Wired PR Works https://wiredprworks.com/ Fri, 07 Aug 2026 17:08:03 +0000 en-US hourly 1 https://wiredprworks.com/wp-content/uploads/2024/09/cropped-logo-wprw-2024-32x32.jpg WIRED PR WORKS https://wiredprworks.com/ 32 32 How Do Podcast Communities Build Real Trust in an AI World? (and What’s Next at EPC 2026) https://wiredprworks.com/podcast-communities-trust/?utm_source=rss&utm_medium=rss&utm_campaign=podcast-communities-trust https://wiredprworks.com/podcast-communities-trust/#respond Fri, 07 Aug 2026 17:07:51 +0000 https://wiredprworks.com/?p=12759 If you guide an association, lead a marketing team, or host a podcast, you already know content is everywhere. But how do you get your audience to stay interested and keep building? Artificial intelligence can summarize a podcast episode. It can recommend one. It can even generate one. What it can’t do is create a...

The post How Do Podcast Communities Build Real Trust in an AI World? (and What’s Next at EPC 2026) first appeared on WIRED PR WORKS.

The post How Do Podcast Communities Build Real Trust in an AI World? (and What’s Next at EPC 2026) appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/podcast-communities-trust/feed/ 0 How Do Small Businesses Actually Use AI Right Now? 6 Practical Lessons from Charlotte https://wiredprworks.com/small-business-ai-lessons-charlotte/?utm_source=rss&utm_medium=rss&utm_campaign=small-business-ai-lessons-charlotte https://wiredprworks.com/small-business-ai-lessons-charlotte/#respond Mon, 03 Aug 2026 19:04:59 +0000 https://wiredprworks.com/?p=12741 Most small and mid-size businesses are already experimenting with AI. The real difference comes down to whether they are using it to save hours and improve results or simply creating more clutter and more work. On July 31, the Charlotte Marketing AI Exchange (co-founded by Jessica Hreha and Tammy Tufty) hosted “Work Smarter with AI,”...

The post How Do Small Businesses Actually Use AI Right Now? 6 Practical Lessons from Charlotte first appeared on WIRED PR WORKS.

The post How Do Small Businesses Actually Use AI Right Now? 6 Practical Lessons from Charlotte appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/small-business-ai-lessons-charlotte/feed/ 0 LinkedIn Is Now the Backbone of AI Search Visibility 2026 Data https://wiredprworks.com/linkedin-wins-ai-search-visibility-2026/?utm_source=rss&utm_medium=rss&utm_campaign=linkedin-wins-ai-search-visibility-2026 https://wiredprworks.com/linkedin-wins-ai-search-visibility-2026/#respond Thu, 23 Jul 2026 17:57:28 +0000 https://wiredprworks.com/?p=12724 LinkedIn Is Now the Backbone of AI Search Visibility. Here’s What That Means for You If you work in professional services, executive leadership, consulting, speaking, or corporate communications, a quiet shift in B2B discovery has been happening right under our feet: your prospects, buyers, and members are no longer finding you through traditional search and...

The post LinkedIn Is Now the Backbone of AI Search Visibility 2026 Data first appeared on WIRED PR WORKS.

The post LinkedIn Is Now the Backbone of AI Search Visibility 2026 Data appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/linkedin-wins-ai-search-visibility-2026/feed/ 0 Why Are Some Professional Speakers Earning 3X More Than Others? https://wiredprworks.com/why-some-professional-speakers-earn-more-systems/?utm_source=rss&utm_medium=rss&utm_campaign=why-some-professional-speakers-earn-more-systems https://wiredprworks.com/why-some-professional-speakers-earn-more-systems/#respond Mon, 06 Jul 2026 12:45:42 +0000 https://wiredprworks.com/?p=12712 The latest SpeakerFlow State of the Industry Report offers a fascinating look inside the speaking business. The findings reveal something many professional speakers, trainers, consultants, and thought leaders have suspected for years. The biggest difference between top earners and everyone else isn’t talent. It’s systems. As someone who has spent nearly two decades in the...

The post Why Are Some Professional Speakers Earning 3X More Than Others? first appeared on WIRED PR WORKS.

The post Why Are Some Professional Speakers Earning 3X More Than Others? appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/why-some-professional-speakers-earn-more-systems/feed/ 0 Where to Get a Free AI Podcast Audit https://wiredprworks.com/iai-podcast-audit-tool/?utm_source=rss&utm_medium=rss&utm_campaign=iai-podcast-audit-tool https://wiredprworks.com/iai-podcast-audit-tool/#respond Wed, 17 Jun 2026 15:27:56 +0000 https://wiredprworks.com/?p=12679 What if you could see your podcast the way an AI engine sees it — right now, before a potential guest, sponsor, or client searches for you? That’s exactly what PodcastAudit.ai, a free tool built by Jason Gillikin, does in under two minutes. I ran Growing Social Now with Barbara Rozgonyi through it, and the results were equal parts...

The post Where to Get a Free AI Podcast Audit first appeared on WIRED PR WORKS.

The post Where to Get a Free AI Podcast Audit appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/iai-podcast-audit-tool/feed/ 0 Emotion Is the Real Product. Here’s How to Measure It. https://wiredprworks.com/emotion-is-the-real-product-heres-how-to-measure-it/?utm_source=rss&utm_medium=rss&utm_campaign=emotion-is-the-real-product-heres-how-to-measure-it https://wiredprworks.com/emotion-is-the-real-product-heres-how-to-measure-it/#respond Mon, 15 Jun 2026 13:25:50 +0000 https://wiredprworks.com/?p=12665 What if the biggest revenue opportunity in your business has been hiding inside customer emotions you’ve never measured and the stories you’ve never told? That question crackled through the room at the CX Leadership Breakfast during Charlotte Fintech Week, a peer gathering at the Charlotte Convention Center that turned into one of the most candid...

The post Emotion Is the Real Product. Here’s How to Measure It. first appeared on WIRED PR WORKS.

The post Emotion Is the Real Product. Here’s How to Measure It. appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/emotion-is-the-real-product-heres-how-to-measure-it/feed/ 0 AI, Creators, and Influencer Marketing for Brands and People https://wiredprworks.com/ai-creators-and-influencer-marketing-for-brands-and-people/?utm_source=rss&utm_medium=rss&utm_campaign=ai-creators-and-influencer-marketing-for-brands-and-people https://wiredprworks.com/ai-creators-and-influencer-marketing-for-brands-and-people/#respond Wed, 10 Jun 2026 21:05:49 +0000 https://wiredprworks.com/?p=12650 The future of marketing is being rewritten right now, and the conversation is electric. On June 9, AMA Charlotte hosted its premier marquee event, 704Forward, inside the unique, high-energy atmosphere of the Triple C Brewing Barrel Room. The night brought together some of the brightest minds in influencer marketing and artificial intelligence to tackle the...

The post AI, Creators, and Influencer Marketing for Brands and People first appeared on WIRED PR WORKS.

The post AI, Creators, and Influencer Marketing for Brands and People appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/ai-creators-and-influencer-marketing-for-brands-and-people/feed/ 0 Be the Answer, Not a Footnote: How to Navigate the 2026 Generative Engine Disruption https://wiredprworks.com/how-to-navigate-the-2026-generative-engine-disruption/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-navigate-the-2026-generative-engine-disruption https://wiredprworks.com/how-to-navigate-the-2026-generative-engine-disruption/#respond Wed, 10 Jun 2026 16:34:45 +0000 https://wiredprworks.com/?p=12645 The business model of the open web is fundamentally shifting. As artificial intelligence transforms how information is synthesized, search engines have evolved from mere gateways into final destinations. For public relations professionals, fractional CMOs, and enterprise leaders, the traditional playbook of optimizing solely for web traffic and link clicks is rapidly breaking. This recap of...

The post Be the Answer, Not a Footnote: How to Navigate the 2026 Generative Engine Disruption first appeared on WIRED PR WORKS.

The post Be the Answer, Not a Footnote: How to Navigate the 2026 Generative Engine Disruption appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/how-to-navigate-the-2026-generative-engine-disruption/feed/ 0 What Is AI Reading Right Now? How AI Sees Your Story Online | PR, GEO, and AI Visibility https://wiredprworks.com/what-is-ai-reading-right-now-how-ai-sees-your-story-online-pr-geo-and-ai-visibility/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-ai-reading-right-now-how-ai-sees-your-story-online-pr-geo-and-ai-visibility https://wiredprworks.com/what-is-ai-reading-right-now-how-ai-sees-your-story-online-pr-geo-and-ai-visibility/#respond Fri, 29 May 2026 17:57:36 +0000 https://wiredprworks.com/?p=12636 If you work in PR or marketing, your job is shaping stories every day. The latest “What Is AI Reading?” study from Muck Rack reveals something powerful: AI tools are now retelling your brand’s story to buyers, executives, journalists, and decision‑makers. The big question is this: when someone asks AI about your company or your...

The post What Is AI Reading Right Now? How AI Sees Your Story Online | PR, GEO, and AI Visibility first appeared on WIRED PR WORKS.

The post What Is AI Reading Right Now? How AI Sees Your Story Online | PR, GEO, and AI Visibility appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/what-is-ai-reading-right-now-how-ai-sees-your-story-online-pr-geo-and-ai-visibility/feed/ 0 The 2026 LinkedIn Profile Checklist: How to Turn Your Profile Into an Authority Beacon https://wiredprworks.com/2011-04-18-linkedin-job-client-checklist/?utm_source=rss&utm_medium=rss&utm_campaign=2011-04-18-linkedin-job-client-checklist https://wiredprworks.com/2011-04-18-linkedin-job-client-checklist/#respond Thu, 28 May 2026 17:23:21 +0000 https://wiredprworks.com/?p=12618 Original version appeared on WiredPRWorks on April 11, 2018 We might call this week a LinkedIn hat trick. After running a corporate branding training session and doing two media interviews, a realization set in: LinkedIn is not a resume anymore. It is your live, 24/7 personal broadcasting network. When the original version of this checklist...

The post The 2026 LinkedIn Profile Checklist: How to Turn Your Profile Into an Authority Beacon first appeared on WIRED PR WORKS.

The post The 2026 LinkedIn Profile Checklist: How to Turn Your Profile Into an Authority Beacon appeared first on WIRED PR WORKS.

]]> https://wiredprworks.com/2011-04-18-linkedin-job-client-checklist/feed/ 0