the personal video recorder, consumers are harder to

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1143238585082868242006-03-24T14:00:00.000-08:002006-11-13T14:03:44.926-08:00

There's an article in todays Behavioral Insider called Targeting the Small Screen by Phil Leggiere, an inteview with Tom Burgess, CEO of Third Screen Media.Take a look...really read... and then ask yourself: do the paradigms of behavioral targeting, demographics, and even the concept of targeting itself work in radically different medium like mobile?Targeting and demographics serve advertising "

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1120686732279495962005-07-06T14:42:00.000-07:002006-11-13T14:03:44.647-08:00

Back in the day before glass bottles and the use of corks, wine was carried around and transported in skins made from various different kinds of animals, namely goat skins. As you can imagine, people back then went through a good amount of wine and tangentially through a good amount of wine skins (How many wine bottles a month do you go through?).This was not the problem, obviously. The problems

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1116620964007327942005-05-20T13:24:00.000-07:002006-11-13T14:03:44.320-08:00

I believe it was coined before the turn of the Century, but true wisdom rings eternal. This piece of wisdom will certainly live on until the end of time...So how does this nugget of wisdom apply to us as web users. If we as customers on the web are always right, why is it that we are consistently fighting with advertising that intrudes on our experience?We have not invited this advertising into

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com0tag:blogger.com,1999:blog-11518097.post-1115831067250070082005-05-11T09:41:00.000-07:002006-11-13T14:03:44.034-08:00

Remember the old "Saturday Night Live" piece featuring Gilda Radner as Emily Litella on "Weekend Update". She would introduce a topic and then carry on for a good five minutes only to be told, finally, by Chevy Chase that the topic she was raving about was not actually the correct topic.I am reminded of this vintage piece of comedy as I read all of the recent commentary dealing with the topic of

WIPblog - Plug in to you...http://www.blogger.com/profile/07851767207496898279noreply@blogger.com2tag:blogger.com,1999:blog-11518097.post-1111087515110623282005-03-17T11:14:00.000-08:002006-11-13T14:03:43.227-08:00

What are the ultimate effects of being direct? If we were all direct in our communications and our interactions, would the world get out of control or would it be a better place to live?We are taught from a very early age that you can't say or do certain things. Has it been programmed into our minds that we must be polite instead of being direct?Have advertisers and marketers programmed us in the

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