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TODAY'S TOP HEADLINES - UPDATE Tuesday, July 14, 2009
Ad Forecaster: Worst is Over, But Recovery Will Take a While (USA Today)
Worst of ad slump over, but that revenue growth won't resume until well into 2011.
Holiday Inn Launches 2nd Phase Of Campaign (MediaPost)
The company is also instituting its first logo redesign in half a century.
TALENT ZOO MEDIA BLOG NETWORK Tuesday, July 14, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: You’re Being Too Smart, Dumbass!
 
Digital Pivot: The State of Facebook: Is Older Better?
 
Beneath the Brand: Villain Factor in Fight Sports
 
Flack Me: Arming PR for The Re-Branding Campaign

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TUESDAY FEATURED COLUMNIST
Music Branding Gets All Grown Up
Artists partnering with brands and brands using music in their marketing is nothing new, but the neat thing about the ideas above is that they’re clear examples of where consumer brands are becoming business partners and revenue generators for artists (and vice versa) rather than just suppliers of exposure.
THIS MORNING'S TOP HEADLINES Tuesday, July 14, 2009
Russia Further Dilutes Beer Ads (WSJ)
Regulators started to tighten rules designed to make beer less appealing.
Minneapolis Agencies Team Up to Attract Ad Talent (NYT)
“We’re good enough, we’re smart enough, and doggone it, people ought to like us.”
Despite Audience Expansion, Skepticism of Nielsen Lingers (Clickz)
Broaden U.S. panel, 8 times larger, skeptics remain on the panel-centric approach.
6 in 10 Won't Upgrade to Windows 7 (Reuters)
Windows 7 will be released October 22, but has already garnered good reviews.
One2One Taps Holland Mark (Adweek)
Agency to help build the client's brand and drive franchising opportunities.
Featured Jobs July 14, 2009

Creative Conceptor, Marketing Drive, Norwalk, Connecticut
Copywriter, Marketing Drive, Norwalk, Connecticut
Media Planner, McKinney, Durham, North Carolina
+ See More
TODAY'S TOP HEADLINES - UPDATE Monday, July 13, 2009
All work and No Pay (Reuters)
Some job seekers are working for free to keep their resumes fresh and learn skills.
Unilever, Reckitt, P&G Lean on Agencies for Cuts (Adage)
The companies called reviews in recent weeks ratcheting up pressure on shops.
UM Wins Charles Schwab (Adweek)
Universal McCann won Charles Schwab's media assignment following a review.
TALENT ZOO MEDIA BLOG NETWORK Monday, July 13, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: Don’t Sell Just Sell It, Noit It!
 
Digital Pivot: Block Your Employees at Your Own Risk
 
Beneath the Brand: Chick-fil-A Cluckin’ Rocks
 
Flack Me: LT Capitalizes on Zappos’ Fun: Win-Win in Blogging

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MONDAY FEATURED COLUMNIST
Doctor, I Wonder If You’d Turn That White-Hot Spotlight on Yourself.
A new breed of companies has sprung up to serve as tour guides to the wild, wonderful web. Some are traditional agencies who went bust and are reborn as “interactive marketers.” Other agencies are hanging in there but recognize the Internet bullet train is leaving the cyberstation.
RECENT NEWS Monday, July 13, 2009
SEM Showing Signs of Life (MediaPost)
Advertisers have been focusing on the effectiveness of campaigns with less capital.
Five Remain in Wendy's Review (Adweek)
Kaplan Thaler, Venables, Martin Agency, BBH, and incumbent Kirshenbaum
Agencies Heavily Discounting Work (Adage)
Recession-friendly tactics becoming common for small and mid-sized shops
Nearterm Buyer Unlikely for Microsoft's Razorfish (Adweek)
Publicis and WPP make sense, but credit for $600M+ purchase still hard to come by.
FEATURED JOBS Monday, July 13, 2009
Marketing Director, Netherlands Board of Tourism & Conventions, New York, New York
Sr. Account Executive - Ad Agency Experien..., RTC, Rolling Mdws, Illinois
Content Sales Manager, Thought Equity Motion, North Hollywood, California
SATURDAY FEATURED COLUMNIST
Fight or Flight
Especially now, but not exclusively in down times, we (not just marketers or small business owners) need to get out there with our message. Promote what makes us special.
RECENT NEWS Saturday, July 11, 2009
UPS Is Set to Visit 8 Hopefuls (Adweek)
UPS has narrowed the field in its global review of creative and media duties.
New York AG to Sue Tagged for E-Mail Abuses (Clickz)
AG alleges social network engaged in spamming and deceptive e-mail practices.
Banana Republic Goes 'Mad' For 'Men' (MediaPost)
BR has entered into a marketing partnership with "Mad Men" for show's 3rd season.
BK Will Forgo Sex in Exchange for Cheeseburger (Adage)
Promises franchisees to tone down advertising if value menu Is approved.
Euro RSCG Wins 2 Heineken Brands (Adweek)
Euro RSCG selected to handle creative duties of Heineken and Heineken Light.
TODAY'S TOP HEADLINES - UPDATE Friday, July 10, 2009
Micky D's Making Your Wallet Bigger (CNBC)
McDonald's offering free iced or hot mocha every Monday from 7 a.m. to 7 p.m.
Lutz May Take Over GM Marketing (Adage)
Product guru said to have reversed retirement decision at giant automaker.
TALENT ZOO MEDIA BLOG NETWORK Friday, July 10, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: Burger King’s Ad Campaign: Ignorant
 
Digital Pivot: Here Comes Later
 
Beneath the Brand: All for a Deal and a Deal for All
 
Flack Me: Help! My Client Won’t Listen To Me!

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FRIDAY FEATURED COLUMNIST
This Ain't Burger King
And you don't get to have it your way. Sorry folks, but that's how things are as a Job Seeker right now. Yes Employers are behaving badly (phone calls or emails not returned, disappearing acts in the middle of the interview process, you know the drill) but it's in direct response to how they were treated from 1996-2000, or 2004-2008 when YOU called the shots.
RECENT NEWS Friday, July 10, 2009
Olympic TV Skirmish Breaks Out (WSJ)
Officials acted hastily in their announcement of Olympics channel with Comcast.
A Blitz That Has Don Draper Written All Over It (NYT)
The partners for the marketing blitz are Banana Republic, Clorox, Vanity Fair and Variety.
Murdoch Warns Peers To Stay Away From Twitter (Reuters)
Tough investment to justify because Twitter has no sustainable business model.
Crackle Preps 'Peacock' Promo (Adweek)
5 episodes of the Web series Dusty Peacock roll out starting on Monday.
FEATURED JOBS Friday, July 10, 2009
Online Media Planner, Ignited, LLC, New York, New York
Web Designer, Suarez Corporation Industries, North Canton, Ohio
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BEYOND MADISON AVENUE
BEYOND MADISON AVENUE
The ad industry's cutting edge blog.
You’re Being Too Smart, Dumbass!
Don’t Sell Just Sell It, Noit It!
Burger King’s Ad Campaign: Ignorant
DIGITAL PIVOT
DIGITAL PIVOT
A blog about new and digital media.
The State of Facebook: Is Older Better?
Block Your Employees at Your Own Risk
The Power of Customer Reviews
FLACK ME
FLACK ME
Public Relations from the inside out.
Facebook vs. LinkedIn: Creating Good PR for Yourself
Arming PR for The Re-Branding Campaign
Publicize the Positive
BENEATH THE BRAND
BENEATH THE BRAND
A blog for leading marketers.
Public Enemies and Traditional Media
Villain Factor in Fight Sports
Chick-fil-A Cluckin’ Rocks



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